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This Week’s Influencer: Podcast Marketing Isn’t for the Meek; Measuring Video Is (Almost) a Reality; We’re Fairing Well with Wayfair; and More

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This Week's Influencer: Oxford Road Reveals a Podcasting Secret; Brazil's Untapped Gold Mine; Theo Von Gets Measurable; and More…

Newsletter

This Week's Influencer: AI’s Place in Content Creation; Women's Health Has A New Champion; Don’t Leave True Crime Money on the Table; and More…

[{"id":5636,"title":"This Week\u2019s Influencer: Stew and Bethany on When Fear Becomes a Crutch; ORBIT Proves Good Ads Don\u2019t Pick a Side; Substack Gets Serious; and More\u2026","blurb":"How do advertisers use fear\u2014and where does persuasion become manipulation? Find out in a very spooky episode of Ad Infinitum. That\u2019s right: The world\u2019s only podcast solely dedicated to audio ads is back! Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Bethany Dwyer (comedian, author of Break Free from Fear, owner of Cryptiques Vintage)…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/10\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-2.24.34-pm.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-stew-and-bethany-on-when-fear-becomes-a-crutch-orbit-proves-good-ads-dont-pick-a-side-substack-gets-serious-and-more\/","date":"October 28, 2026","description":"How do advertisers use fear\u2014and where does persuasion become manipulation? Find out in a very spooky episode of Ad Infinitum. That\u2019s right: The world\u2019s only podcast solely dedicated to audio ads is back! Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Bethany Dwyer (comedian, author of Break Free from Fear, owner of Cryptiques Vintage)…","landing_redirection":""},{"id":5620,"title":"This Week\u2019s Influencer: Oxford Clock Fights Radioification; ORBIT Ranks News and Politics; Barrett Names Oxford Road Top Ad Agency; and More\u2026","blurb":"In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands\u2014so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they\u2019re not over-cramming their shows with commercials? In this week\u2019s episode of The…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/10\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-1-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-oxford-clock-fights-radioification-orbit-ranks-news-and-politics-barrett-names-oxford-road-top-ad-agency-and-more\/","date":"October 21, 2026","description":"In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands\u2014so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they\u2019re not over-cramming their shows with commercials? In this week\u2019s episode of The…","landing_redirection":""},{"id":5612,"title":"This Week\u2019s Influencer: The Business of Podcasting 101; Unpacking the Best Travel Podcasts; Rogan\u2019s Latest Deal Details","blurb":"Podcasting isn\u2019t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and YouTube helping shows reach new audiences, advertisers don\u2019t want to miss out.\u00a0So how can creators and brands take advantage of podcasting\u2019s new business landscape? On the latest episode of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/10\/1792018511267.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-the-business-of-podcasting-101-unpacking-the-best-travel-podcasts-rogans-latest-deal-details\/","date":"October 14, 2026","description":"Podcasting isn\u2019t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and YouTube helping shows reach new audiences, advertisers don\u2019t want to miss out.\u00a0So how can creators and brands take advantage of podcasting\u2019s new business landscape? On the latest episode of…","landing_redirection":""},{"id":5588,"title":"This Week\u2019s Influencer: Giving Fans the VIP Treatment Pays Off; Format is Immaterial; Audio Boosts ROI; and More\u2026","blurb":"Get your VIP pass to the hottest show in town! This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) talks with Andrew Tenenbaum and Ben Duvdevani (Co-Founders, One More Time VIP) about how live events fit into the creator economy. Whether it\u2019s exclusive merch, meet-and-greets, or activations, there are many potential…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/10\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-giving-fans-the-vip-treatment-pays-off-format-is-immaterial-audio-boosts-roi-and-more\/","date":"October 7, 2026","description":"Get your VIP pass to the hottest show in town! This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) talks with Andrew Tenenbaum and Ben Duvdevani (Co-Founders, One More Time VIP) about how live events fit into the creator economy. Whether it\u2019s exclusive merch, meet-and-greets, or activations, there are many potential…","landing_redirection":""},{"id":5582,"title":"This Week's Influencer: ORBIT Blows Up B2B Conventional Wisdom; Dan and Bryan Fix Podcast Measurement; Ad Load Is Coming for You; and More\u2026","blurb":"The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week\u2019s installment of The Media Roundtable. Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Partner, Sounds Profitable) join forces for a crossover episode with The Download podcast. They\u2019re…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/10\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-orbit-blows-up-b2b-conventional-wisdom-dan-and-bryan-fix-podcast-measurement-ad-load-is-coming-for-you-and-more\/","date":"September 30, 2026","description":"The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week\u2019s installment of The Media Roundtable. Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Partner, Sounds Profitable) join forces for a crossover episode with The Download podcast. They\u2019re…","landing_redirection":""},{"id":5534,"title":"This Week's Influencer: What Monica Lewinsky Knows About Trust that You Don\u2019t; Your Audience Data Is Wrong; New Laws Coming for AI Ads; and More \"","blurb":"A great podcast doesn\u2019t just transform the lives of its audience. It also has a profound impact on its host. This week\u2019s guest has found a new calling \u2013 not to mention a new following \u2013 through her powerful podcasting work. On the latest episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/09\/LinkedIn-Mailchimp-Full-Cover-PNG.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-what-monica-lewinsky-knows-about-trust-that-you-dont-your-audience-data-is-wrong-new-laws-coming-for-ai-ads-and-more\/","date":"September 23, 2026","description":"A great podcast doesn\u2019t just transform the lives of its audience. It also has a profound impact on its host. This week\u2019s guest has found a new calling \u2013 not to mention a new following \u2013 through her powerful podcasting work. On the latest episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford…","landing_redirection":""},{"id":5521,"title":"This Week's Influencer: Giles Martin Leads an Expert Attribution Panel; Podscribe Rights YouTube's Wrongs; Give Host Reads More Time, and More\u2026","blurb":"Attribution remains one of the industry\u2019s biggest challenges, prompting many marketers to waste as much as half of their budget. To get expert advice on how to deploy that spend more wisely, you need to check out this week\u2019s installment of The Media Roundtable. At this year\u2019s CAO Summit, Giles Martin (EVP Strategy, Oxford Road)…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/09\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-5.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-giles-martin-leads-an-expert-attribution-panel-podscribe-rights-youtubes-wrongs-give-host-reads-more-time-and-more\/","date":"September 16, 2026","description":"Attribution remains one of the industry\u2019s biggest challenges, prompting many marketers to waste as much as half of their budget. To get expert advice on how to deploy that spend more wisely, you need to check out this week\u2019s installment of The Media Roundtable. At this year\u2019s CAO Summit, Giles Martin (EVP Strategy, Oxford Road)…","landing_redirection":""},{"id":5514,"title":"This Week\u2019s Influencer: Building Creator Partnerships That Last; Bloomberg\u2019s Pod MVP; YouTube Inflates Numbers; Japan is Ready to Pod; and More\u2026","blurb":"Few relationships can change a company\u2019s fortunes like finding the right creator to partner with. So what\u2019s the secret to making the most of creator partnerships that deliver results? Find out in this week\u2019s installment of\u00a0The Media Roundtable. At this year\u2019s CAO Summit,\u00a0\u200aConor Doyle\u00a0(President,\u00a0Oxford Road) moderated a superstar panel that focused on how to make…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/09\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-building-creator-partnerships-that-last-bloombergs-pod-mvp-youtube-inflates-numbers-japan-is-ready-to-pod-and-more\/","date":"September 9, 2026","description":"Few relationships can change a company\u2019s fortunes like finding the right creator to partner with. So what\u2019s the secret to making the most of creator partnerships that deliver results? Find out in this week\u2019s installment of\u00a0The Media Roundtable. At this year\u2019s CAO Summit,\u00a0\u200aConor Doyle\u00a0(President,\u00a0Oxford Road) moderated a superstar panel that focused on how to make…","landing_redirection":""},{"id":3434,"title":"This Week\u2019s Influencer: Dhar Mann & MrBallen on Going Beyond the Brief; Podscribe\u2019s Leap in YT Attribution; Comedy's Hidden Winners; and More\u2026","blurb":"Earlier this year,\u00a0Forbes\u00a0released its annual Top Creators list. This week, two of its highest-ranked names share their behind-the-scenes secrets. At this year\u2019s\u00a0Oxford Road\u2019s CAO Summit,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomed two powerhouses in the creator sphere:\u00a0Dhar Mann\u00a0(Host,\u00a0What Happens Next with Dhar Mann; Founder,\u00a0Dhar Mann Studios) and\u00a0John Allen\u00a0(Host,\u00a0MrBallen Podcast; Founder,\u00a0Ballen Studios). In this in-depth conversation, the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/09\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-3.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-dhar-mann-podscribes-leap-in-yt-attribution-comedys-hidden-winners-and-more\/","date":"September 2, 2026","description":"Earlier this year,\u00a0Forbes\u00a0released its annual Top Creators list. This week, two of its highest-ranked names share their behind-the-scenes secrets. At this year\u2019s\u00a0Oxford Road\u2019s CAO Summit,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomed two powerhouses in the creator sphere:\u00a0Dhar Mann\u00a0(Host,\u00a0What Happens Next with Dhar Mann; Founder,\u00a0Dhar Mann Studios) and\u00a0John Allen\u00a0(Host,\u00a0MrBallen Podcast; Founder,\u00a0Ballen Studios). In this in-depth conversation, the…","landing_redirection":""},{"id":5471,"title":"This Week's Influencer: AI Brands Need Audio Now; YouTube's View Count Gets a Boost It Didn't Earn; Creators Are Making Exit Plans; and More","blurb":"It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That\u2019s roughly the same share of Americans who were logging on to the internet back in 2001. If AI brands want to grow, there\u2019s a hesitancy gap they\u2019ll need to address.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Mailchimp-Full-Cover-PNG.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-ai-brands-need-audio-now-youtubes-view-count-gets-a-boost-it-didnt-earn-creators-are-making-exit-plans-and-more\/","date":"August 26, 2026","description":"It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That\u2019s roughly the same share of Americans who were logging on to the internet back in 2001. If AI brands want to grow, there\u2019s a hesitancy gap they\u2019ll need to address.…","landing_redirection":""},{"id":5258,"title":"This Week's Influencer: The State of Podcasting in 2026; ORBIT Report Finds Comedy's Real Stars; Unwell Tops iHeart's Valuation; and More\u2026","blurb":"If you weren\u2019t at this year\u2019s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today. Lucky for you, we\u2019re releasing the full recording in this week\u2019s episode of\u00a0The Media Roundtable. Dan Granger\u00a0(CEO &…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-the-state-of-podcasting-in-2026-orbit-report-finds-comedys-real-stars-unwell-tops-ihearts-valuation-and-more\/","date":"August 19, 2026","description":"If you weren\u2019t at this year\u2019s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today. Lucky for you, we\u2019re releasing the full recording in this week\u2019s episode of\u00a0The Media Roundtable. Dan Granger\u00a0(CEO &…","landing_redirection":""},{"id":5414,"title":"This Week's Influencer: Spotify Hits Skip; The IAB and AMP Are Becoming Aligned; Why Video Podcasts Aren't TV; and More\u2026","blurb":"Today\u2019s edition of The Influencer is brought to you by\u2013 [SKIP] As you\u2019ve undoubtedly heard, Spotify is testing a \u201cskip ahead\u201d feature that will let some users bypass ads. Will it help or hurt marketers? Find out on this week\u2019s episode of\u00a0The Media Roundtable. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) and\u00a0Giles Martin\u00a0(EVP, Strategy,\u00a0Oxford Road) welcome podcast…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-spotify-hits-skip-the-iab-and-amp-are-becoming-aligned-why-video-podcasts-arent-tv-and-more\/","date":"August 12, 2026","description":"Today\u2019s edition of The Influencer is brought to you by\u2013 [SKIP] As you\u2019ve undoubtedly heard, Spotify is testing a \u201cskip ahead\u201d feature that will let some users bypass ads. Will it help or hurt marketers? Find out on this week\u2019s episode of\u00a0The Media Roundtable. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) and\u00a0Giles Martin\u00a0(EVP, Strategy,\u00a0Oxford Road) welcome podcast…","landing_redirection":""},{"id":5408,"title":"This Week's Influencer: Pick Creators for Trust, Not Followers; IAB Tackles Video; WaPo Bets on Acast; and More\u2026","blurb":"Creators can either be a long-term asset or a short-term detriment to your campaign. That\u2019s why it\u2019s so important for brands to focus on finding the right fit, not just the name with the biggest following. To find out how to build the right kind of creator relationships, you need this week\u2019s\u00a0Media Roundtable. Straight from…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-pick-creators-for-trust-not-followers-iab-tackles-video-wapo-bets-on-acast-and-more\/","date":"August 5, 2026","description":"Creators can either be a long-term asset or a short-term detriment to your campaign. That\u2019s why it\u2019s so important for brands to focus on finding the right fit, not just the name with the biggest following. To find out how to build the right kind of creator relationships, you need this week\u2019s\u00a0Media Roundtable. Straight from…","landing_redirection":""},{"id":5363,"title":"This Week's Influencer: AMP Officially Drops & The Industry Is Buzzing; Creator Video Hits 26% of TV Time; Podcast Targets Get Smarter; and More","blurb":"Podcasting is an amazing medium, but the industry that supports it hasn\u2019t always been inherently brand-friendly. Luckily, we have a chance to change that, thanks to the\u00a0AMP Accords. This week's edition of\u00a0Media Roundtable\u00a0features an insightful conversation that originated on\u00a0Podnews.\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road),\u00a0Giles Martin\u00a0(EVP, Strategy,\u00a0Oxford Road), and\u00a0James Cridland\u00a0(Editor,\u00a0Podnews\u00a0&\u00a0Podcast Business Journal) do a deep dive into…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/07\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-3.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-amp-officially-drops-creator-video-hits-26-of-tv-time-podcast-targets-get-smarter-and-more\/","date":"July 29, 2026","description":"Podcasting is an amazing medium, but the industry that supports it hasn\u2019t always been inherently brand-friendly. Luckily, we have a chance to change that, thanks to the\u00a0AMP Accords. This week's edition of\u00a0Media Roundtable\u00a0features an insightful conversation that originated on\u00a0Podnews.\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road),\u00a0Giles Martin\u00a0(EVP, Strategy,\u00a0Oxford Road), and\u00a0James Cridland\u00a0(Editor,\u00a0Podnews\u00a0&\u00a0Podcast Business Journal) do a deep dive into…","landing_redirection":""},{"id":5352,"title":"This Week\u2019s Influencer: How the AMP Accords Can Build Podcasting's Future; Spotify and Amazon Partnership; YouTube Launches Paid Subs, and More\u2026","blurb":"A few months ago, we revealed Oxford Road\u2019s role in creating the Alliance for Measurement in Podcasting, or\u00a0AMP. It was launched by a top-secret group of podcasting leaders who\u2019ve spent the last year working together on new measurement standards that could help our industry evolve. This week, we\u2019re finally unveiling the full result of all…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/07\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-how-the-amp-accords-can-build-podcastings-future-spotify-and-amazon-partnership-youtube-launches-paid-subs-and-more\/","date":"July 23, 2026","description":"A few months ago, we revealed Oxford Road\u2019s role in creating the Alliance for Measurement in Podcasting, or\u00a0AMP. It was launched by a top-secret group of podcasting leaders who\u2019ve spent the last year working together on new measurement standards that could help our industry evolve. This week, we\u2019re finally unveiling the full result of all…","landing_redirection":""},{"id":5347,"title":"This Week\u2019s Influencer: Podcast Marketing Isn\u2019t for the Meek; Measuring Video Is (Almost) a Reality; We\u2019re Fairing Well with Wayfair; and More","blurb":"One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of\u00a0Media Roundtable, that\u2019s what. Straight from Cannes,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) joins a panel of experts to solve every marketing challenge that\u00a0Kim Storin\u00a0(CMO,\u00a0Zoom) throws their way. Hear insights from: Dani Feore\u00a0(VP,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/07\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-podcast-marketing-isnt-for-the-meek-measuring-video-is-almost-a-reality-were-fairing-well-with-wayfair-and-more\/","date":"July 15, 2026","description":"One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of\u00a0Media Roundtable, that\u2019s what. Straight from Cannes,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) joins a panel of experts to solve every marketing challenge that\u00a0Kim Storin\u00a0(CMO,\u00a0Zoom) throws their way. Hear insights from: Dani Feore\u00a0(VP,…","landing_redirection":""},{"id":5295,"title":"This Week's Influencer: \u201cBe Brave or Be Boring\u201d The Anxious Achiever Warns Brands; Why Just 0.7% of Pods Make It; Dear Media Expands; and More\u2026","blurb":"Everyone experiences anxiety on some level, so why do creators and brands steer clear of the topic?\u00a0Morra Aarons-Mele, a.k.a. \u201cThe Anxious Achiever,\u201d is here to explain why addressing tough topics can be a win for audiences, creators, and marketers alike. This week on\u00a0The Media Roundtable,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomes\u00a0Morra Aarons-Mele, host of\u00a0The Anxious Achiever\u00a0podcast,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/07\/LinkedIn-Mailchimp-Full-Cover-PNG.png","image_alt":"Handle With Care: The Anxious Achiever on How Brands Can Approach Tough Topics","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-be-brave-or-be-boring-the-anxious-achiever-warns-brands-why-just-0-7-of-pods-make-it-dear-media-expands-and-more\/","date":"July 9, 2026","description":"Everyone experiences anxiety on some level, so why do creators and brands steer clear of the topic?\u00a0Morra Aarons-Mele, a.k.a. \u201cThe Anxious Achiever,\u201d is here to explain why addressing tough topics can be a win for audiences, creators, and marketers alike. This week on\u00a0The Media Roundtable,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomes\u00a0Morra Aarons-Mele, host of\u00a0The Anxious Achiever\u00a0podcast,…","landing_redirection":""},{"id":5280,"title":"This Week\u2019s Influencer: Are Downloads Dead?; World Cup Scores Big With Podcast Audiences; iHeart Solves Radio Attribution?; and More\u2026","blurb":"For years, marketers have used downloads to help determine their podcast spend. But now that podcasts exist in so many different formats and spaces\u2014from long-form Netflix videos to short-form YouTube Shorts clips to live shows\u2014it\u2019s harder than ever to determine audience size. With so many platforms in play, how can creators know exactly what they\u2019re…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/06\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-are-downloads-dead-world-cup-scores-big-with-podcast-audiences-iheart-solves-radio-attribution-and-more\/","date":"June 24, 2026","description":"For years, marketers have used downloads to help determine their podcast spend. But now that podcasts exist in so many different formats and spaces\u2014from long-form Netflix videos to short-form YouTube Shorts clips to live shows\u2014it\u2019s harder than ever to determine audience size. With so many platforms in play, how can creators know exactly what they\u2019re…","landing_redirection":""},{"id":5269,"title":"This Week\u2019s Influencer: ORBIT Highlights Hidden Gems; Dan Takes the AMP Show on the Road; Listeners \u201cSkip Ads\u201d But Buy Anyway; and More\u2026","blurb":"How do you improve an industry you love? First, demand better data. In a surprise twist this week,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) takes a break from\u00a0Media Roundtable\u00a0to guest-star on the award-winning show\u00a0podCast411. Host\u00a0Rob Walch\u00a0(Host,\u00a0podCast411\u00a0and VP, Podcast Relations,\u00a0DAX Global) interviews Dan about the specialist advantage, why better info wins, the key to building bridges across industries,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/06\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-5.png","image_alt":"The Bridge-Building Business: Dan Goes Inside the Podcaster's Studio on podCast411","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-orbit-highlights-hidden-gems-dan-takes-the-amp-show-on-the-road-listeners-skip-ads-but-buy-anyway-and-more\/","date":"June 17, 2026","description":"How do you improve an industry you love? First, demand better data. In a surprise twist this week,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) takes a break from\u00a0Media Roundtable\u00a0to guest-star on the award-winning show\u00a0podCast411. Host\u00a0Rob Walch\u00a0(Host,\u00a0podCast411\u00a0and VP, Podcast Relations,\u00a0DAX Global) interviews Dan about the specialist advantage, why better info wins, the key to building bridges across industries,…","landing_redirection":""},{"id":5264,"title":"This Week's Influencer: Downloads Are Out; Netflix\u2019s Podcast Test Shows Life; Johnny Knoxville Has a Pod; and More\u2026","blurb":"For more than a year now, the Alliance for Measurement in Podcasting, or\u00a0AMP, has been working to create new frameworks for podcast measurement. In this week\u2019s\u00a0Media Roundtable, we\u2019re announcing some of our latest findings. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) and\u00a0Giles Martin\u00a0(EVP-Strategy,\u00a0Oxford Road) welcome\u00a0Pete Birsinger\u00a0(CEO & Founder,\u00a0Podscribe) to discuss the problem with downloads, AMP\u2019s internal tug-of-war,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/06\/Captura-de-pantalla-2026-06-09-150820.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-downloads-are-out-netflixs-podcast-test-shows-life-johnny-knoxville-has-a-pod-and-more\/","date":"June 11, 2026","description":"For more than a year now, the Alliance for Measurement in Podcasting, or\u00a0AMP, has been working to create new frameworks for podcast measurement. In this week\u2019s\u00a0Media Roundtable, we\u2019re announcing some of our latest findings. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) and\u00a0Giles Martin\u00a0(EVP-Strategy,\u00a0Oxford Road) welcome\u00a0Pete Birsinger\u00a0(CEO & Founder,\u00a0Podscribe) to discuss the problem with downloads, AMP\u2019s internal tug-of-war,…","landing_redirection":""},{"id":5086,"title":"This Week\u2019s Influencer: Dan Misener on Fixing Podcast Measurement; The Download Dilemma; Spotify Knows You Too Well; Fangirls Get Healthy; and More\u2026","blurb":"If your phone is full of podcast episodes you\u2019ve never actually played, you\u00a0know\u00a0a download isn\u2019t the same as an impression. So how can marketers figure out who\u2019s really tuning in, and who\u2019s tuning out? This week\u2019s\u00a0Media Roundtable\u00a0discussion has you covered. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) and\u00a0Giles Martin\u00a0(EVP, Strategy,\u00a0Oxford Road) welcome\u00a0Dan Misener\u00a0(co-founder,\u00a0Bumper) to talk about the\u00a0Bumper…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/06\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-dan-misener-on-fixing-podcast-measurement-the-download-dilemma-spotify-knows-you-too-well-fangirls-get-healthy-and-more\/","date":"June 4, 2026","description":"If your phone is full of podcast episodes you\u2019ve never actually played, you\u00a0know\u00a0a download isn\u2019t the same as an impression. So how can marketers figure out who\u2019s really tuning in, and who\u2019s tuning out? This week\u2019s\u00a0Media Roundtable\u00a0discussion has you covered. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) and\u00a0Giles Martin\u00a0(EVP, Strategy,\u00a0Oxford Road) welcome\u00a0Dan Misener\u00a0(co-founder,\u00a0Bumper) to talk about the\u00a0Bumper…","landing_redirection":""},{"id":5077,"title":"This Week's Influencer: Oxford Road Reveals a Podcasting Secret; Brazil's Untapped Gold Mine; Theo Von Gets Measurable; and More\u2026","blurb":"For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions:\u00a0What\u2019s a podcast? What\u2019s an impression? Did the ad work? Now, after months of closed-door meetings and discussions,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road)…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/05\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background.png","image_alt":"AMP","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-oxford-road-reveals-a-podcasting-secret-brazils-untapped-gold-mine-theo-von-gets-measurable-and-more\/","date":"May 28, 2026","description":"For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions:\u00a0What\u2019s a podcast? What\u2019s an impression? Did the ad work? Now, after months of closed-door meetings and discussions,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road)…","landing_redirection":""},{"id":5066,"title":"This Week\u2019s Influencer: Why the Fight For Creator Rights Is Important; YouTube and Netflix Talk TV; Podcast Measurement Gets an Upgrade; and More\u2026","blurb":"The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no creator economy without creators and no podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-19-184723.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-why-the-fight-for-creator-rights-is-important-youtube-and-netflix-talk-tv-podcast-measurement-gets-an-upgrade-and-more\/","date":"May 20, 2026","description":"The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no creator economy without creators and no podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably.…","landing_redirection":""},{"id":5054,"title":"This Week's Influencer: ORBIT Takes on the World; Why iHeart Is Guaranteeing Human; Youth Audio Is Alive and Well; and More\u2026","blurb":"How do you help 7500 co-workers be their most creative selves? Find out in the latest episode of\u00a0Ad Infinitum. That\u2019s right, the world\u2019s only podcast solely dedicated to audio ads is back! Presenting\u00a0Ad Infinitum\u00a0Season 4, Episode 2: \"Rahul Sabnis: Guaranteed Human.\" Host\u00a0Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) welcomes bona fide creative master\u00a0Rahul Sabnis\u00a0(President & Chief Creative…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-12-200711.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-orbit-takes-on-the-world-why-iheart-is-guaranteeing-human-youth-audio-is-alive-and-well-and-more\/","date":"May 13, 2026","description":"How do you help 7500 co-workers be their most creative selves? Find out in the latest episode of\u00a0Ad Infinitum. That\u2019s right, the world\u2019s only podcast solely dedicated to audio ads is back! Presenting\u00a0Ad Infinitum\u00a0Season 4, Episode 2: \"Rahul Sabnis: Guaranteed Human.\" Host\u00a0Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) welcomes bona fide creative master\u00a0Rahul Sabnis\u00a0(President & Chief Creative…","landing_redirection":""},{"id":5010,"title":"This Week's Influencer: Calacanis on AI; SiriusXM Lands YouTube; iHeart Gets Measurable; Heather McMahan Fasts; and More","blurb":"The way to thrive in an AI future? Be authentically human. This week on\u00a0The Media Roundtable, you have a VIP ticket to SXSW 2026 for the iHeart x Oxford Road Luncheon, with a podcasting powerhouse who consistently sees over the horizon. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) chatted with\u00a0Jason Calacanis\u00a0(Angel Investor & Host,\u00a0This Week in Startups\u00a0&\u00a0All-In),…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-04-28-145000.png","image_alt":"Jason Calacanis","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-calacanis-on-ai-siriusxm-lands-youtube-iheart-gets-measurable-heather-mcmahan-fasts-and-more\/","date":"April 29, 2026","description":"The way to thrive in an AI future? Be authentically human. This week on\u00a0The Media Roundtable, you have a VIP ticket to SXSW 2026 for the iHeart x Oxford Road Luncheon, with a podcasting powerhouse who consistently sees over the horizon. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) chatted with\u00a0Jason Calacanis\u00a0(Angel Investor & Host,\u00a0This Week in Startups\u00a0&\u00a0All-In),…","landing_redirection":""},{"id":5000,"title":"This Week's Influencer: AI\u2019s Place in Content Creation; Women's Health Has A New Champion; Don\u2019t Leave True Crime Money on the Table; and More\u2026","blurb":"Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable. During SXSW,\u00a0Will Pearson\u00a0(President,\u00a0iHeartPodcasts) hosted \u201cThe Guaranteed Human In An Artificial World.\u201d Will took the stage with some of the sharpest thinkers in podcasting:\u00a0Brendan Monaghan\u00a0(CEO,\u00a0Libsyn),\u00a0Gladwell Mwangi\u00a0(Paid Media Enablement Lead,\u00a0Whole Foods Market), and\u00a0Richard Case\u00a0(VP, Growth Marketing,\u00a0GoodRX). Join us as they…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/04\/Captura-de-pantalla-2026-04-21-151823.png","image_alt":"The Guaranteed Human in an Artificial World","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-ais-place-in-content-creation-womens-health-has-a-new-champion-dont-leave-true-crime-money-on-the-table-and-more\/","date":"April 22, 2026","description":"Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable. During SXSW,\u00a0Will Pearson\u00a0(President,\u00a0iHeartPodcasts) hosted \u201cThe Guaranteed Human In An Artificial World.\u201d Will took the stage with some of the sharpest thinkers in podcasting:\u00a0Brendan Monaghan\u00a0(CEO,\u00a0Libsyn),\u00a0Gladwell Mwangi\u00a0(Paid Media Enablement Lead,\u00a0Whole Foods Market), and\u00a0Richard Case\u00a0(VP, Growth Marketing,\u00a0GoodRX). Join us as they…","landing_redirection":""},{"id":4985,"title":"This Week\u2019s Influencer: SXSW Panel with Tim Ferriss on AI; True Crime Isn\u2019t As Scary As It Seems; Podcast Replaces Daytime TV; and More\u2026","blurb":"Creators may think they have an idea where AI is heading, but now they\u2019re faced with a critical decision: when to lean in and when to run in the opposite direction. With constant changes and new reports of \u201cAI brain fry,\u201d it\u2019s hard to get an accurate picture: does AI help creators or harm them?…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/04\/Captura-de-pantalla-2026-04-14-193402.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-sxsw-panel-with-tim-ferriss-on-ai-true-crime-isnt-as-scary-as-it-seems-podcast-replaces-daytime-tv-and-more\/","date":"April 15, 2026","description":"Creators may think they have an idea where AI is heading, but now they\u2019re faced with a critical decision: when to lean in and when to run in the opposite direction. With constant changes and new reports of \u201cAI brain fry,\u201d it\u2019s hard to get an accurate picture: does AI help creators or harm them?…","landing_redirection":""},{"id":4961,"title":"This Week\u2019s Influencer: Brands See the Benefits When They Go Indie; Creator Economy on the Rise; Spotify\u2019s Carousel Starts Spinning; and more\u2026.","blurb":"What do an e-commerce giant, an online therapy platform, and a shipping powerhouse all have in common? They all have the same secret weapon when it comes to podcast performance, and they\u2019re spilling it on the new Media Roundtable: Special Edition. This week, we\u2019re going back to Podcast Movement Evolutions at SXSW, where\u00a0Miranda Romano\u00a0(SVP, Media,\u00a0Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/04\/Captura-de-pantalla-2026-04-07-145503.png","image_alt":"This Week\u2019s Influencer: Brands See the Benefits When They Go Indie","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-brands-see-the-benefits-when-they-go-indie-creator-economy-on-the-rise-spotifys-carousel-starts-spinning-and-more\/","date":"April 8, 2026","description":"What do an e-commerce giant, an online therapy platform, and a shipping powerhouse all have in common? They all have the same secret weapon when it comes to podcast performance, and they\u2019re spilling it on the new Media Roundtable: Special Edition. This week, we\u2019re going back to Podcast Movement Evolutions at SXSW, where\u00a0Miranda Romano\u00a0(SVP, Media,\u00a0Oxford…","landing_redirection":""},{"id":4949,"title":"This Week\u2019s Influencer: Indies Work Hard, But Reap the Rewards; Radio Measurement Expands; Adswizz\u2019s Improvement for Brand Safety; and More\u2026","blurb":"Independent creators have to find a way to succeed, often without a network to support them and a safety net to fall back on.. In fact, 80% of the ORBIT top-15 performing podcasts are indies. But what does it take to win on their own\u2026 and is it worth it? Find out in an all-new\u00a0Media…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/04\/LinkedIn-Cover-Newsletter-Mailchimp-Header-Background-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-indies-work-hard-but-reap-the-rewards-radio-measurement-expands-adswizzs-improvement-for-brand-safety-and-more\/","date":"April 1, 2026","description":"Independent creators have to find a way to succeed, often without a network to support them and a safety net to fall back on.. In fact, 80% of the ORBIT top-15 performing podcasts are indies. But what does it take to win on their own\u2026 and is it worth it? Find out in an all-new\u00a0Media…","landing_redirection":""},{"id":4864,"title":"This Week\u2019s Influencer: Dallas Taylor Gets Honest About Creative Priorities; Indie PaC Winners You Should Test; TikTok Podcasts Coming; and More\u2026","blurb":"How does an audiophile thrive in the era of YouTube? How can two circles solve everything? Find out in the first video podcast of\u00a0Ad Infinitum, featuring the legendary sonic sage Dallas Taylor! That\u2019s right, the world\u2019s only podcast solely dedicated to audio ads is back, now in video! Today, we present to you\u00a0Ad Infinitum\u00a0Season 4,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/03\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-7.png","image_alt":"Dallas Taylor on Podcasting","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-dallas-taylor-gets-honest-about-creative-priorities-indie-pac-winners-you-should-test-tiktok-podcasts-coming-and-more\/","date":"March 18, 2026","description":"How does an audiophile thrive in the era of YouTube? How can two circles solve everything? Find out in the first video podcast of\u00a0Ad Infinitum, featuring the legendary sonic sage Dallas Taylor! That\u2019s right, the world\u2019s only podcast solely dedicated to audio ads is back, now in video! Today, we present to you\u00a0Ad Infinitum\u00a0Season 4,…","landing_redirection":""},{"id":4845,"title":"This Week\u2019s Influencer: Why Indie Pods Win; Support Creators Before They Blow Up; Podcast Unionizing; Pod Measurement Gets Local; and more\u2026","blurb":"Podcasting began with a dream and a mic, but to reach the world, they often benefited from having someone in their corner, like this week\u2019s guest. On\u00a0a new Media Roundtable: Special Edition,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) hosts indie-creator advocate\u00a0Brendan Monaghan\u00a0(CEO,\u00a0Libsyn, and Founder,\u00a0Megaphone). Libsyn is also the founding sponsor of our\u00a0Indie PaC Awards, which is an…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/03\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-5.png","image_alt":"INFLUENCER","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-why-indie-pods-win\/","date":"March 11, 2026","description":"Podcasting began with a dream and a mic, but to reach the world, they often benefited from having someone in their corner, like this week\u2019s guest. On\u00a0a new Media Roundtable: Special Edition,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) hosts indie-creator advocate\u00a0Brendan Monaghan\u00a0(CEO,\u00a0Libsyn, and Founder,\u00a0Megaphone). Libsyn is also the founding sponsor of our\u00a0Indie PaC Awards, which is an…","landing_redirection":""},{"id":4837,"title":"This Week\u2019s Influencer: How to Make B2B Business Ads Pop, Despite High Competition; Apple Goes All in With Ads, Brand Studies Work, and More\u2026","blurb":"B2B marketers don\u2019t have the luxury of choosing between building brands or boosting ROI, they need to do both. So how do you do it? You listen to this week\u2019s special guest, who\u2019s spent her entire career managing this delicate balancing act. On this week\u2019s\u00a0Media Roundtable: Special Edition,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) hosts veteran CMO\u00a0Laura…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/03\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-3.png","image_alt":"B2B: Balancing Brand & ROI","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/b2b-balancing-brand-roi-2\/","date":"March 4, 2026","description":"B2B marketers don\u2019t have the luxury of choosing between building brands or boosting ROI, they need to do both. So how do you do it? You listen to this week\u2019s special guest, who\u2019s spent her entire career managing this delicate balancing act. On this week\u2019s\u00a0Media Roundtable: Special Edition,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) hosts veteran CMO\u00a0Laura…","landing_redirection":""},{"id":4827,"title":"This Week\u2019s Influencer: Introducing the Inaugural Indie PaC Awards, TikTok Resumes Its Long-Form Push, ORBIT Deems Niche Sports VIPs, and More\u2026","blurb":"This year, America celebrates its 250th birthday. Trust in institutions is at an all-time low. AI is landing like an alien invasion. Nobody knows what's coming or who to trust. So, is the American idea still alive? Meritocracy, free speech, open exchange? It's hard, but it's alive in podcasting and creator media. The greatest canvas…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/03\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-1.png","image_alt":"The Indie PaC Awards","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-introducing-the-inaugural-indie-pac-awards-tiktok-resumes-its-long-form-push-orbit-deems-niche-sports-vips-and-more\/","date":"February 26, 2026","description":"This year, America celebrates its 250th birthday. Trust in institutions is at an all-time low. AI is landing like an alien invasion. Nobody knows what's coming or who to trust. So, is the American idea still alive? Meritocracy, free speech, open exchange? It's hard, but it's alive in podcasting and creator media. The greatest canvas…","landing_redirection":""},{"id":4811,"title":"This Week\u2019s Influencer: ORBIT Report Reveals Sports Podcasts That Actually Sell; The Couch Moves to YouTube; Women are Podcast\u2019s Future; and more\u2026","blurb":"Lost in today\u2019s media landscape? Or are you just curious as to how the industry got here? You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week\u2019s special guest. On this week\u2019s\u00a0Media Roundtable: Special Edition,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) and\u00a0Giles Martin\u00a0(\u200aEVP,\u00a0 Strategy,\u00a0Oxford Road) welcome the legacy…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-17-195922.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-orbit-report-reveals-sports-podcasts-that-actually-sel\/","date":"February 18, 2026","description":"Lost in today\u2019s media landscape? Or are you just curious as to how the industry got here? You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week\u2019s special guest. On this week\u2019s\u00a0Media Roundtable: Special Edition,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) and\u00a0Giles Martin\u00a0(\u200aEVP,\u00a0 Strategy,\u00a0Oxford Road) welcome the legacy…","landing_redirection":""},{"id":4755,"title":"This Week's Influencer: Ad Infinitum\u2019s Historic Audio Tale; La NFL Crea un Plan Estrat\u00e9gico en Espa\u00f1ol; Hulu Enters the Podcast Wars; and More","blurb":"History has seen the rise of countless monarchies, but very few have the grit and determination to stand the test of time. No, we\u2019re not talking about the newest\u00a0Game of Thrones spin-off; this is a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-2-1.png","image_alt":"Ad Infinitum: The Royal and The Regent","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-ad-infinitums-historic-audio-tale-la-nfl-crea-un-plan-estrategico-en-espanol-hulu-enters-the-podcast-wars-and-more\/","date":"February 11, 2026","description":"History has seen the rise of countless monarchies, but very few have the grit and determination to stand the test of time. No, we\u2019re not talking about the newest\u00a0Game of Thrones spin-off; this is a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond.…","landing_redirection":""},{"id":4752,"title":"Ad Infinitum S3 Finale - The Ruler and The Regent","blurb":"History has seen the rise of countless monarchies, but very few have the grit and determination to stand the test of time. No, we\u2019re not talking about the newest\u00a0Game of Thrones spin-off; this is a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-6.png","image_alt":"Ad Infinitum: The Royal and The Regent","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-s3-finale-the-ruler-and-the-regent\/","date":"February 11, 2026","description":"History has seen the rise of countless monarchies, but very few have the grit and determination to stand the test of time. No, we\u2019re not talking about the newest\u00a0Game of Thrones spin-off; this is a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond.…","landing_redirection":""},{"id":4695,"title":"This Week\u2019s Influencer: MRT Talks Pod Tools, Performance Validation, PLUS AI Ads; Mid-Tier Creator Wins; The MMM Reset, UK Loves Audio; and more\u2026","blurb":"Advertising always walks a fine line between building audience trust and breaking it. So, how does one find that ever-important line? That\u2019s the question at the center of this week\u2019s Media Roundtable: Industry Edition. Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) is joined by our own experts\u00a0Jillian Garner\u00a0(Account Manager),\u00a0Neal Lucey\u00a0(EVP, Strategy & Planning), and\u00a0Kyle Jelinek\u00a0(VP of Client…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-02-03-163201.png","image_alt":"The Media Roundtable: Industry Edition.","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-media-roundtable-industry-edition-02-04-26\/","date":"February 4, 2026","description":"Advertising always walks a fine line between building audience trust and breaking it. So, how does one find that ever-important line? That\u2019s the question at the center of this week\u2019s Media Roundtable: Industry Edition. Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) is joined by our own experts\u00a0Jillian Garner\u00a0(Account Manager),\u00a0Neal Lucey\u00a0(EVP, Strategy & Planning), and\u00a0Kyle Jelinek\u00a0(VP of Client…","landing_redirection":""},{"id":4658,"title":"This Week\u2019s Influencer: ORBIT\u2019s #1 Self-Improvement Host, Gina Ryan Talks Authenticity; Podtrac\u2019s Performance Tool, AI Aims At News, and More","blurb":"Imagine you\u2019re the best at what you do\u2026 and you didn\u2019t realize it until now. This week\u2019s edition of\u00a0Media Roundtable: Special Edition\u00a0is another creator spotlight, as\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomes\u00a0Gina Ryan\u00a0(Host,\u00a0The Anxiety Coaches Podcast) to the pod. Gina\u2019s podcast is a quiet ORBIT powerhouse, recently ranked #1 in our\u00a0Self-Improvement\u00a0list. But because brands don\u2019t usually…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/PNG-LinkedIn-Cover-Newsletter-Mailchimp-Header-Background.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-orbits-1-self-improvement-host-gina-ryan-talks-authenticity-podtracs-performance-tool-ai-aims-at-news-and-more-2\/","date":"January 28, 2026","description":"Imagine you\u2019re the best at what you do\u2026 and you didn\u2019t realize it until now. This week\u2019s edition of\u00a0Media Roundtable: Special Edition\u00a0is another creator spotlight, as\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomes\u00a0Gina Ryan\u00a0(Host,\u00a0The Anxiety Coaches Podcast) to the pod. Gina\u2019s podcast is a quiet ORBIT powerhouse, recently ranked #1 in our\u00a0Self-Improvement\u00a0list. But because brands don\u2019t usually…","landing_redirection":""},{"id":4402,"title":"This Week\u2019s Influencer: Hala Shares How to Make Ads Work; ORBIT\u2019s Latest Take Flips Q1 Planning Script; Podscribe Cracks Incrementality; & More","blurb":"What happens when a podcasting powerhouse is also an elite marketer? Find out in a creator spotlight episode of\u00a0Media Roundtable: Special Edition. This week,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomes The Podcast Princess herself,\u00a0Hala Taha\u00a0(CEO & Founder,\u00a0YAP Media, host of\u00a0Young and Profiting). We\u2019re some of the biggest Hala supporters here at Oxford Road because she\u2019s one…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-23-190040.png","image_alt":"The Podcast Princess Diaries: Inside Hala Taha\u2019s Performance Playbook","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-podcast-princess-diaries-inside-hala-tahas-performance-playbook-2\/","date":"January 23, 2026","description":"What happens when a podcasting powerhouse is also an elite marketer? Find out in a creator spotlight episode of\u00a0Media Roundtable: Special Edition. This week,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomes The Podcast Princess herself,\u00a0Hala Taha\u00a0(CEO & Founder,\u00a0YAP Media, host of\u00a0Young and Profiting). We\u2019re some of the biggest Hala supporters here at Oxford Road because she\u2019s one…","landing_redirection":""},{"id":4398,"title":"This Week\u2019s Influencer: Oxford Road\u2019s 2026 Industry Predictions; YouTube\u2019s Dominance; The End of Podcast as We Know it?; I Miss My MTV; And More\u2026","blurb":"Podcasts walked the red carpet, won the awards,\u00a0and settled into your living room. So, where does the industry head next? Find out on a new\u00a0Media Roundtable: Industry Edition. Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) breaks down the biggest stories with fellow audiophiles: Bart Roselli\u00a0(EVP Media,\u00a0Oxford Road) Courtney O'Connor\u00a0(Director, Podcast Media,\u00a0Oxford Road) Giles Martin\u00a0(EVP Strategy,\u00a0Oxford Road) The…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-13-173417.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/our-best-podcast-pick-podfraud-and-is-it-the-end-of-ads-2\/","date":"January 14, 2026","description":"Podcasts walked the red carpet, won the awards,\u00a0and settled into your living room. So, where does the industry head next? Find out on a new\u00a0Media Roundtable: Industry Edition. Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) breaks down the biggest stories with fellow audiophiles: Bart Roselli\u00a0(EVP Media,\u00a0Oxford Road) Courtney O'Connor\u00a0(Director, Podcast Media,\u00a0Oxford Road) Giles Martin\u00a0(EVP Strategy,\u00a0Oxford Road) The…","landing_redirection":""},{"id":4173,"title":"This Week\u2019s Influencer: Oxford Road\u2019s 2026 Industry Predictions; YouTube\u2019s Dominance; The End of Podcast as We Know it?; I Miss My MTV; And More\u2026","blurb":"Happy 2026! As the New Year kicks into high gear, it\u2019s time to dust off the crystal ball and see what it might reveal about the media landscape this year. Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller\u2019s market? Find out as we make…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-09-194518.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-oxford-roads-2026-industry-predictions-youtubes-dominance-the-end-of-podcast-as-we-know-it-i-miss-my-mtv-and-more\/","date":"January 7, 2026","description":"Happy 2026! As the New Year kicks into high gear, it\u2019s time to dust off the crystal ball and see what it might reveal about the media landscape this year. Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller\u2019s market? Find out as we make…","landing_redirection":""},{"id":4005,"title":"This Week\u2019s Influencer: Faith-Based Creators Share the Strange Secret to Success; Retire the Word \u201cPodcast?\u201d; Podcast\u2019s Next Era, and More\u2026","blurb":"What\u2019s one podcast genre that\u2019s successful for advertisers but is often overlooked? Find out in a creator spotlight episode of\u00a0Media Roundtable: Special Edition. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomes the co-hosts of the hit, faith-based podcast\u00a0Girls Gone Bible,\u00a0Angela Halili\u00a0&\u00a0Arielle Reitsma. They\u2019re talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let\u2019s dig in. \u201cThere's…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-29-193649.png","image_alt":"The Rise of Faith-Based Podcasts","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-faith-based-creators-share-the-strange-secret-to-success-retire-the-word-podcast-podcasts-next-era-and-more\/","date":"December 24, 2025","description":"What\u2019s one podcast genre that\u2019s successful for advertisers but is often overlooked? Find out in a creator spotlight episode of\u00a0Media Roundtable: Special Edition. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) welcomes the co-hosts of the hit, faith-based podcast\u00a0Girls Gone Bible,\u00a0Angela Halili\u00a0&\u00a0Arielle Reitsma. They\u2019re talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let\u2019s dig in. \u201cThere's…","landing_redirection":""},{"id":3953,"title":"This Week\u2019s Influencer: Dismantling the Black Box of Video Measurement, Programmatic\u2019s Rise in Popularity, ORBIT\u2019s Making Waves, and More\u2026","blurb":"Does video perform better than audio? That is a question the market has been trying to answer for years, especially now that many podcasts feature video. The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we\u2019ve operated inside a measurement \"black box,\" forcing marketers to\u00a0assume that…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-16-172051.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-dismantling-the-black-box-of-video-measurement-programmatics-rise-in-popularity-orbits-making-waves-and-more\/","date":"December 17, 2025","description":"Does video perform better than audio? That is a question the market has been trying to answer for years, especially now that many podcasts feature video. The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we\u2019ve operated inside a measurement \"black box,\" forcing marketers to\u00a0assume that…","landing_redirection":""},{"id":3879,"title":"This Week\u2019s Influencer: 2025 Media Lookback on MRT; ORBIT\u2019s December Results May Have You Update \u201826 Plans; ChatGPT Goes Ad Supported?; and More\u2026","blurb":"Video podcast wars, reaching critical masses, or radio\u2019s reckoning\u2026 or reinvention: what was the biggest story of 2025, and how will it shape 2026? Find out as we look back on all the major news stories of 2025 in a new\u00a0Media Roundtable: Industry Edition. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) breaks down the stories that shaped…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-16-150617.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-2025-media-lookback-on-mrt-orbits-december-results-may-have-you-update-26-plans-chatgpt-goes-ad-supported-and-more\/","date":"December 10, 2025","description":"Video podcast wars, reaching critical masses, or radio\u2019s reckoning\u2026 or reinvention: what was the biggest story of 2025, and how will it shape 2026? Find out as we look back on all the major news stories of 2025 in a new\u00a0Media Roundtable: Industry Edition. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) breaks down the stories that shaped…","landing_redirection":""},{"id":3647,"title":"This Week\u2019s Influencer: Science Tells You How To Make The Best Ads, iHeart Says Humans Only, Podscribe\u2019s Early Gift For Marketers, and More\u2026","blurb":"Marketers have been trying to predict how consumers will behave with statistics and studies for decades. But what if there\u2019s a chance that science could help you understand consumers? Would you take it? The world\u2019s only podcast solely dedicated to audio ads is back with those answers and more! Presenting Ad Infinitum Season 3, Episode…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-04-213020.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-s3e15-human-hacks\/","date":"December 3, 2025","description":"Marketers have been trying to predict how consumers will behave with statistics and studies for decades. But what if there\u2019s a chance that science could help you understand consumers? Would you take it? The world\u2019s only podcast solely dedicated to audio ads is back with those answers and more! Presenting Ad Infinitum Season 3, Episode…","landing_redirection":""},{"id":3324,"title":"This Week\u2019s Influencer: Where Does Podcasting Go From Here? Netflix Pushing Into Podcasts, AI Drops the Mic, Holiday Tunes Boost Sales, and More\u2026","blurb":"How will the industry shift with 200k AI episodes? Or with Netflix\u2019s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition,\u00a0sponsored by our friends at ALLCITY Network. Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/5.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/protecting-human-connection-audios-roi-ai-slop-netflix-moves-2\/","date":"November 26, 2025","description":"How will the industry shift with 200k AI episodes? Or with Netflix\u2019s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition,\u00a0sponsored by our friends at ALLCITY Network. Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their…","landing_redirection":""},{"id":3631,"title":"This Week\u2019s Influencer: Human or AI: Which Connects More With Audiences?; Independent Podcasts Struggle to Compete, Aussies Get ID\u2019ed, and More\u2026","blurb":"How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real. The world\u2019s only podcast solely dedicated to audio ads strikes back against AI! Presenting\u00a0Ad Infinitum\u00a0Season 3, Episode 14: \"This is My Real Voice.\" Host\u00a0Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) welcomes\u00a0Brandon Beville\u00a0(Producer,\u00a0Morning Wire). They get to the root…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-01-211125-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-s3e13-this-is-my-real-voice-2\/","date":"November 19, 2025","description":"How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real. The world\u2019s only podcast solely dedicated to audio ads strikes back against AI! Presenting\u00a0Ad Infinitum\u00a0Season 3, Episode 14: \"This is My Real Voice.\" Host\u00a0Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) welcomes\u00a0Brandon Beville\u00a0(Producer,\u00a0Morning Wire). They get to the root…","landing_redirection":""},{"id":3621,"title":"This Week\u2019s Influencer: YouTube Vs Netflix-Competition Heats Up, Podcast\u2019s Influence Over Elections Continues, iHeart Delves Into TikTok, and More\u2026","blurb":"Did you have Netflix becoming a major audio platform on your 2026 bingo card? Don\u2019t worry if you\u2019re surprised, we\u2019re here to help you make sense of the big moves by the industry\u2019s (new) big players. This week on The Media Roundtable: Industry Edition,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) hosts audio experts: James Ingrassia\u00a0(EVP, Strategy &…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-12-01-204454.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/bye-youtube-why-spotifys-moving-hit-shows-to-netflix-2\/","date":"November 12, 2025","description":"Did you have Netflix becoming a major audio platform on your 2026 bingo card? Don\u2019t worry if you\u2019re surprised, we\u2019re here to help you make sense of the big moves by the industry\u2019s (new) big players. This week on The Media Roundtable: Industry Edition,\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) hosts audio experts: James Ingrassia\u00a0(EVP, Strategy &…","landing_redirection":""},{"id":3609,"title":"This Week\u2019s Influencer: Can AI Accurately Grade Your Ads?; Podcast = New Word of Mouth; Why Authenticity Beats Algorithms; and more\u2026","blurb":"What happens when you invite AI into the Ad Infinitum hot seat? The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: \"Infinite Prompts. Host\u00a0Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) welcomes Juniper GPT for a Human\/AI collab session. Together, they break down\u00a0Magellan AI\u2019s July 2025 Movers & Shakers…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-01-182227.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-s3e12-infinite-prompts-2\/","date":"November 5, 2025","description":"What happens when you invite AI into the Ad Infinitum hot seat? The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: \"Infinite Prompts. Host\u00a0Stew Redwine\u00a0(Executive Creative Director,\u00a0Oxford Road) welcomes Juniper GPT for a Human\/AI collab session. Together, they break down\u00a0Magellan AI\u2019s July 2025 Movers & Shakers…","landing_redirection":""},{"id":3600,"title":"This Week\u2019s Influencer: OxfoRd\u2019s \u201cWhat Brands Want\u201d Deep Dive - Why Advertisers Aren\u2019t Maximizing Their Buys; The Death of Late Night? and More\u2026","blurb":"Why Brands Aren't Spending That Extra $1B on Podcasts (Yet) Advertisers want to spend an extra $1B in podcasting, but they\u2019re holding back until we address the industry\u2019s most significant issues. This week on The Media Roundtable, we\u2019ve assembled a powerhouse of CAOs to talk about the findings of our\u00a02025 \"What Brands Want\" report. At…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-12-01-181059.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/why-brands-arent-spending-that-extra-1b-on-podcasts-yet-2\/","date":"October 29, 2025","description":"Why Brands Aren't Spending That Extra $1B on Podcasts (Yet) Advertisers want to spend an extra $1B in podcasting, but they\u2019re holding back until we address the industry\u2019s most significant issues. This week on The Media Roundtable, we\u2019ve assembled a powerhouse of CAOs to talk about the findings of our\u00a02025 \"What Brands Want\" report. At…","landing_redirection":""},{"id":3592,"title":"This Week\u2019s Influencer: ORBIT: OXFORd\u2019s New Podcast Ranking Based on What Actually Works; Influencer Marketing Proves Long-Term Growth; and More","blurb":"CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI. During this week\u2019s\u00a0Media Roundtable, the team at Oxford Road unveiled ORBIT, the\u00a0Oxford\u00a0Road\u00a0Benchmark\u00a0Intelligence\u00a0Tool, built on $1.6 billion in actual campaign performance data: not estimates, not surveys; just real results from advertisers spending real money. This is the planning tool we've been chasing for…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-12-01-180758.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/we-analyzed-1-6-billion-in-podcast-ads-heres-what-actually-drives-roi-2\/","date":"October 22, 2025","description":"CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI. During this week\u2019s\u00a0Media Roundtable, the team at Oxford Road unveiled ORBIT, the\u00a0Oxford\u00a0Road\u00a0Benchmark\u00a0Intelligence\u00a0Tool, built on $1.6 billion in actual campaign performance data: not estimates, not surveys; just real results from advertisers spending real money. This is the planning tool we've been chasing for…","landing_redirection":""},{"id":3529,"title":"This Week\u2019s Influencer: Celebrating One Year Post-Merger: The W\u2019s, L\u2019s, and Everything Else, Spotify and Netflix Team Up, AI Podcasts? & More\u2026","blurb":"To make an industry better, you can\u2019t be afraid to shake things up. We\u2019re celebrating one whole year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) gathered leaders from across the new organization to talk about wins, hard-fought…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-28-111359.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-celebrating-one-year-post-merger-the-ws-ls-and-everything-else-spotify-and-netflix-team-up-ai-podcasts-more\/","date":"October 15, 2025","description":"To make an industry better, you can\u2019t be afraid to shake things up. We\u2019re celebrating one whole year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency. Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) gathered leaders from across the new organization to talk about wins, hard-fought…","landing_redirection":""},{"id":3522,"title":"This Week\u2019s Influencer: Podcast Icon Lex Friedman on Podcast\u2019s Evolving Future; Creative\u2019s Role in Success; Boosting Discovery w\/ ChatGPT & more","blurb":"This week on the\u00a0Media Roundtable, we\u2019re revisiting the time\u00a0Dan Granger\u00a0sat down with\u00a0Lex Friedman\u00a0(not to be confused with podcaster\u00a0Lex Fridman), one of podcasting\u2019s original builders, and a leader who\u2019s shaped the business of podcasting since Day 1, for our limited series, \u201cWhat\u2019s a Podcast? - The Extended Interviews.\u201d Before launching his own\u00a0consulting business, Lex played a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-28-110109.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/stop-apologizing-lex-friedman-on-why-podcasting-will-always-evolve-and-why-thats-a-good-thing-2\/","date":"October 8, 2025","description":"This week on the\u00a0Media Roundtable, we\u2019re revisiting the time\u00a0Dan Granger\u00a0sat down with\u00a0Lex Friedman\u00a0(not to be confused with podcaster\u00a0Lex Fridman), one of podcasting\u2019s original builders, and a leader who\u2019s shaped the business of podcasting since Day 1, for our limited series, \u201cWhat\u2019s a Podcast? - The Extended Interviews.\u201d Before launching his own\u00a0consulting business, Lex played a…","landing_redirection":""},{"id":3516,"title":"This Week\u2019s Influencer: We Talk All Things Measurement At CAO, A Big Leadership Changeup at Spotify, Pew\u2019s News About News, and More\u2026","blurb":"It finally happened- we found insights that brand builders and performance marketers can agree on. We gathered CAOs from all walks of business: from finance and food to jobs and boots. They share everything they\u2019ve learned as they\u2019ve scaled podcasting to enviable levels. Whether you\u2019re team brand or team performance, you\u2019ll benefit from their wealth…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-11-28-105055.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/inside-the-2025-podcast-ad-playbook-from-leading-brands-whole-foods-chime-indeed-and-tecovas-2\/","date":"October 1, 2025","description":"It finally happened- we found insights that brand builders and performance marketers can agree on. We gathered CAOs from all walks of business: from finance and food to jobs and boots. They share everything they\u2019ve learned as they\u2019ve scaled podcasting to enviable levels. Whether you\u2019re team brand or team performance, you\u2019ll benefit from their wealth…","landing_redirection":""},{"id":3508,"title":"This Week\u2019s Influencer: Kraig Kitchin & Stew Redwine Recap CAO Summit \u201825, Give a Radio History Lesson, Discuss Audio\u2019s AI Future, and Much More","blurb":"Want better insights into the chaotic world of podcasting? You need to hear from the audio experts, who\u2019ve returned from their hiatus to discuss all things\u00a0CAO Summit 2025. The world\u2019s only podcast solely dedicated to audio ads is back! Presenting\u00a0Ad Infinitum\u00a0Season 3, Episode 11: \"When the Helmets Come Off\u2014Kraig T. Kitchin at CAO Summit 2025\"…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/09\/Captura-de-pantalla-2025-11-27-203627.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-s3e11-when-the-helmets-come-off-kraig-t-kitchin-at-cao-summit-2025-2\/","date":"September 24, 2025","description":"Want better insights into the chaotic world of podcasting? You need to hear from the audio experts, who\u2019ve returned from their hiatus to discuss all things\u00a0CAO Summit 2025. The world\u2019s only podcast solely dedicated to audio ads is back! Presenting\u00a0Ad Infinitum\u00a0Season 3, Episode 11: \"When the Helmets Come Off\u2014Kraig T. Kitchin at CAO Summit 2025\"…","landing_redirection":""},{"id":3498,"title":"This Week\u2019s Influencer: Kim Komando\u2019s CAO Panel Discusses Media\u2019s Most Resilient Channel; SXM + The ZON = $?; Spotify Free Upgrade = More TSL?","blurb":"This week on the\u00a0Media Roundtable, we\u2019re taking you back to our 2025 CAO Summit for a tactical conversation on one of media\u2019s most resilient channels: radio. Guest moderator and radio legend\u00a0Kim Komando\u00a0leads a panel featuring\u00a0Nick Macco\u00a0(Legacybox),\u00a0Mike Janigian\u00a0(DraftKings), and\u00a0Rion Swartz\u00a0(brand-side\u00a0growth leader, previously at\u00a0LegalZoom) on why we shouldn\u2019t write the obituary for broadcast radio just yet. The…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-201351.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/radio-is-a-cucaracha-how-brands-are-making-the-most-of-tried-and-true-reach-from-the-cao-summit-2\/","date":"September 17, 2025","description":"This week on the\u00a0Media Roundtable, we\u2019re taking you back to our 2025 CAO Summit for a tactical conversation on one of media\u2019s most resilient channels: radio. Guest moderator and radio legend\u00a0Kim Komando\u00a0leads a panel featuring\u00a0Nick Macco\u00a0(Legacybox),\u00a0Mike Janigian\u00a0(DraftKings), and\u00a0Rion Swartz\u00a0(brand-side\u00a0growth leader, previously at\u00a0LegalZoom) on why we shouldn\u2019t write the obituary for broadcast radio just yet. The…","landing_redirection":""},{"id":3492,"title":"This Week\u2019s Influencer: Podcast Luminaries Reveal Secrets to Stronger Host Reads; Spotify Dives Into Sports Video; Remembering a Podcast Legend","blurb":"This week, the\u00a0Media Roundtable\u00a0is giving you an all-access pass to one of the most talked-about sessions from this year\u2019s\u00a0Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands. Our own\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) sat down with three powerhouse hosts:\u00a0Ashley Flowers\u00a0(Crime Junkie),\u00a0Nick Viall\u00a0(The Viall Files), and\u00a0Kim Komando\u00a0(The Kim Komando Show) to share what they really…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-195727.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ashley-flowers-nick-viall-and-kim-komando-flip-the-script-host-insights-from-the-2025-cao-summit-2\/","date":"September 10, 2025","description":"This week, the\u00a0Media Roundtable\u00a0is giving you an all-access pass to one of the most talked-about sessions from this year\u2019s\u00a0Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands. Our own\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) sat down with three powerhouse hosts:\u00a0Ashley Flowers\u00a0(Crime Junkie),\u00a0Nick Viall\u00a0(The Viall Files), and\u00a0Kim Komando\u00a0(The Kim Komando Show) to share what they really…","landing_redirection":""},{"id":3485,"title":"This Week\u2019s Influencer: DOAC\u2019s Steven Bartlett & The Daily Wire\u2019s Ben Shapiro Take the CAO Stage; Podscribe\u2019s Q3 Benchmark Report; and more\u2026","blurb":"This week on the\u00a0Media Roundtable, we\u2019re bringing you inside the opening fireside chat from the 2025 Chief Audio Officer Summit, featuring two of the most influential voices in independent media today:\u00a0Steven Bartlett\u00a0(Host of\u00a0Diary of a CEO, Founder of\u00a0FLIGHTSTORY) and Ben Shapiro (Host of\u00a0The Ben Shapiro Show, Co-Founder of\u00a0The Daily Wire). In a conversation with\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-195048.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/steven-bartlett-and-ben-shapiro-on-the-power-of-independent-media-cao-summit-2025-fireside-chat\/","date":"September 3, 2025","description":"This week on the\u00a0Media Roundtable, we\u2019re bringing you inside the opening fireside chat from the 2025 Chief Audio Officer Summit, featuring two of the most influential voices in independent media today:\u00a0Steven Bartlett\u00a0(Host of\u00a0Diary of a CEO, Founder of\u00a0FLIGHTSTORY) and Ben Shapiro (Host of\u00a0The Ben Shapiro Show, Co-Founder of\u00a0The Daily Wire). In a conversation with\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford…","landing_redirection":""},{"id":3474,"title":"This Week\u2019s Influencer: Breaking Down Pod Movement 2025; Stern Not Leaving SXM?; Podcast Spend Soars; Pod Content is Replacing TV Talk Shows & More","blurb":"This week on the Media Roundtable, we\u2019re taking you inside\u00a0Podcast Movement 2025. While the major players of the industry gathered in Dallas, breaking news hit the scene: Sounds Profitable has merged with Podcast Movement. On this episode, host\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) recaps the event with team members\u00a0Courtney O\u2019Connor\u00a0(Director, Podcast Media,\u00a0Oxford Road),\u00a0Julia Palermo\u00a0(Audio Media Buyer & Planner,\u00a0Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-191626.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcast-movement-2025-and-beyond-bryan-barletta-tells-our-team-what-comes-next-2\/","date":"August 27, 2025","description":"This week on the Media Roundtable, we\u2019re taking you inside\u00a0Podcast Movement 2025. While the major players of the industry gathered in Dallas, breaking news hit the scene: Sounds Profitable has merged with Podcast Movement. On this episode, host\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) recaps the event with team members\u00a0Courtney O\u2019Connor\u00a0(Director, Podcast Media,\u00a0Oxford Road),\u00a0Julia Palermo\u00a0(Audio Media Buyer & Planner,\u00a0Oxford…","landing_redirection":""},{"id":3467,"title":"This Week\u2019s Influencer: Oxford Road CEO\u2019s State of Advertising Address; Taylor Swift\u2019s Podcast Debut; Nielsen\u2019s Annual Podcast Report, + More","blurb":"This week on\u00a0Media Roundtable, we\u2019re bringing you the inside story straight from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here? This episode is a recording of\u00a0Dan Granger\u2019s keynote presentation of\u00a0Oxford Road\u2019s annual State of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-190111.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-state-of-audio-advertising-2025-finding-our-frequency-at-the-cao-summit-2\/","date":"August 20, 2025","description":"This week on\u00a0Media Roundtable, we\u2019re bringing you the inside story straight from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here? This episode is a recording of\u00a0Dan Granger\u2019s keynote presentation of\u00a0Oxford Road\u2019s annual State of…","landing_redirection":""},{"id":3458,"title":"This Week\u2019s Influencer: Unveiling Groundbreaking V-Cast Attribution; 3 Edison Hits To Review; Tinx Lathers On The Praise For Clarins, and more\u2026","blurb":"In This Week's Ep: Our Industry-First Breakthrough on YouTube Podcast Attribution (CAO Summit Exclusive) This week on the Media Roundtable, we\u2019re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube\u2014or at least how they measure it\u2013forever. Led…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-11-27-184418.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/our-industry-first-breakthrough-on-youtube-podcast-attribution-cao-summit-exclusive-2\/","date":"August 12, 2025","description":"In This Week's Ep: Our Industry-First Breakthrough on YouTube Podcast Attribution (CAO Summit Exclusive) This week on the Media Roundtable, we\u2019re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube\u2014or at least how they measure it\u2013forever. Led…","landing_redirection":""},{"id":3452,"title":"This Week\u2019s Influencer: Podcast Pioneer Guy Raz Tells Us \u201cHow He Built That\u201d; Howard Stern Show Cancelled?; Amazon Dismantles Wondery; and more","blurb":"This week, we\u2019re sharing one of the long-form interviews that helped create the\u00a0What\u2019s a Podcast?\u00a0series. This edition of The Extended Interviews features one of the voices that helped build the podcast industry as we know it:\u00a0Guy Raz. Dan Granger\u00a0(CEO and Founder,\u00a0Oxford Road) sits down with the creator of\u00a0How I Built This\u00a0to talk about \u201cHow We…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-12-10-205518.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-we-built-this-guy-raz-on-intimacy-independence-and-whats-worth-preserving-in-podcasting-2\/","date":"August 5, 2025","description":"This week, we\u2019re sharing one of the long-form interviews that helped create the\u00a0What\u2019s a Podcast?\u00a0series. This edition of The Extended Interviews features one of the voices that helped build the podcast industry as we know it:\u00a0Guy Raz. Dan Granger\u00a0(CEO and Founder,\u00a0Oxford Road) sits down with the creator of\u00a0How I Built This\u00a0to talk about \u201cHow We…","landing_redirection":""},{"id":3444,"title":"This Week\u2019s Influencer: Purpose, People, Profit & Perfect Sunsets-CAO'25 Recap; Bezos & Local Advertisers Say Radio Works; Podload\u2019s Effect","blurb":"This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by\u00a0Giles Martin\u00a0(EVP, Strategy,\u00a0Oxford Road) and featuring guests\u00a0Alia Smith\u00a0(Associate Manager, Acquisition,\u00a0Boll & Branch),\u00a0Megan Smith\u00a0(Director of Media Strategy,\u00a0Tecovas), and Oxford Road\u2019s own\u00a0James Ingrassia\u00a0(EVP, Client Services), the episode captured the insights, inspiration, community\u2014and gorgeous sunsets\u2014that…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-173826.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/sunset-vibes-and-strategy-deep-dives-highlights-from-the-third-annual-cao-summit\/","date":"July 30, 2025","description":"This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by\u00a0Giles Martin\u00a0(EVP, Strategy,\u00a0Oxford Road) and featuring guests\u00a0Alia Smith\u00a0(Associate Manager, Acquisition,\u00a0Boll & Branch),\u00a0Megan Smith\u00a0(Director of Media Strategy,\u00a0Tecovas), and Oxford Road\u2019s own\u00a0James Ingrassia\u00a0(EVP, Client Services), the episode captured the insights, inspiration, community\u2014and gorgeous sunsets\u2014that…","landing_redirection":""},{"id":3428,"title":"This Week\u2019s Influencer: FlightStory\u2019s $100M \u201cNO\u201d; Marketing Brew Weighs in On Defining Podcast, Global Pods Grow, Bobby Lee Sings and more\u2026","blurb":"CAOs, always remember that being exclusive isn\u2019t all it\u2019s cracked up to be when open distribution is a growth strategy. This week on the\u00a0Media Roundtable: Special Edition,\u00a0Dan Granger\u00a0(CEO and Founder,\u00a0Oxford Road) welcomes\u00a0Christiana Brenton, Co-Founder of\u00a0FlightStory.Studio\u00a0& CRO of\u00a0FlightStory, the media company behind\u00a0Diary of a CEO\u00a0(the fastest-growing podcast brand in the world!). This week\u2019s episode is sponsored…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-164131.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/test-everything-flightstorys-christiana-brenton-on-building-the-worlds-fastest-growing-podcast-2\/","date":"July 23, 2025","description":"CAOs, always remember that being exclusive isn\u2019t all it\u2019s cracked up to be when open distribution is a growth strategy. This week on the\u00a0Media Roundtable: Special Edition,\u00a0Dan Granger\u00a0(CEO and Founder,\u00a0Oxford Road) welcomes\u00a0Christiana Brenton, Co-Founder of\u00a0FlightStory.Studio\u00a0& CRO of\u00a0FlightStory, the media company behind\u00a0Diary of a CEO\u00a0(the fastest-growing podcast brand in the world!). This week\u2019s episode is sponsored…","landing_redirection":""},{"id":3411,"title":"This Week\u2019s Influencer: Where Podcasting Goes Next: Evan Shapiro Maps the Future; Texas Creators Step Up; Gen Z Redefines Audio Engagement & More","blurb":"Where\u2019s Podcasting headed? Easy-just follow the cartographer\u2019s map. This week on \u201cWhat\u2019s a Podcast? - The Extended Interviews,\u201d\u00a0Evan Shapiro\u00a0(renowned\u00a0Media Universe Cartographer) brings his\u00a0latest industry map\u00a0to share with\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) how and why podcasts should expand into other mediums. At\u00a0IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang,\u00a0WTF with Marc Maron). Now he navigates uncharted media…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-161634.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-where-podcasting-goes-next-evan-shapiro-maps-the-future-texas-creators-step-up-gen-z-redefines-audio-engagement-more\/","date":"July 9, 2025","description":"Where\u2019s Podcasting headed? Easy-just follow the cartographer\u2019s map. This week on \u201cWhat\u2019s a Podcast? - The Extended Interviews,\u201d\u00a0Evan Shapiro\u00a0(renowned\u00a0Media Universe Cartographer) brings his\u00a0latest industry map\u00a0to share with\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) how and why podcasts should expand into other mediums. At\u00a0IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang,\u00a0WTF with Marc Maron). Now he navigates uncharted media…","landing_redirection":""},{"id":3395,"title":"This Week\u2019s Influencer: Kill the Word \u2018Podcast\u2019?; iHeart\/Audacy New Partnership; Podcast Interest Peaks; & More","blurb":"Kill the word podcast? Our expert says - yes. This week on \u201cWhat\u2019s a Podcast? - The Extended Interviews,\u201d\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) hosts\u00a0AJ Feliciano\u00a0(former GM of\u00a0The Roost Network) for a deep dive on how The Roost became the in-house \u201cmedia company of tomorrow.\u201d AJ is all-in on 360 content. He even built a\u00a0flywheel for how podcasts…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-154715.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-kill-the-word-podcast-iheart-audacy-new-partnership-podcast-interest-peaks-more\/","date":"July 2, 2025","description":"Kill the word podcast? Our expert says - yes. This week on \u201cWhat\u2019s a Podcast? - The Extended Interviews,\u201d\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) hosts\u00a0AJ Feliciano\u00a0(former GM of\u00a0The Roost Network) for a deep dive on how The Roost became the in-house \u201cmedia company of tomorrow.\u201d AJ is all-in on 360 content. He even built a\u00a0flywheel for how podcasts…","landing_redirection":""},{"id":3389,"title":"This Week\u2019s Influencer: Debating Rogan\u2019s Podcast Definition, How to 12x Up Audio Performance; Podscribe\u2019s New Tools Break the Attribution Black Box","blurb":"\u201cJoe Rogan Isn\u2019t a Podcast.\u201d\ud83d\udd25 This week on the Media Roundtable,\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) hosts\u00a0Steve Pratt\u00a0(Founder,\u00a0The Creativity Business, author of\u00a0Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve\u2019s article on Joe Rogan\u2019s podcast status. Why? Because a podcast is still the best place for an open exchange of ideas\u2013even ideas about what is…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-151501.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-debating-rogans-podcast-definition-how-to-12x-up-audio-performance-podscribes-new-tools-break-the-attribution-black-box\/","date":"June 25, 2025","description":"\u201cJoe Rogan Isn\u2019t a Podcast.\u201d\ud83d\udd25 This week on the Media Roundtable,\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) hosts\u00a0Steve Pratt\u00a0(Founder,\u00a0The Creativity Business, author of\u00a0Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve\u2019s article on Joe Rogan\u2019s podcast status. Why? Because a podcast is still the best place for an open exchange of ideas\u2013even ideas about what is…","landing_redirection":""},{"id":3368,"title":"This Week\u2019s Influencer: \u201cPodcast Boss\u201d John McDermott Keeps Podcasts Relevant; Giles Martin on how Advertisers Track the Wrong Signals; and More","blurb":"Reminder: Shows don\u2019t need a million downloads to make an impact. This week, in a podcast studio, somewhere on the final frontier,\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) and\u00a0John McDermott\u00a0(Co-Founder,\u00a0Caloroga Shark Media) boldly go where nobody\u2019s gone before, to discuss how there\u2019s plenty of space in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-11-27-150459.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-podcast-boss-john-mcdermott-keeps-podcasts-relevant-giles-martin-on-how-advertisers-track-the-wrong-signals-and-more\/","date":"June 18, 2025","description":"Reminder: Shows don\u2019t need a million downloads to make an impact. This week, in a podcast studio, somewhere on the final frontier,\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) and\u00a0John McDermott\u00a0(Co-Founder,\u00a0Caloroga Shark Media) boldly go where nobody\u2019s gone before, to discuss how there\u2019s plenty of space in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode…","landing_redirection":""},{"id":3362,"title":"This Week\u2019s Influencer: Everything is Podcast! \"Sound Prophet\" Bryan Barletta Defines the Medium; Podscribe\u2019s Benchmark Report & Why Less Isn\u2019t More","blurb":"Hope you\u2019re good at math, because podcasting is about to multiply. This week on the\u00a0Media Roundtable\u00a0limited series \u201cWhat\u2019s a Podcast?\u00a0- The Extended Interviews,\u201d\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) hosts\u00a0Bryan Barletta\u00a0(Founder and Partner,\u00a0Sound Profitable) to peel back the layers of podcasting. \u201cI want it [the podcast definition] to be a virus\u2026 If we let it grow, it's easier to…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-11-27-143021.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-weeks-influencer-everything-is-podcast-sound-prophet-bryan-barletta-defines-the-medium-podscribes-benchmark-report-why-less-isnt-more\/","date":"June 11, 2025","description":"Hope you\u2019re good at math, because podcasting is about to multiply. This week on the\u00a0Media Roundtable\u00a0limited series \u201cWhat\u2019s a Podcast?\u00a0- The Extended Interviews,\u201d\u00a0Dan Granger\u00a0(CEO,\u00a0Oxford Road) hosts\u00a0Bryan Barletta\u00a0(Founder and Partner,\u00a0Sound Profitable) to peel back the layers of podcasting. \u201cI want it [the podcast definition] to be a virus\u2026 If we let it grow, it's easier to…","landing_redirection":""},{"id":3641,"title":"In This Week\u2019s Influencer: Podcast Pioneer Ira Glass Joins the MRT; New Hope for Video Podcast Measurement; TTD Pitches Audio; WTF\u2019s Big Exit","blurb":"Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass. Dan Granger (CEO, Oxford Road) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life) in a new episode of \u201cWhat\u2019s a Podcast? - The Extended Interviews.\u201d This week\u2019s episode is sponsored by our…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-02-220137.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/in-this-weeks-influencer-podcast-pioneer-ira-glass-joins-the-mrt-new-hope-for-video-podcast-measurement-ttd-pitches-audio-wtfs-big-exit\/","date":"June 4, 2025","description":"Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass. Dan Granger (CEO, Oxford Road) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life) in a new episode of \u201cWhat\u2019s a Podcast? - The Extended Interviews.\u201d This week\u2019s episode is sponsored by our…","landing_redirection":""},{"id":3656,"title":"In This Week\u2019s Influencer: Why You Need to Think Both Globally & Locally; The Truth About Moving Globally; Select Quote Shows Us How It\u2019s Done.","blurb":"Podcasting is global. Is your brand ready? On an all-new Media Roundtable: Special Edition, we\u2019re recapping the highlights of Podcast Show London 2025 with notable attendees. This week\u2019s episode is sponsored by our friends at ALLCITY Network. For the next best thing to a front row seat, we\u2019ve assembled an all-star panel of audio industry…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/05\/Captura-de-pantalla-2025-12-05-152638.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/in-this-weeks-influencer-why-you-need-to-think-both-globally-the-truth-about-moving-globally-select-quote-shows-us-how-its-done\/","date":"May 28, 2025","description":"Podcasting is global. Is your brand ready? On an all-new Media Roundtable: Special Edition, we\u2019re recapping the highlights of Podcast Show London 2025 with notable attendees. This week\u2019s episode is sponsored by our friends at ALLCITY Network. For the next best thing to a front row seat, we\u2019ve assembled an all-star panel of audio industry…","landing_redirection":""},{"id":3659,"title":"In This Week\u2019s Influencer: Hernan Lopez On the BIGGEST Number in Podcasting; SAG-AFTRA Takes On AI; Magellan\u2019s Q1 Benchmark Report; and more\u2026","blurb":"CAOs, there\u2019s a number out there in the world that if you knew it, it\u2019d change your business forever. Our guest on this week\u2019s episode of the Media Roundtable found that number\u2014 How\u2019d he do it? Join Dan Granger (CEO, Oxford Road) as he hosts Hernan Lopez (Founder, Wondery & Owl & Co) in a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-05-153922.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/in-this-weeks-influencer-hernan-lopez-on-the-biggest-number-in-podcasting-sag-aftra-takes-on-ai-magellans-q1-benchmark-report-and-more\/","date":"May 21, 2025","description":"CAOs, there\u2019s a number out there in the world that if you knew it, it\u2019d change your business forever. Our guest on this week\u2019s episode of the Media Roundtable found that number\u2014 How\u2019d he do it? Join Dan Granger (CEO, Oxford Road) as he hosts Hernan Lopez (Founder, Wondery & Owl & Co) in a…","landing_redirection":""},{"id":3666,"title":"In This Week\u2019s Influencer: MRT Returns\u2014Podcast Luminaries Chew On What\u2019s Next; Spotify Gets More Transparent; IAB Rethinks Metrics; and More","blurb":"CAOs, the most important thing to remember is this: chase your audience and success will follow. This week on the Media Roundtable: Special Edition, Dan Granger (CEO, Oxford Road) welcomes audio heavyweights Steven Goldstein (Founder & CEO, Amplifi Media) and Jay Nachlis (Vice President, Coleman Insights). This episode is sponsored by our friends at Libsyn.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/05\/Captura-de-pantalla-2025-12-05-191313.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/in-this-weeks-influencer-mrt-returns-podcast-luminaries-chew-on-whats-next-spotify-gets-more-transparent-iab-rethinks-metrics-and-more\/","date":"May 14, 2025","description":"CAOs, the most important thing to remember is this: chase your audience and success will follow. This week on the Media Roundtable: Special Edition, Dan Granger (CEO, Oxford Road) welcomes audio heavyweights Steven Goldstein (Founder & CEO, Amplifi Media) and Jay Nachlis (Vice President, Coleman Insights). This episode is sponsored by our friends at Libsyn.…","landing_redirection":""},{"id":3672,"title":"In This Week\u2019s Influencer: What\u2019s a Podcast - Insider Edition; Is Radio Listenership Growing?; Owl & Co. Shakes it Up with New Global Podcast Estimate","blurb":"Ah, podcasts\u2013those \u201clittle masterpieces for your ears.\u201d We\u2019re back with another episode of our limited series, \u2018What\u2019s a Podcast? - The Extended Interviews.\u2019 We have an all-star panel of industry insiders to debate what a podcast is \u2014 and what it could be. Dan Granger (CEO, Oxford Road) hosts: \u2b50\ufe0f Larry Rosin (President, Edison Research)…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-05-192536.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/in-this-weeks-influencer-whats-a-podcast-insider-edition-is-radio-listenership-growing-owl-co-shakes-it-up-with-new-global-podcast-estimate\/","date":"May 7, 2025","description":"Ah, podcasts\u2013those \u201clittle masterpieces for your ears.\u201d We\u2019re back with another episode of our limited series, \u2018What\u2019s a Podcast? - The Extended Interviews.\u2019 We have an all-star panel of industry insiders to debate what a podcast is \u2014 and what it could be. Dan Granger (CEO, Oxford Road) hosts: \u2b50\ufe0f Larry Rosin (President, Edison Research)…","landing_redirection":""},{"id":3680,"title":"Golden Podcast Hacks from the MeidasTouch; Creative Practices that Outlive Trends; Video Podcast Measurement Gets an Upgrade & More","blurb":"Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series \u201cWhat\u2019s a Podcast? The Extended Interviews,\u201d we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch. Dan Granger (CEO, Oxford Road) hosts…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-05-204620.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audio-gold-charting-the-rise-of-the-meidastouch-network-with-the-meiselas-brothers-2\/","date":"April 30, 2025","description":"Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series \u201cWhat\u2019s a Podcast? The Extended Interviews,\u201d we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch. Dan Granger (CEO, Oxford Road) hosts…","landing_redirection":""},{"id":3692,"title":"If You Can See It with Your Eyes Closed\u2026 Granger & Rosin Continue Defining Podcast; $2.4B Ad Surge; Bartlett Says NO; BBC Expands East","blurb":"The Media Roundtable limited series: \u201cWhat\u2019s a Podcast? \u2013 The Extended Interviews\u201d continues with this crucial debate. This week's episode is sponsored by Fairing. Dan Granger (CEO, Oxford Road) teams up with Larry Rosin (President, Edison Research) for our extensive qualitative and quantitative journey to define what a \u2018podcast\u2019 is in 2025. This episode is…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-12-08-200127.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/if-you-can-see-it-with-your-eyes-closed-granger-2-4b-ad-surge-bartlett-says-no-bbc-expands-east\/","date":"April 23, 2025","description":"The Media Roundtable limited series: \u201cWhat\u2019s a Podcast? \u2013 The Extended Interviews\u201d continues with this crucial debate. This week's episode is sponsored by Fairing. Dan Granger (CEO, Oxford Road) teams up with Larry Rosin (President, Edison Research) for our extensive qualitative and quantitative journey to define what a \u2018podcast\u2019 is in 2025. This episode is…","landing_redirection":""},{"id":3696,"title":"What\u2019s a Podcast Extended - Adam Carolla Preaches The Audio Gospel; Amazon All-In on Podcasts; Paying Attention to Creative; Podcast\u2019s New Playground","blurb":"Presenting The Media Roundtable Limited Series: \u201cWhat\u2019s a Podcast? \u2013 The Extended Interviews.\u201d This week, we have a guest who\u2019s not only influential in podcasting history but in Oxford Road history too. While conducting interviews for the series, Dan Granger (CEO, Oxford Road) got a chance to sit down with audio legend Adam Carolla (Host…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-12-08-201306.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/whats-a-podcast-extended-adam-carolla-preaches-the-audio-gospel-amazon-all-in-on-podcasts-paying-attention-to-creative-podcasts-new-playground\/","date":"April 16, 2025","description":"Presenting The Media Roundtable Limited Series: \u201cWhat\u2019s a Podcast? \u2013 The Extended Interviews.\u201d This week, we have a guest who\u2019s not only influential in podcasting history but in Oxford Road history too. While conducting interviews for the series, Dan Granger (CEO, Oxford Road) got a chance to sit down with audio legend Adam Carolla (Host…","landing_redirection":""},{"id":3767,"title":"We Came, We Spoke, We Started a Movement\u2014Recapping Evolutions 2025: Video Podcasts Climbing, Radio\u2019s Thriving, and Wearout\u2019s a Myth","blurb":"The Media Roundtable is back, assuaging your FOMO by recapping the highlights of Podcast Movement Evolutions 2025. This week's episode is sponsored by The Daily Wire. Dan Granger (CEO, Oxford Road) hosts a full panel of Audio All-Stars: \u2b50 Bart Roselli (SVP, Media, Oxford Road) \u2b50 Conor Doyle (President, Oxford Road) \u2b50 Miranda Romano (SVP,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/04\/Captura-de-pantalla-2025-12-10-212754.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/we-came-we-spoke-we-started-a-movement-recapping-evolutions-2025-video-podcasts-climbing-radios-thriving-and-wearouts-a-myth\/","date":"April 9, 2025","description":"The Media Roundtable is back, assuaging your FOMO by recapping the highlights of Podcast Movement Evolutions 2025. This week's episode is sponsored by The Daily Wire. Dan Granger (CEO, Oxford Road) hosts a full panel of Audio All-Stars: \u2b50 Bart Roselli (SVP, Media, Oxford Road) \u2b50 Conor Doyle (President, Oxford Road) \u2b50 Miranda Romano (SVP,…","landing_redirection":""},{"id":1357,"title":"So What is a Podcast? We Polled Over 4,000 People, Launched a Docuseries, and May Have Started a Revolution.","blurb":"What\u2019s a Podcast?: The Revolution Redefined Twenty years ago, \u201cWhat\u2019s a podcast?\u201d was an innocent question\u2014asked with curiosity, maybe confusion. Today, it\u2019s a loaded one, with real consequences for creators, platforms, advertisers, and the future of the medium itself. \u201c\u200aWhy does the definition of a podcast even matter? If we don't define it clearly, we…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/Z-2gVndAxsiBwPnd_YellowModernMinimalistNewPodcastEpisodePodcastCoverInstagramPost-3--scaled.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/so-what-is-a-podcast-we-polled-over-4000-people-launched-a-docuseries-and-may-have-started-a-revolution\/","date":"April 2, 2025","description":"What\u2019s a Podcast?: The Revolution Redefined Twenty years ago, \u201cWhat\u2019s a podcast?\u201d was an innocent question\u2014asked with curiosity, maybe confusion. Today, it\u2019s a loaded one, with real consequences for creators, platforms, advertisers, and the future of the medium itself. \u201c\u200aWhy does the definition of a podcast even matter? If we don't define it clearly, we…","landing_redirection":""},{"id":3771,"title":"Ad Infinitum 3.2 \"Stay Safe in Sound\"; A Double Dose of Edison\u2019s Infinite Dial; Podscribe Makes a Leap in Audio Performance Measurement","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back! Brought to you by this week\u2019s sponsor, Claritas, we give you Ad Infinitum Season 3, Episode 2 - \"Stay Safe in Sound.\" Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-10-214020.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-3-2-stay-safe-in-sound-a-double-dose-of-edisons-infinite-dial-podscribe-makes-a-leap-in-audio-performance-measurement\/","date":"March 26, 2025","description":"The world\u2019s only podcast solely dedicated to audio ads is back! Brought to you by this week\u2019s sponsor, Claritas, we give you Ad Infinitum Season 3, Episode 2 - \"Stay Safe in Sound.\" Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man…","landing_redirection":""},{"id":3783,"title":"Podcasthon for Good; YouTube's Ad-Free Plan; Wondery Goes FAST; Celebrating Female Podcasters; Podcasting\u2019s Identity Crisis + Industry Growth Trends","blurb":"The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week\u2019s biggest audio industry moves. Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: James Cridland, (Editor, Podnews and Podcast Business Journal) Neal Lucey, (EVP…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-111452.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcasthon-for-good-youtubes-ad-free-plan-wondery-goes-fast-celebrating-female-podcasters-podcastings-identity-crisis-industry-growth-trends\/","date":"March 19, 2025","description":"The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week\u2019s biggest audio industry moves. Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: James Cridland, (Editor, Podnews and Podcast Business Journal) Neal Lucey, (EVP…","landing_redirection":""},{"id":3786,"title":"Ad Infinitum Season 3 Debut \"Audio is for the Children\"; YouTube Pods Hit 1 Billion; \u201cEvolutions\u201d Schedule Announced","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - \"Audio is for the Children.\" Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media\u2019s hit show \u201cThe Big Fib\u201d) and Jeremy Westphal (Director of Partnerships, Advertising…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-112308.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-season-3-debut-audio-is-for-the-children-youtube-pods-hit-1-billion-evolutions-schedule-announced\/","date":"March 12, 2025","description":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - \"Audio is for the Children.\" Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media\u2019s hit show \u201cThe Big Fib\u201d) and Jeremy Westphal (Director of Partnerships, Advertising…","landing_redirection":""},{"id":3790,"title":"The MRT Follows The Pod Money; AI Remixes Audio, Behind Radio\u2019s Rating Shift; Hinge For Doctors; The Other Side of Podcast\u2019s Video Boom","blurb":"The Media Roundtable is back! This week, we\u2019re following the money through the eyes of industry players and creators alike. Giles Martin (EVP, Strategy, Oxford Road) hosts fellow Agents of Influence Hilary Shafer (VP, Podcast and YouTube Influencer, Oxford Road), Bart Roselli (SVP Growth, Oxford Road), and James Ingrassia (EVP, Client Service, Oxford Road). The…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-113208.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-mrt-follows-the-pod-money-ai-remixes-audio-behind-radios-rating-shift-hinge-for-doctors-the-other-side-of-podcasts-video-boom\/","date":"March 5, 2025","description":"The Media Roundtable is back! This week, we\u2019re following the money through the eyes of industry players and creators alike. Giles Martin (EVP, Strategy, Oxford Road) hosts fellow Agents of Influence Hilary Shafer (VP, Podcast and YouTube Influencer, Oxford Road), Bart Roselli (SVP Growth, Oxford Road), and James Ingrassia (EVP, Client Service, Oxford Road). The…","landing_redirection":""},{"id":3795,"title":"Ad Infinitum S2E14 - The State of Sonic Branding","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - \"The State of Sonic Branding.\" Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-115947.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-s2e14-the-state-of-sonic-branding-2\/","date":"February 26, 2025","description":"The world\u2019s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - \"The State of Sonic Branding.\" Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through…","landing_redirection":""},{"id":3800,"title":"MRT Industry Edition Returns; Celebrating Black Voices in Podcast; Podscribe\u2019s List of Top Podcasts; Radio Reigns in UK; The Video Podcast Movement","blurb":"The Media Roundtable Industry Edition is back! This week, we\u2019re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry. James Ingrassia (EVP of Client Service, Oxford Road) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/02\/Captura-de-pantalla-2025-12-11-135827.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/mrt-industry-edition-returns-celebrating-black-voices-in-podcast-podscribes-list-of-top-podcasts-radio-reigns-in-uk-the-video-podcast-movement\/","date":"February 19, 2025","description":"The Media Roundtable Industry Edition is back! This week, we\u2019re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry. James Ingrassia (EVP of Client Service, Oxford Road) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media…","landing_redirection":""},{"id":3806,"title":"Ad Infinitum Dissects Amazon's Multi-Million Dollar Podcast Ad Strategy; Post-Super Bowl Podcasts Of Interest; Netflix Considers Podcasting","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - \"One Amazon to Rule Them All\" Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-140244.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-dissects-amazons-multi-million-dollar-podcast-ad-strategy-post-super-bowl-podcasts-of-interest-netflix-considers-podcasting\/","date":"February 12, 2025","description":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - \"One Amazon to Rule Them All\" Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client…","landing_redirection":""},{"id":3810,"title":"A Case for Comedy Content\u2013Paul Scheer Joins the MRT; Young Listeners Spending More Time with Podcast; AM Radio\u2019s Legislative Fight for Life","blurb":"The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July\u2019s 2nd Annual CAO Summit. Dan Granger (CEO, Oxford Road) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh Off the Boat) and host of How Did This Get Made? (back-to-back Ambie winner for Best…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-141809.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-case-for-comedy-content-paul-scheer-joins-the-mrt-young-listeners-spending-more-time-with-podcast-am-radios-legislative-fight-for-life\/","date":"February 5, 2025","description":"The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July\u2019s 2nd Annual CAO Summit. Dan Granger (CEO, Oxford Road) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh Off the Boat) and host of How Did This Get Made? (back-to-back Ambie winner for Best…","landing_redirection":""},{"id":3814,"title":"How AI is Revolutionizing Audio Creative - Ad Infinitum 2:12; Radio Goes Hyper-Local; Ben Shapiro\u2019s MRT Appearance Reverberates Through the Industry","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - \"A.I. Loves Everybody\" Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave \"Chachi\" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown).…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/01\/Captura-de-pantalla-2025-12-11-142958.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-ai-is-revolutionizing-audio-creative-ad-infinitum-212-radio-goes-hyper-local-ben-shapiros-mrt-appearance-reverberates-through-the-industry\/","date":"January 29, 2025","description":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - \"A.I. Loves Everybody\" Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave \"Chachi\" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown).…","landing_redirection":""},{"id":3817,"title":"Ben Shapiro Joins The Media Roundtable to Talk Civility, Authenticity & Impact of Video; Oxford Road Releases All New Podcast Election Case Study","blurb":"The Media Roundtable is back! This week, we\u2019ve got a two-part episode for your listening pleasure. First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, \u201cThe Untold Story of the Podcast Election,\u201d where we show how the power of audio, especially audience engagement and riskier content, helped shape…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/01\/Captura-de-pantalla-2025-12-11-144144.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ben-shapiro-joins-the-media-roundtable-to-talk-civility-authenticity-oxford-road-releases-all-new-podcast-election-case-study\/","date":"January 22, 2025","description":"The Media Roundtable is back! This week, we\u2019ve got a two-part episode for your listening pleasure. First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, \u201cThe Untold Story of the Podcast Election,\u201d where we show how the power of audio, especially audience engagement and riskier content, helped shape…","landing_redirection":""},{"id":3821,"title":"A Moment of Calm Amidst Chaos; Ad Infinitum\u2019s Sonic Branding Masterclass; Niche Influencers Dominate Engagement; Affiliate Scam Exposed","blurb":"This week reminds us just how fragile and interconnected our world is. The fires here in Los Angeles have left us with heavy hearts\u2014and with the presidential inauguration around the corner, the air feels thick\u2014not just with smoke, but with tension. It\u2019s one of those weeks where the news has been overwhelming, and finding a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-145218.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-s2e11-the-authors-of-audio-branding\/","date":"January 15, 2025","description":"This week reminds us just how fragile and interconnected our world is. The fires here in Los Angeles have left us with heavy hearts\u2014and with the presidential inauguration around the corner, the air feels thick\u2014not just with smoke, but with tension. It\u2019s one of those weeks where the news has been overwhelming, and finding a…","landing_redirection":""},{"id":3870,"title":"New Oxford Road Study Reveals 18%+ Lift in Search\u2014Just by Investing in Audio; Radio\u2019s 2025 Rollercoaster; Audacy & Claritas Solve Radio Attribution?","blurb":"The Media Roundtable is back! This week, we\u2019re bringing you a deep dive into our new case study, \u201cThe Sound of Growth: How Audio Fuels Branded Search.\u201d Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, \u00a0Oxford Road)…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-11-195710.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/new-oxford-road-study-reveals-18-lift-in-search-just-by-investing-in-audio-radios-2025-rollercoaster-audacy-claritas-solve-radio-attribution\/","date":"January 8, 2025","description":"The Media Roundtable is back! This week, we\u2019re bringing you a deep dive into our new case study, \u201cThe Sound of Growth: How Audio Fuels Branded Search.\u201d Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, \u00a0Oxford Road)…","landing_redirection":""},{"id":1369,"title":"Here\u2019s What We Learned: The Influencer Opens the 2024 Archives","blurb":"Happy New Year! We\u2019re thrilled to continue our audio journey with you in 2025. We don\u2019t know what adventures we\u2019ll face in the new year, but we\u2019re excited to conquer them together. To kick things off (and prepare for what\u2019s next), we\u2019re sharing the complete 2024 archives from our weekly Influencer Editions and Media Roundtable…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/Z2YTZZbqstJ98wHX_MotivationalPodcastCover-scaled.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/heres-what-we-learned-the-influencer-opens-the-2024-archives\/","date":"January 1, 2025","description":"Happy New Year! We\u2019re thrilled to continue our audio journey with you in 2025. We don\u2019t know what adventures we\u2019ll face in the new year, but we\u2019re excited to conquer them together. To kick things off (and prepare for what\u2019s next), we\u2019re sharing the complete 2024 archives from our weekly Influencer Editions and Media Roundtable…","landing_redirection":""},{"id":3886,"title":"2025 Prediction Time! What Our Audio Experts & The Industry Believe is In Store for the New Year; Taylor Swift\u2019s Future Sister-In-Law (?)\u2019s Podcast.","blurb":"The Media Roundtable is back! This week we\u2019ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned\u2026 Dan Granger (CEO, Oxford Road) \u00a0hosts fellow audio prognosticators: Steven Goldstein (Founder & CEO, Amplifi Media) Tom Webster (Partner, Sounds Profitable) Peter Birsinger…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-16-175053.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-look-forward-to-2025-trends-that-will-shape-audio-2\/","date":"December 18, 2024","description":"The Media Roundtable is back! This week we\u2019ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned\u2026 Dan Granger (CEO, Oxford Road) \u00a0hosts fellow audio prognosticators: Steven Goldstein (Founder & CEO, Amplifi Media) Tom Webster (Partner, Sounds Profitable) Peter Birsinger…","landing_redirection":""},{"id":3890,"title":"MRT\u2019s \u201824 Year in Review; Spotify\u2019s \u201cWrapped\u201d for CAOs; \u201cExplosive\u201d 2024 Podcast Trends; Edison\u2019s 2024 Recap; The FBI Negotiator and the Podcast Host","blurb":"The Media Roundtable is back! This week we\u2019re taking a look back at the biggest trends that shaped audio in 2024. It\u2019s an epic recap of a huge year for our industry. Dan Granger (CEO, Oxford Road) hosts: James Ingrassia - EVP, Client Service, Oxford Road Stew Redwine - VP Creative Services, Oxford Road Miranda…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-16-180620.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/mrts-24-year-in-review-spotifys-wrapped-for-caos-explosive-2024-podcast-trends-edisons-2024-recap-the-fbi-negotiator-and-the\/","date":"December 11, 2024","description":"The Media Roundtable is back! This week we\u2019re taking a look back at the biggest trends that shaped audio in 2024. It\u2019s an epic recap of a huge year for our industry. Dan Granger (CEO, Oxford Road) hosts: James Ingrassia - EVP, Client Service, Oxford Road Stew Redwine - VP Creative Services, Oxford Road Miranda…","landing_redirection":""},{"id":3897,"title":"CAOs Collaborate on All Things MEASUREMENT; \u201cRecycle Bin\u201d Gems; Amplifi Looks Back at \u201cAudio in 2024\u201d; Podcaster\u2019s Endeavors to #SAVETHEFAMILYFARM","blurb":"The Media Roundtable is back! This week we\u2019re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stageto share best practices on measurement with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Marketing,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-16-185208.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/caos-collaborate-on-all-things-measurement-recycle-bin-gems-amplifi-looks-back-at-audio-in-2024-podcasters-endeavors-to-savethefamilyfarm\/","date":"December 4, 2024","description":"The Media Roundtable is back! This week we\u2019re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stageto share best practices on measurement with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Marketing,…","landing_redirection":""},{"id":3900,"title":"Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble","blurb":"The Media Roundtable is back! This week we\u2019re taking a deep dive into the future of podcasts \u2013 our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo Martinez (VP Client Services, Oxford Road), and James…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-16-190917.png","image_alt":"research gems, Spotify\u2019s video push, podcast\u2019s identity crisis and more.","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/gobble-gobble-gobble\/","date":"November 27, 2024","description":"The Media Roundtable is back! This week we\u2019re taking a deep dive into the future of podcasts \u2013 our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo Martinez (VP Client Services, Oxford Road), and James…","landing_redirection":""},{"id":3906,"title":"Persuasive Audio Advertising on Ad Infinitum\u2019s Latest Episode; Spotify Shares New Creator Tools; Elves and Burglars Take Over Recent Industry Podcast","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - \"Congruent Cues.\" Stew Redwine (VP Creative Services, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate \u2013 SiriusXM\u2019s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month\u2019s top…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/11\/Captura-de-pantalla-2025-12-16-194320.png","image_alt":"Persuasive Audio Advertising","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/persuadive-audio-advertising\/","date":"November 20, 2024","description":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - \"Congruent Cues.\" Stew Redwine (VP Creative Services, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate \u2013 SiriusXM\u2019s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month\u2019s top…","landing_redirection":""},{"id":3913,"title":"Top CAOs Weigh in on Their Biggest Pain Point - ATTRIBUTION; Podcasts Recommendations to Start Your Year Off Right; The Podcast Election Breakdown","blurb":"The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution Forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we\u2019re sharing highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-16-195836.png","image_alt":"MMMs, Advanced Radio, & Pixels","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/top-caos-weigh-in-on-their-biggest-pain-point-attribution-podcasts-recommendations-to-start-your-year-off-right-the-podcast-election-breakdown\/","date":"November 13, 2024","description":"The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution Forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we\u2019re sharing highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of…","landing_redirection":""},{"id":3916,"title":"Audio\u2019s Role in Politics - The 2024 Election and Beyond; Shows That Should be on Your \u201825 Radar; FTC Cracks Down on Deceptive Ads; Podtrac Goes Abroad","blurb":"This week's MRT episode was recorded Monday, but with podcast hosts like Theo Von and \"the mighty and powerful Joe Rogan\" being called out from the stage during President Re-elect Donald Trump's acceptance speech last night, our conversation about the impact of audio (podcast in particular) in the 2024 election is even more poignant than…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-16-201418.png","image_alt":"Audio\u2019s Role in Politics","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audios-role-in-politics-the-2024-election-and-beyond-shows-that-should-be-on-your-25-radar-ftc-cracks-down-on-deceptive-ads-podtrac-goes-abroad\/","date":"November 6, 2024","description":"This week's MRT episode was recorded Monday, but with podcast hosts like Theo Von and \"the mighty and powerful Joe Rogan\" being called out from the stage during President Re-elect Donald Trump's acceptance speech last night, our conversation about the impact of audio (podcast in particular) in the 2024 election is even more poignant than…","landing_redirection":""},{"id":3969,"title":"SNL Legends Join the MRT to Share Why They\u2019ve Made Podcast Their Home; Rogan\u2019s Trump Interview Smashes Records; Veritonic Tackles Brand Lift","blurb":"The Media Roundtable is back! This week we\u2019re bringing you one of our many favorite chats from Oxford Road\u2019s 2024 CAO Summit: \u201cPermission to Laugh.\u201d Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts, Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne\u2019s World, The…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2025-12-23-185342.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/permission-to-laugh-with-dana-carvey-david-spade-jenna-weiss-berman-2\/","date":"October 30, 2024","description":"The Media Roundtable is back! This week we\u2019re bringing you one of our many favorite chats from Oxford Road\u2019s 2024 CAO Summit: \u201cPermission to Laugh.\u201d Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts, Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne\u2019s World, The…","landing_redirection":""},{"id":3977,"title":"The Power of Alignment: How Shared Values Created a Podcast Giant\u2013with Dan Granger, Conor Doyle, and Bryan Barletta","blurb":"The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven\u2019t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road\u2019s…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2025-12-24-145255.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-power-of-alignment-how-shared-values-created-a-podcast-giant-with-dan-granger-conor-doyle-and-bryan-barletta\/","date":"October 24, 2024","description":"The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven\u2019t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road\u2019s…","landing_redirection":""},{"id":3982,"title":"What Brands Really Want\u2014Podcast\u2019s Top Advertisers Weigh In; Podcasts Moving Behind Paywalls; Another Case For Sonic Branding; Magellan Gets Local","blurb":"The Media Roundtable is back! This week we\u2019re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-24-150605.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/what-brands-really-want-podcasts-top-advertisers-weigh-in-podcasts-moving-behind-paywalls-another-case-for-sonic-branding-magellan-gets-local\/","date":"October 16, 2024","description":"The Media Roundtable is back! This week we\u2019re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see…","landing_redirection":""},{"id":3986,"title":"Podcaster\/Journalist Brian Reed Questions Everything in Pursuit of Journalistic Integrity; Nielsen Changing Radio Measurement; Barney\u2019s Podcast Debut","blurb":"The Media Roundtable is back! This week we\u2019re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media. Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, Producer for This American Life) about Brian\u2019s new hit podcast…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2025-12-24-151835.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcaster-journalist-brian-reed-questions-everything-in-pursuit-of-journalistic-integrity-nielsen-changing-radio-measurement-barneys-podcast-debut\/","date":"October 9, 2024","description":"The Media Roundtable is back! This week we\u2019re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media. Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, Producer for This American Life) about Brian\u2019s new hit podcast…","landing_redirection":""},{"id":3990,"title":"Top Audio Marketers Share How to Get the Most out of Your Creative; Creepy Podcasts Just in Time for Halloween; Spotify Drops Chartable; & Much More.","blurb":"The Media Roundtable is back! This week we\u2019re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify\u2019s Pod City Campus. There\u2019s no bigger performance lever than our topic\u2013message optimization. Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane\u2013Stamps.com & ShipStation) Robbie Giles (VP,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-24-152859.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/top-audio-marketers-share-how-to-get-the-most-out-of-your-creative-creepy-podcasts-just-in-time-for-halloween-spotify-drops-chartable-much-more\/","date":"October 2, 2024","description":"The Media Roundtable is back! This week we\u2019re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify\u2019s Pod City Campus. There\u2019s no bigger performance lever than our topic\u2013message optimization. Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane\u2013Stamps.com & ShipStation) Robbie Giles (VP,…","landing_redirection":""},{"id":3995,"title":"Top Marketers Discuss Audio\u2019s Role in Their Marketing Mix; YouTube Channels You Should Be Testing; Why Avoiding Political Podcasts is NOT the Way","blurb":"The Media Roundtable is back! This week we\u2019re featuring one of the most insightful talks from the CAO Summit\u2013Audio\u2019s Role in the Marketing Mix. James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftKings), Steve Blackford (Head of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-27-102634.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/top-marketers-discuss-audios-role-in-their-marketing-mix-youtube-channels-you-should-be-testing-why-avoiding-political-podcasts-is-not-the-way\/","date":"September 25, 2024","description":"The Media Roundtable is back! This week we\u2019re featuring one of the most insightful talks from the CAO Summit\u2013Audio\u2019s Role in the Marketing Mix. James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftKings), Steve Blackford (Head of…","landing_redirection":""},{"id":3999,"title":"Ad Infinitum Explores the Future of Audio Production; Podcasts Tackling Journalistic Integrity; 20 Years of \"Podcast\"; Consumers vs Advertisers","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - \"Simulacrum Ex Machina.\" Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder\/CEO, Wondercraft) fresh from the launch of Wondercraft. Join Stew and Oskar as they talk Wondercraft's origins, how to think…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-29-190824.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-explores-the-future-of-audio-production\/","date":"September 18, 2024","description":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - \"Simulacrum Ex Machina.\" Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder\/CEO, Wondercraft) fresh from the launch of Wondercraft. Join Stew and Oskar as they talk Wondercraft's origins, how to think…","landing_redirection":""},{"id":4013,"title":"McDonald's Exec Joins Ad Infinitum to Talk Shop with Oxford Road\u2019s Stew Redwine - We\u2019re Lovin\u2019 It; HHM Kicks off with Home Grown Pods You Should Know","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - \"Sonic Truths.\" Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald\u2019s. The Golden Arches are an audio advertising…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-29-200652.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/mcdonalds-exec-joins-ad-infinitum-to-talk-shop-with-oxford-roads-stew-redwine-were-lovin-it-hhm-kicks-off-with-home-grown-pods-you-should-know\/","date":"September 12, 2024","description":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - \"Sonic Truths.\" Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald\u2019s. The Golden Arches are an audio advertising…","landing_redirection":""},{"id":4018,"title":"From the CAO Summit\u2013The State of Audio Advertising Report; Finally, Accurate Podcast Reach Measurement? The Biggest Podcast Episode Ever Isn\u2019t Rogan","blurb":"The Media Roundtable is back! This week, we\u2019re bringing you a key report from our CAO Summit: The State of Audio Advertising. Dan Granger (CEO & Founder, Oxford Road) took the stage at Spotify\u2019s Pod City campus with fellow Oxford Road luminaries Steven Abraham (President, Oxford Road), Giles Martin (EVP of Strategy & Insights, Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2025-12-29-201644.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/from-the-cao-summit-the-state-of-audio-advertising-report-finally-accurate-podcast-reach-measurement-the-biggest-podcast-episode-ever-isnt-rogan\/","date":"September 5, 2024","description":"The Media Roundtable is back! This week, we\u2019re bringing you a key report from our CAO Summit: The State of Audio Advertising. Dan Granger (CEO & Founder, Oxford Road) took the stage at Spotify\u2019s Pod City campus with fellow Oxford Road luminaries Steven Abraham (President, Oxford Road), Giles Martin (EVP of Strategy & Insights, Oxford…","landing_redirection":""},{"id":4022,"title":"Everything You Missed at Last Week\u2019s Podcast Movement; WSJ Discusses Oxford Road & Podscribe\u2019s PodLoad Report; Major Podcasts Switch Networks","blurb":"The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we\u2019re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees. Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road)…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2025-12-30-203224.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/everything-you-missed-at-last-weeks-podcast-movement-wsj-discusses-oxford-road-major-podcasts-switch-networks\/","date":"August 28, 2024","description":"The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we\u2019re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees. Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road)…","landing_redirection":""},{"id":4024,"title":"Podcasting with Purpose; MRT Sits Down with Crime Junkie Host Ashley Flowers & BetterHelp CAO, Brittany Clevenger; Brand Safety Post-GARM, And More\u2026","blurb":"This episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose. Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans;…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-30-203737.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcasting-with-purpose-mrt-sits-down-with-crime-junkie-host-ashley-flowers-brand-safety-post-garm-and-more\/","date":"August 21, 2024","description":"This episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose. Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans;…","landing_redirection":""},{"id":4028,"title":"The Industry\u2019s First PodLoad Report - How Many Ads Are Too Many?; Why GARM\u2019s Dissolution is a Win In Disguise for Brand Safety; Podcast Moves Abound","blurb":"For every podcast ad you\u2019ve bought, there\u2019s a hidden variable that swings performance in double-digit percentages. It\u2019s time to talk about that. This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-30-204451.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-industrys-first-podload-report-how-many-ads-are-too-many-why-garms-dissolution-is-a-win-in-disguise-for-brand-safety-podcast-moves-abound\/","date":"August 14, 2024","description":"For every podcast ad you\u2019ve bought, there\u2019s a hidden variable that swings performance in double-digit percentages. It\u2019s time to talk about that. This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad…","landing_redirection":""},{"id":4031,"title":"Catching Audio-Feels with Ad Infinitum and Radio Hall of Fame Co-Chair & \u201824 Inductee Kraig Kitchin; Your Audio Production Just Got a Whole Lot Easier","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - \"Audio Affects.\" Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig\u2019s a highly regarded Talent Manager for many well known on-air personalities and longtime Senior Strategic Advisor for Oxford Road.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/12\/Captura-de-pantalla-2025-12-30-205040.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/catching-audio-feels-with-ad-infinitum-and-radio-hall-of-fame-co-chair-your-audio-production-just-got-a-whole-lot-easier\/","date":"August 7, 2024","description":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - \"Audio Affects.\" Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig\u2019s a highly regarded Talent Manager for many well known on-air personalities and longtime Senior Strategic Advisor for Oxford Road.…","landing_redirection":""},{"id":4034,"title":"Kellyanne Conway and David Plouffe Bring Civil Discourse Back to the MRT; UK Podcast Adoption Gains Momentum; Podcasters Explore On-Site Sponsorships","blurb":"The Media Roundtable is back! This week we\u2019re going back to our roots and one of our passions: Civil Discourse in Audio. Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-02-181647.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/kellyanne-conway-and-david-plouffe-bring-civil-discourse-back-to-the-mrt-uk-podcast-adoption-gains-momentum-podcasters-explore-on-site-sponsorships\/","date":"July 31, 2024","description":"The Media Roundtable is back! This week we\u2019re going back to our roots and one of our passions: Civil Discourse in Audio. Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David…","landing_redirection":""},{"id":4037,"title":"30% of Podcast Industry Represented at Last Week\u2019s CAO Summit\u2013Here\u2019s What You Missed; Podcast Shifts to Sellers Market; Bongino Loves His TJ Underwear","blurb":"The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week. Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs\/attendees: Mae Haynes, (Brand Media Manager, The Home Depot\/GCC\/Blinds.com) Brynn Greenelsh (Marketing Manager, Auctane\u2013Stamps.com & ShipStation) Dominic Palombo,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-02-182419.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/30-of-podcast-industry-represented-at-last-weeks-cao-summit-heres-what-you-missed-podcast-shifts-to-sellers-market-bongino-loves-his-tj-underwear\/","date":"July 25, 2024","description":"The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week. Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs\/attendees: Mae Haynes, (Brand Media Manager, The Home Depot\/GCC\/Blinds.com) Brynn Greenelsh (Marketing Manager, Auctane\u2013Stamps.com & ShipStation) Dominic Palombo,…","landing_redirection":""},{"id":4043,"title":"Exploring the Rule of 3\u2019s; Ad Infinitum is Baaack with Insights on Maximizing Personal Endorsements; Congress Takes on Brand Safety","blurb":"We\u2019ve got a jam-packed edition of the Influencer this week, but first, we\u2019d be remiss not to address the attempted assassination of Former President Donald Trump this past weekend. What the world witnessed Saturday was shocking but sadly, no surprise. From what we know, this heinous act of violence was carried out by a sole…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-02-185549.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/exploring-the-rule-of-3s-ad-infinitum-is-baaack-with-insights-on-maximizing-personal-endorsements-congress-takes-on-brand-safety\/","date":"July 17, 2024","description":"We\u2019ve got a jam-packed edition of the Influencer this week, but first, we\u2019d be remiss not to address the attempted assassination of Former President Donald Trump this past weekend. What the world witnessed Saturday was shocking but sadly, no surprise. From what we know, this heinous act of violence was carried out by a sole…","landing_redirection":""},{"id":4047,"title":"A Look Back at Changes in Audio From the Front Lines; The Beyonce Effect; The New Talk Radio","blurb":"Oxford Road\u2019s 11th anniversary has just passed and we can\u2019t help but feel nostalgic this week. On that note, this week\u2019s Media Roundtable special edition takes a look back at our past 5 years, with all the changes that have taken place in our world and the industry at large since 2019. In this episode,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-02-190224.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-look-back-at-changes-in-audio-from-the-front-lines-the-beyonce-effect-the-new-talk-radio\/","date":"July 10, 2024","description":"Oxford Road\u2019s 11th anniversary has just passed and we can\u2019t help but feel nostalgic this week. On that note, this week\u2019s Media Roundtable special edition takes a look back at our past 5 years, with all the changes that have taken place in our world and the industry at large since 2019. In this episode,…","landing_redirection":""},{"id":4050,"title":"Happy Independence Day; The Inventor of Podcast, Former MTV VJ, and Champion of Independence, \u201cPodfather\u201d Adam Curry Joins the MRT","blurb":"Independence Day is a time to reflect on beginnings. While most of us will be celebrating the birth of our nation, at Oxford Road, we\u2019ll also be celebrating the birth of our agency, which intentionally launched on July 4th 2013. Eleven years ago, it felt like we had arrived on the ground floor of the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-02-191239.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/happy-independence-day-the-inventor-of-podcast-former-mtv-vj-and-champion-of-independence-podfather-adam-curry-joins-the-mrt\/","date":"July 3, 2024","description":"Independence Day is a time to reflect on beginnings. While most of us will be celebrating the birth of our nation, at Oxford Road, we\u2019ll also be celebrating the birth of our agency, which intentionally launched on July 4th 2013. Eleven years ago, it felt like we had arrived on the ground floor of the…","landing_redirection":""},{"id":4054,"title":"Double Dose of MRT: Unpacking Cannes Lions 2024 & Getting the the Most Out of Your B2B Podcast Campaign; How to Make Your Brand Stand Out Sonically","blurb":"You\u2019re in for a treat this week, CAOs! We\u2019re airing not one but two\u2014count \u2018em, two \u270c\ufe0f\u2014special episodes of the\u00a0Media Roundtable! First, if you missed out on\u00a0Cannes Lions 2024, we have you covered.\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) jumped in the booth at Spotify\u2019s Podcast Studio at Cannes to talk with\u00a0Conor McKenna\u00a0(Partner,\u00a0LUMA). Together, they channel all…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-02-193024.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/double-dose-of-mrt-unpacking-cannes-lions-2024-how-to-make-your-brand-stand-out-sonically\/","date":"June 26, 2024","description":"You\u2019re in for a treat this week, CAOs! We\u2019re airing not one but two\u2014count \u2018em, two \u270c\ufe0f\u2014special episodes of the\u00a0Media Roundtable! First, if you missed out on\u00a0Cannes Lions 2024, we have you covered.\u00a0Dan Granger\u00a0(CEO & Founder,\u00a0Oxford Road) jumped in the booth at Spotify\u2019s Podcast Studio at Cannes to talk with\u00a0Conor McKenna\u00a0(Partner,\u00a0LUMA). Together, they channel all…","landing_redirection":""},{"id":4060,"title":"Anticipating Audio\u2019s Future with a Look to the Past; Pod Listeners Don\u2019t Mind the Ads (mostly); Podcast Reaches The Side Hustlers; Daytime = Primetime","blurb":"The Media Roundtable is back! This week we\u2019re looking into the present through the lens of history. Dan Granger, (CEO & Founder, Oxford Road) hosts Lindsay Graham (not Lindsey Graham). This Lindsay is a Webby Award-winning and Ambie-nominated history podcasting superstar, a repeat Media Roundtable guest, and CEO & Founder of Airship, a podcast publishing…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-03-111606.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/anticipating-audios-future-with-a-look-to-the-past-pod-listeners-dont-mind-the-ads-mostly-podcast-reaches-the-side-hustlers-daytime-primetime\/","date":"June 19, 2024","description":"The Media Roundtable is back! This week we\u2019re looking into the present through the lens of history. Dan Granger, (CEO & Founder, Oxford Road) hosts Lindsay Graham (not Lindsey Graham). This Lindsay is a Webby Award-winning and Ambie-nominated history podcasting superstar, a repeat Media Roundtable guest, and CEO & Founder of Airship, a podcast publishing…","landing_redirection":""},{"id":4063,"title":"What Brands Really Want From Audio w\/ MasterClass & Indeed; How Dynamic Ads Are Driving Digital Audio Growth; Why P&G Returned to Audio Advertising","blurb":"The Media Roundtable is back! This week we\u2019re conversing with two extremely successful Chief Audio Officers to answer the key question: \u201cWhat do brands want?\u201d At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-03-112213.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/what-brands-really-want-from-audio-w-masterclass-how-dynamic-ads-are-driving-digital-audio-growth-why-pg-returned-to-audio-advertising\/","date":"June 12, 2024","description":"The Media Roundtable is back! This week we\u2019re conversing with two extremely successful Chief Audio Officers to answer the key question: \u201cWhat do brands want?\u201d At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of…","landing_redirection":""},{"id":4066,"title":"Missed London\u2019s \u201cPodcast Show\u201d? The MRT Has Your Definitive Recap; International Podcasts You Should Be Considering; Is Radio Worth it in 2024?","blurb":"The Media Roundtable is back! This week we\u2019re recapping our whirlwind adventures at the 3rd International Podcast Show in London. If you missed out, we\u2019re here to ease your FOMO (and hopefully inspire you to make the trip across the pond next year). Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jet-setting leaders Miranda…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-03-113001.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/missed-londons-podcast-show-the-mrt-has-your-definitive-recap-international-podcasts-you-should-be-considering-is-radio-worth-it-in-2024\/","date":"June 5, 2024","description":"The Media Roundtable is back! This week we\u2019re recapping our whirlwind adventures at the 3rd International Podcast Show in London. If you missed out, we\u2019re here to ease your FOMO (and hopefully inspire you to make the trip across the pond next year). Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jet-setting leaders Miranda…","landing_redirection":""},{"id":4069,"title":"Making Ads Contextually Relevant on Ad Infinitum\u2019s Latest; Apple\u2019s Miscalculation Helping Performance Marketers; 2-Part Crash Course in Sonic-Branding","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - \"Scary Ads.\" Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest?…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-03-113746.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/making-ads-contextually-relevant-on-ad-infinitums-latest-apples-miscalculation-helping-performance-marketers-2-part-crash-course-in-sonic-branding\/","date":"May 29, 2024","description":"The world\u2019s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - \"Scary Ads.\" Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest?…","landing_redirection":""},{"id":4073,"title":"Why You Shouldn\u2019t Count Radio Out Just Yet; How to Responsibly Use AI in Audio; Brand Safety Top of Mind at IAB Upfront; & Media News You Need to Know","blurb":"Chief Audio Officers, rejoice! The Media Roundtable is back, covering this week\u2019s top stories in audio\u2026 and there\u2019s a LOT to digest. Dan Granger (CEO & Founder, Oxford Road) hosts fellow Oxford Road luminaries James Ingrassia (EVP, Client Service), Kyle Jelinek (VP, Client Strategy), and Giles Martin (EVP, Strategy & Insights). The team is talking:…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-03-114327.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/why-you-shouldnt-count-radio-out-just-yet-how-to-responsibly-use-ai-in-audio-brand-safety-top-of-mind-at-iab-upfront-media-news-you-need-to-know\/","date":"May 22, 2024","description":"Chief Audio Officers, rejoice! The Media Roundtable is back, covering this week\u2019s top stories in audio\u2026 and there\u2019s a LOT to digest. Dan Granger (CEO & Founder, Oxford Road) hosts fellow Oxford Road luminaries James Ingrassia (EVP, Client Service), Kyle Jelinek (VP, Client Strategy), and Giles Martin (EVP, Strategy & Insights). The team is talking:…","landing_redirection":""},{"id":4076,"title":"Missed Last Week\u2019s IAB Upfronts or our CAO Event? We\u2019ve Got You Covered; Ben Shapiro Makes a Case to Buy Conservative; YAP\u2019s Masterclass in PE","blurb":"The Media Roundtable is back, and we\u2019re giving you all the best insights from last week\u2019s IAB Upfronts and our latest Chief Audio Officer Messaging Forum in NYC. Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP, Client Service, Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-03-114836.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/cao-messaging-forum-recap-zero-to-one-sonic-branding-mastering-message-design-getting-the-most-from-the-host-2\/","date":"May 15, 2024","description":"The Media Roundtable is back, and we\u2019re giving you all the best insights from last week\u2019s IAB Upfronts and our latest Chief Audio Officer Messaging Forum in NYC. Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP, Client Service, Oxford…","landing_redirection":""},{"id":4080,"title":"All-Star Cast Joins the MRT to Discuss Audio\u2019s Role in Your Media Mix; The Good and Bad of AI in Audio; Media Watchdog Uncovers New Ad Fraud Scam","blurb":"The Media Roundtable is back! This week we\u2019re devoting the episode to one question that every Chief Audio Officer should ask themselves: \u201cWhat\u2019s the core purpose of Audio in an advertiser's ecosystem?\u201d Steven Abraham (President, Oxford Road) hosts fellow Oxford Road luminaries Miranda Romano (VP of Media Operations, Oxford Road) and Neal Lucey (EVP, Strategy…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2026-01-03-115642.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/all-star-cast-joins-the-mrt-to-discuss-audios-role-in-your-media-mix-the-good-and-bad-of-ai-in-audio-media-watchdog-uncovers-new-ad-fraud-scam\/","date":"May 8, 2024","description":"The Media Roundtable is back! This week we\u2019re devoting the episode to one question that every Chief Audio Officer should ask themselves: \u201cWhat\u2019s the core purpose of Audio in an advertiser's ecosystem?\u201d Steven Abraham (President, Oxford Road) hosts fellow Oxford Road luminaries Miranda Romano (VP of Media Operations, Oxford Road) and Neal Lucey (EVP, Strategy…","landing_redirection":""},{"id":4084,"title":"What Spotify\u2019s Quiet IAB Departure Means for Your Ad Buys; Should Your Brand Start a Podcast?; Has Audacy Made Local Sports Easier for Marketers?","blurb":"It\u2019s a brand new episode of the Media Roundtable, and we\u2019re tackling the biggest audio stories of the day: big podcast revenues, platforms too big to quit, and becoming a sports giant. Back on the lead microphone, fresh from hosting Ad Infinitum, is Stew Redwine (VP, Creative Services, Oxford Road). Stew is joined by fellow…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-03-120132.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/what-spotifys-quiet-iab-departure-means-for-your-ad-buys-should-your-brand-start-a-podcast-has-audacy-made-local-sports-easier-for-marketers\/","date":"May 1, 2024","description":"It\u2019s a brand new episode of the Media Roundtable, and we\u2019re tackling the biggest audio stories of the day: big podcast revenues, platforms too big to quit, and becoming a sports giant. Back on the lead microphone, fresh from hosting Ad Infinitum, is Stew Redwine (VP, Creative Services, Oxford Road). Stew is joined by fellow…","landing_redirection":""},{"id":4087,"title":"Sonic Branding GOAT Joel Beckerman Breaks Down the Mechanics of His Craft; Your Creative Sucks & Why You Should Fix It; Spotify Not IAB Certified???","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - \"Branding with your Eyes Closed.\" Host Stew Redwine (Oxford Road\u2019s VP of Creative Services) welcomes an icon whose name is so synonymous with sonic branding, he needs his own Sonic logo. Joel…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-05-131948.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/sonic-branding-goat-joel-beckerman-breaks-down-the-mechanics-of-his-craft-your-creative-sucks-spotify-not-iab-certified\/","date":"April 24, 2024","description":"The world\u2019s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - \"Branding with your Eyes Closed.\" Host Stew Redwine (Oxford Road\u2019s VP of Creative Services) welcomes an icon whose name is so synonymous with sonic branding, he needs his own Sonic logo. Joel…","landing_redirection":""},{"id":4090,"title":"Cumulus\u2019 Pierre Bouvard Joins the Most Practical MRT Ever; Tis the Season for Baseball and Soccer Podcasts; Fake Podcast Ads; AI Stealing the Thunder","blurb":"The Media Roundtable is back, and we\u2019re tackling one of the thorniest, most misunderstood, yet most rewarding aspects of audio advertising: B2B. Our deep dive was inspired by this excellent recent report from Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision makers through the magic of audio. \u201cYou can't…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-05-134402.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/cumulus-pierre-bouvard-joins-the-most-practical-mrt-ever-tis-the-season-for-baseball-and-soccer-podcasts-fake-podcast-ads-ai-stealing-the-thunder\/","date":"April 17, 2024","description":"The Media Roundtable is back, and we\u2019re tackling one of the thorniest, most misunderstood, yet most rewarding aspects of audio advertising: B2B. Our deep dive was inspired by this excellent recent report from Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision makers through the magic of audio. \u201cYou can't…","landing_redirection":""},{"id":4096,"title":"Jason Calacanis Is \u201cAll In\u201d with the MRT; SNL, Married w\/ Children, & Sopranos Alum Podcasts Not to be Missed; SXM Taylor\u2019s Version; #SaveTheLiveReads","blurb":"This week on the Media Roundtable, we\u2019re bringing you a warm and welcoming fireside chat direct from our recent Chief Audio Officer event in SF. Oxford Road Founder and CEO Dan Granger chats with the one and only Jason Calacanis at our CAO Measurement Forum. Jason\u2019s been shaping the internet for decades as an entrepreneur,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-05-135623.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/jason-calacanis-is-all-in-with-the-mrt-snl-married-w-children-sxm-taylors-version-savethelivereads\/","date":"April 10, 2024","description":"This week on the Media Roundtable, we\u2019re bringing you a warm and welcoming fireside chat direct from our recent Chief Audio Officer event in SF. Oxford Road Founder and CEO Dan Granger chats with the one and only Jason Calacanis at our CAO Measurement Forum. Jason\u2019s been shaping the internet for decades as an entrepreneur,…","landing_redirection":""},{"id":4100,"title":"CAOs, Get A Recap of Last Week\u2019s Podcast Movement Evolutions From Panelists and Attendees; Edison\u2019s 2024 Audio Insights Are Here!","blurb":"CAOs, did you miss out on Podcast Movement Evolutions last week? We have the cure for your FOMO right here, in an all-new Industry Edition of the Media Roundtable. Join us as we recap the most significant takeaways at this year\u2019s event and distill days of insights into bite-sized chunks. No travel or expense report…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-05-140403.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/caos-get-a-recap-of-last-weeks-podcast-movement-evolutions-from-panelists-and-attendees-edisons-2024-audio-insights-are-here\/","date":"April 3, 2024","description":"CAOs, did you miss out on Podcast Movement Evolutions last week? We have the cure for your FOMO right here, in an all-new Industry Edition of the Media Roundtable. Join us as we recap the most significant takeaways at this year\u2019s event and distill days of insights into bite-sized chunks. No travel or expense report…","landing_redirection":""},{"id":4104,"title":"MRT Podcast Uses AI to Talk to the Animals; The Duchess of Sussex Switches Networks Again, and Again; Taylor Swift Commandeers New Heights","blurb":"CAOs you are in luck\u2013 this week, The Media Roundtable has partnered with GoLocalise to feature their new inter-species translation capabilities IRL. Tune in to hear our panel discuss the top news of the day for the Chief Audio Officer with your fur babies and non-human friends as they learn best practices in Sonic Branding…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/ZgtI9Mt2UUcvBUXM_WebsiteGraphics-3-.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/golocalise-uses-ai-to-translate-your-favorite-podcast-for-your-pets-2\/","date":"April 1, 2024","description":"CAOs you are in luck\u2013 this week, The Media Roundtable has partnered with GoLocalise to feature their new inter-species translation capabilities IRL. Tune in to hear our panel discuss the top news of the day for the Chief Audio Officer with your fur babies and non-human friends as they learn best practices in Sonic Branding…","landing_redirection":""},{"id":4107,"title":"The MRT Recaps Europe\u2019s Top Audio Event, Caitlyn Jenner\u2019s New Podcast, & Amazon\u2019s Latest Pod Move; The Ghost of Elvis Sues Podcast; What About Joni?","blurb":"CAOs you are in luck\u2013we have a new Industry Edition of the Media Roundtable for you that does not disappoint. Dan Granger (Oxford Road CEO & Founder) is hosting again, joined by fellow Agents of Influence Kristen Duenas, (Oxford Road Associate Media Director), Giles Martin, (Oxford Road EVP of Strategy & Insights), and Ricardo Martinez,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-05-142734.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/finding-new-hits-celebrity-overload-minding-the-game-and-the-british-podcast-invasion-2\/","date":"March 27, 2024","description":"CAOs you are in luck\u2013we have a new Industry Edition of the Media Roundtable for you that does not disappoint. Dan Granger (Oxford Road CEO & Founder) is hosting again, joined by fellow Agents of Influence Kristen Duenas, (Oxford Road Associate Media Director), Giles Martin, (Oxford Road EVP of Strategy & Insights), and Ricardo Martinez,…","landing_redirection":""},{"id":4111,"title":"Ad Infinitum S2E2 - Network Founder Shares Secrets to Getting Better Host Reads; Celeb Podcasts Good for Your Brand?; Hala Taha Shows How it\u2019s Done","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - \"Hosts are People Too.\" Host Stew Redwine (Oxford Road VP of Creative Services) discusses the importance of advertisers remembering that hosts on the other end of those talking points they\u2019re sending over…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-05-143552.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-s2e2-hosts-are-people-too-featuring-jordy-meiselas-of-meidastouch-2\/","date":"March 20, 2024","description":"The world\u2019s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - \"Hosts are People Too.\" Host Stew Redwine (Oxford Road VP of Creative Services) discusses the importance of advertisers remembering that hosts on the other end of those talking points they\u2019re sending over…","landing_redirection":""},{"id":4115,"title":"MRT Returns with All New Industry Edition; True Crime Advertising Now Backed by Science; RIP Rooster Teeth; Joe Rogan Grows His Audience\u2026 Again!","blurb":"Chief Audio Officers, it\u2019s time for an all-new Industry Edition of the Media Roundtable. Dan Granger (Oxford Road Founder & CEO) is back on the host microphone, joined by fellow agents of influence, \u201cFunkle\u201d Kyle Jelinek (Oxford Road VP of Client Strategy) Spencer Semonson (Oxford Road Media Buyer & Planner Extraordinaire), and Neal Lucey (Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-05-144619.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/mrt-returns-with-all-new-industry-edition-true-crime-advertising-now-backed-by-science-rip-rooster-teeth-joe-rogan-grows-his-audience-again\/","date":"March 13, 2024","description":"Chief Audio Officers, it\u2019s time for an all-new Industry Edition of the Media Roundtable. Dan Granger (Oxford Road Founder & CEO) is back on the host microphone, joined by fellow agents of influence, \u201cFunkle\u201d Kyle Jelinek (Oxford Road VP of Client Strategy) Spencer Semonson (Oxford Road Media Buyer & Planner Extraordinaire), and Neal Lucey (Oxford…","landing_redirection":""},{"id":4118,"title":"Podcast Host Reveals The Secrets to Getting the Best Host Reads; Female-Hosted Podcasts You Should Be Sponsoring; Surprise! Women Like Podcasts","blurb":"It\u2019s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, we\u2019re focusing on the other side of the microphone. That\u2019s right, we have a bonafide celebrity podcast host, sitting down with our very own Stew Redwine (Oxford Road VP of Creative Services). Taking time from her busy podcasting schedule…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-05-145317.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcast-host-reveals-the-secrets-to-getting-the-best-host-reads-female-hosted-podcasts-you-should-be-sponsoring-surprise-women-like-podcasts\/","date":"March 6, 2024","description":"It\u2019s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, we\u2019re focusing on the other side of the microphone. That\u2019s right, we have a bonafide celebrity podcast host, sitting down with our very own Stew Redwine (Oxford Road VP of Creative Services). Taking time from her busy podcasting schedule…","landing_redirection":""},{"id":4124,"title":"Podscribe CEO Pete Birsinger joins MRT & Debunks Podcast Myths; How to Talk to Your Audience for Maximum Attention; Ad Age Shares the Future of Audio","blurb":"In a brand new episode of the Media Roundtable, we\u2019re going DEEP on data with Podscribe\u2019s Q4 2024 Benchmark report. There\u2019s a treasure trove of insights, so we\u2019re sifting, questioning and transforming them into real action for all of you Chief Audio Officers out there. Back on the host microphone is Oxford Road Founder &…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-01-06-135047.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podscribe-ceo-pete-birsinger-joins-mrt-how-to-talk-to-your-audience-for-maximum-attention-ad-age-shares-the-future-of-audio\/","date":"February 28, 2024","description":"In a brand new episode of the Media Roundtable, we\u2019re going DEEP on data with Podscribe\u2019s Q4 2024 Benchmark report. There\u2019s a treasure trove of insights, so we\u2019re sifting, questioning and transforming them into real action for all of you Chief Audio Officers out there. Back on the host microphone is Oxford Road Founder &…","landing_redirection":""},{"id":4127,"title":"Why Big Spend Doesn\u2019t Mean A \u201cSound\u201d Strategy\u2013Ad Infinitum Season 2 Kicks Off With A Bang; Concerned About Your Drop In Podcast Downloads? Don\u2019t Be.","blurb":"The world\u2019s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - \"Sound Strategy.\" Host Stew Redwine (Oxford Road VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-06-135936.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-infinitum-s2e1-sound-strategy-with-mark-pollard-2\/","date":"February 21, 2024","description":"The world\u2019s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - \"Sound Strategy.\" Host Stew Redwine (Oxford Road VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too…","landing_redirection":""},{"id":4131,"title":"Media Trust is at a Record Low\u2013What it Means for Your Audio Strategy; Curb Your Podcast Budget; Podscribe Benchmark Report Lays Podcast Data All Out","blurb":"In this episode of the Media Roundtable, we\u2019re blowing things up and getting back to our roots\u2013talking with a giant making a ruckus on topics we care about deeply\u2013the fragmentation and polarization of media and impacts on democracy. Back on the host microphone is Oxford Road Founder & CEO Dan Granger, along with fellow Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-06-141928.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-trust-is-at-a-record-low-what-it-means-for-your-audio-strategy-curb-your-podcast-budget-podscribe-benchmark-report-lays-podcast-data-all-out\/","date":"February 14, 2024","description":"In this episode of the Media Roundtable, we\u2019re blowing things up and getting back to our roots\u2013talking with a giant making a ruckus on topics we care about deeply\u2013the fragmentation and polarization of media and impacts on democracy. Back on the host microphone is Oxford Road Founder & CEO Dan Granger, along with fellow Oxford…","landing_redirection":""},{"id":4135,"title":"Nathan Aminian Sets Sights on Fixing Audio Attribution; What Rogan\u2019s Recommitment to Spotify Means For Podcast\u2019s Future; Super Bowl Ad Alternatives","blurb":"Attention Chief Audio Officers! We\u2019re back with a very special episode of the Media Roundtable. Dan Granger (Oxford Road Founder & CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner & Founder at Sounds Profitable) and Oxford Road\u2019s newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road). We\u2019re talking about what Joe…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-06-142633.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/nathan-aminian-sets-sights-on-fixing-audio-attribution-what-rogans-recommitment-to-spotify-means-for-podcasts-future-super-bowl-ad-alternatives\/","date":"February 7, 2024","description":"Attention Chief Audio Officers! We\u2019re back with a very special episode of the Media Roundtable. Dan Granger (Oxford Road Founder & CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner & Founder at Sounds Profitable) and Oxford Road\u2019s newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road). We\u2019re talking about what Joe…","landing_redirection":""},{"id":4138,"title":"Top Podcast Advertiser Shakes The Industry; AI\u2019s Podcast Move Will Have You Question What You Hear and See; Oxford Road Announces a Huge Hire","blurb":"Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road Founder & CEO) is back to host, joined by fellow Agents of Influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone\u2019s favorite Audio Futurologist, James Cridland (Podnews, Podcast Business…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-06-143459.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/top-podcast-advertiser-shakes-the-industry-ais-podcast-move-will-have-you-question-what-you-hear-and-see-oxford-road-announces-a-huge-hire\/","date":"January 31, 2024","description":"Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road Founder & CEO) is back to host, joined by fellow Agents of Influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone\u2019s favorite Audio Futurologist, James Cridland (Podnews, Podcast Business…","landing_redirection":""},{"id":4141,"title":"Marketing Maharishis Reveal What\u2019s Wrong With Your Audio Ads; Why You Should Be on YouTube Podcasts; How New Tech Will Shape Your Audio Strategy","blurb":"Ad Infinitum, the world\u2019s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - \"It's All in the Execution.\" Host Stew Redwine (Oxford Road\u2019s VP of Creative Services) welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media\u2019s Studio Resonate, and Bjorn Thorleifsson,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-06-144028.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/marketing-maharishis-reveal-whats-wrong-with-your-audio-ads-why-you-should-be-on-youtube-podcasts-how-new-tech-will-shape-your-audio-strategy\/","date":"January 24, 2024","description":"Ad Infinitum, the world\u2019s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - \"It's All in the Execution.\" Host Stew Redwine (Oxford Road\u2019s VP of Creative Services) welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media\u2019s Studio Resonate, and Bjorn Thorleifsson,…","landing_redirection":""},{"id":4145,"title":"Keeping Audio Weird: The Pitfalls to Programmatic","blurb":"Chief Audio Officers, the Media Roundtable\u2019s back with a roundup of all the industry news you need to know\u00a0 up this week, preserving and celebrating audio quirks. On the host microphone again is Oxford Road Founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-06-145744.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/keeping-audio-weird-the-pitfalls-to-programmatic\/","date":"January 17, 2024","description":"Chief Audio Officers, the Media Roundtable\u2019s back with a roundup of all the industry news you need to know\u00a0 up this week, preserving and celebrating audio quirks. On the host microphone again is Oxford Road Founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews,…","landing_redirection":""},{"id":4150,"title":"Media Roundtable Special Edition: We Nailed 9 of 10 of our 2023 Predictions - What\u2019s Next for 2024?","blurb":"Chief Audio Officers, as we plan for 2024, it\u2019s the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said; \u201cThose that fail to learn from history are doomed to repeat it.\u201d So how did Oxford Road do on our 2023 predictions? TL;DR, scary good. Like a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-06-150447.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-roundtable-special-edition-we-nailed-9-of-10-of-our-2023-predictions-whats-next-for-2024\/","date":"January 10, 2024","description":"Chief Audio Officers, as we plan for 2024, it\u2019s the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said; \u201cThose that fail to learn from history are doomed to repeat it.\u201d So how did Oxford Road do on our 2023 predictions? TL;DR, scary good. Like a…","landing_redirection":""},{"id":4154,"title":"RIP Audio Opportunists: Brands Seek Serious Solutions in 2024: with Steven Goldstein, Founder\/CEO at Amplifi Media & Adjunct Professor at NYU.","blurb":"Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media Roundtable is back to prepare you for what looks to be a very eventful year in audio. Back as host is Oxford Road founder and CEO, Dan Granger. And by popular demand, we\u2019ve brought back…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-06-150941.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/rip-audio-opportunists-brands-seek-serious-solutions-in-2024-with-steven-goldstein-founder-ceo-at-amplifi-media-adjunct-professor-at-nyu\/","date":"January 3, 2024","description":"Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media Roundtable is back to prepare you for what looks to be a very eventful year in audio. Back as host is Oxford Road founder and CEO, Dan Granger. And by popular demand, we\u2019ve brought back…","landing_redirection":""},{"id":4176,"title":"Audio in 2024: A Look Forward with Top Industry Experts; Research Firms Share 2023 Audio Trends and Provide a Glimpse into What 2024 Holds For CAOs","blurb":"It\u2019s that time of year when you don\u2019t really know what day it is and probably haven\u2019t worn real shoes in days (hopefully). But 2024 is right around the corner and there\u2019s work to be done! So with one ear to the past and one to the future, we\u2019ve assembled an unparalleled group of audio…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2026-01-12-201231.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audio-in-2024-a-look-forward-with-top-industry-experts-research-firms-share-2023-audio-trends-and-provide-a-glimpse-into-what-2024-holds-for-caos\/","date":"December 27, 2023","description":"It\u2019s that time of year when you don\u2019t really know what day it is and probably haven\u2019t worn real shoes in days (hopefully). But 2024 is right around the corner and there\u2019s work to be done! So with one ear to the past and one to the future, we\u2019ve assembled an unparalleled group of audio…","landing_redirection":""},{"id":4179,"title":"Unwrapping Ad Infinitum Episode 6, \u201cWhy Now?; Your Holiday Dose of Media News You Need to Know.\u201d","blurb":"We hope you\u2019re stocking up on holiday cheer and doing your last minute shopping because the season\u2019s almost over! Why are we inciting panic? Because it\u2019s time to talk about ads and scarcity. That\u2019s right, the world\u2019s only podcast solely dedicated to audio ads is back with a special edition\u2013a very limited-time offer! We\u2019re covering…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-12-201612.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/unwrapping-ad-infinitum-episode-6-why-now-your-holiday-dose-of-media-news-you-need-to-know\/","date":"December 20, 2023","description":"We hope you\u2019re stocking up on holiday cheer and doing your last minute shopping because the season\u2019s almost over! Why are we inciting panic? Because it\u2019s time to talk about ads and scarcity. That\u2019s right, the world\u2019s only podcast solely dedicated to audio ads is back with a special edition\u2013a very limited-time offer! We\u2019re covering…","landing_redirection":""},{"id":4182,"title":"PodCrash, PodFraud, The Rise of the CAO, and the Sweet Sound of Civility - Media Roundtable Takes a Look Back at 2023 in Audio","blurb":"2023 was a BIG year for all things audio. The Media Roundtable takes an inside look at the stories and trends shaping the soundwaves. Back on the host microphone is Oxford Road Founder & CEO, Dan Granger with fellow agents of influence James Ingrassia, Spencer Semonson, and Stew Redwine. We\u2019re taking stock of this landmark…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2026-01-12-202052.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcrash-podfraud-the-rise-of-the-cao-and-the-sweet-sound-of-civility-media-roundtable-takes-a-look-back-at-2023-in-audio\/","date":"December 13, 2023","description":"2023 was a BIG year for all things audio. The Media Roundtable takes an inside look at the stories and trends shaping the soundwaves. Back on the host microphone is Oxford Road Founder & CEO, Dan Granger with fellow agents of influence James Ingrassia, Spencer Semonson, and Stew Redwine. We\u2019re taking stock of this landmark…","landing_redirection":""},{"id":4186,"title":"Dan Granger Discusses 2023 in Audio with Industry Expert Steven Goldstein; Podcast Shuffles; Spotify Whoas; A Perfect Podcast Read For Babbel","blurb":"With 2023 almost over, it\u2019s time for the Media Roundtable to look back at the big shifts we\u2019ve seen in the industry. Hosting this week is Oxford Road Founder & CEO, Dan Granger, with special guest, Steven Goldstein, an internationally recognized executive leader in the audio space. Steven is the Founder & CEO of Amplifi…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-12-202528.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/dan-granger-discusses-2023-in-audio-with-industry-expert-steven-goldstein-podcast-shuffles-spotify-whoas-a-perfect-podcast-read-for-babbel\/","date":"December 6, 2023","description":"With 2023 almost over, it\u2019s time for the Media Roundtable to look back at the big shifts we\u2019ve seen in the industry. Hosting this week is Oxford Road Founder & CEO, Dan Granger, with special guest, Steven Goldstein, an internationally recognized executive leader in the audio space. Steven is the Founder & CEO of Amplifi…","landing_redirection":""},{"id":4191,"title":"Trust Factories, or Illusions of Credibility? Ad Infinitum\u2019s Latest is Worthy; Tosh 2.0; Holiday Potty Humor; News Brings Good News for Radio","blurb":"This week, we shift focus from our Media Roundtable podcast to another near and dear to our hearts; Ad Infinitum. Yes, the world\u2019s only podcast solely dedicated to audio ads is back with a must-listen episode. Presenting, Ad Infinitum Episode 5 - \u201cTrust Factories, or Illusions of Credibility\u201d. Host Stew Redwine (Oxford Road\u2019s VP of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-130241.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/trust-factories-or-illusions-of-credibility-ad-infinitums-latest-is-worthy-tosh-2-0-holiday-potty-humor-news-brings-good-news-for-radio\/","date":"November 29, 2023","description":"This week, we shift focus from our Media Roundtable podcast to another near and dear to our hearts; Ad Infinitum. Yes, the world\u2019s only podcast solely dedicated to audio ads is back with a must-listen episode. Presenting, Ad Infinitum Episode 5 - \u201cTrust Factories, or Illusions of Credibility\u201d. Host Stew Redwine (Oxford Road\u2019s VP of…","landing_redirection":""},{"id":4194,"title":"The Pre-Thanksgiving Influencer Edition Stuffed with the Media News You Need to Know Before You Gorge Yourself Tomorrow.","blurb":"Happy Thanksgiving Chief Audio Officers\u2013We\u2019ve got a lot to be thankful for, including an all new episode of Media Roundtable: Industry Edition! Hosting our auditory feast is Oxford Road Founder & CEO, Dan Granger, with fellow Oxford Road celebrants, Jennifer Laine, Spencer Semonson, and Stew Redwine. We\u2019re talking brands and politics, Spotify\u2019s surprising podcast trend…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-131132.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-pre-thanksgiving-influencer-edition-stuffed-with-the-media-news-you-need-to-know-before-you-gorge-yourself-tomorrow\/","date":"November 22, 2023","description":"Happy Thanksgiving Chief Audio Officers\u2013We\u2019ve got a lot to be thankful for, including an all new episode of Media Roundtable: Industry Edition! Hosting our auditory feast is Oxford Road Founder & CEO, Dan Granger, with fellow Oxford Road celebrants, Jennifer Laine, Spencer Semonson, and Stew Redwine. We\u2019re talking brands and politics, Spotify\u2019s surprising podcast trend…","landing_redirection":""},{"id":4197,"title":"Are Big Brands Pushing You Out of Podcast?; Are You Playing Podcast Too Safe?; Impractical Joker Hits a Homerun; Red Wine Everywhere","blurb":"We\u2019re back with an all new episode of\u00a0Media Roundtable: Industry Edition! Back on the host microphone is Oxford Road Founder & CEO,\u00a0Dan Granger. Joining him are fellow Oxford Road luminaries,\u00a0Neal Lucey,\u00a0Julia Palermo, and\u00a0Kyle Jelinek. We\u2019re talking big brand bucks, Bill Gates's new AI podcast picker, podcasting from behind bars, and streaming audio\u2013the quiet juggernaut. Let\u2019s…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-134119.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/are-big-brands-pushing-you-out-of-podcast-are-you-playing-podcast-too-safe-impractical-joker-hits-a-homerun-red-wine-everywhere\/","date":"November 15, 2023","description":"We\u2019re back with an all new episode of\u00a0Media Roundtable: Industry Edition! Back on the host microphone is Oxford Road Founder & CEO,\u00a0Dan Granger. Joining him are fellow Oxford Road luminaries,\u00a0Neal Lucey,\u00a0Julia Palermo, and\u00a0Kyle Jelinek. We\u2019re talking big brand bucks, Bill Gates's new AI podcast picker, podcasting from behind bars, and streaming audio\u2013the quiet juggernaut. Let\u2019s…","landing_redirection":""},{"id":4200,"title":"If a Podcast Downloads in a Forest Does it Count as an Impression?","blurb":"Calling all Chief Audio Officers\u2013it\u2019s time for another all new episode of the Media Roundtable: Special Edition! To give you the tools to ask the right questions, we\u2019re bringing you a deep dive into an issue that has plagued the industry since its inception - \u201cWhat is a Download?\u201d And we couldn\u2019t ask for a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-134847.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/if-a-podcast-downloads-in-a-forest-does-it-count-as-an-impression\/","date":"November 8, 2023","description":"Calling all Chief Audio Officers\u2013it\u2019s time for another all new episode of the Media Roundtable: Special Edition! To give you the tools to ask the right questions, we\u2019re bringing you a deep dive into an issue that has plagued the industry since its inception - \u201cWhat is a Download?\u201d And we couldn\u2019t ask for a…","landing_redirection":""},{"id":4203,"title":"The CAOs Convene Again-Here\u2019s What You Missed; New Podcast Puts an Eye on AI; Tea-G-I-F Hosts Show How to Make an Endorsement","blurb":"Calling all Chief Audio Officers\u2013it\u2019s time for another all-new episode of the\u00a0Media Roundtable: Special Edition! Leading us once again is Oxford Road Founder and CEO\u00a0Dan Granger. Joining him are fellow Oxford Road Experts\u00a0Miranda Romano,\u00a0James Ingrassia,\u00a0Jennifer Laine, and\u00a0Giles Martin. Last week in New York, Oxford Road hosted the Chief Audio Officer Measurement Forum. There were so…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-135442.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-caos-convene-again-heres-what-you-missed-new-podcast-puts-an-eye-on-ai-tea-g-i-f-hosts-show-how-to-make-an-endorsement\/","date":"November 1, 2023","description":"Calling all Chief Audio Officers\u2013it\u2019s time for another all-new episode of the\u00a0Media Roundtable: Special Edition! Leading us once again is Oxford Road Founder and CEO\u00a0Dan Granger. Joining him are fellow Oxford Road Experts\u00a0Miranda Romano,\u00a0James Ingrassia,\u00a0Jennifer Laine, and\u00a0Giles Martin. Last week in New York, Oxford Road hosted the Chief Audio Officer Measurement Forum. There were so…","landing_redirection":""},{"id":4207,"title":"The MRT Returns; Podcast Listeners Trust Host Endorsements; Shopify Powers Spotify; Real Podcast - Fake Everything Else; YAP Loves The Cha-Ching!","blurb":"Hello Chief Audio Officers, it\u2019s time for another all new episode of the\u00a0Media Roundtable: Industry Edition! Back on the lead microphone is fearless host\u00a0Jennifer Laine. Joining her are fellow Oxford Road luminaries,\u00a0Kyle Jelinek,\u00a0Steven Abraham, and\u00a0Stew Redwine. We\u2019re talking podcast merch straight from Spotify, sports fans in audio, and AI shenanigans. Let\u2019s dig in. In Pod…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-152650.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-mrt-returns-podcast-listeners-trust-host-endorsements-shopify-powers-spotify-real-podcast-fake-everything-else-yap-loves-the-cha-ching\/","date":"October 25, 2023","description":"Hello Chief Audio Officers, it\u2019s time for another all new episode of the\u00a0Media Roundtable: Industry Edition! Back on the lead microphone is fearless host\u00a0Jennifer Laine. Joining her are fellow Oxford Road luminaries,\u00a0Kyle Jelinek,\u00a0Steven Abraham, and\u00a0Stew Redwine. We\u2019re talking podcast merch straight from Spotify, sports fans in audio, and AI shenanigans. Let\u2019s dig in. In Pod…","landing_redirection":""},{"id":4211,"title":"Media Roundtable Returns: YouTube Rolls Out All New Podcast Platform Again; Why UK Listeners Skip The Ads; Podcast Commercial Needs Mayhem","blurb":"This week, we\u2019re back with an all new episode of\u00a0Media Roundtable: Industry Edition! Commandeering the host microphone for the first time with\u00a0authority\u00a0is Oxford Road Media Buyer and self described \u201call around menace\u201d\u00a0Spencer Semonson. Joining her are fellow Oxford Road experts,\u00a0Neal Lucey,\u00a0Julia Palermo, and\u00a0Stew Redwine, along with our preeminent radio futurologist,\u00a0James Cridland\u00a0(Podnews,\u00a0Podcast Business Journal). We\u2019re talking…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-153246.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-roundtable-returns-youtube-rolls-out-all-new-podcast-platform-again-why-uk-listeners-skip-the-ads-podcast-commercial-needs-mayhem\/","date":"October 18, 2023","description":"This week, we\u2019re back with an all new episode of\u00a0Media Roundtable: Industry Edition! Commandeering the host microphone for the first time with\u00a0authority\u00a0is Oxford Road Media Buyer and self described \u201call around menace\u201d\u00a0Spencer Semonson. Joining her are fellow Oxford Road experts,\u00a0Neal Lucey,\u00a0Julia Palermo, and\u00a0Stew Redwine, along with our preeminent radio futurologist,\u00a0James Cridland\u00a0(Podnews,\u00a0Podcast Business Journal). We\u2019re talking…","landing_redirection":""},{"id":4215,"title":"\u201cDon\u2019t Make Podcast Radio\u201d Oxford Road CEO Pleads to Networks at Podcast Movement; YouTube Automates Podcast; Podcast Listeners Long for the Holidays","blurb":"\u201cDon\u2019t make podcast \u2018radio.\u2019\u201d \u2013\u00a0Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we present a rebroadcast of Oxford Road CEO Dan Granger's address from Podcast Movement 2023, \"A Decade of Defiance,\" with participation from Oxford Road founding team members, Gary Brown and Miranda Romano. For the full effect,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-154027.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/dont-make-podcast-radio-oxford-road-ceo-pleads-to-networks-at-podcast-movement-youtube-automates-podcast-podcast-listeners-long-for-the-holidays\/","date":"October 11, 2023","description":"\u201cDon\u2019t make podcast \u2018radio.\u2019\u201d \u2013\u00a0Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we present a rebroadcast of Oxford Road CEO Dan Granger's address from Podcast Movement 2023, \"A Decade of Defiance,\" with participation from Oxford Road founding team members, Gary Brown and Miranda Romano. For the full effect,…","landing_redirection":""},{"id":4219,"title":"NFL (Taylor\u2019s Version) Hits The Media World; Nick & Vanessa Lachey Make Things Awkward; The Hispanic Podcast Audience Continues to Explode; and More","blurb":"Today\u2019s your lucky day! We\u2019re back with a double dose of audio insights! First, we\u2019re rounding up the news you may have missed on an all new episode of\u00a0Media Roundtable. Taking the host microphone for a spin is MRT fan-favorite and Oxford Road Associate Media Director\u00a0Kristen Duenas, along with fellow Oxford Roadies,\u00a0Neal Lucey,\u00a0Ricardo Martinez, and\u00a0Spencer…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-154940.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/nfl-taylors-version-hits-the-media-world-nick-the-hispanic-podcast-audience-continues-to-explode-and-more\/","date":"October 4, 2023","description":"Today\u2019s your lucky day! We\u2019re back with a double dose of audio insights! First, we\u2019re rounding up the news you may have missed on an all new episode of\u00a0Media Roundtable. Taking the host microphone for a spin is MRT fan-favorite and Oxford Road Associate Media Director\u00a0Kristen Duenas, along with fellow Oxford Roadies,\u00a0Neal Lucey,\u00a0Ricardo Martinez, and\u00a0Spencer…","landing_redirection":""},{"id":4224,"title":"Oxford Road\u2019s Giles Martin & His Panel of Experts Share Attribution Secrets; Whitney Cummings Cleans Up Her Act; High T Podcast Offerings","blurb":"If you're an audio advertiser, this week's podcast may be the most relevant episode we've ever had. As we continue to highlight our favorite sessions from this summer's\u00a0Chief Audio Officer Summit, this week we're excited to share one of the most dynamic discussions of the event: the Attribution Panel. Regular listeners to the podcast know…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-14-181211.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-roads-giles-martin-whitney-cummings-cleans-up-her-act-high-t-podcast-offerings\/","date":"September 27, 2023","description":"If you're an audio advertiser, this week's podcast may be the most relevant episode we've ever had. As we continue to highlight our favorite sessions from this summer's\u00a0Chief Audio Officer Summit, this week we're excited to share one of the most dynamic discussions of the event: the Attribution Panel. Regular listeners to the podcast know…","landing_redirection":""},{"id":4228,"title":"Audio\u2019s Brightest Share Their Favorite Creative Hacks at CAO Summit; TikTok Mega Influencer Launches New Podcast; Est\u00e1s Disfrutando De Mi Podcast?","blurb":"We have an abundance of audio riches for you this week. First up, we revisit one of our favorite sessions from the Chief Audio Officer Summit - the blockbuster creative panel. Our very own Stew Redwine moderates with CAOs Jess Jacobs (Shopify), Shane Pittson (quip), and Margaux Natiello (Athletic Greens). You\u2019ve absolutely heard their ads,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/voicing-trust-chief-audio-officer-summit-live-panel-on-creative\/","date":"September 20, 2023","description":"We have an abundance of audio riches for you this week. First up, we revisit one of our favorite sessions from the Chief Audio Officer Summit - the blockbuster creative panel. Our very own Stew Redwine moderates with CAOs Jess Jacobs (Shopify), Shane Pittson (quip), and Margaux Natiello (Athletic Greens). You\u2019ve absolutely heard their ads,…","landing_redirection":""},{"id":4232,"title":"The White Noise Cash Grab Ends; Relationship Podcasts You Should be Sponsoring; SXM\u2019s Brand New Brand Safety Tool","blurb":"This week, we\u2019re coming at you with a brand new Media Roundtable: Industry Edition! Oxford Road CEO and Founder Dan Granger welcomes back Oxford Road vets Neal Lucey, and Kristen Duenas, along with preeminent radio futurologist James Cridland (Podnews, Podcast Business Journal) to bring you up to speed on the the biggest news in the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-white-noise-cash-grab-ends-relationship-podcasts-you-should-be-sponsoring-sxms-brand-new-brand-safety-tool\/","date":"September 13, 2023","description":"This week, we\u2019re coming at you with a brand new Media Roundtable: Industry Edition! Oxford Road CEO and Founder Dan Granger welcomes back Oxford Road vets Neal Lucey, and Kristen Duenas, along with preeminent radio futurologist James Cridland (Podnews, Podcast Business Journal) to bring you up to speed on the the biggest news in the…","landing_redirection":""},{"id":4236,"title":"Why Digital Audio Deserves More Attention with Larry Rosin of Edison Research","blurb":"In this episode of the\u00a0Media Roundtable, we're joined by a very special guest,\u00a0Larry Rosin\u00a0(President,\u00a0Edison Research). If you've been following us, you know that Edison Research has been on the cutting edge of audio insights, and we're nothing if not data-driven. What's the data telling us this week? That audio, especially digital audio, doesn't get the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-3.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/why-digital-audio-deserves-more-attention-with-larry-rosin-of-edison-research\/","date":"September 6, 2023","description":"In this episode of the\u00a0Media Roundtable, we're joined by a very special guest,\u00a0Larry Rosin\u00a0(President,\u00a0Edison Research). If you've been following us, you know that Edison Research has been on the cutting edge of audio insights, and we're nothing if not data-driven. What's the data telling us this week? That audio, especially digital audio, doesn't get the…","landing_redirection":""},{"id":4241,"title":"Podcast Movement Cheat Sheet; \u201cBam to the B-E-E\u201d Founder Allan Jones Gives a Masterclass on Entrepreneurship; New Podcast Fills Late-Night Gap","blurb":"This week on the\u00a0Media Roundtable: Special Edition\u00a0we\u2019ve got a two-parter for you. First, we\u2019re recapping everything\u00a0Podcast Movement, with the \u201cRoadies\u201d who were there to discuss hot takes from this year\u2019s event. Next, we jump into the fireside chat with Oxford Road Founder & CEO\u00a0Dan Granger, and the always insightful\u00a0Allan Jones, visionary CEO & Founder of\u00a0Bambee.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcast-movement-cheat-sheet-bam-to-the-b-e-e-founder-allan-jones-gives-a-masterclass-on-entrepreneurship-new-podcast-fills-late-night-gap\/","date":"August 30, 2023","description":"This week on the\u00a0Media Roundtable: Special Edition\u00a0we\u2019ve got a two-parter for you. First, we\u2019re recapping everything\u00a0Podcast Movement, with the \u201cRoadies\u201d who were there to discuss hot takes from this year\u2019s event. Next, we jump into the fireside chat with Oxford Road Founder & CEO\u00a0Dan Granger, and the always insightful\u00a0Allan Jones, visionary CEO & Founder of\u00a0Bambee.…","landing_redirection":""},{"id":4244,"title":"Glenn Beck and The Case of The Lost Podcasts; Podcast Movement Gets High; Your Mom Finally Has a Reason to Listen to Podcasts","blurb":"This week on the Media Roundtable: Industry Edition, we\u2019re talking Podcast Movement, strikes and celebs, and attribution drama. Hosting again is Oxford Road\u2019s Jennifer Laine, along with fellow Oxford Road luminaries Kyle Jelinek, Neal Lucey, and Spencer Semonson. And joining us again, this time live from Denver, is James Cridland (Podnews, Podcast Business Journal). Let\u2019s…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-6.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/glenn-beck-and-the-case-of-the-lost-podcasts-podcast-movement-gets-high-your-mom-finally-has-a-reason-to-listen-to-podcasts\/","date":"August 23, 2023","description":"This week on the Media Roundtable: Industry Edition, we\u2019re talking Podcast Movement, strikes and celebs, and attribution drama. Hosting again is Oxford Road\u2019s Jennifer Laine, along with fellow Oxford Road luminaries Kyle Jelinek, Neal Lucey, and Spencer Semonson. And joining us again, this time live from Denver, is James Cridland (Podnews, Podcast Business Journal). Let\u2019s…","landing_redirection":""},{"id":4249,"title":"The Chief Audio Officer\u2019s Buyer\u2019s Guide; Scam Podcasters, Patreon Feeds & Fast Growing Seeds","blurb":"This week on the Media Roundtable: Special Edition, we\u2019re diving into the news and highlighting an all-star panel from our recent inaugural Chief Audio Officer Summit. Hosting is Oxford Road\u2019s Founder and CEO Dan Granger, joined by fellow Oxford Road experts Neal Lucey, Spencer Semonson and Stew Redwine (fresh from his appearance on Podscribe\u2019s Make…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-7.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-chief-audio-officers-buyers-guide-scam-podcasters-patreon-feeds-fast-growing-seeds\/","date":"August 16, 2023","description":"This week on the Media Roundtable: Special Edition, we\u2019re diving into the news and highlighting an all-star panel from our recent inaugural Chief Audio Officer Summit. Hosting is Oxford Road\u2019s Founder and CEO Dan Granger, joined by fellow Oxford Road experts Neal Lucey, Spencer Semonson and Stew Redwine (fresh from his appearance on Podscribe\u2019s Make…","landing_redirection":""},{"id":4253,"title":"Moo+Oink = Magic! Ad Infinitum Returns with Moink Co-Founder Lucinda Cramsey to Unpack Positioning; Frogmen and Industry Plants Taking Over Podcasts?","blurb":"This week, on The Influencer, we\u2019re showcasing the latest episode of Ad Infinitum. This week our host, Oxford Road\u2019s Stew Redwine (Oxford Road\u2019s VP of Creative Services), welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-8.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/moooink-magic-ad-infinitum-returns-with-moink-co-founder-lucinda-cramsey-to-unpack-positioning-frogmen-and-industry-plants-taking-over-podcasts\/","date":"August 9, 2023","description":"This week, on The Influencer, we\u2019re showcasing the latest episode of Ad Infinitum. This week our host, Oxford Road\u2019s Stew Redwine (Oxford Road\u2019s VP of Creative Services), welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one…","landing_redirection":""},{"id":4257,"title":"Our Newest Podcast, Ad Infinitum Talks Value Prop; Goodbye Apps, Hello Super Apps; Turns Out Podcast Ads Are Special","blurb":"This week on the Media Roundtable: Industry Edition, we\u2019re talking \u201cSuper Apps,\u201d audiences vs. profit, and of course, ads that may or may not be ruining our listening experience. Fresh from his latest episode of Ad Infinitum is our host, Oxford Road\u2019s Stew Redwine, joined by fellow Oxford Road luminaries boosters Kristen Duenas, Neal Lucey,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-9.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/our-newest-podcast-ad-infinitum-talks-value-prop-goodbye-apps-hello-super-apps-turns-out-podcast-ads-are-special\/","date":"August 2, 2023","description":"This week on the Media Roundtable: Industry Edition, we\u2019re talking \u201cSuper Apps,\u201d audiences vs. profit, and of course, ads that may or may not be ruining our listening experience. Fresh from his latest episode of Ad Infinitum is our host, Oxford Road\u2019s Stew Redwine, joined by fellow Oxford Road luminaries boosters Kristen Duenas, Neal Lucey,…","landing_redirection":""},{"id":4260,"title":"Influencer Special Edition: Introducing The Chief Audio Officer - Your Move Marketing World","blurb":"WARNING. This edition of The Influencer is intentionally short this week to save you time to read our latest report. We promise it will be well worth your time. We\u2019ve all heard of a CEO, and readers of this newsletter likely know what a CMO does, but what about CAO? This week on Media Roundtable:…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2023\/07\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-10.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/influencer-special-edition-introducing-the-chief-audio-officer-your-move-marketing-world\/","date":"July 26, 2023","description":"WARNING. This edition of The Influencer is intentionally short this week to save you time to read our latest report. We promise it will be well worth your time. We\u2019ve all heard of a CEO, and readers of this newsletter likely know what a CMO does, but what about CAO? This week on Media Roundtable:…","landing_redirection":""},{"id":4264,"title":"The Second Civil War, Or The First Civility War? Seekr Sets Out to Prevent The Former By Launching The \u201cCivility Score\u201d","blurb":"This week on the Media Roundtable: Special Edition, we\u2019re spending the entire episode discussing our new partnership with Seekr to launch the first-ever Civility Score for podcasts. How does it work, who\u2019s behind it, and why will it change how you advertise on podcasts forever? Stay tuned Hosting once again is Oxford Road\u2019s own Jennifer…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-11.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-second-civil-war-or-the-first-civility-war-seekr-sets-out-to-prevent-the-former-by-launching-the-civility-score\/","date":"July 19, 2023","description":"This week on the Media Roundtable: Special Edition, we\u2019re spending the entire episode discussing our new partnership with Seekr to launch the first-ever Civility Score for podcasts. How does it work, who\u2019s behind it, and why will it change how you advertise on podcasts forever? Stay tuned Hosting once again is Oxford Road\u2019s own Jennifer…","landing_redirection":""},{"id":4267,"title":"The World's Only Audio Advertising Podcast, Ad Infinitum Returns With Episode 2; Oxford Road\u2019s 10th Anniversary Continues","blurb":"As we celebrate 10 years of Oxford Road making the ads work, we\u2019re bringing you another episode of Ad Infinitum, our show that\u2019s all about understanding how audio ads work (and how they could work harder). This week, host Stew Redwine (Oxford Road\u2019s VP of Creative Services) welcomes the brilliant Phil Agnew (Host of Nudge,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-12.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-worlds-only-audio-advertising-podcast-ad-infinitum-returns-with-episode-2-oxford-roads-10th-anniversary-continues\/","date":"July 12, 2023","description":"As we celebrate 10 years of Oxford Road making the ads work, we\u2019re bringing you another episode of Ad Infinitum, our show that\u2019s all about understanding how audio ads work (and how they could work harder). This week, host Stew Redwine (Oxford Road\u2019s VP of Creative Services) welcomes the brilliant Phil Agnew (Host of Nudge,…","landing_redirection":""},{"id":4271,"title":"The Special Oxford Road 10th Anniversary Edition!","blurb":"This week on the Media Roundtable: Special Edition, the agents of influence celebrate a staggering milestone: Oxford Road\u2019s 10th anniversary. Kicking off the festivities is Oxford Road\u2019s very own Dan Granger hosting, with fellow Oxford Road originals Miranda Romano, Stew Redwine, Kyle Jelenik, and Gary Brown on board to reminisce on lumps, lessons, and leaps…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-13.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-special-oxford-road-10th-anniversary-edition\/","date":"July 5, 2023","description":"This week on the Media Roundtable: Special Edition, the agents of influence celebrate a staggering milestone: Oxford Road\u2019s 10th anniversary. Kicking off the festivities is Oxford Road\u2019s very own Dan Granger hosting, with fellow Oxford Road originals Miranda Romano, Stew Redwine, Kyle Jelenik, and Gary Brown on board to reminisce on lumps, lessons, and leaps…","landing_redirection":""},{"id":1446,"title":"2023\u2019s Home Strech; The Smartless Network Grows; The Audio Insurgent Rains on Podcast\u2019s Parade; Nielsen Weighs in on All Things Audio","blurb":"Broadcast week #27, and just like that, we enter the second half of the year!\u00a0Sadly, there is no podcast this week, but the Media Roundtable team returns next week for a special anniversary edition, so stay tuned.\u00a0This week, The Influencer kicks off H2 with a classic edition to keep you in the know on the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/866476e3-3f28-40f9-a5ba-8d95a3cf9e63_Motivational+Podcast+Cover-scaled.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/2023s-home-strech-the-smartless-network-grows\/","date":"June 26, 2023","description":"Broadcast week #27, and just like that, we enter the second half of the year!\u00a0Sadly, there is no podcast this week, but the Media Roundtable team returns next week for a special anniversary edition, so stay tuned.\u00a0This week, The Influencer kicks off H2 with a classic edition to keep you in the know on the…","landing_redirection":""},{"id":4274,"title":"Podnews\u2019 James Cridland Returns to The Media Roundtable; Campaign Performance Measurement Debated and Solved; Spotify Shakes Things Up","blurb":"This week on the Media Roundtable: Special Edition, the agents of influence are sifting through Spotify news, next-level AI ads, the demise of exclusivity, and the main event: the battle of the KPIs: ROAS vs. CPA. Grab your popcorn\u2013let\u2019s dive in. The new show format continues this week with Oxford Road\u2019s Dan Granger and James…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-14.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podnews-james-cridland-returns-to-the-media-roundtable-campaign-performance-measurement-debated-and-solved-spotify-shakes-things-up\/","date":"June 21, 2023","description":"This week on the Media Roundtable: Special Edition, the agents of influence are sifting through Spotify news, next-level AI ads, the demise of exclusivity, and the main event: the battle of the KPIs: ROAS vs. CPA. Grab your popcorn\u2013let\u2019s dive in. The new show format continues this week with Oxford Road\u2019s Dan Granger and James…","landing_redirection":""},{"id":4278,"title":"Podcast Business Journal and Podnews Throw Gasoline on the Roundtable Fire; The Dumb Gay Podcast You Must Consider; Dog Food Never Sounded So Good","blurb":"This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the Podcast Business Journal to tackle exclusivity, availability, a hybrid audio marketplace, and more. Let\u2019s jump in. Leading the charge again is Oxford Road\u2019s very own Dan Granger on the host microphone, with fellow Oxford Road experts Stew Redwine,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-15.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcast-business-journal-and-podnews-throw-gasoline-on-the-roundtable-fire-the-dumb-gay-podcast-you-must-consider-dog-food-never-sounded-so-good\/","date":"June 14, 2023","description":"This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the Podcast Business Journal to tackle exclusivity, availability, a hybrid audio marketplace, and more. Let\u2019s jump in. Leading the charge again is Oxford Road\u2019s very own Dan Granger on the host microphone, with fellow Oxford Road experts Stew Redwine,…","landing_redirection":""},{"id":4282,"title":"Introducing Ad Infinitum, The First Podcast 100% Focused on Audio Ads; GenZ\u2019s Hard to Reach But Not On Podcast; Are Audiobooks Audio\u2019s Next Big Thing?","blurb":"Rather than dropping a typical Media Roundtable podcast this week, we\u2019re launching a completely new show! Fan favorite and Oxford Road VP of Creative Services Stew Redwine is launching a new mini-series called Ad Infinitum. This is the only podcast solely focused on audio ads, the creatives who make them, and the latest thinking that…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-16.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/introducing-ad-infinitum-the-first-podcast-100-focused-on-audio-ads-genzs-hard-to-reach-but-not-on-podcast-are-audiobooks-audios-next-big-thing\/","date":"June 7, 2023","description":"Rather than dropping a typical Media Roundtable podcast this week, we\u2019re launching a completely new show! Fan favorite and Oxford Road VP of Creative Services Stew Redwine is launching a new mini-series called Ad Infinitum. This is the only podcast solely focused on audio ads, the creatives who make them, and the latest thinking that…","landing_redirection":""},{"id":4286,"title":"Podnews\u2019 Editor James Cridland Launches New MRT Segment; Oxford Road\u2019s International Task Force Talks About Expanding Your Audio Ad Efforts Over Seas","blurb":"Summer is unofficially here, meaning backyard get-togethers, hiking adventures, and summer road trips\u2013all adding up to more time chatting with friends and family.\u00a0 We have great news. Listening to this week\u2019s episode will ensure you\u2019re informed and ready to conquer any awkward silence with the most important topics facing marketers today. This week we have…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-17.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podnews-editor-james-cridland-launches-new-mrt-segment-oxford-roads-international-task-force-talks-about-expanding-your-audio-ad-efforts-over-seas\/","date":"May 31, 2023","description":"Summer is unofficially here, meaning backyard get-togethers, hiking adventures, and summer road trips\u2013all adding up to more time chatting with friends and family.\u00a0 We have great news. Listening to this week\u2019s episode will ensure you\u2019re informed and ready to conquer any awkward silence with the most important topics facing marketers today. This week we have…","landing_redirection":""},{"id":1444,"title":"How Audio is Dealing with A.I. Tech; The Writer\u2019s Strike Affects You; AAPI-Focused Podcasts You Should Consider; Pod Host Makes a Millionaire Match","blurb":"Spring is out, and Summer is coming at you faster than time Jimmy went head-first down the nearly vertical slide at Raging Waters. This week\u2019s edition is a podcastless version of The Influencer, but that doesn\u2019t mean we won\u2019t share the media info you need to know. Keep reading to learn more about: Our penultimate…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e0aa2616-2364-4a79-a833-b29c5396f5dc_Motivational+Podcast+Cover-scaled.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-audio-is-dealing-with-a-i-tech-the-writers-strike\/","date":"May 24, 2023","description":"Spring is out, and Summer is coming at you faster than time Jimmy went head-first down the nearly vertical slide at Raging Waters. This week\u2019s edition is a podcastless version of The Influencer, but that doesn\u2019t mean we won\u2019t share the media info you need to know. Keep reading to learn more about: Our penultimate…","landing_redirection":""},{"id":4290,"title":"Media Roundtable\u2019s 2023 IAB Upfronts Recap with Director of Digital Audio & Video for the IAB, Matt Shapo","blurb":"Welcome to the Media Roundtable, Industry Edition! In this episode, we're recapping the\u00a0IAB Podcast Upfronts\u00a0conference highlights. Our fearless host is once again Oxford Road\u2019s very own\u00a0Jennifer Laine, along with fellow Oxford Roadies and Upfront Attendees\u00a0Steven Abraham,\u00a0\u00a0Spencer Semonson,\u00a0Kristen Duenas, and special guest, Director of Digital Audio & Video for the IAB,\u00a0Matt Shapo, taking a well-deserved victory…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-18.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-roundtables-2023-iab-upfronts-recap-with-director-of-digital-audio-video-for-the-iab-matt-shapo\/","date":"May 17, 2023","description":"Welcome to the Media Roundtable, Industry Edition! In this episode, we're recapping the\u00a0IAB Podcast Upfronts\u00a0conference highlights. Our fearless host is once again Oxford Road\u2019s very own\u00a0Jennifer Laine, along with fellow Oxford Roadies and Upfront Attendees\u00a0Steven Abraham,\u00a0\u00a0Spencer Semonson,\u00a0Kristen Duenas, and special guest, Director of Digital Audio & Video for the IAB,\u00a0Matt Shapo, taking a well-deserved victory…","landing_redirection":""},{"id":4294,"title":"Audio Legend Kraig Kitchin Joins Media Roundtable to Discuss Audio\u2019s Past, Present, and Future; AAPI Podcasts You Need to Know; SAS Knows How to Sel","blurb":"\"Don't be in a hurry to rise to the top so quickly. Feel free to take a little bit more time, because the slower and steadier your rise, the more stability every one of your decisions and every one of your new trusted listener relationships will have.\" -Kraig Kitchin This week on the Media Roundtable,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-19.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audio-legend-kraig-kitchin-joins-media-roundtable-to-discuss-audios-past-present-and-future-aapi-podcasts-you-need-to-know-sas-knows-how-to-sel\/","date":"May 10, 2023","description":"\"Don't be in a hurry to rise to the top so quickly. Feel free to take a little bit more time, because the slower and steadier your rise, the more stability every one of your decisions and every one of your new trusted listener relationships will have.\" -Kraig Kitchin This week on the Media Roundtable,…","landing_redirection":""},{"id":4298,"title":"Podcast Listeners Get Older (Kind Of); Will A.I. Take Over Everything?; AAPI Podcasts You\u2019re Not On; How Fast Do Your Trees Grow?","blurb":"\u201cWe\u2019re driving, but we can only see through the rearview mirror.\u201d - Dan Granger This week on the Media Roundtable: Industry Edition, the agents of influence are tackling A.I. disruption, old guards learning new tricks, and the demos powering podcast advertising. Let\u2019s dig in. Hosting is Oxford Road\u2019s CEO Dan Granger, along with fellow Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-20.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcast-listeners-get-older-kind-of-will-a-i-take-over-everything-aapi-podcasts-youre-not-on-how-fast-do-your-trees-grow\/","date":"May 3, 2023","description":"\u201cWe\u2019re driving, but we can only see through the rearview mirror.\u201d - Dan Granger This week on the Media Roundtable: Industry Edition, the agents of influence are tackling A.I. disruption, old guards learning new tricks, and the demos powering podcast advertising. Let\u2019s dig in. Hosting is Oxford Road\u2019s CEO Dan Granger, along with fellow Oxford…","landing_redirection":""},{"id":1404,"title":"AM to PM: Political Podcasts, Radio's Last Stand, and the New Cronkite Era","blurb":"Behold! A podcastless edition of\u00a0The Influencer.\u00a0 While we love our\u00a0Media Roundtable\u00a0podcast, it\u2019s always fun to share a classic\u00a0Influencer\u00a0edition where we share the media opportunities and news stories you may have missed while showcasing the finest reads from podcast hosts who know how to do it right. In this week\u2019s edition, we\u2019ve got two podcasts that…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e0aa2616-2364-4a79-a833-b29c5396f5dc_Motivational+Podcast+Cover-scaled.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-classifieds\/","date":"April 27, 2023","description":"Behold! A podcastless edition of\u00a0The Influencer.\u00a0 While we love our\u00a0Media Roundtable\u00a0podcast, it\u2019s always fun to share a classic\u00a0Influencer\u00a0edition where we share the media opportunities and news stories you may have missed while showcasing the finest reads from podcast hosts who know how to do it right. In this week\u2019s edition, we\u2019ve got two podcasts that…","landing_redirection":""},{"id":4329,"title":"Joseph Jaffe\u2019s Not Famous, But He Is On Media Roundtable; Podcasts to Bring You Towards Financial Freedom; Networks Not Grading Homework Anymore","blurb":"This week on the Media Roundtable: Industry Edition, the agents of influence are tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let\u2019s dig in. Leading the charge again is Oxford Road\u2019s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham. 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Oxford Road\u2019s Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-3-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/sound-success-oxford-road-creative-director-reveals-the-simple-secrets-to-high-impact-audio-advertising-anthony-jeselnik-slings-underwear\/","date":"March 29, 2023","description":"(Drumroll please) On this Media Roundtable: Industry Edition, we\u2019re bringing you a special episode called \u201cSound Success.\u201d Haven\u2019t given much thought about how your brand should sound? All that\u2019s about to change. Oxford Road\u2019s Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine.…","landing_redirection":""},{"id":4356,"title":"Dissecting the Audio Attribution Pickle Part 2; Team CoCo\u2019s Return to Video; Miranda Romano Signs off on Ad Fraud","blurb":"On this Media Roundtable: Industry Edition, we\u2019re back for Part 2 of our attribution deep dive (Part 1 was \u2013catch up here). Oxford Road CEO Dan Granger is joined by fellow Oxford Road data wonks Giles Martin and Kyle Jelinek. Now audio attribution is almost nobody\u2019s favorite topic, but if you care about you the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-4-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/cracking-the-attribution-code-part-2-featuring-oxford-roadies-giles-martin-kyle-jelinek\/","date":"March 22, 2023","description":"On this Media Roundtable: Industry Edition, we\u2019re back for Part 2 of our attribution deep dive (Part 1 was \u2013catch up here). Oxford Road CEO Dan Granger is joined by fellow Oxford Road data wonks Giles Martin and Kyle Jelinek. Now audio attribution is almost nobody\u2019s favorite topic, but if you care about you the…","landing_redirection":""},{"id":4361,"title":"Missed Podcast Movement? 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This week on the Media Roundtable: Special Edition, the agents of influence are distilling insights from their whirlwind time at Podcast Movement\u2013the world's largest annual gatherings of podcasters and the podcast industry. Couldn\u2019t be there? We\u2019ve got you covered. Hosting is our very own Jennifer Laine, along with fellow Oxford…","landing_redirection":""},{"id":4366,"title":"Cracking the Attribution Code - Part 1: w\/ Marketing Legend Allan Jones of Bambee and ZipRecruiter; Podcast Host Comes Clean About Bacon Addiction","blurb":"You\u2019re a young marketer who needs a win\u2013how do you test audio, show it works, and not get fired? On this Media Roundtable: Industry Edition, Bambee CEO Allan Jones tells us his marketing superhero origin story. 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The MRT Tackles The Big Game; A Podcast Balancing Act; How Zocdoc Helped Relieve a Podcaster\u2019s Pain","blurb":"This week on the Media Roundtable: Super Bowl Edition, our \u201cagents of influence\u201d are breaking down the winners and losers of this year\u2019s multi-million dollar advertising showdown. Under center is Oxford Road\u2019s very own Stew Redwine on the host microphone, along with fellow Oxford Road pro-bowlers Kristen Duenas, Neal Lucey, Jennifer Laine, and Alyssa Meyers…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-2-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/who-really-won-super-bowl-lvii-the-mrt-tackles-the-big-game-a-podcast-balancing-act-how-zocdoc-helped-relieve-a-podcasters-pain\/","date":"February 15, 2023","description":"This week on the Media Roundtable: Super Bowl Edition, our \u201cagents of influence\u201d are breaking down the winners and losers of this year\u2019s multi-million dollar advertising showdown. Under center is Oxford Road\u2019s very own Stew Redwine on the host microphone, along with fellow Oxford Road pro-bowlers Kristen Duenas, Neal Lucey, Jennifer Laine, and Alyssa Meyers…","landing_redirection":""},{"id":1493,"title":"Motivation from a Woodchuck; Spotlight on Black Podcast Voices Continues; Podcast Market Updates Galore; The \u201cMake it Your Own\u201d Gold Standard","blurb":"Last Thursday, Punxsutawney Phil saw his shadow\u2013meaning we\u2019re more or less halfway through winter. While Groundhog Day traditionally marked the beginning of the end of wintertime, this past Saturday was the true middle point. But what does all of this mean for you? Hibernation time is over! Blink, and it\u2019s Spring. Before you know it,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2023\/02\/MotivationalPodcastCover1-scaled.png","image_alt":"the influencer","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/our-spotlight-on-black-podcast-voices-continues\/","date":"February 10, 2023","description":"Last Thursday, Punxsutawney Phil saw his shadow\u2013meaning we\u2019re more or less halfway through winter. While Groundhog Day traditionally marked the beginning of the end of wintertime, this past Saturday was the true middle point. But what does all of this mean for you? Hibernation time is over! Blink, and it\u2019s Spring. 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Leading the charge again is Oxford Road\u2019s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, Neal Lucey, and Bloomberg\u2019s expert audio reporter Ashley…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-5-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-roundtable-bloombergs-audio-journalist-ashley-carman-joins-the-media-roundtable\/","date":"January 18, 2023","description":"This week on the Media Roundtable: Industry Edition, the agents of influence are tackling how podcasts are responding to market pressures. Let\u2019s dig in. 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Leading the charge again is Oxford Road\u2019s very own\u00a0Jennifer Laine\u00a0on the host microphone, along with Oxford Road CEO and founder\u00a0Dan Granger,\u00a0Alyssa Meyers\u00a0(reporter at Marketing Brew),\u00a0Bryan Barletta\u00a0(founder of Sounds Profitable), and\u00a0James Cridland\u00a0(editor of Podnews…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-6-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-roundtable-dust-off-the-crystal-ball-to-look-into-2023\/","date":"January 11, 2023","description":"This week on the Media Roundtable, we complete our special two-parter with a look ahead at the podcast trends shaping your 2023. 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This time of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/12\/MotivationalPodcastCover2.png","image_alt":"the influencer","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/youre-probably-going-to-be-visited-by-some-ghosts\/","date":"December 21, 2022","description":"\u201cYou\u2019re probably going to be visited by some ghosts tonight.\u201d My 16-year-old son said this to me last week when my patience had been tested to the end, and I didn\u2019t have to think for a moment about what he meant\u2013it was his way of calling me a Scrooge. He was right. This time of…","landing_redirection":""},{"id":4450,"title":"Media Roundtable Insider Edition\u2019s Last Show of The Year; Audio\u2019s Hay Day; Join The Media Revolution; Has A.I. 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At the top…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-8-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-roundtable-insider-editions-last-show-of-the-year-audios-hay-day-join-the-media-revolution-has-a-i-made-humans-redundant\/","date":"December 14, 2022","description":"This week on the Media Roundtable: Industry Edition, the agents of influence are tackling where advertisers should put their dollars to help their brands keep growing. Let\u2019s dig in. Hosting is Oxford Road\u2019s very own Jennifer Laine, along with fellow Oxford Road luminaries Dan Granger, James Ingrassia, Neal Lucey, and Stew Redwine. 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First, we have produced a special podcast episode of the Media Roundtable discussing the man and his legacy with Oxford…","landing_redirection":""},{"id":4648,"title":"What\u2019s a Brand to do in 2022 - with Oxford\u2019s Giles Martin; Anthony Bourdain Launches Podcast; Edison Shares Podcast Gains; Lindell Starts Pillow Fight","blurb":"The books are closing on our second year of the Pandemic. Now what? This week, Oxford Road\u2019s EVP, Strategy & Insights,\u00a0Giles Martin\u00a0shares his take on what marketers must think about as we boldly dive head-first into the next new \u201cnot normal\u201d \u201cnormal\u201d with part one of his two-part series... It Is The Worst Of Times,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/12\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-6.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/whats-a-brand-to-do-in-2022-with-oxfords-giles-martin-anthony-bourdain-launches-podcast-edison-shares-podcast-gains-lindell-starts-pillow-fight\/","date":"December 1, 2022","description":"The books are closing on our second year of the Pandemic. Now what? This week, Oxford Road\u2019s EVP, Strategy & Insights,\u00a0Giles Martin\u00a0shares his take on what marketers must think about as we boldly dive head-first into the next new \u201cnot normal\u201d \u201cnormal\u201d with part one of his two-part series... It Is The Worst Of Times,…","landing_redirection":""},{"id":4457,"title":"How to Keep Podcast From Becoming Radio\u2013Sounds Profitable\u2019s Tom Webster Joins The Media Roundtable; Q4 Network Fire Sales; Nerds Talk Oral Hygiene","blurb":"This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling the future of podcasts, from misinformation to the specter of ad overload. Let\u2019s dig in. Hosting is Oxford Road\u2019s founder and CEO, Dan Granger, along with fellow Oxford Road experts Jennifer Laine, Spencer Semonson, and Neal Lucey. 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According to a recent article in Newsweek, the typical Turkey Day feast consists of over THREE THOUSAND CALORIES! That\u2019s much as eating a Double Quarter Pounder With Cheese, Large French Fries, 5 Piece Chicken Selects, a Large (32oz) Vanilla Triple Thick Shake, and a Large (32…","landing_redirection":""},{"id":4462,"title":"Media Roundtable Industry Edition Returns; Fiction Podcast\u2013The Next Big Thing; Everything You Need to Know About Podcast Advertising and Then Some","blurb":"This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling media nutrition labels, Twitter\u2019s problems, and more. Returning to host is Oxford Road\u2019s founder and CEO Dan Granger, along with fellow Oxford Road experts\u00a0Spencer Semonson,\u00a0Stew Redwine, and\u00a0Neal Lucey. 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The show launches with the team discussing a recent article about Brand Safety…","landing_redirection":""},{"id":1529,"title":"Amazon\u2019s Podcasts Moves; Circumnavigating Podcast with Magellan; Aussies Like Their Podcasts; Oxford Road\u2019s CEO Discusses Preparing For Recession","blurb":"Welcome to the second week of November\u2013that special quiet time before everything goes into full-on holiday mode. The biggest news of the week is from yesterday\u2019s\u00a0midterm election. While Republicans expected a \u201cred wave\u201d to cover the land like Trump\u2019s combover, the battle for control of Congress is still up in the air. 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We have two interesting stories in the podcast space that you may find interesting - one will make you feel good, and the other is…","landing_redirection":""},{"id":1520,"title":"Oxford Road Founder & CEO was a Guest on POZCAST","blurb":"Fall is here, and Q4 is in full swing. This week\u2019s Influencer comes to you with a slower-than-usual news week which is fine by us because we\u2019re focusing on\u00a0mental health.\u00a0We have two interesting stories in the podcast space that you may find interesting - one will make you feel good, and the other is guaranteed…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/f3ce6a56-c17e-456c-ab4c-1ee35af40aa9_10.12.22.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-founder-ceo-was-a-guest-on-pozcast\/","date":"October 12, 2022","description":"Fall is here, and Q4 is in full swing. This week\u2019s Influencer comes to you with a slower-than-usual news week which is fine by us because we\u2019re focusing on\u00a0mental health.\u00a0We have two interesting stories in the podcast space that you may find interesting - one will make you feel good, and the other is guaranteed…","landing_redirection":""},{"id":4483,"title":"Media Roundtable Industry Edition Returns; Podcasters Gaming the System?; The Cost of Attention; Jason Bourne\u2019s New Fav. Podcast","blurb":"This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling key metrics: what\u2019s a sham and what\u2019s worth shelling out for. Listen up to avoid pulling a Wanamaker. 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This first autumnal edition of The Influencer is an off-week for our\u00a0Media Roundtable\u00a0podcast, but we\u2019re still hard at…","landing_redirection":""},{"id":4493,"title":"Media Roundtable Goes Off The Rails; Swisher\u2019s Take on Silicon Valley; Podcast from the Girls Next Door; Smart Speaker Ads Get A Lot More Interesting","blurb":"This week\u2019s Media Roundtable: Industry Edition tackles the news marketers like you need to hear, including Industry layoffs, Spotify\u2019s podcast dominance, and why marketers need to take a deeper dive into your influencers before agreeing to anything. 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This week, Kyle Jelinek hosts the episode alongside returning Oxford Road team members Dan Granger, Spencer Semonson, and…","landing_redirection":""},{"id":1517,"title":"Oxford Road\u2019s Vanity Edition; Marketing Brew Takes Notice of Oxford\/Barometer Brand Safety Tool; Moo + Oink = Great Podcast Reads and Possible Awards","blurb":"There is no Media Roundtable episode this week, but we have gone full chest-beating self-congratulation mode and dominated every inch of our own content. Pardon our momentary narcissism, but it was kind of a slow news week, outside of some spots where we were mentioned. 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We start this week by sharing some of the best-performing…","landing_redirection":""},{"id":4501,"title":"Media Roundtable\u2019s Podcast Movement Industry Edition; For 2023 Planning, Oxford Road\u2019s Greatest Hits; Redwine Drops Some Historical Ad Knowledge","blurb":"Media Roundtable Industry Edition returns this week, with the entire panel just back from their trip to Podcast Movement 22. Host Jennifer Laine leads this week\u2019s discussion with Roundtable veteran Dan Granger and newcomers Tamara Zubatiy from Barometer and Oxford Road\u2019s Gary Brown. The show begins with the panel discussing the biggest news of his…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/09\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-10.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-roundtables-podcast-movement-industry-edition-for-2023-planning-oxford-roads-greatest-hits-redwine-drops-some-historical-ad-knowledge\/","date":"September 7, 2022","description":"Media Roundtable Industry Edition returns this week, with the entire panel just back from their trip to Podcast Movement 22. Host Jennifer Laine leads this week\u2019s discussion with Roundtable veteran Dan Granger and newcomers Tamara Zubatiy from Barometer and Oxford Road\u2019s Gary Brown. The show begins with the panel discussing the biggest news of his…","landing_redirection":""},{"id":4505,"title":"Ben Shapiro\u2019s Surprise Podcast Movement Appearance; Un Nuevo Podcast En Espa\u00f1ol; Twitter Sets Sights on Podcast; Podcast Hosts Get a Backbone","blurb":"The \u201cwho\u2019s who\u201d of the Podcast Industry gathered last week in Dallas for the 8th annual\u00a0\u00a0Podcast Movement. On next week\u2019s Media Roundtable podcast, Oxford \u201cRoadies\u201d who attended will share their take on this year\u2019s event, but this week we\u2019re talking about the \u201cBen Shapiro incident\u201d that is making news with a post by Oxford Founder…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-1-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ben-shapiros-surprise-podcast-movement-appearance-un-nuevo-podcast-en-espanol-twitter-sets-sights-on-podcast-podcast-hosts-get-a-backbone\/","date":"August 31, 2022","description":"The \u201cwho\u2019s who\u201d of the Podcast Industry gathered last week in Dallas for the 8th annual\u00a0\u00a0Podcast Movement. On next week\u2019s Media Roundtable podcast, Oxford \u201cRoadies\u201d who attended will share their take on this year\u2019s event, but this week we\u2019re talking about the \u201cBen Shapiro incident\u201d that is making news with a post by Oxford Founder…","landing_redirection":""},{"id":4509,"title":"Media Roundtable Industry Edition Returns; Finland\u2019s Prime Minister Is Cool; Approach New Podcast Tools With Caution; A Double Dose of Redwine","blurb":"Back by popular demand! This week\u2019s Media Roundtable: Industry Edition tackles the news you need to hear about, including Spotify\u2019s new brand safety tool, the panic and perils around hidden persuaders, and what a CNN transition means for the direction of journalism in this country. 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This week, Kyle Jelinek takes the panel out for a…","landing_redirection":""},{"id":1527,"title":"How Podcasts Ads are Helping Babies","blurb":"Last week we announced that our company initiative, the\u00a0Koala Corps,\u00a0hit a major milestone. We now have the needed funds for a full-time professional to oversee the Cuddler Program at Children\u2019s Hospital Los Angeles (CHLA) for the next three years, and a full-time Program Administrator has now been hired. But you may not know how we…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/cbbc5b77-0d65-4d80-b3a2-463426dde1ad_8.17.22.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/last-week-we-announced-that-our-company-initiative\/","date":"August 17, 2022","description":"Last week we announced that our company initiative, the\u00a0Koala Corps,\u00a0hit a major milestone. We now have the needed funds for a full-time professional to oversee the Cuddler Program at Children\u2019s Hospital Los Angeles (CHLA) for the next three years, and a full-time Program Administrator has now been hired. But you may not know how we…","landing_redirection":""},{"id":4515,"title":"Media Roundtable Industry Edition #3; Apple\u2019s Sus 100 Podcasts; Podcast Industry Get Serious About Brand Safety; Bye Bye HBO Max; Hold The Babies!","blurb":"Media Roundtable\u2019s \u201cIndustry Edition\u201d returns to discuss the hot topics of the day, including a quick recap of the latest from PodNews, the industry\u2019s latest solutions for brand safety, the loss of HBO Max, and much more. This week, Dan Granger returns as host alongside other members of the Oxford Road team, Kristen Duenas, Spencer…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-12-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-roundtable-industry-edition-august-10\/","date":"August 10, 2022","description":"Media Roundtable\u2019s \u201cIndustry Edition\u201d returns to discuss the hot topics of the day, including a quick recap of the latest from PodNews, the industry\u2019s latest solutions for brand safety, the loss of HBO Max, and much more. This week, Dan Granger returns as host alongside other members of the Oxford Road team, Kristen Duenas, Spencer…","landing_redirection":""},{"id":4519,"title":"Economic Uncertainty Not All Doom and Gloom; Leslie Jones and Parents of 7 Launch New Podcast (Not Together); Cannabis Ads to Hit US Airwaves?","blurb":"Kids are returning to school, and OOO email replies are hitting inboxes as employees take last-minute vacations. Still, as summer winds down and things get back to normal, general economic uncertainty looms over us like\u00a0The Mothership from Independence Day. While the\u00a0debate\u00a0on whether or not we\u2019re officially in a recession continues, things are changing. A recent…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-10.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/economic-uncertainty-not-all-doom-and-gloom-leslie-jones-and-parents-of-7-launch-new-podcast-not-together-cannabis-ads-to-hit-us-airwaves\/","date":"August 3, 2022","description":"Kids are returning to school, and OOO email replies are hitting inboxes as employees take last-minute vacations. Still, as summer winds down and things get back to normal, general economic uncertainty looms over us like\u00a0The Mothership from Independence Day. While the\u00a0debate\u00a0on whether or not we\u2019re officially in a recession continues, things are changing. A recent…","landing_redirection":""},{"id":1497,"title":"Economic Uncertainty is Not All Doom and Gloom","blurb":"Kids are returning to school, and OOO email replies are hitting inboxes as employees take last-minute vacations. Still, as summer winds down and things get back to normal, general economic uncertainty looms over us like\u00a0The Mothership from Independence Day.\u00a0\u00a0While the\u00a0debate\u00a0on whether or not we\u2019re officially in a recession continues, things are changing. A recent report…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/505ae5d9-77dd-4092-be62-83eff5767366_8.3.22.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/economic-uncertainty-is-not-all-doom-and-gloom\/","date":"August 3, 2022","description":"Kids are returning to school, and OOO email replies are hitting inboxes as employees take last-minute vacations. Still, as summer winds down and things get back to normal, general economic uncertainty looms over us like\u00a0The Mothership from Independence Day.\u00a0\u00a0While the\u00a0debate\u00a0on whether or not we\u2019re officially in a recession continues, things are changing. A recent report…","landing_redirection":""},{"id":4524,"title":"Media Roundtable\u2019s \u201cInsider Edition\u201d Returns; New Podcast Demystifies Crypto; Top of Funnel Marketing Takes an Economy-Induced Hit; Baseball Sells Out","blurb":"Media Roundtable\u2019s \u201cInsider Edition\u201d Returns to discuss the hot topics of the day, including more on how the advertising industry is responding to the economic downturn, the future of podcast discoverability and how advertisers may be ruining America\u2019s pastime, and much more. This week, Jennifer Laine (Head of Marketing) hosts the show alongside fellow Oxford…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-13-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-roundtables-insider-edition-returns-new-podcast-demystifies-crypto-top-of-funnel-marketing-takes-an-economy-induced-hit-baseball-sells-out\/","date":"July 27, 2022","description":"Media Roundtable\u2019s \u201cInsider Edition\u201d Returns to discuss the hot topics of the day, including more on how the advertising industry is responding to the economic downturn, the future of podcast discoverability and how advertisers may be ruining America\u2019s pastime, and much more. This week, Jennifer Laine (Head of Marketing) hosts the show alongside fellow Oxford…","landing_redirection":""},{"id":1514,"title":"Acast Makes Podcast Moves; Boy Meets (Podcast) World; The Power of Influence; The Rise of The Podcast Machines; Heart Healthy Podcast Endorsement","blurb":"A lot is going on in the world right now. The UK is practically on fire with the highest temperatures ever recorded hitting Old Blighty; Elon Musk is going to court over the botched Twitter deal, and the US political climate is hotter and more uncomfortable than the weather in Britain. Yet you\u2019ve chosen to…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/3e1de232-c0f3-4f55-8d55-23e92a0241db_7.20.22.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/acast-makes-podcast-moves\/","date":"July 20, 2022","description":"A lot is going on in the world right now. The UK is practically on fire with the highest temperatures ever recorded hitting Old Blighty; Elon Musk is going to court over the botched Twitter deal, and the US political climate is hotter and more uncomfortable than the weather in Britain. Yet you\u2019ve chosen to…","landing_redirection":""},{"id":4530,"title":"First Ever Media Roundtable INDUSTRY EDITION; New Podcast is The Mayne Event; Crash Diets Exposed; Podcast Host Shows Importance of the Whoa Up","blurb":"In what could be described as a midsummer daydream, The Influencer presents our first ever Media Roundtable \u201cIndustry Edition\u201d where industry insiders discuss recent industry news in true \u201croundtable\u201d fashion. 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Inflation is soaring, the war in Ukraine continues to rage, and yesterday a senseless shooting took twenty-one innocent lives. Amidst this chaos and tragedy, speaking to marketing news and random advertising tidbits can feel trite, but we…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/91eaf22c-534a-4868-8a45-cee65ea38b00_5.25.22.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/watch-here\/","date":"May 25, 2022","description":"We\u2019re more than halfway through May, and things are not looking great for the state of the world. Inflation is soaring, the war in Ukraine continues to rage, and yesterday a senseless shooting took twenty-one innocent lives. 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But what does it mean when Netflix, the leader in quality production, is losing more subscribers than it adds, introducing a previously unthinkable ad-supported…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/05\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-17.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/its-the-end-of-the-internet-as-we-know-it-2\/","date":"May 18, 2022","description":"It\u2019s the end of the internet, as we know it. It\u2019s not news that social media is virtually unmanageable as its lack of governance reveals deadly consequences, and destabilizes our democracy. But what does it mean when Netflix, the leader in quality production, is losing more subscribers than it adds, introducing a previously unthinkable ad-supported…","landing_redirection":""},{"id":1524,"title":"Elon\u2019s New Toy; Apple and Amazon Capitalize on Facebook\u2019s Downturn; Podcast is What We Knew it Was","blurb":"They say April showers bring May flowers and the many moves that were made over the past month are now starting to take shape. Elon Musk is giving a glimpse into what he\u2019s planning to do with his new Twitter toy, and it\u2019s pissing a lot of people off. 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Now, as a fractional marketing officer, Chris provides full-funnel marketing strategies consisting of planning,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/05\/5k-is-not-enough.png","image_alt":"5k is not enough","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-hard-learned-lesson-about-media-test-budgets-welcome-to-the-crypto-cafe-marketers-get-traditional-otts-180-take-on-advertising\/","date":"May 4, 2022","description":"While the\u00a0Media Roundtable\u00a0team is on a much-needed Spring Break, The Influencer shares a cautionary tale about marketing test budgets from industry veteran and Oxford Road friend\u00a0Chris Nella. Chris comes with two decades of in-house growth marketing for digital native, direct-to-consumer brands. Now, as a fractional marketing officer, Chris provides full-funnel marketing strategies consisting of planning,…","landing_redirection":""},{"id":4569,"title":"Live from SXSW Part III: Brand Leaders on Balancing Brand Values & Business Objectives; Elon Goes Full Tony Stark; NFT Hits The NY Restaurant Scene","blurb":"In a world where, according to Edelman\u2019s Trust Barometer, corporations are more trusted than the government and media, what do you do with that trust? At SXSW, we assembled a powerhouse panel to answer that question. \u201cBrands have been trying hard to be influential and now\u2026 you\u2019ve got the influence. The responsibility is now on…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-21.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/live-from-sxsw-part-iii-brand-leaders-on-balancing-brand-values-elon-goes-full-tony-stark-nft-hits-the-ny-restaurant-scene\/","date":"April 27, 2022","description":"In a world where, according to Edelman\u2019s Trust Barometer, corporations are more trusted than the government and media, what do you do with that trust? At SXSW, we assembled a powerhouse panel to answer that question. \u201cBrands have been trying hard to be influential and now\u2026 you\u2019ve got the influence. The responsibility is now on…","landing_redirection":""},{"id":4573,"title":"Live from SXSW Part II: Preserving Trust as Podcast meets Adtech; Netflix and Disney Jump on The AdWagon: Facebook Hates Podcasts","blurb":"This week we\u2019re serving up a panel discussion with some of the leading minds of the industry, from last month\u2019s SXSW for you to feast upon. Oxford Road\u2019s Jennifer Laine sits down with industry experts Bryan Barletta founder of Sounds Profitable, iHeart Radio\u2019s Chief Creative Officer, and self-proclaimed recovering Creative, Rahul Sabnis, and Ph.D., Engineer,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-13-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/live-from-sxsw-part-ii-preserving-trust-as-podcast-meets-adtech-netflix-and-disney-jump-on-the-adwagon-facebook-hates-podcasts\/","date":"April 20, 2022","description":"This week we\u2019re serving up a panel discussion with some of the leading minds of the industry, from last month\u2019s SXSW for you to feast upon. Oxford Road\u2019s Jennifer Laine sits down with industry experts Bryan Barletta founder of Sounds Profitable, iHeart Radio\u2019s Chief Creative Officer, and self-proclaimed recovering Creative, Rahul Sabnis, and Ph.D., Engineer,…","landing_redirection":""},{"id":4577,"title":"How Morning Brew Newsletter Scaled through Non-Scalable Tactics; The Gang Has a Podcast Win; Oxford Brits Take Over The Influencer","blurb":"If you look back at the history of our newsletter, you\u2019ll oftentimes find articles and insights sourced from Morning Brew. Morning Brew is many things we want The Influencer to be; a witty, to-the-point, take on media trends. Since you\u2019re a subscriber to The Influencer, you owe it to yourself to subscribe to Morning Brew,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-12-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-morning-brew-newsletter-scaled-through-non-scalable-tactics-the-gang-has-a-podcast-win-oxford-brits-take-over-the-influencer\/","date":"April 13, 2022","description":"If you look back at the history of our newsletter, you\u2019ll oftentimes find articles and insights sourced from Morning Brew. Morning Brew is many things we want The Influencer to be; a witty, to-the-point, take on media trends. Since you\u2019re a subscriber to The Influencer, you owe it to yourself to subscribe to Morning Brew,…","landing_redirection":""},{"id":4579,"title":"Recovering Douche Bag on the Importance of Slow Journalism; \u201cRod\u201d Joins Female Podcast Network; Podcast Evolutions Recapped; \u201cSkip Intro\u201d Turns 5","blurb":"Retired San Francisco Ad Man Joey Dumont knows the power of engaging with uncomfortable truths when it comes to working with brands. While a former Questus managing director, Dumont wrote his memoir \u201cJoey Somebody: The Life and Times of a Recovering Douchebag\u201d so his sons would have a record of the messiness of their father\u2019s…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-1-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/recovering-douche-bag-on-the-importance-of-slow-journalism-rod-joins-female-podcast-network-podcast-evolutions-recapped-skip-intro-turns-5\/","date":"April 6, 2022","description":"Retired San Francisco Ad Man Joey Dumont knows the power of engaging with uncomfortable truths when it comes to working with brands. While a former Questus managing director, Dumont wrote his memoir \u201cJoey Somebody: The Life and Times of a Recovering Douchebag\u201d so his sons would have a record of the messiness of their father\u2019s…","landing_redirection":""},{"id":4582,"title":"Theranos founder Elizabeth Holmes Launches Podcast Attribution Provider; Ben Shapiro Destroys The Internet...","blurb":"The Classifieds A Podcast for Gereheads The brand new show from Stitcher, An Officer and A Gentleman has everyone\u2019s favorite naval aviator, Richard Gere as he navigates the treacherous waters of love, life, and motorcycle riding. This show will be dynamically inserted only. Get The Deal Red Table Talk Podcast with a Twist Will &…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-11-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/theranos-founder-elizabeth-holmes-launches-podcast-attribution-provider-ben-shapiro-destroys-the-internet\/","date":"April 1, 2022","description":"The Classifieds A Podcast for Gereheads The brand new show from Stitcher, An Officer and A Gentleman has everyone\u2019s favorite naval aviator, Richard Gere as he navigates the treacherous waters of love, life, and motorcycle riding. This show will be dynamically inserted only. Get The Deal Red Table Talk Podcast with a Twist Will &…","landing_redirection":""},{"id":4585,"title":"Bad Bitch Empire Strikes Back; Podcast Gets Campy; A Marketer\u2019s Guide to The Cost Of Living Crunch; Don Jr. - Newsman","blurb":"Lisa Carmen Wang knows about resilience. A four-time US National Champion in gymnastics, she failed to qualify for the 2008 Olympics by .25 tenths of a point then swept the gold medals at her final National Championship, all while she was still a teenager. Despite achieving personal and professional success, the never-ending pursuit of success…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-1-5.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/bad-bitch-empire-strikes-back-podcast-gets-campy-a-marketers-guide-to-the-cost-of-living-crunch-don-jr-newsman\/","date":"March 23, 2022","description":"Lisa Carmen Wang knows about resilience. A four-time US National Champion in gymnastics, she failed to qualify for the 2008 Olympics by .25 tenths of a point then swept the gold medals at her final National Championship, all while she was still a teenager. Despite achieving personal and professional success, the never-ending pursuit of success…","landing_redirection":""},{"id":4590,"title":"Live from SXSW: AudioHouse Panel Discussion about Trust in Media from Barometer and Oxford Road","blurb":"For everyone who could not make it to Austin this week for SXSW and our special event, AudioHouse, where we announced the launch of Barometer for Brand Safety and Suitability, this episode is for you. A narrow view of the AudioHouse event would be to focus on the features and benefits of a new AI-Driven…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-1-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/live-from-sxsw-audiohouse-panel-discussion-about-trust-in-media-from-barometer-and-oxford-road\/","date":"March 18, 2022","description":"For everyone who could not make it to Austin this week for SXSW and our special event, AudioHouse, where we announced the launch of Barometer for Brand Safety and Suitability, this episode is for you. A narrow view of the AudioHouse event would be to focus on the features and benefits of a new AI-Driven…","landing_redirection":""},{"id":4593,"title":"Oxford Road & Barometer Launch Nutrition Labels For Podcast; Hosts of \u201cAdd to Cart\u201d Prove Blending Comedy & Purpose Works; #SaveTheLiveRead","blurb":"We\u2019ve got a great episode of the Media Roundtable podcast to share this week, but before we jump in, Oxford Road has even bigger news... FINALLY, Nutrition Labels for Podcasts! Today, Oxford Road and Barometer\u00a0announced the launch\u00a0of a new and powerful AI-powered brand suitability solution that makes it easy for marketers to assess the risk…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-16-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-hosts-of-add-to-cart-prove-blending-comedy-savetheliveread\/","date":"March 9, 2022","description":"We\u2019ve got a great episode of the Media Roundtable podcast to share this week, but before we jump in, Oxford Road has even bigger news... FINALLY, Nutrition Labels for Podcasts! Today, Oxford Road and Barometer\u00a0announced the launch\u00a0of a new and powerful AI-powered brand suitability solution that makes it easy for marketers to assess the risk…","landing_redirection":""},{"id":4596,"title":"Media\u2019s Impact on SOTU: Veteran Journalist Mosheh Oinounou Breaks It Down; \u201cSave the Live Read\u201d; Oxford CEO Challenges Industry @ Hot Pod NYC","blurb":"Six months ago, few might have believed that Vladimir Putin would invade Ukraine, uniting US Democrats and Republicans, as well as most of the world against him, California would lift mask mandates, and that CNN would undergo a regime change and pivot from heavy opinion to unbiased news reporting. Suddenly we are in a different…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-11-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/medias-impact-on-sotu-veteran-journalist-mosheh-oinounou-breaks-it-down-save-the-live-read-oxford-ceo-challenges-industry-hot-pod-nyc\/","date":"March 2, 2022","description":"Six months ago, few might have believed that Vladimir Putin would invade Ukraine, uniting US Democrats and Republicans, as well as most of the world against him, California would lift mask mandates, and that CNN would undergo a regime change and pivot from heavy opinion to unbiased news reporting. Suddenly we are in a different…","landing_redirection":""},{"id":4602,"title":"Media Critic Virginia Heffernan Reframes the Digital Argument; Scamfluencers & Scoundrels; Spotify Now Grading Their Own Homework","blurb":"No one sees the truth and the Internet like Virginia Heffernan. Online since she was a child in the \u201870s, Heffernan is a Harvard Ph.D. whose book examining digital culture, \u201cMagic and Loss: The Internet As Art\u201d was called \u201cAn illuminating guide to the internet\u201d by the Wall Street Journal. Heffernan\u2019s a contributing editor for…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/09\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-10.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/media-critic-virginia-heffernan-reframes-the-digital-argument-scamfluencers-spotify-now-grading-their-own-homework\/","date":"February 23, 2022","description":"No one sees the truth and the Internet like Virginia Heffernan. Online since she was a child in the \u201870s, Heffernan is a Harvard Ph.D. whose book examining digital culture, \u201cMagic and Loss: The Internet As Art\u201d was called \u201cAn illuminating guide to the internet\u201d by the Wall Street Journal. 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We\u2019re not talking about the Rams and Bengals; we\u2019re talking about the commercials and in true Media Roundtable fashion, the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-5-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-real-winners-of-super-bowl-lvi-media-roundtable-breaks-down-this-years-ads-really-real-time-with-bill-maher-ai-leaps-over-the-uncanny-valley\/","date":"February 16, 2022","description":"This episode of the Media Roundtable is a little different from the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America\u2019s greatest showdown. We\u2019re not talking about the Rams and Bengals; we\u2019re talking about the commercials and in true Media Roundtable fashion, the…","landing_redirection":""},{"id":4609,"title":"The State of the Podcast Business with Bryan Barletta","blurb":"Listen to the Interview If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described \u201cPodcast ad-tech by day, dungeon master by night.\u201d \u201cNobody in this space comes from other spaces\u2026 95% of the people in this…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/07\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-14.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-state-of-the-podcast-business-with-bryan-barletta-2\/","date":"February 9, 2022","description":"Listen to the Interview If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described \u201cPodcast ad-tech by day, dungeon master by night.\u201d \u201cNobody in this space comes from other spaces\u2026 95% of the people in this…","landing_redirection":""},{"id":4614,"title":"For Black History Month, Culturati Podcast host, Kierna Mayo Shows Points the Way to an Anti-Racist World; Dissecting Spotify\u2019s Rogan Problem","blurb":"\u201cI genuinely think points of unification happen is when we listen. Your generation, my generation\u2026 we didn't start this shit. We inherited a whole bunch of history\u2026We know the difference between you just want to sell me something, you just want your company to look good right now\u2026\u201d -Kierna Mayo It\u2019s Black History Month and…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/culturati-host-kierna-mayo-gives-us-the-path-to-an-anti-racist-world\/","date":"February 2, 2022","description":"\u201cI genuinely think points of unification happen is when we listen. Your generation, my generation\u2026 we didn't start this shit. We inherited a whole bunch of history\u2026We know the difference between you just want to sell me something, you just want your company to look good right now\u2026\u201d -Kierna Mayo It\u2019s Black History Month and…","landing_redirection":""},{"id":4619,"title":"Michael Bosstick Brings Female-Led Podcasts to the Masses; A Podcast for Gleeks; Amazon Reveals Murder Plot; What\u2019s Going On Under Ben Shapiro\u2019s Desk","blurb":"Serial entrepreneur Michael Bosstick has done it all. He\u2019s sold beds for private jets and overcame his fear of public speaking to launch a hit podcast with his superstar wife, Lauryn Evarts Bosstick. But the reason we asked him to join us on the Media Roundtable is because of his tireless work as CEO of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-3.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/dear-media-ceo-michael-bosstick-knows-how-to-make-podcasts-work-for-advertisers\/","date":"January 26, 2022","description":"Serial entrepreneur Michael Bosstick has done it all. He\u2019s sold beds for private jets and overcame his fear of public speaking to launch a hit podcast with his superstar wife, Lauryn Evarts Bosstick. But the reason we asked him to join us on the Media Roundtable is because of his tireless work as CEO of…","landing_redirection":""},{"id":4625,"title":"Bari Weiss Opens New Season of Media Roundtable; Rise of the Twee Queen; Sonic Branding Breakdown; 2021 Audio By The Numbers","blurb":"Media Roundtable returns with our 2022 season debut featuring an interview with a podcast host who is the walking embodiment of the Media Roundtable values. Bari Weiss is an award-winning journalist and the author of How to Fight Anti-Semitism. 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Besides, everyone has…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/01\/what-to-do-in-2022-opt.png","image_alt":"what to in need to do in 2022","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/heres-what-we-need-to-do-in-2022\/","date":"January 12, 2022","description":"By: Dan Granger A neon sign hangs in our office that reads, \"Here's What We Need to Do.\" At Oxford Road, our agency business depends on us being a consultancy as much as a service provider. So the quality of our recommendations is the most valuable asset we bring to the market. Besides, everyone has…","landing_redirection":""},{"id":4636,"title":"Oxford Road Predictions Beat Nostradamus; Programmatic Failure -Spotify Advertises Mature Ad on Children\u2019s Content; Planning for a Cookieless 2023","blurb":"This time of year every blog worth its salt will attempt to predict what the coming year will bring. What you almost never see is those same blogs going back and commenting on how accurate their predictions actually were. In an exercise of transparency, but mostly because as performance marketers we are compelled to assign…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/01\/influencers-2021-opt.png","image_alt":"influencers 2022 predictions graded","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-influencers-2021-predictions-graded-2\/","date":"January 5, 2022","description":"This time of year every blog worth its salt will attempt to predict what the coming year will bring. What you almost never see is those same blogs going back and commenting on how accurate their predictions actually were. 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As…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/kraig-kitchin-on-word-of-mouth-in-the-digital-age-makeup-tutorials-with-a-splash-of-murder-podcast-marketers-weigh-in-on-consolidation\/","date":"December 15, 2021","description":"This week marks the final Influencer of 2021. But before we sign off to spend time with our family and friends, we have a treat for our readers. Strategic Advisor for Oxford Road, and perhaps the all-around best guy you could ever meet,\u00a0Kraig Kitchin\u00a0(finally) lends his decades of knowledge to The Influencer this week. As…","landing_redirection":""},{"id":4645,"title":"What\u2019s a Brand to do in 2022 Part 2 - with Oxford\u2019s Giles Martin; SNL Alums Reunite; Podcasts Bigger Than You Thought; Audio Time Machine Discovered","blurb":"Last week Oxford Road\u2019s EVP, Strategy & Insights,\u00a0Giles Martin\u00a0shared Part 1 of his take on what marketers must think about as we dive into the next year; covering the areas of growing environmental interest, impacts of the post-pandemic work\/life balance, and recent strides in attribution. This week, Giles brings it home with the final half…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-5.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/whats-a-brand-to-do-in-2022-part-2-with-oxfords-giles-martin-snl-alums-reunite-podcasts-bigger-than-you-thought-audio-time-machine-discovered\/","date":"December 8, 2021","description":"Last week Oxford Road\u2019s EVP, Strategy & Insights,\u00a0Giles Martin\u00a0shared Part 1 of his take on what marketers must think about as we dive into the next year; covering the areas of growing environmental interest, impacts of the post-pandemic work\/life balance, and recent strides in attribution. This week, Giles brings it home with the final half…","landing_redirection":""},{"id":4661,"title":"Gobble Up The Best of Media Roundtable Season 4; A Great Recipe for Life Hacks; Spotify Goes in For Seconds; The Perfect Nightcap? Prisoner Wine","blurb":"In this season of gratitude, Jennifer Laine, Head of Marketing at Oxford Road and Executive Director for Media Roundtable, joins for this single episode recap of our Fall Season of Media Roundtable. Together, we look back at the changes we've made to the series, how we're living out the Media Roundtable Values within the Ad…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2021\/11\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-8.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/gobble-up-the-best-of-media-roundtable-season-4-a-great-recipe-for-life-hacks-spotify-goes-in-for-seconds-the-perfect-nightcap-prisoner-wine\/","date":"November 24, 2021","description":"In this season of gratitude, Jennifer Laine, Head of Marketing at Oxford Road and Executive Director for Media Roundtable, joins for this single episode recap of our Fall Season of Media Roundtable. Together, we look back at the changes we've made to the series, how we're living out the Media Roundtable Values within the Ad…","landing_redirection":""},{"id":4667,"title":"Marketing World Peace with Metta; Revisiting \u201cThe Awkward Years\u201d; Debunking Holiday Ad Myths; A.I. Weathermen Hit The Airwaves","blurb":"\u201cLife is not about paper.\u201d - Metta Sandiford-Artest Metta Sandiford-Artest, aka Metta World Peace, aka Ron Artest, is ahead of every curve. He was canceled before you could get canceled. He\u2019s been a passionate advocate for mental health for over a decade. And it sure seems like Facebook\u2019s rebrand is following in his footsteps. How…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/marketing-world-peace-with-metta-revisiting-the-awkward-years-debunking-holiday-ad-myths-a-i-weathermen-hit-the-airwaves\/","date":"November 17, 2021","description":"\u201cLife is not about paper.\u201d - Metta Sandiford-Artest Metta Sandiford-Artest, aka Metta World Peace, aka Ron Artest, is ahead of every curve. He was canceled before you could get canceled. He\u2019s been a passionate advocate for mental health for over a decade. And it sure seems like Facebook\u2019s rebrand is following in his footsteps. How…","landing_redirection":""},{"id":4670,"title":"Breaking the Cultural Barrier with Julio Ricardo Varela","blurb":"\u201cIf you\u2019re not advertising in the Latino space now... in twenty years you\u2019re just not going to be relevant.\u201d - Julio Ricardo Valera Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn\u2019t see media that was made for him by people who looked like him. Establishment media (and big…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-2-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/breaking-the-cultural-barrier-with-julio-ricardo-varela-2\/","date":"November 11, 2021","description":"\u201cIf you\u2019re not advertising in the Latino space now... in twenty years you\u2019re just not going to be relevant.\u201d - Julio Ricardo Valera Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn\u2019t see media that was made for him by people who looked like him. Establishment media (and big…","landing_redirection":""},{"id":4673,"title":"Raw, Irreverent, Centrist: Bridget Phetasy from \u201cWalk-ins Welcome\u201d Offers Third Option.; LPOTL Comes Home; Mark Zuckerberg - King of the Metaverse","blurb":"If Media were Politics, Walk-ins Welcome would be a viable third-party option for Brands. Host, Bridget Phetasy is a walking masterclass in branding, who has pioneered a new, balanced approach to politics and culture. Comedian, writer (Playboy, The Atlantic, Newsweek), podcaster (Walk-ins Welcome), and YouTube star (Dumpster Fire), Phetasy invented the word phetasy to mean…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/05\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-17.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/left-right-and-phetasy-walk-ins-welcome-host-shows-gives-us-an-entertaining-third-option\/","date":"November 3, 2021","description":"If Media were Politics, Walk-ins Welcome would be a viable third-party option for Brands. Host, Bridget Phetasy is a walking masterclass in branding, who has pioneered a new, balanced approach to politics and culture. Comedian, writer (Playboy, The Atlantic, Newsweek), podcaster (Walk-ins Welcome), and YouTube star (Dumpster Fire), Phetasy invented the word phetasy to mean…","landing_redirection":""},{"id":4678,"title":"The Source Magazine Founder, Dave Mays Brings Bag of Tricks to Media Roundtable, Sharp Foretells the Death of Brands; Slashing The Pink Tax","blurb":"A marketers\u2019 job is to build communities around a love for their product or service. One of the fastest ways to accomplish this goal is to seek out those who devote their lives to serving communities that align with your brand, and locking arms with them. This is where this week\u2019s guest Dave Mays\u2019 story…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-1-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-source-magazine-founder-dave-mays-brings-bag-of-tricks-to-media-roundtable-sharp-foretells-the-death-of-brands-slashing-the-pink-tax\/","date":"October 27, 2021","description":"A marketers\u2019 job is to build communities around a love for their product or service. One of the fastest ways to accomplish this goal is to seek out those who devote their lives to serving communities that align with your brand, and locking arms with them. This is where this week\u2019s guest Dave Mays\u2019 story…","landing_redirection":""},{"id":4681,"title":"Non-Cancelable: Megyn Kelly Puts All Her Cards on The Media Roundtable; Google\u2019s 4th Podcast Try; Don\u2019t Believe Your Ears\u2013Deep Voice Fakes Are Here","blurb":"There are plenty of talking heads on radio, cable news, and podcasts. But how many became part of the news cycle themselves, over and over again, on the largest stories of the last century? Enter former corporate-attorney-turned-journalist, Megyn Kelly. Kelly is an enigma. As an early contributor to Fox News, she was handpicked and groomed…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-6-3.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/non-cancelable-megyn-kelly-puts-all-her-cards-on-the-media-roundtable-googles-4th-podcast-try-dont-believe-your-ears-deep-voice-fakes-are-here\/","date":"October 20, 2021","description":"There are plenty of talking heads on radio, cable news, and podcasts. But how many became part of the news cycle themselves, over and over again, on the largest stories of the last century? Enter former corporate-attorney-turned-journalist, Megyn Kelly. Kelly is an enigma. As an early contributor to Fox News, she was handpicked and groomed…","landing_redirection":""},{"id":4684,"title":"Manners Save America - Comedy Duo Explains How; WABC = Old AF; Spotify Podcasts Find Exit; Cove Cures Lives","blurb":"What can manners teach you about marketing? Based on this week\u2019s episode, quite a lot. Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema are the creators of the hit podcast Were You Raised By Wolves? a show about etiquette and manners in everyday life, and they join The Media Roundtable to connect what…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-9-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/manners-save-america-comedy-duo-explains-how-wabc-old-af-spotify-podcasts-find-exit-cove-cures-lives\/","date":"October 13, 2021","description":"What can manners teach you about marketing? Based on this week\u2019s episode, quite a lot. Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema are the creators of the hit podcast Were You Raised By Wolves? a show about etiquette and manners in everyday life, and they join The Media Roundtable to connect what…","landing_redirection":""},{"id":4688,"title":"How Your Brand Can Impact Misinformation in Media; How to Make Audio Ads Successful, Dave Thomas\u2019 New Phone, Alexa Creeping Into Your Gameplay","blurb":"The first rule for marketers is the same as for doctors: don\u2019t make anything worse. At a time when 79% of Americans say they\u2019d boycott a company for ethical reasons, it can be hard not to step in it, especially diving into the fraught media-buying landscape. Better to skip the news genre altogether than accidentally…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/07\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-14.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-your-brand-can-impact-misinformation-in-media-how-to-make-audio-ads-successful-dave-thomas-new-phone-alexa-creeping-into-your-gameplay\/","date":"October 6, 2021","description":"The first rule for marketers is the same as for doctors: don\u2019t make anything worse. At a time when 79% of Americans say they\u2019d boycott a company for ethical reasons, it can be hard not to step in it, especially diving into the fraught media-buying landscape. Better to skip the news genre altogether than accidentally…","landing_redirection":""},{"id":1525,"title":"IAB Interview | The Impact of Brands on Misinformation and Bias in the News Ecosystem","blurb":"The first rule for marketers is the same as for doctors: don\u2019t make anything worse. At a time when 79% of Americans say they\u2019d boycott a company for ethical reasons, it can be hard not to step in it, especially diving into the fraught media-buying landscape. Better to skip the news genre altogether than accidentally…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0e979d92-1739-4f86-8ba8-471941cbdb6e_10.6.21.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/iab-interview-the-impact-of-brands-on-misinformation\/","date":"October 6, 2021","description":"The first rule for marketers is the same as for doctors: don\u2019t make anything worse. At a time when 79% of Americans say they\u2019d boycott a company for ethical reasons, it can be hard not to step in it, especially diving into the fraught media-buying landscape. Better to skip the news genre altogether than accidentally…","landing_redirection":""},{"id":4701,"title":"FOMO Founder, Patrick McGinnis Dishes on Podcast, Purpose, and Brand; Marvel and Podcast Universes Collide; How to Celebrate International Podcast Day","blurb":"Success has many fathers, but FOMO only has one. His name is Patrick McGinnis. Yes, he\u2019s a venture capitalist, writer, speaker, and creator\/host of the hit podcast FOMO Sapiens, boasting over 2 million downloads, but his true place in history has been secured as the literal inventor of the Oxford Dictionary-recognized word \u201cFOMO\u201d (Fear of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-5-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/fomo-founder-patrick-mcginnis-dishes-on-podcast-purpose-and-brand-marvel-and-podcast-universes-collide-how-to-celebrate-international-podcast-day\/","date":"September 29, 2021","description":"Success has many fathers, but FOMO only has one. His name is Patrick McGinnis. Yes, he\u2019s a venture capitalist, writer, speaker, and creator\/host of the hit podcast FOMO Sapiens, boasting over 2 million downloads, but his true place in history has been secured as the literal inventor of the Oxford Dictionary-recognized word \u201cFOMO\u201d (Fear of…","landing_redirection":""},{"id":4704,"title":"Climate Journalism - Critical Frequency Network Founder Joins the M.R.; What Apple\u2019s Dethroning Means for Advertisers; Smart Speaker Use Skyrocketing","blurb":"Years ago, advertisers could essentially run their commercials anywhere, as long as they hit their marketing objectives. But today, more and more advertisers demand far deeper insights than just what their ads mean to their bottom line. Marketing in today\u2019s climate is about not only knowing if something \u201cworks\u201d or not but, you want to…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-13-1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/climate-journalism-critical-frequency-network-founder-joins-the-m-r-what-apples-dethroning-means-for-advertisers-smart-speaker-use-skyrocketing\/","date":"September 22, 2021","description":"Years ago, advertisers could essentially run their commercials anywhere, as long as they hit their marketing objectives. But today, more and more advertisers demand far deeper insights than just what their ads mean to their bottom line. Marketing in today\u2019s climate is about not only knowing if something \u201cworks\u201d or not but, you want to…","landing_redirection":""},{"id":4709,"title":"The Other Lindsay Graham Joins The Media Roundtable; Your Quick Guide to The Podcast Upfronts; How to Not Be A Glasshole","blurb":"They say history repeats itself, so there may be no better person than American history aficionado and podcast mastermind Lindsay Graham to show us what we have in store for the future of the medium. Lindsay\u2019s podcast pedigree is unmatched, with nearly everything he touches worthy of sponsorship consideration for most advertisers. This week, he…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-2-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-other-lindsay-graham-joins-the-media-roundtable-your-quick-guide-to-the-podcast-upfronts-how-to-not-be-a-glasshole\/","date":"September 15, 2021","description":"They say history repeats itself, so there may be no better person than American history aficionado and podcast mastermind Lindsay Graham to show us what we have in store for the future of the medium. Lindsay\u2019s podcast pedigree is unmatched, with nearly everything he touches worthy of sponsorship consideration for most advertisers. This week, he…","landing_redirection":""},{"id":4712,"title":"9\/11, 20 Years Later: Rudy Giuliani joins The Media Roundtable; Joe Rogan Cancelled? Spotify Podcasts Now Available At 30,000 Ft.","blurb":"The story of America in the last two decades since 9\/11 is the story of Rudy Giuliani, who joins us this week at The Media Roundtable. Our conversation begins in the 1960s, when Guiliani, then a promising young Democrat, meets two men he admires: John and Bobby Kennedy. Two decades later, Guiliani is U.S. Attorney…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/07\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-14.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/9-11-20-years-later-rudy-giuliani-joins-the-media-roundtable-joe-rogan-cancelled-spotify-podcasts-now-available-at-30000-ft\/","date":"September 8, 2021","description":"The story of America in the last two decades since 9\/11 is the story of Rudy Giuliani, who joins us this week at The Media Roundtable. Our conversation begins in the 1960s, when Guiliani, then a promising young Democrat, meets two men he admires: John and Bobby Kennedy. Two decades later, Guiliani is U.S. Attorney…","landing_redirection":""},{"id":4715,"title":"The Media Roundtable Returns with an Unboxing Twist; Seth Rogen Blazes Podcast Trail, Amazon Hearts Radio","blurb":"The Media Roundtable has evolved in focus from helping marketers steer through a pandemic to taking a hard look at how media may be fueling outrage and driving us apart. At each stage, sponsors are the center to better understand where they advertise and how they can use ad dollars to improve the world around…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-4-3.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-media-roundtable-returns-with-an-unboxing-twist-seth-rogen-blazes-podcast-trail-amazon-hearts-radio\/","date":"September 1, 2021","description":"The Media Roundtable has evolved in focus from helping marketers steer through a pandemic to taking a hard look at how media may be fueling outrage and driving us apart. At each stage, sponsors are the center to better understand where they advertise and how they can use ad dollars to improve the world around…","landing_redirection":""},{"id":4719,"title":"Spotify Throws Another Curveball; Big Brother & Sleep Terror Podcast Comfort Fans and Sponsors; Podcast Movement Recapped","blurb":"Oxford Road\u2019s Creative Director, Stew Redwine, has never stopped studying the art of advertising. He\u2019s a student of the greats; Goodby & Silverstein, Rory Sutherland, Mark Pollard, Louis Grenier, and countless others, yet he just keeps going. He\u2019s a curator of wisdom, a teacher, an expert in the field, and this week, he gives you…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/05\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-17.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/spotify-throws-another-curveball-big-brother-podcast-movement-recapped\/","date":"August 25, 2021","description":"Oxford Road\u2019s Creative Director, Stew Redwine, has never stopped studying the art of advertising. He\u2019s a student of the greats; Goodby & Silverstein, Rory Sutherland, Mark Pollard, Louis Grenier, and countless others, yet he just keeps going. He\u2019s a curator of wisdom, a teacher, an expert in the field, and this week, he gives you…","landing_redirection":""},{"id":4722,"title":"Cheez It Cracks DTC! IAB on News Ratings; Amazon Hearts Advertising; China Goes Podcasting; And SO MUCH MORE!","blurb":"This week, The Influencer is going to shock the world by touching some topics you\u2019ve never heard us cover: Brand Safety, Suitability, and Polarization. I know, I know, but if you haven\u2019t heard our spiel, this is a great way to get a taste or to go deeper on the topic. Brands are running scared…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-21.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/cheez-it-cracks-dtc-iab-on-news-ratings-amazon-hearts-advertising-china-goes-podcasting-and-so-much-more\/","date":"August 18, 2021","description":"This week, The Influencer is going to shock the world by touching some topics you\u2019ve never heard us cover: Brand Safety, Suitability, and Polarization. I know, I know, but if you haven\u2019t heard our spiel, this is a great way to get a taste or to go deeper on the topic. Brands are running scared…","landing_redirection":""},{"id":1586,"title":"Forbes On Everything Podcast With Oxford Road; Podcast\u2019s Next Big Star\u2026 Lucille Ball; Elon\u2019s Space Ads Not As Intrusive as Imagined.","blurb":"Whether you\u2019re a podcast advertising veteran or just considering the channel for the first time, this week\u2019s showcase is worth a listen. But in the words of Lavar Burton\u2019s Reading Rainbow, \u201cyou don\u2019t have to take my word for it.\u201d Here\u2019s what Forbes had to say about the episode. \u201cIf you work in the podcast…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-5-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/forbes-on-everything-podcast-with-oxford-road\/","date":"August 11, 2021","description":"Whether you\u2019re a podcast advertising veteran or just considering the channel for the first time, this week\u2019s showcase is worth a listen. But in the words of Lavar Burton\u2019s Reading Rainbow, \u201cyou don\u2019t have to take my word for it.\u201d Here\u2019s what Forbes had to say about the episode. \u201cIf you work in the podcast…","landing_redirection":""},{"id":4728,"title":"But Wait, There\u2019s More! Gavin Ballas Shares Timeless Knowledge He Learned From Ron Popeil; Murder Across America Pod; 2021 Holiday\u2019s eCommerce Bonanza","blurb":"By Gavin Ballas EVP Growth + Joint Head of Client Services Last week the marketing world lost a legend. The man who could sell anything, inventor, marketing genius, and King of the Infomercial,Ron Popeil, passed away last week at the age of 86. Those of us who earn our living in the performance marketing space…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/01\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-7-2.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/but-wait-theres-more-gavin-ballas-shares-timeless-knowledge-he-learned-from-ron-popeil-murder-across-america-pod-2021-holidays-ecommerce-bonanza\/","date":"August 4, 2021","description":"By Gavin Ballas EVP Growth + Joint Head of Client Services Last week the marketing world lost a legend. The man who could sell anything, inventor, marketing genius, and King of the Infomercial,Ron Popeil, passed away last week at the age of 86. Those of us who earn our living in the performance marketing space…","landing_redirection":""},{"id":4733,"title":"The CEOs Guide to Stakeholder Capitalism; A Podcast for Metalheads; Addressing Diversity and Inclusion in Your Ads","blurb":"If you\u2019re like most marketers, you\u2019re feeling the full weight of the shift from shareholder capitalism to stakeholder capitalism in today\u2019s ever-shifting political climate and need tools to help navigate the sometimes treacherous waters. Last week, Oxford Road Founder and CEO Dan Granger sat down with Coruzant Technologies as a guest on their podcast, The…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/f2cd74ec-579f-4133-9042-89d599d86f38_7.28.21.1.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-ceos-guide-to-stakeholder-capitalism-a-podcast-for-metalheads-addressing-diversity-and-inclusion-in-your-ads\/","date":"July 28, 2021","description":"If you\u2019re like most marketers, you\u2019re feeling the full weight of the shift from shareholder capitalism to stakeholder capitalism in today\u2019s ever-shifting political climate and need tools to help navigate the sometimes treacherous waters. Last week, Oxford Road Founder and CEO Dan Granger sat down with Coruzant Technologies as a guest on their podcast, The…","landing_redirection":""},{"id":4736,"title":"Writing Podcast Ads That Sell - Endgame; What Toyota\u2019s Olympics Pivot Means For Your Q4 Strategy; Advertisers Fleeing Facebook","blurb":"By Stew Redwine \u00b7 Editors: Bryan Barletta, Evo Terra You\u2019ve made it! This week, we conclude our series on how to write podcasts ads that sell. Combined with parts 1 & 2, these lessons provide the tools you need to compose advertising messaging that not only entertains, but also delights, and surprises listeners, they actually…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2021\/11\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-8.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/writing-podcast-ads-that-sell-endgame-what-toyotas-olympics-pivot-means-for-your-q4-strategy-advertisers-fleeing-facebook\/","date":"July 21, 2021","description":"By Stew Redwine \u00b7 Editors: Bryan Barletta, Evo Terra You\u2019ve made it! This week, we conclude our series on how to write podcasts ads that sell. Combined with parts 1 & 2, these lessons provide the tools you need to compose advertising messaging that not only entertains, but also delights, and surprises listeners, they actually…","landing_redirection":""},{"id":4739,"title":"How To Write Podcast Ads That Sell - Part Two","blurb":"By Stew Redwine \u00b7 Editors: Bryan Barletta, Evo Terra Last week we shared the first part of the article Oxford Road\u2019s Creative Director, Stew Redwine wrote for, Sounds Profitable that put the Audiolytics\u2122 framework into action by creating an ad for the weekly podcasting newsletter. As a refresher, Audiolytics\u2122 is Oxford Road\u2019s proprietary system that…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-to-write-podcast-ads-that-sell-part-two\/","date":"July 14, 2021","description":"By Stew Redwine \u00b7 Editors: Bryan Barletta, Evo Terra Last week we shared the first part of the article Oxford Road\u2019s Creative Director, Stew Redwine wrote for, Sounds Profitable that put the Audiolytics\u2122 framework into action by creating an ad for the weekly podcasting newsletter. As a refresher, Audiolytics\u2122 is Oxford Road\u2019s proprietary system that…","landing_redirection":""},{"id":4741,"title":"How to Write Podcast Ads That Sell (Part 1); Oprah Expands Her Podcast Empire; Advertising\u2019s New Medium: Your Dreams?","blurb":"So you\u2019re ready to launch your podcast campaign. You\u2019ve chosen the right shows, and you\u2019re ready to bring your message to the masses. Podcasters are pros, so all you have to do is send them a few bullet points and let them do the rest, right? Wrong. If you haven\u2019t crafted an ad that\u2019s been…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/07\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-14.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-to-write-podcast-ads-that-sell-part-1-oprah-expands-her-podcast-empire-advertisings-new-medium-your-dreams\/","date":"July 7, 2021","description":"So you\u2019re ready to launch your podcast campaign. You\u2019ve chosen the right shows, and you\u2019re ready to bring your message to the masses. Podcasters are pros, so all you have to do is send them a few bullet points and let them do the rest, right? Wrong. If you haven\u2019t crafted an ad that\u2019s been…","landing_redirection":""},{"id":4744,"title":"The Media Roundtable\u2019s Dramatic Conclusion; Finally, An Honest Podcast; The Audio Wars Heat Up; Erskine Heads Down Oxford Road","blurb":"What do T-Pain, Bill O\u2019Reilly, NYT\u2019s Ben Smith, and leaders from GARM, IAB, and 4As all have in common? They are all featured in our season finale ofThe Media Roundtable Podcast. We know you\u2019ve been busy, so this should be a fun way to catch up as Dan guides you through curated clips. With American\u2019s…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2021\/06\/2e815155-bc24-422f-b93f-f5900767bf2a_MRTBestofSeason3pt26.30.21.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-media-roundtables-dramatic-conclusion-finally-an-honest-podcast-the-audio-wars-heat-up-erskine-heads-down-oxford-road\/","date":"June 30, 2021","description":"What do T-Pain, Bill O\u2019Reilly, NYT\u2019s Ben Smith, and leaders from GARM, IAB, and 4As all have in common? They are all featured in our season finale ofThe Media Roundtable Podcast. We know you\u2019ve been busy, so this should be a fun way to catch up as Dan guides you through curated clips. With American\u2019s…","landing_redirection":""},{"id":4747,"title":"ICYMI: Best of The Media Roundtable (Part 1); LA Finally Gets A Voice; Facebook Joins The Audio Revolution; Big Brands Are Stealing Your Inventory","blurb":"The Media Roundtable Podcast has been hard at work dismantling the Outrage Industrial Complex since early February. But the sun is shining, the vax is overtaking the mask, and while the work is far from done, it\u2019s time for a break. For those of you who have been interested but haven\u2019t gotten around to keeping…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/12\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-6.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/icymi-best-of-the-media-roundtable-part-1-la-finally-gets-a-voice-facebook-joins-the-audio-revolution-big-brands-are-stealing-your-inventory\/","date":"June 23, 2021","description":"The Media Roundtable Podcast has been hard at work dismantling the Outrage Industrial Complex since early February. But the sun is shining, the vax is overtaking the mask, and while the work is far from done, it\u2019s time for a break. For those of you who have been interested but haven\u2019t gotten around to keeping…","landing_redirection":""},{"id":4749,"title":"Caution: Bill O\u2019Reilly Enters The Media Roundtable Zone; Oxford Road CEO & USA Today address the Outrage Industrial Context","blurb":"Top-rated Cable News host for 16 years. Author of best-selling non-fiction series of all time. Love him or hate him, you can\u2019t talk about the state of modern media without acknowledging Bill O\u2019Reilly\u2019s influence. O\u2019Reilly pioneered the advance of merging opinion into a nightly newscast and led Fox News to become the dominant network in…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2026\/02\/MRTINFL-Insights-Page-Preview-Images-412-x-250-px-4.png","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/caution-bill-oreilly-enters-the-media-roundtable-zone-oxford-road-ceo-usa-today-address-the-outrage-industrial-context\/","date":"June 16, 2021","description":"Top-rated Cable News host for 16 years. Author of best-selling non-fiction series of all time. Love him or hate him, you can\u2019t talk about the state of modern media without acknowledging Bill O\u2019Reilly\u2019s influence. O\u2019Reilly pioneered the advance of merging opinion into a nightly newscast and led Fox News to become the dominant network in…","landing_redirection":""},{"id":1567,"title":"James Bond's Branding Masterclass","blurb":"By: Giles Martin, Why is\u00a0this\u00a0film a Masterclass in Branding? To answer this question, you have to see the ad first, of course! So please watch it before reading any further.I\u2019m not going to talk about the fabulous creative concept, which sets up the duality and confusion of Daniel Craig and James Bond, and the cleverness…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/bf486edb-26a9-4b85-bf03-e8d7e9ccc469_200220-omega-james-bond-no-time-to-die-ad-1-472.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/james-bonds-branding-masterclass1\/","date":"January 27, 2021","description":"By: Giles Martin, Why is\u00a0this\u00a0film a Masterclass in Branding? To answer this question, you have to see the ad first, of course! So please watch it before reading any further.I\u2019m not going to talk about the fabulous creative concept, which sets up the duality and confusion of Daniel Craig and James Bond, and the cleverness…","landing_redirection":""},{"id":1633,"title":"A Call For Unity","blurb":"As Joseph R. Biden Jr. took the oath of office this morning as the 46th President of The United States of America he issued a call for unity. \u201cTo overcome these challenges, to restore the soul and secure the future of America requires so much more than words; it requires the most elusive of all…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/f7c1c964-a0df-4465-8b25-a417415dabae_inauguration.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-call-for-unity\/","date":"January 20, 2021","description":"As Joseph R. Biden Jr. took the oath of office this morning as the 46th President of The United States of America he issued a call for unity. \u201cTo overcome these challenges, to restore the soul and secure the future of America requires so much more than words; it requires the most elusive of all…","landing_redirection":""},{"id":1604,"title":"Advice for Marketers in a Post-Capitol Siege World","blurb":"By Kyle JelinekIn the days following the siege in the Capitol, the media landscape has changed dramatically. We foretold this expanding chasm last week, and unfortunately, it\u2019s happening much earlier and more dramatically than anyone could have imagined. Twitter and Facebook have banned a sitting president from posting content altogether, potentially losing millions in ad…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/cb1a93c2-ed94-4956-b34c-93e9924ab59e_capitol.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/advice-for-marketers-in-a-post-capitol-siege-world\/","date":"January 13, 2021","description":"By Kyle JelinekIn the days following the siege in the Capitol, the media landscape has changed dramatically. We foretold this expanding chasm last week, and unfortunately, it\u2019s happening much earlier and more dramatically than anyone could have imagined. Twitter and Facebook have banned a sitting president from posting content altogether, potentially losing millions in ad…","landing_redirection":""},{"id":1598,"title":"Oxford Road\u2019s Top 13 Predictions for 2021","blurb":"Welcome to the Warring \u201920sAt Oxford Road, we\u2019ve been reading the industry\u2019s predictions on 2021 and they all seem a bit optimistic. Negative political polarization is greater than ever, race relations are at an all-time low, and the pandemic is mutating into new, more contagious strains. Welcome to 2020, Part 2, and like most sequels,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b42e2616-120f-4620-8d55-afd257b0cd9b_crystal_ball_crop.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-roads-top-13-predictions-for-2021\/","date":"January 6, 2021","description":"Welcome to the Warring \u201920sAt Oxford Road, we\u2019ve been reading the industry\u2019s predictions on 2021 and they all seem a bit optimistic. Negative political polarization is greater than ever, race relations are at an all-time low, and the pandemic is mutating into new, more contagious strains. Welcome to 2020, Part 2, and like most sequels,…","landing_redirection":""},{"id":1601,"title":"Our 2020 Industry Predictions Graded","blurb":"Happy New Year from Oxford Road! As this year draws to a close, we\u2019re revisiting a thought piece from the past. Earlier this year, Oxford Road Founder and CEO Dan Granger made a list of 20 predictions for the advertising space in 2020 (Part 1, Part 2). While there was no mention of a Global…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b42e2616-120f-4620-8d55-afd257b0cd9b_crystal_ball_crop.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/our-2020-industry-predictions-graded\/","date":"December 30, 2020","description":"Happy New Year from Oxford Road! As this year draws to a close, we\u2019re revisiting a thought piece from the past. Earlier this year, Oxford Road Founder and CEO Dan Granger made a list of 20 predictions for the advertising space in 2020 (Part 1, Part 2). While there was no mention of a Global…","landing_redirection":""},{"id":1528,"title":"Conflict + Resilence - Media Roundtable","blurb":"By Bob Bordone, Cambridge Negotiation InstituteIn the media realm, abundant with potential conflict, opportunities for negotiation abound. It can occur in the context of a formal business relationship. Or conflict may catch you by surprise in the moment when a colleague mentions something that seems offensive, misguided, or just plain wrong to you. There are…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/a7993e36-b39e-4a69-98bf-9c5ba2b59377_12.23.20.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/conflict-resilence-media-roundtable\/","date":"December 23, 2020","description":"By Bob Bordone, Cambridge Negotiation InstituteIn the media realm, abundant with potential conflict, opportunities for negotiation abound. It can occur in the context of a formal business relationship. Or conflict may catch you by surprise in the moment when a colleague mentions something that seems offensive, misguided, or just plain wrong to you. There are…","landing_redirection":""},{"id":1607,"title":"Marketing in 2021: Conflict Readiness and Resilience","blurb":"Beyond the obvious challenges presented to us in 2020, little has been done to address the challenges marketers face while trying to reach the masses, while the masses are bitterly divided along political lines. Where is it safe to advertise? What is appropriate to say? While we have cause for hope and optimism about a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0d216a85-4ae8-4732-a82e-c38555a6349e_resolve.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/marketing-in-2021-conflict-readiness-and-resilience\/","date":"December 23, 2020","description":"Beyond the obvious challenges presented to us in 2020, little has been done to address the challenges marketers face while trying to reach the masses, while the masses are bitterly divided along political lines. Where is it safe to advertise? What is appropriate to say? While we have cause for hope and optimism about a…","landing_redirection":""},{"id":1606,"title":"Using the Media Bias Chart for Brand Safety?","blurb":"For decades, advertisers have been balancing the competing priorities of advertising on content that works to reach business objectives and content they can be proud to associate with their brand. In some cases, they are the same, but more often, they are in conflict. In our increasingly polarized political climate, marketers oftentimes find themselves stuck…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/20b32295-bb61-4101-b68e-f627cf1202a2_bias_chart.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/using-the-media-bias-chart-for-brand-safety\/","date":"December 16, 2020","description":"For decades, advertisers have been balancing the competing priorities of advertising on content that works to reach business objectives and content they can be proud to associate with their brand. In some cases, they are the same, but more often, they are in conflict. In our increasingly polarized political climate, marketers oftentimes find themselves stuck…","landing_redirection":""},{"id":1605,"title":"The Media Roundtable Pledge","blurb":"By Dan Granger, Founder & CEO Oxford RoadLast week, we announced the launch of\u00a0MediaRoundtable.com\u00a0and asked you to join the effort to unite advertisers, marketers, and leaders in Media to reduce our support for content that tears us apart, and reward that which edifies and unites instead. We encouraged each of you to visit\u00a0MediaRoundtable.com\u00a0and sign our\u00a0pledge\u00a0in…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0f97cef1-712c-4d6e-992d-5fb31b9b2365_media_blur.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-media-roundtable-pledge\/","date":"December 9, 2020","description":"By Dan Granger, Founder & CEO Oxford RoadLast week, we announced the launch of\u00a0MediaRoundtable.com\u00a0and asked you to join the effort to unite advertisers, marketers, and leaders in Media to reduce our support for content that tears us apart, and reward that which edifies and unites instead. We encouraged each of you to visit\u00a0MediaRoundtable.com\u00a0and sign our\u00a0pledge\u00a0in…","landing_redirection":""},{"id":1599,"title":"Introducing The Media Roundtable","blurb":"By Dan Granger, Founder & CEO Oxford Road DIVIDE OR UNITE \"I think there are people that recognize there's kind of a problem with the media. They may disagree with me on the solutions but there is a problem in our media structure right now and there's an interest in trying to find ways of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/1ca09c9e-7b64-45ce-aa18-e9b56ace2a62_ScreenShot2020-12-01at11.29.12AM.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/introducing-the-media-roundtable\/","date":"December 2, 2020","description":"By Dan Granger, Founder & CEO Oxford Road DIVIDE OR UNITE \"I think there are people that recognize there's kind of a problem with the media. They may disagree with me on the solutions but there is a problem in our media structure right now and there's an interest in trying to find ways of…","landing_redirection":""},{"id":1603,"title":"Be The Smartest Person At The Thanksgiving Table","blurb":"Happy Thanksgiving from The Influencer and Oxford Road! Amidst all of the havoc 2020 has wrought, this week, we persist in giving thanks. To the loyal Influencer readers, thank you! We hope that this newsletter brings you a weekly dose of knowledge, insights, a chuckle now and then, and that our podcast has brought a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/7c47f195-6d56-41e2-af42-8f0e70027fbd_ScreenShot2020-10-12at10.28.11PM.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/be-the-smartest-person-at-the-thanksgiving-table\/","date":"November 25, 2020","description":"Happy Thanksgiving from The Influencer and Oxford Road! Amidst all of the havoc 2020 has wrought, this week, we persist in giving thanks. To the loyal Influencer readers, thank you! We hope that this newsletter brings you a weekly dose of knowledge, insights, a chuckle now and then, and that our podcast has brought a…","landing_redirection":""},{"id":1563,"title":"Oxford Road's Guide To Brand Safety","blurb":"By: Dan Granger This week, we provide marketers with a step-by-step guide to navigating this complex world, and provide tools for coming out of such situations with minimal public backlash and their values intact. Save this one.\u00a0 If you are a performance marketer at scale, you\u2019re going to need it as we enter one of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e966bed8-bd09-4d53-a293-b5f43a16ba5a_photo-1556764900-fa065610b0e4.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-marketers-guide-to-managing-sudden-influencer-controversy1\/","date":"October 2, 2020","description":"By: Dan Granger This week, we provide marketers with a step-by-step guide to navigating this complex world, and provide tools for coming out of such situations with minimal public backlash and their values intact. Save this one.\u00a0 If you are a performance marketer at scale, you\u2019re going to need it as we enter one of…","landing_redirection":""},{"id":1608,"title":"OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 4","blurb":"By: Oxford Road \u201cMedia\u201d, the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on\u00a0The Divided States of Media, Dan sits down with media executive, journalist, and founder of\u00a0Fourth Watch, Steve Krakauer. Having worked…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/cbc43513-25a0-4261-bd0e-e8ef41d6a398_Disarray1033kpx.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-the-divided-states-of-media3\/","date":"September 9, 2020","description":"By: Oxford Road \u201cMedia\u201d, the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on\u00a0The Divided States of Media, Dan sits down with media executive, journalist, and founder of\u00a0Fourth Watch, Steve Krakauer. Having worked…","landing_redirection":""},{"id":1616,"title":"OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 3","blurb":"By: Oxford Road This week on\u00a0The Divided States of Media, Dan sits down with fellow Michiganian and Wall Street lawyer-turned-podcast interviewer, Jordan Harbinger. As a podcaster who\u2019s interviewed everyone from Kobe Bryant to Ray Dalio, Jordan has a strong word of caution to the media system as it stands, and a warning to all if…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/cbc43513-25a0-4261-bd0e-e8ef41d6a398_Disarray1033kpx.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-the-divided-states-of-media4\/","date":"September 2, 2020","description":"By: Oxford Road This week on\u00a0The Divided States of Media, Dan sits down with fellow Michiganian and Wall Street lawyer-turned-podcast interviewer, Jordan Harbinger. As a podcaster who\u2019s interviewed everyone from Kobe Bryant to Ray Dalio, Jordan has a strong word of caution to the media system as it stands, and a warning to all if…","landing_redirection":""},{"id":1614,"title":"OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 2","blurb":"By: Oxford Road This week on\u00a0The Divided States of Media, Dan sits down with entrepreneur, political figure, and author of \u201cContract to Unite America\u201d, Neal Simon. Dan and Neal discuss how by being unaffiliated with any political party, Neal was able to lead a charge to unite the country and bring pragmatism back to Washington…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/eda6c559-4029-4709-8de3-aa39b0c2c425_photo-1514497158453-f759c32a27fe.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-the-divided-states-of-media\/","date":"August 26, 2020","description":"By: Oxford Road This week on\u00a0The Divided States of Media, Dan sits down with entrepreneur, political figure, and author of \u201cContract to Unite America\u201d, Neal Simon. Dan and Neal discuss how by being unaffiliated with any political party, Neal was able to lead a charge to unite the country and bring pragmatism back to Washington…","landing_redirection":""},{"id":1618,"title":"OXFORD ROAD PRESENTS: MEDIA\u2019S NEW DEAL, EPISODE 10","blurb":"By: Oxford Road Our 10th Episode! This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Benjamin Nazarian, the CEO of one of the fastest-growing companies in the space, Therabody, maker of the coveted Theragun. In this episode, Ben shares the secret to successfully growing a multi-million dollar brand from zero, as well…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/baf2a8e0-bbd8-45f3-be3b-28bf87c6f66c_photo-1579227114347-15d08fc37cae.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-10\/","date":"July 1, 2020","description":"By: Oxford Road Our 10th Episode! This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Benjamin Nazarian, the CEO of one of the fastest-growing companies in the space, Therabody, maker of the coveted Theragun. In this episode, Ben shares the secret to successfully growing a multi-million dollar brand from zero, as well…","landing_redirection":""},{"id":1590,"title":"OXFORD ROAD PRESENTS: MEDIA\u2019S NEW DEAL, EPISODE 2","blurb":"By: Oxford Road Welcome to Episode #2 of\u00a0Oxford Road Presents: Media\u2019s New Deal, our limited-run series designed to help marketers keep up with the changes in the age of Coronavirus.This week, Dan speaks with\u00a0David Field, Chairman, President and CEO of Entercom Communications Corp. (NYSE: ETM). Reaching over 170 million Americans every month, Entercom is the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0c5b4e08-3829-4746-bcc2-2cd9f9d4e5e0_photo-1603796846097-bee99e4a601f.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-21\/","date":"May 6, 2020","description":"By: Oxford Road Welcome to Episode #2 of\u00a0Oxford Road Presents: Media\u2019s New Deal, our limited-run series designed to help marketers keep up with the changes in the age of Coronavirus.This week, Dan speaks with\u00a0David Field, Chairman, President and CEO of Entercom Communications Corp. (NYSE: ETM). Reaching over 170 million Americans every month, Entercom is the…","landing_redirection":""},{"id":1593,"title":"THE TRUE STATE OF AUDIO LISTENERSHIP","blurb":"By: Dan Granger The first data from\u00a0Nielsen\u00a0on radio listenership post-COVID-19 is in, and it seems too good to be true. Oxford Road Founder and CEO Dan Granger interviewed Westwood One\u2019s\u00a0Pierre Bouvard\u00a0earlier this morning to get to the bottom of what\u2019s really going on.Highlights below:Nielsen\u2019s PPM data suggests a drop of just 4% in total listenership…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0c11be87-d655-4d4a-8c03-3617c18162bd_photo-1587314199858-905a5e5b618f.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-true-state-of-audio-listenership1\/","date":"April 16, 2020","description":"By: Dan Granger The first data from\u00a0Nielsen\u00a0on radio listenership post-COVID-19 is in, and it seems too good to be true. Oxford Road Founder and CEO Dan Granger interviewed Westwood One\u2019s\u00a0Pierre Bouvard\u00a0earlier this morning to get to the bottom of what\u2019s really going on.Highlights below:Nielsen\u2019s PPM data suggests a drop of just 4% in total listenership…","landing_redirection":""},{"id":1548,"title":"AUTOPSY OF A FAILED CAMPAIGN","blurb":"By: Kyle Jelinek As a Strategy Lead at Oxford Road, there is nothing quite as rewarding as bringing a client onto a new marketing channel and shattering their performance goals. It\u2019s intoxicating. During my time here, I\u2019ve been fortunate enough to be in the pilot\u2019s seat as we skyrocketed offline advertising campaigns from small test…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/72730e03-1b07-410f-a2a3-4ddea3330e3d_photo-1606235729097-f7b9460abcad.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/autopsy-of-a-failed-campaign1\/","date":"February 12, 2020","description":"By: Kyle Jelinek As a Strategy Lead at Oxford Road, there is nothing quite as rewarding as bringing a client onto a new marketing channel and shattering their performance goals. It\u2019s intoxicating. During my time here, I\u2019ve been fortunate enough to be in the pilot\u2019s seat as we skyrocketed offline advertising campaigns from small test…","landing_redirection":""},{"id":1523,"title":"THE FORK IN THE ROAD ON THE WAY TO THE TRUTH","blurb":"By Roy H. WilliamsThe prevailing wisdom in marketing is that the more targeted your campaign, the more efficient it will be. In this week\u2019s Influencer, we turn to Roy H. Williams (The Wizard of Ads) to make a case for why this isn\u2019t always true, and may actually be preventing your business\u2019 long-term growth.\u00a0 Good…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/fe3df7f7-f02a-48a0-ab8d-ab3cffaa8589_1.30.20.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-fork-in-the-road-on-the-way-to-the-truth\/","date":"January 30, 2020","description":"By Roy H. WilliamsThe prevailing wisdom in marketing is that the more targeted your campaign, the more efficient it will be. In this week\u2019s Influencer, we turn to Roy H. Williams (The Wizard of Ads) to make a case for why this isn\u2019t always true, and may actually be preventing your business\u2019 long-term growth.\u00a0 Good…","landing_redirection":""},{"id":1594,"title":"AUDIOLYTICS\u2122 KEY COMPONENT #9 \u2013 EXECUTION","blurb":"By: Oxford Road Today we conclude the Audiolytics\u2122 Master Class. But, as the Wizard Gandalf once said, \u201cEnd? No, the journey doesn\u2019t end here.\u201d Rest assured, there will be more to come in 2020. For a review of where we\u2019ve been so far, click on the links or jump down to enjoy the elucidation of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/9ba1acf5-d242-459b-8a9b-a1834b63f0f0_photo-1586542276867-832a2309a705.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audiolytics-key-component-9-execution\/","date":"December 18, 2019","description":"By: Oxford Road Today we conclude the Audiolytics\u2122 Master Class. But, as the Wizard Gandalf once said, \u201cEnd? No, the journey doesn\u2019t end here.\u201d Rest assured, there will be more to come in 2020. For a review of where we\u2019ve been so far, click on the links or jump down to enjoy the elucidation of…","landing_redirection":""},{"id":1595,"title":"FORSAKEN NO MORE","blurb":"By: Oxford Road and Dan Granger with Kyle Jelinek In 1943, humanist psychologist\u00a0Abraham Maslow\u00a0introduced his concept of a hierarchy of needs in his paper \u201cA Theory of Human Motivation\u201d. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. While the true nature of motivation and…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/3ba45993-9547-4aa7-828a-e047b5e2a77c_ScreenShot2021-01-20at7.39.52PM.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/forsaken-no-more\/","date":"November 27, 2019","description":"By: Oxford Road and Dan Granger with Kyle Jelinek In 1943, humanist psychologist\u00a0Abraham Maslow\u00a0introduced his concept of a hierarchy of needs in his paper \u201cA Theory of Human Motivation\u201d. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. While the true nature of motivation and…","landing_redirection":""},{"id":1619,"title":"How We Decide to Purchase","blurb":"By: Roy H. Williams Amateur ad writers assume everyone makes decisions based upon the same criteria they use. This causes them to unconsciously frame their messages to reach people exactly like themselves. Professional ad writers frame their messages to speak to the felt needs of a specific consumer. People are multi-dimensional. We make decisions to…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/3e3e4c05-8126-43ae-a528-c8aea5229de5_ScreenShot2021-02-06at8.23.25PM.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-we-decide-to-purchase\/","date":"September 11, 2019","description":"By: Roy H. Williams Amateur ad writers assume everyone makes decisions based upon the same criteria they use. This causes them to unconsciously frame their messages to reach people exactly like themselves. Professional ad writers frame their messages to speak to the felt needs of a specific consumer. People are multi-dimensional. We make decisions to…","landing_redirection":""},{"id":1596,"title":"Make Way for The Internet of Voice #3","blurb":"By: Dan Granger Smart Speakers In Your Delorean & What Happens NextFire up the Flux Capacitor! This week we travel to a world reimagined through the future convergence of Voice, 5G and the Internet of Things. In the third installment of our 4-part series, Oxford Road Founder and CEO Dan Granger shares a glimpse of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/ae270d4a-1669-467b-99ca-07e3dcff1eed_photo-1536571195711-1b796f9f9f7f.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/make-way-for-the-internet-of-voice-3\/","date":"August 14, 2019","description":"By: Dan Granger Smart Speakers In Your Delorean & What Happens NextFire up the Flux Capacitor! This week we travel to a world reimagined through the future convergence of Voice, 5G and the Internet of Things. In the third installment of our 4-part series, Oxford Road Founder and CEO Dan Granger shares a glimpse of…","landing_redirection":""},{"id":1592,"title":"Make Way for The Internet of Voice","blurb":"By: Dan Granger Part 1, Duck Pizza! An Idea Before Its TimeFor the past half-decade, few industries have received such adulation or self-congratulation as Podcast. Oxford Road has shared this enthusiasm throughout the ascent. Yet amidst the deafening fanfare, there is a much larger movement afoot, which stands to upend the audio landscape for marketers…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/d3a285c0-5704-4513-91e1-bec7bab1240f_photo-1610351038317-1baed1ec74e7.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/make-way-for-the-internet-of-voice\/","date":"July 31, 2019","description":"By: Dan Granger Part 1, Duck Pizza! An Idea Before Its TimeFor the past half-decade, few industries have received such adulation or self-congratulation as Podcast. Oxford Road has shared this enthusiasm throughout the ascent. Yet amidst the deafening fanfare, there is a much larger movement afoot, which stands to upend the audio landscape for marketers…","landing_redirection":""},{"id":1617,"title":"The Customer Is Usually Pretty Darn Wrong:","blurb":"By: Richard Laermer Richard Laermer is the bigmouth CEO of RLM PR which represents illustrious clients including Oxford Road.\u00a0In the 300 years during which I\u2019ve worked in a service business, I find that the people who hire me are not looking to be right. They\u2019re looking for me to tell them what is right.\u00a0The very…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/78dce3f9-4042-4685-a0da-7a372dcde53b_photo-1556742049-0cfed4f6a45d.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-customer-is-usually-pretty-darn-wrong\/","date":"July 10, 2019","description":"By: Richard Laermer Richard Laermer is the bigmouth CEO of RLM PR which represents illustrious clients including Oxford Road.\u00a0In the 300 years during which I\u2019ve worked in a service business, I find that the people who hire me are not looking to be right. They\u2019re looking for me to tell them what is right.\u00a0The very…","landing_redirection":""},{"id":1591,"title":"HARNESSING THE POWER OF YOUR ORIGIN STORY.","blurb":"By: Stew Redwine EVERYONE loves an Origin Story.\u00a0Just look at the box office hauls for Black Panther and Captain Marvel. And why in the world would Ancestry.com or 23andMe be so popular? Because we want to know where we came from\u2014just like we want to know where superheroes come from\u2014and even the Founders of companies.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/fa4848c5-a3ff-42ad-9331-ae59e3d7eead_LJIZlzHgQ7WPSh5KVTCB_Typewriter.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/harnessing-the-power-of-your-origin-story\/","date":"June 26, 2019","description":"By: Stew Redwine EVERYONE loves an Origin Story.\u00a0Just look at the box office hauls for Black Panther and Captain Marvel. And why in the world would Ancestry.com or 23andMe be so popular? Because we want to know where we came from\u2014just like we want to know where superheroes come from\u2014and even the Founders of companies.…","landing_redirection":""},{"id":1597,"title":"OXFORD ROAD CEO ON SIRIUSXM\u2019S THE WILKOW MAJORITY ADVISING BRANDS DURING POLITICAL CONTROVERSY","blurb":"By: Dan Granger \u201cMy note to all businesses, regardless of size, is that you should not discriminate based on politics for who your customers are going to be. And if your values differ from that of the host of a show, fine; use your sponsorship to start a conversation and build relationships and engage. Don\u2019t…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/75520af3-6b5a-4c78-a1fa-2e699004f4ed_photo-1556745757-8d76bdb6984b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-ceo-on-siriusxms-the-wilkow-majority-advising\/","date":"June 12, 2019","description":"By: Dan Granger \u201cMy note to all businesses, regardless of size, is that you should not discriminate based on politics for who your customers are going to be. And if your values differ from that of the host of a show, fine; use your sponsorship to start a conversation and build relationships and engage. Don\u2019t…","landing_redirection":""},{"id":1589,"title":"DON\u2019T BECOME A VICTIM OF THE \u201cOTHER\u201d TRADE WAR","blurb":"By: Dan Granger No, it\u2019s not China. It\u2019s the same old battle where a media personality steps on a land mine and anyone running ad placements in their program(s) finds themselves under sudden attack. This week\u2019s subject is none other than Laura Ingraham. After she displayed a graphic featuring eight people censored on public media\u2014including…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e6740408-acff-4c4d-b216-2d262b921eba_photo-1556742212-5b321f3c261b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/dont-become-a-victim-of-the-other-trade-war1\/","date":"June 5, 2019","description":"By: Dan Granger No, it\u2019s not China. It\u2019s the same old battle where a media personality steps on a land mine and anyone running ad placements in their program(s) finds themselves under sudden attack. This week\u2019s subject is none other than Laura Ingraham. After she displayed a graphic featuring eight people censored on public media\u2014including…","landing_redirection":""},{"id":1613,"title":"Onboarding","blurb":"By: Roy H. Williams This week, Roy H. Williams \u2013 known to many as The Wizard of Ads shares 20 rules every advertiser must know. This is a must read for anyone in the industry. Thanks to Roy for allowing us to share this with you. Enjoy\u2026The advice I give to others, I rarely take…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/7d6764ec-d4ac-4b65-b13c-8a5d8369a2e1_photo-1483706600674-e0c87d3fe85b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter"],"termslug":"newsletter","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/onboarding\/","date":"April 24, 2019","description":"By: Roy H. Williams This week, Roy H. Williams \u2013 known to many as The Wizard of Ads shares 20 rules every advertiser must know. This is a must read for anyone in the industry. Thanks to Roy for allowing us to share this with you. Enjoy\u2026The advice I give to others, I rarely take…","landing_redirection":""},{"id":1611,"title":"The Secret to Branding","blurb":"By: Giles Martin Like the proverbial rabbit hole, the deeper you go into podcast data the more confusing and obscure it can get. If you\u2019re a marketer, for example, you should be ignoring the Apple Podcast charts. However, many performance marketers are not. The Apple podcast charts can be easily manipulated (see here and here).…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1d12b011-3ab1-4a5c-be3b-94862617ba8f_photo-1470049384172-927891aad5e9.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-secret-to-branding\/","date":"April 17, 2019","description":"By: Giles Martin Like the proverbial rabbit hole, the deeper you go into podcast data the more confusing and obscure it can get. If you\u2019re a marketer, for example, you should be ignoring the Apple Podcast charts. However, many performance marketers are not. The Apple podcast charts can be easily manipulated (see here and here).…","landing_redirection":""},{"id":1632,"title":"THE RISE OF PODCAST AND WHAT COMES NEXT","blurb":"By: Dan Granger The following video is a recreation of a presentation made at the IAB Direct Brand Summit in New York City on October 31st, 2018 by Oxford Road Founder and CEO, Dan Granger. This video will walk you through a brief history of the audio business and the rise of podcasting, followed by…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b7c6c67e-a86e-49d6-95c4-d12cbfc058ab_photo-1583127812417-7c06e950a432.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-rise-of-podcast-and-what-comes-next\/","date":"December 5, 2018","description":"By: Dan Granger The following video is a recreation of a presentation made at the IAB Direct Brand Summit in New York City on October 31st, 2018 by Oxford Road Founder and CEO, Dan Granger. This video will walk you through a brief history of the audio business and the rise of podcasting, followed by…","landing_redirection":""},{"id":1635,"title":"The 5 Deadly Sins of Podcast Marketing","blurb":"By: Kyle Jelinek You\u2019re starting to see your digital marketing efforts plateau and it\u2019s time to take the next step. Like a 19th-century pioneer, you set your sites on taming the wild west of Podcast. If you\u2019re like most companies jumping into the space, you\u2019ll either take an internal poll to find your team\u2019s favorite…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/523a2cff-a1a5-4427-8a96-2d6d1dd3f9de_photo-1593697820826-2e76c9720a99.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-5-deadly-sins-of-podcast-marketing\/","date":"September 18, 2018","description":"By: Kyle Jelinek You\u2019re starting to see your digital marketing efforts plateau and it\u2019s time to take the next step. Like a 19th-century pioneer, you set your sites on taming the wild west of Podcast. If you\u2019re like most companies jumping into the space, you\u2019ll either take an internal poll to find your team\u2019s favorite…","landing_redirection":""},{"id":1620,"title":"Time to Ditch Marketing ROI?","blurb":"By: Giles Martin This is an old point, well-made in\u00a0Marketing in the Era of Accountability\u00a0ten years ago, but still one rarely heeded by marketers in the US. So I\u2019m going to make it again (and again) until they start paying attention.ROI is the mathematical function of two variables: the numerator and the denominator. It is,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/4f8b961a-e964-4b9e-aaaa-f7adac163a99_photo-1591696205602-2f950c417cb9.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/time-to-ditch-marketing-roi\/","date":"September 11, 2018","description":"By: Giles Martin This is an old point, well-made in\u00a0Marketing in the Era of Accountability\u00a0ten years ago, but still one rarely heeded by marketers in the US. So I\u2019m going to make it again (and again) until they start paying attention.ROI is the mathematical function of two variables: the numerator and the denominator. It is,…","landing_redirection":""},{"id":1609,"title":"Podcasts are Growing, but Should Performance Marketers Celebrate?","blurb":"By: Grant Mueller Podcasts are moving towards being accessible to the masses, and most in the industry are celebrating. But should we be? Historically, podcasts have been synonymous with affluent, niche, and otherwise unreachable audiences. They\u2019ve also been synonymous with iOS, the Apple Podcast app, and iTunes. These two core characteristics of podcasts may be…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/4ad613de-3976-458f-8ace-328f80449695_photo-1525373612132-b3e820b87cea.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcasts-are-growing-but-should-performance-marketers\/","date":"September 5, 2018","description":"By: Grant Mueller Podcasts are moving towards being accessible to the masses, and most in the industry are celebrating. But should we be? Historically, podcasts have been synonymous with affluent, niche, and otherwise unreachable audiences. They\u2019ve also been synonymous with iOS, the Apple Podcast app, and iTunes. These two core characteristics of podcasts may be…","landing_redirection":""},{"id":1622,"title":"WARNING: DO NOT ENGAGE WITH ENGAGEMENT","blurb":"By: Giles Martin Decades of data analysis have revealed that\u00a0purchase activity is fundamentally the same\u00a0in all types of markets, categories and geographies.1\u00a0So Harley-Davidson customers are just like Coca-Cola customers are just like your customers. A whole bunch purchase just a little of what you and everyone else is selling, and very few purchase a lot…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/595d18c0-92bc-47fb-a6fe-0acf83adbcef_photo-1521791136064-7986c2920216.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/warning-do-not-engage-with-engagement\/","date":"July 31, 2018","description":"By: Giles Martin Decades of data analysis have revealed that\u00a0purchase activity is fundamentally the same\u00a0in all types of markets, categories and geographies.1\u00a0So Harley-Davidson customers are just like Coca-Cola customers are just like your customers. A whole bunch purchase just a little of what you and everyone else is selling, and very few purchase a lot…","landing_redirection":""},{"id":1626,"title":"VANILLA ICE AND THE THREE LITTLE PIGS","blurb":"By: Kyle Jelinek When you\u2019re in a crowded marketplace, it\u2019s imperative to stand out from the competition \u2013 even if you\u2019re\u00a0not\u00a0dramatically different than them. In today\u2019s creative breakdown, we use Audiolytics\u2122 to evaluate podcast ads from three companies in the recruitment space: ZipRecruiter, Indeed, and LinkedIn.I liken our three advertisements to The Three Little pigs.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/bee62b31-fc26-4296-9156-48ca9d7f05c6_photo-1591871987673-f1513e38493b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/vanilla-ice-and-the-three-little-pigs\/","date":"July 24, 2018","description":"By: Kyle Jelinek When you\u2019re in a crowded marketplace, it\u2019s imperative to stand out from the competition \u2013 even if you\u2019re\u00a0not\u00a0dramatically different than them. In today\u2019s creative breakdown, we use Audiolytics\u2122 to evaluate podcast ads from three companies in the recruitment space: ZipRecruiter, Indeed, and LinkedIn.I liken our three advertisements to The Three Little pigs.…","landing_redirection":""},{"id":1610,"title":"It\u2019s Time to Change the Way We Think About Video","blurb":"By: Stew Redwine Stop making such a big deal out of VIDEO.You\u2019re NOT Steven Spielberg.Your video ad is NOT being judged like Disney\u2019s next tentpole release.Videos have never been easier to consume or produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube, we consume 500 million hours worth of video every…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/5a673db3-b0ac-4cbd-85ab-43275228e26d_photo-1493804714600-6edb1cd93080.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/its-time-to-change-the-way-we-think-about-video1\/","date":"July 13, 2018","description":"By: Stew Redwine Stop making such a big deal out of VIDEO.You\u2019re NOT Steven Spielberg.Your video ad is NOT being judged like Disney\u2019s next tentpole release.Videos have never been easier to consume or produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube, we consume 500 million hours worth of video every…","landing_redirection":""},{"id":1588,"title":"IT\u2019S TIME TO CHANGE THE WAY WE THINK ABOUT VIDEO","blurb":"By: Stew Redwine Stop making such a\u00a0big deal\u00a0out of VIDEO.You\u2019re NOT Steven Spielberg.Your video ad is NOT being judged like Disney\u2019s next tentpole release.Videos have never been easier to consume\u00a0or\u00a0produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube,\u00a0we consume 500 million hours worth of video every day. Videos have even begun…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/45ac38ea-9c0d-4180-9e0b-39c94c74404c_photo-1595039838779-f3780873afdd.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/its-time-to-change-the-way-we-think-about-video\/","date":"July 10, 2018","description":"By: Stew Redwine Stop making such a\u00a0big deal\u00a0out of VIDEO.You\u2019re NOT Steven Spielberg.Your video ad is NOT being judged like Disney\u2019s next tentpole release.Videos have never been easier to consume\u00a0or\u00a0produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube,\u00a0we consume 500 million hours worth of video every day. Videos have even begun…","landing_redirection":""},{"id":1627,"title":"OUR FOUNDING LETTER","blurb":"By: Dan Granger Forward:\u00a0Oxford Road was born on the 4th of July, 2013. What follows is a gently updated document referred to as our, \u201cFounding Letter\u201d.\u00a0This was my way of introducing our newborn agency to the world and making clear the principles for which we stand. Five years later, our little startup agency is now…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/74b1bde0-6495-4f78-a8e8-5863dab66310_photo-1450101499163-c8848c66ca85.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/our-founding-letter\/","date":"July 3, 2018","description":"By: Dan Granger Forward:\u00a0Oxford Road was born on the 4th of July, 2013. What follows is a gently updated document referred to as our, \u201cFounding Letter\u201d.\u00a0This was my way of introducing our newborn agency to the world and making clear the principles for which we stand. Five years later, our little startup agency is now…","landing_redirection":""},{"id":1625,"title":"THE BIRTH ORDER THEORY FOR BRAND POSITIONING, PART I","blurb":"By: Dan Granger WHY? Out of the 25 first astronauts in space, 23 were First-born; the remaining two were only children.WHY? Most of the great comedians from Chaplin to DeGeneres are the youngest siblings in their families.WHY? Middle children often report feeling neglected, scorned.WHY? First-born siblings frequently suffer back and neck pain as a result…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/de203742-8be2-4792-9236-741bb20e09e0_photo-1537655780520-1e392ead81f2.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-birth-order-theory-for-brand-positioning-part\/","date":"June 21, 2018","description":"By: Dan Granger WHY? Out of the 25 first astronauts in space, 23 were First-born; the remaining two were only children.WHY? Most of the great comedians from Chaplin to DeGeneres are the youngest siblings in their families.WHY? Middle children often report feeling neglected, scorned.WHY? First-born siblings frequently suffer back and neck pain as a result…","landing_redirection":""},{"id":1628,"title":"VARIDESK COMES VERICLOSE AND THE CASE FOR FOUNDER-SPOKESPERSONS","blurb":"By: Kyle Jelinek, Associate Director of Client Strategy, Oxford Road While we here at Oxford Road created the Audiolytics\u2122 ad scoring system, many advertisers unknowingly develop ads that pass\u2013or come close to passing\u2013our 71-point inspection. In this week\u2019s Creative Breakdown, we dissect Varidesk\u2019s TV spot, which achieved a score of 89%, making it just a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/880b2013-0e29-4a15-8ace-84ea9a0d0244_photo-1579894059380-1866b68bce6b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/varidesk-comes-vericlose-and-the-case-for-founder-spokespersons\/","date":"June 13, 2018","description":"By: Kyle Jelinek, Associate Director of Client Strategy, Oxford Road While we here at Oxford Road created the Audiolytics\u2122 ad scoring system, many advertisers unknowingly develop ads that pass\u2013or come close to passing\u2013our 71-point inspection. In this week\u2019s Creative Breakdown, we dissect Varidesk\u2019s TV spot, which achieved a score of 89%, making it just a…","landing_redirection":""},{"id":1630,"title":"SMART SPEAKERS ARE A NEW DAWN FOR AUDIO","blurb":"By: Grant Durando It\u2019s a bright time for performance advertisers. The strong, foundational media types\u2014TV, Radio, and Digital\u2014are all performing well and at scale. There are more arrows arriving in the performance advertiser\u2019s quiver that lack scale for now, but find their places as complementary performance assets, like Podcasts, Streaming Audio, and OTT\/VOD. Then, of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/31260255-ca44-408b-b1b7-77cc80e57b8a_photo-1545454675-3531b543be5d.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/smart-speakers-are-a-new-dawn-for-audio\/","date":"May 16, 2018","description":"By: Grant Durando It\u2019s a bright time for performance advertisers. The strong, foundational media types\u2014TV, Radio, and Digital\u2014are all performing well and at scale. There are more arrows arriving in the performance advertiser\u2019s quiver that lack scale for now, but find their places as complementary performance assets, like Podcasts, Streaming Audio, and OTT\/VOD. Then, of…","landing_redirection":""},{"id":1629,"title":"WHAT IF WE DOUBLE IT?","blurb":"By: Adam Faughnan, Director of Offline Marketing, Credit Karma The \u2018it\u2019 was January 2016 marketing spend and usually for a marketer this would be positive news. Especially for one who has worked at startups where the burn rate could only be higher if we were literally burning cash to heat the building. The sense of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/123f2d63-7df4-4597-b881-c94776f65da0_photo-1556742212-5b321f3c261b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/what-if-we-double-it\/","date":"May 9, 2018","description":"By: Adam Faughnan, Director of Offline Marketing, Credit Karma The \u2018it\u2019 was January 2016 marketing spend and usually for a marketer this would be positive news. Especially for one who has worked at startups where the burn rate could only be higher if we were literally burning cash to heat the building. The sense of…","landing_redirection":""},{"id":1623,"title":"THE LEADING CAUSE OF DEATH IN NEW MEDIA TESTS (AND HOW TO PREVENT IT) PART II","blurb":"By: Dan Granger Now where were we? Oh yes, your tests are failing, or at least not showing a path to scale your media as far as your goals require. We\u2019ve identified the mismatch between the deadlines you dictate for your investments before acceptable performance is realized, versus the deadlines you\u2019ve articulated to the audience…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1aa9bdb9-d22f-4fdd-a136-ba49a97b3c2c_photo-1435527173128-983b87201f4d.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-leading-cause-of-death-in-new-media-tests-and\/","date":"April 24, 2018","description":"By: Dan Granger Now where were we? Oh yes, your tests are failing, or at least not showing a path to scale your media as far as your goals require. We\u2019ve identified the mismatch between the deadlines you dictate for your investments before acceptable performance is realized, versus the deadlines you\u2019ve articulated to the audience…","landing_redirection":""},{"id":1621,"title":"A SMART STRATEGY NEVER LOOKED SO STUPID","blurb":"","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/099c463d-74f2-4fa2-b716-e48d9d707cf6_download.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-smart-strategy-never-looked-so-stupid\/","date":"March 7, 2018","description":"","landing_redirection":""},{"id":1634,"title":"Ad BUDGETING FOR GROWN UPS: APPLYING THE 70\/20\/10","blurb":"By: Dan Granger When you\u2019re a young pup in advertising, everything is a test. You scrape together a small budget and start playing the hits: SEM, SEO, affiliate partnerships, a little bit of Facebook, then a lot of Facebook. You place very small bets and grow them incrementally, and you can shut them down in…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2018\/02\/bf537161-a14f-4c6e-b9fa-c886ed366bfb_lukas-blazek-mcSDtbWXUZU-unsplash28129.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/by-dan-granger\/","date":"February 28, 2018","description":"By: Dan Granger When you\u2019re a young pup in advertising, everything is a test. You scrape together a small budget and start playing the hits: SEM, SEO, affiliate partnerships, a little bit of Facebook, then a lot of Facebook. You place very small bets and grow them incrementally, and you can shut them down in…","landing_redirection":""},{"id":1612,"title":"Super Waste of Money: Analysis Shows $79M Squandered on Unfocused, Poorly-Executed Commercials During the Big Game","blurb":"By: Stew Redwine Ad agency Oxford Road calculates high-priced spots were just 25 percent effectiveLOS ANGELES \u2013 FEBRUARY 4, 2018 \u2013 While the New England Patriots\u00a0 lost Super Bowl LII on the scoreboard, the biggest losers of the big game may have been the advertisers who wasted some $78,750,000 with unclear messages and poor execution…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/215a67db-60fb-47fd-a81b-12a632297a70_photo-1612178991541-b48cc8e92a4d.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/super-waste-of-money-analysis-shows-79m-squandered\/","date":"February 5, 2018","description":"By: Stew Redwine Ad agency Oxford Road calculates high-priced spots were just 25 percent effectiveLOS ANGELES \u2013 FEBRUARY 4, 2018 \u2013 While the New England Patriots\u00a0 lost Super Bowl LII on the scoreboard, the biggest losers of the big game may have been the advertisers who wasted some $78,750,000 with unclear messages and poor execution…","landing_redirection":""},{"id":1600,"title":"FACTS + FEELS = BETTER PERFORMANCE","blurb":"By Stew RedwineThis Verizon TV commercial\u00a0caught my eye because it includes something that often gets left out of advertisements,\u00a0especially those that are couched as a \u201cbrand play.\u201d Facts. Google used the same move, for the same phone, in this\u00a0playful TV commercial. They\u2019re showing you, through demonstration, and telling you, by listing specific facts, about features…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/3bc36f0c-8a7b-457e-bcfa-d5046c1b4a53_eddy-billard-M5UD_FyuDl8-unsplash-scaled.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/facts-feels-better-performance\/","date":"January 17, 2018","description":"By Stew RedwineThis Verizon TV commercial\u00a0caught my eye because it includes something that often gets left out of advertisements,\u00a0especially those that are couched as a \u201cbrand play.\u201d Facts. Google used the same move, for the same phone, in this\u00a0playful TV commercial. They\u2019re showing you, through demonstration, and telling you, by listing specific facts, about features…","landing_redirection":""},{"id":1615,"title":"How to get the best ROI out of your Ad Agency","blurb":"By: Dan Grander Confessions of An Advertising Man was originally published in 1963, and 55 years later, his words still glisten. Since its original publication, Confessions has sold over 1 million copies and is required reading for practically every advertising class in the United States. I encourage you to read this book immediately, not just…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/3543b132-c778-4cc4-a3ed-8b57fa93b7ab_photo-1544819667-9bfc1de23d4e.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-to-get-the-best-roi-out-of-your-ad-agency1\/","date":"January 10, 2018","description":"By: Dan Grander Confessions of An Advertising Man was originally published in 1963, and 55 years later, his words still glisten. Since its original publication, Confessions has sold over 1 million copies and is required reading for practically every advertising class in the United States. 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October 28, 2026

newsletter

How do advertisers use fear—and where does persuasion become manipulation? Find out in a very spooky episode of Ad Infinitum. That’s right: The world’s only podcast solely dedicated to audio ads is back! Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Bethany Dwyer (comedian, author of Break Free from Fear, owner of Cryptiques Vintage)…

This Week’s Influencer: Stew and Bethany on When Fear Becomes a Crutch; ORBIT Proves Good Ads Don’t Pick a Side; Substack Gets Serious; and More…

October 21, 2026

newsletter

In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they’re not over-cramming their shows with commercials? In this week’s episode of The…

This Week’s Influencer: Oxford Clock Fights Radioification; ORBIT Ranks News and Politics; Barrett Names Oxford Road Top Ad Agency; and More…

October 14, 2026

newsletter

Podcasting isn’t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and YouTube helping shows reach new audiences, advertisers don’t want to miss out. So how can creators and brands take advantage of podcasting’s new business landscape? On the latest episode of…

This Week’s Influencer: The Business of Podcasting 101; Unpacking the Best Travel Podcasts; Rogan’s Latest Deal Details

October 7, 2026

newsletter

Get your VIP pass to the hottest show in town! This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) talks with Andrew Tenenbaum and Ben Duvdevani (Co-Founders, One More Time VIP) about how live events fit into the creator economy. Whether it’s exclusive merch, meet-and-greets, or activations, there are many potential…

This Week’s Influencer: Giving Fans the VIP Treatment Pays Off; Format is Immaterial; Audio Boosts ROI; and More…

September 30, 2026

newsletter

The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week’s installment of The Media Roundtable. Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Partner, Sounds Profitable) join forces for a crossover episode with The Download podcast. They’re…

This Week's Influencer: ORBIT Blows Up B2B Conventional Wisdom; Dan and Bryan Fix Podcast Measurement; Ad Load Is Coming for You; and More…

September 23, 2026

newsletter

A great podcast doesn’t just transform the lives of its audience. It also has a profound impact on its host. This week’s guest has found a new calling – not to mention a new following – through her powerful podcasting work. On the latest episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford…

This Week's Influencer: What Monica Lewinsky Knows About Trust that You Don’t; Your Audience Data Is Wrong; New Laws Coming for AI Ads; and More "

September 16, 2026

newsletter

Attribution remains one of the industry’s biggest challenges, prompting many marketers to waste as much as half of their budget. To get expert advice on how to deploy that spend more wisely, you need to check out this week’s installment of The Media Roundtable. At this year’s CAO Summit, Giles Martin (EVP Strategy, Oxford Road)…

This Week's Influencer: Giles Martin Leads an Expert Attribution Panel; Podscribe Rights YouTube's Wrongs; Give Host Reads More Time, and More…

September 9, 2026

newsletter

Few relationships can change a company’s fortunes like finding the right creator to partner with. So what’s the secret to making the most of creator partnerships that deliver results? Find out in this week’s installment of The Media Roundtable. At this year’s CAO Summit, Conor Doyle (President, Oxford Road) moderated a superstar panel that focused on how to make…

This Week’s Influencer: Building Creator Partnerships That Last; Bloomberg’s Pod MVP; YouTube Inflates Numbers; Japan is Ready to Pod; and More…

September 2, 2026

newsletter

Earlier this year, Forbes released its annual Top Creators list. This week, two of its highest-ranked names share their behind-the-scenes secrets. At this year’s Oxford Road’s CAO Summit, Dan Granger (CEO & Founder, Oxford Road) welcomed two powerhouses in the creator sphere: Dhar Mann (Host, What Happens Next with Dhar Mann; Founder, Dhar Mann Studios) and John Allen (Host, MrBallen Podcast; Founder, Ballen Studios). In this in-depth conversation, the…

This Week’s Influencer: Dhar Mann & MrBallen on Going Beyond the Brief; Podscribe’s Leap in YT Attribution; Comedy's Hidden Winners; and More…

August 26, 2026

newsletter

It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who were logging on to the internet back in 2001. If AI brands want to grow, there’s a hesitancy gap they’ll need to address.…

This Week's Influencer: AI Brands Need Audio Now; YouTube's View Count Gets a Boost It Didn't Earn; Creators Are Making Exit Plans; and More

August 19, 2026

newsletter

If you weren’t at this year’s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today. Lucky for you, we’re releasing the full recording in this week’s episode of The Media Roundtable. Dan Granger (CEO &…

This Week's Influencer: The State of Podcasting in 2026; ORBIT Report Finds Comedy's Real Stars; Unwell Tops iHeart's Valuation; and More…

August 12, 2026

newsletter

Today’s edition of The Influencer is brought to you by– [SKIP] As you’ve undoubtedly heard, Spotify is testing a “skip ahead” feature that will let some users bypass ads. Will it help or hurt marketers? Find out on this week’s episode of The Media Roundtable. Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) welcome podcast…

This Week's Influencer: Spotify Hits Skip; The IAB and AMP Are Becoming Aligned; Why Video Podcasts Aren't TV; and More…

August 5, 2026

newsletter

Creators can either be a long-term asset or a short-term detriment to your campaign. That’s why it’s so important for brands to focus on finding the right fit, not just the name with the biggest following. To find out how to build the right kind of creator relationships, you need this week’s Media Roundtable. Straight from…

This Week's Influencer: Pick Creators for Trust, Not Followers; IAB Tackles Video; WaPo Bets on Acast; and More…

July 29, 2026

newsletter

Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand-friendly. Luckily, we have a chance to change that, thanks to the AMP Accords. This week's edition of Media Roundtable features an insightful conversation that originated on Podnews. Dan Granger (CEO & Founder, Oxford Road), Giles Martin (EVP, Strategy, Oxford Road), and James Cridland (Editor, Podnews & Podcast Business Journal) do a deep dive into…

This Week's Influencer: AMP Officially Drops & The Industry Is Buzzing; Creator Video Hits 26% of TV Time; Podcast Targets Get Smarter; and More

July 23, 2026

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A few months ago, we revealed Oxford Road’s role in creating the Alliance for Measurement in Podcasting, or AMP. It was launched by a top-secret group of podcasting leaders who’ve spent the last year working together on new measurement standards that could help our industry evolve. This week, we’re finally unveiling the full result of all…

This Week’s Influencer: How the AMP Accords Can Build Podcasting's Future; Spotify and Amazon Partnership; YouTube Launches Paid Subs, and More…

July 15, 2026

newsletter

One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable, that’s what. Straight from Cannes, Dan Granger (CEO & Founder, Oxford Road) joins a panel of experts to solve every marketing challenge that Kim Storin (CMO, Zoom) throws their way. Hear insights from: Dani Feore (VP,…

This Week’s Influencer: Podcast Marketing Isn’t for the Meek; Measuring Video Is (Almost) a Reality; We’re Fairing Well with Wayfair; and More

July 9, 2026

newsletter

Everyone experiences anxiety on some level, so why do creators and brands steer clear of the topic? Morra Aarons-Mele, a.k.a. “The Anxious Achiever,” is here to explain why addressing tough topics can be a win for audiences, creators, and marketers alike. This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) welcomes Morra Aarons-Mele, host of The Anxious Achiever podcast,…

This Week's Influencer: “Be Brave or Be Boring” The Anxious Achiever Warns Brands; Why Just 0.7% of Pods Make It; Dear Media Expands; and More…

June 24, 2026

newsletter

For years, marketers have used downloads to help determine their podcast spend. But now that podcasts exist in so many different formats and spaces—from long-form Netflix videos to short-form YouTube Shorts clips to live shows—it’s harder than ever to determine audience size. With so many platforms in play, how can creators know exactly what they’re…

This Week’s Influencer: Are Downloads Dead?; World Cup Scores Big With Podcast Audiences; iHeart Solves Radio Attribution?; and More…

June 17, 2026

newsletter

How do you improve an industry you love? First, demand better data. In a surprise twist this week, Dan Granger (CEO & Founder, Oxford Road) takes a break from Media Roundtable to guest-star on the award-winning show podCast411. Host Rob Walch (Host, podCast411 and VP, Podcast Relations, DAX Global) interviews Dan about the specialist advantage, why better info wins, the key to building bridges across industries,…

This Week’s Influencer: ORBIT Highlights Hidden Gems; Dan Takes the AMP Show on the Road; Listeners “Skip Ads” But Buy Anyway; and More…

June 11, 2026

newsletter

For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable, we’re announcing some of our latest findings. Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP-Strategy, Oxford Road) welcome Pete Birsinger (CEO & Founder, Podscribe) to discuss the problem with downloads, AMP’s internal tug-of-war,…

This Week's Influencer: Downloads Are Out; Netflix’s Podcast Test Shows Life; Johnny Knoxville Has a Pod; and More…

June 4, 2026

newsletter

If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered. Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) welcome Dan Misener (co-founder, Bumper) to talk about the Bumper…

This Week’s Influencer: Dan Misener on Fixing Podcast Measurement; The Download Dilemma; Spotify Knows You Too Well; Fangirls Get Healthy; and More…

May 28, 2026

newsletter

For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work? Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road)…

This Week's Influencer: Oxford Road Reveals a Podcasting Secret; Brazil's Untapped Gold Mine; Theo Von Gets Measurable; and More…

May 20, 2026

newsletter

The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no creator economy without creators and no podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably.…

This Week’s Influencer: Why the Fight For Creator Rights Is Important; YouTube and Netflix Talk TV; Podcast Measurement Gets an Upgrade; and More…

May 13, 2026

newsletter

How do you help 7500 co-workers be their most creative selves? Find out in the latest episode of Ad Infinitum. That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: "Rahul Sabnis: Guaranteed Human." Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes bona fide creative master Rahul Sabnis (President & Chief Creative…

This Week's Influencer: ORBIT Takes on the World; Why iHeart Is Guaranteeing Human; Youth Audio Is Alive and Well; and More…

April 29, 2026

newsletter

The way to thrive in an AI future? Be authentically human. This week on The Media Roundtable, you have a VIP ticket to SXSW 2026 for the iHeart x Oxford Road Luncheon, with a podcasting powerhouse who consistently sees over the horizon. Dan Granger (CEO & Founder, Oxford Road) chatted with Jason Calacanis (Angel Investor & Host, This Week in Startups & All-In),…

This Week's Influencer: Calacanis on AI; SiriusXM Lands YouTube; iHeart Gets Measurable; Heather McMahan Fasts; and More

The Guaranteed Human in an Artificial World

April 22, 2026

newsletter

Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable. During SXSW, Will Pearson (President, iHeartPodcasts) hosted “The Guaranteed Human In An Artificial World.” Will took the stage with some of the sharpest thinkers in podcasting: Brendan Monaghan (CEO, Libsyn), Gladwell Mwangi (Paid Media Enablement Lead, Whole Foods Market), and Richard Case (VP, Growth Marketing, GoodRX). Join us as they…

This Week's Influencer: AI’s Place in Content Creation; Women's Health Has A New Champion; Don’t Leave True Crime Money on the Table; and More…

April 15, 2026

newsletter

Creators may think they have an idea where AI is heading, but now they’re faced with a critical decision: when to lean in and when to run in the opposite direction. With constant changes and new reports of “AI brain fry,” it’s hard to get an accurate picture: does AI help creators or harm them?…

This Week’s Influencer: SXSW Panel with Tim Ferriss on AI; True Crime Isn’t As Scary As It Seems; Podcast Replaces Daytime TV; and More…

This Week’s Influencer: Brands See the Benefits When They Go Indie

April 8, 2026

newsletter

What do an e-commerce giant, an online therapy platform, and a shipping powerhouse all have in common? They all have the same secret weapon when it comes to podcast performance, and they’re spilling it on the new Media Roundtable: Special Edition. This week, we’re going back to Podcast Movement Evolutions at SXSW, where Miranda Romano (SVP, Media, Oxford…

This Week’s Influencer: Brands See the Benefits When They Go Indie; Creator Economy on the Rise; Spotify’s Carousel Starts Spinning; and more….

April 1, 2026

newsletter

Independent creators have to find a way to succeed, often without a network to support them and a safety net to fall back on.. In fact, 80% of the ORBIT top-15 performing podcasts are indies. But what does it take to win on their own… and is it worth it? Find out in an all-new Media…

This Week’s Influencer: Indies Work Hard, But Reap the Rewards; Radio Measurement Expands; Adswizz’s Improvement for Brand Safety; and More…

March 18, 2026

newsletter

How does an audiophile thrive in the era of YouTube? How can two circles solve everything? Find out in the first video podcast of Ad Infinitum, featuring the legendary sonic sage Dallas Taylor! That’s right, the world’s only podcast solely dedicated to audio ads is back, now in video! Today, we present to you Ad Infinitum Season 4,…

This Week’s Influencer: Dallas Taylor Gets Honest About Creative Priorities; Indie PaC Winners You Should Test; TikTok Podcasts Coming; and More…

March 11, 2026

newsletter

Podcasting began with a dream and a mic, but to reach the world, they often benefited from having someone in their corner, like this week’s guest. On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts indie-creator advocate Brendan Monaghan (CEO, Libsyn, and Founder, Megaphone). Libsyn is also the founding sponsor of our Indie PaC Awards, which is an…

This Week’s Influencer: Why Indie Pods Win; Support Creators Before They Blow Up; Podcast Unionizing; Pod Measurement Gets Local; and more…

March 4, 2026

newsletter

B2B marketers don’t have the luxury of choosing between building brands or boosting ROI, they need to do both. So how do you do it? You listen to this week’s special guest, who’s spent her entire career managing this delicate balancing act. On this week’s Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts veteran CMO Laura…

This Week’s Influencer: How to Make B2B Business Ads Pop, Despite High Competition; Apple Goes All in With Ads, Brand Studies Work, and More…

February 26, 2026

newsletter

This year, America celebrates its 250th birthday. Trust in institutions is at an all-time low. AI is landing like an alien invasion. Nobody knows what's coming or who to trust. So, is the American idea still alive? Meritocracy, free speech, open exchange? It's hard, but it's alive in podcasting and creator media. The greatest canvas…

This Week’s Influencer: Introducing the Inaugural Indie PaC Awards, TikTok Resumes Its Long-Form Push, ORBIT Deems Niche Sports VIPs, and More…

February 18, 2026

newsletter

Lost in today’s media landscape? Or are you just curious as to how the industry got here? You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week’s special guest. On this week’s Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) and Giles Martin ( EVP, Strategy, Oxford Road) welcome the legacy…

This Week’s Influencer: ORBIT Report Reveals Sports Podcasts That Actually Sell; The Couch Moves to YouTube; Women are Podcast’s Future; and more…

February 11, 2026

newsletter

History has seen the rise of countless monarchies, but very few have the grit and determination to stand the test of time. No, we’re not talking about the newest Game of Thrones spin-off; this is a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond.…

This Week's Influencer: Ad Infinitum’s Historic Audio Tale; La NFL Crea un Plan Estratégico en Español; Hulu Enters the Podcast Wars; and More

February 11, 2026

newsletter

Ad Infinitum S3 Finale - The Ruler and The Regent

February 4, 2026

newsletter

Advertising always walks a fine line between building audience trust and breaking it. So, how does one find that ever-important line? That’s the question at the center of this week’s Media Roundtable: Industry Edition. Stew Redwine (Executive Creative Director, Oxford Road) is joined by our own experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strategy & Planning), and Kyle Jelinek (VP of Client…

This Week’s Influencer: MRT Talks Pod Tools, Performance Validation, PLUS AI Ads; Mid-Tier Creator Wins; The MMM Reset, UK Loves Audio; and more…

January 28, 2026

newsletter

Imagine you’re the best at what you do… and you didn’t realize it until now. This week’s edition of Media Roundtable: Special Edition is another creator spotlight, as Dan Granger (CEO & Founder, Oxford Road) welcomes Gina Ryan (Host, The Anxiety Coaches Podcast) to the pod. Gina’s podcast is a quiet ORBIT powerhouse, recently ranked #1 in our Self-Improvement list. But because brands don’t usually…

This Week’s Influencer: ORBIT’s #1 Self-Improvement Host, Gina Ryan Talks Authenticity; Podtrac’s Performance Tool, AI Aims At News, and More

The Podcast Princess Diaries: Inside Hala Taha’s Performance Playbook

January 23, 2026

newsletter

What happens when a podcasting powerhouse is also an elite marketer? Find out in a creator spotlight episode of Media Roundtable: Special Edition. This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting). We’re some of the biggest Hala supporters here at Oxford Road because she’s one…

This Week’s Influencer: Hala Shares How to Make Ads Work; ORBIT’s Latest Take Flips Q1 Planning Script; Podscribe Cracks Incrementality; & More

January 14, 2026

newsletter

Podcasts walked the red carpet, won the awards, and settled into your living room. So, where does the industry head next? Find out on a new Media Roundtable: Industry Edition. Stew Redwine (Executive Creative Director, Oxford Road) breaks down the biggest stories with fellow audiophiles: Bart Roselli (EVP Media, Oxford Road) Courtney O'Connor (Director, Podcast Media, Oxford Road) Giles Martin (EVP Strategy, Oxford Road) The…

This Week’s Influencer: Oxford Road’s 2026 Industry Predictions; YouTube’s Dominance; The End of Podcast as We Know it?; I Miss My MTV; And More…

January 7, 2026

newsletter

Happy 2026! As the New Year kicks into high gear, it’s time to dust off the crystal ball and see what it might reveal about the media landscape this year. Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller’s market? Find out as we make…

This Week’s Influencer: Oxford Road’s 2026 Industry Predictions; YouTube’s Dominance; The End of Podcast as We Know it?; I Miss My MTV; And More…

December 24, 2025

newsletter

What’s one podcast genre that’s successful for advertisers but is often overlooked? Find out in a creator spotlight episode of Media Roundtable: Special Edition. Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili & Arielle Reitsma. They’re talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let’s dig in. “There's…

This Week’s Influencer: Faith-Based Creators Share the Strange Secret to Success; Retire the Word “Podcast?”; Podcast’s Next Era, and More…

December 17, 2025

newsletter

Does video perform better than audio? That is a question the market has been trying to answer for years, especially now that many podcasts feature video. The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that…

This Week’s Influencer: Dismantling the Black Box of Video Measurement, Programmatic’s Rise in Popularity, ORBIT’s Making Waves, and More…

December 10, 2025

newsletter

Video podcast wars, reaching critical masses, or radio’s reckoning… or reinvention: what was the biggest story of 2025, and how will it shape 2026? Find out as we look back on all the major news stories of 2025 in a new Media Roundtable: Industry Edition. Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped…

This Week’s Influencer: 2025 Media Lookback on MRT; ORBIT’s December Results May Have You Update ‘26 Plans; ChatGPT Goes Ad Supported?; and More…

December 3, 2025

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Marketers have been trying to predict how consumers will behave with statistics and studies for decades. But what if there’s a chance that science could help you understand consumers? Would you take it? The world’s only podcast solely dedicated to audio ads is back with those answers and more! Presenting Ad Infinitum Season 3, Episode…

This Week’s Influencer: Science Tells You How To Make The Best Ads, iHeart Says Humans Only, Podscribe’s Early Gift For Marketers, and More…

November 26, 2025

newsletter

How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network. Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their…

This Week’s Influencer: Where Does Podcasting Go From Here? Netflix Pushing Into Podcasts, AI Drops the Mic, Holiday Tunes Boost Sales, and More…

November 19, 2025

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How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real. The world’s only podcast solely dedicated to audio ads strikes back against AI! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice." Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root…

This Week’s Influencer: Human or AI: Which Connects More With Audiences?; Independent Podcasts Struggle to Compete, Aussies Get ID’ed, and More…

November 12, 2025

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Did you have Netflix becoming a major audio platform on your 2026 bingo card? Don’t worry if you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players. This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts: James Ingrassia (EVP, Strategy &…

This Week’s Influencer: YouTube Vs Netflix-Competition Heats Up, Podcast’s Influence Over Elections Continues, iHeart Delves Into TikTok, and More…

November 5, 2025

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What happens when you invite AI into the Ad Infinitum hot seat? The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts. Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab session. Together, they break down Magellan AI’s July 2025 Movers & Shakers…

This Week’s Influencer: Can AI Accurately Grade Your Ads?; Podcast = New Word of Mouth; Why Authenticity Beats Algorithms; and more…

October 29, 2025

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Why Brands Aren't Spending That Extra $1B on Podcasts (Yet) Advertisers want to spend an extra $1B in podcasting, but they’re holding back until we address the industry’s most significant issues. This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 "What Brands Want" report. At…

This Week’s Influencer: OxfoRd’s “What Brands Want” Deep Dive - Why Advertisers Aren’t Maximizing Their Buys; The Death of Late Night? and More…

October 22, 2025

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CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI. During this week’s Media Roundtable, the team at Oxford Road unveiled ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data: not estimates, not surveys; just real results from advertisers spending real money. This is the planning tool we've been chasing for…

This Week’s Influencer: ORBIT: OXFORd’s New Podcast Ranking Based on What Actually Works; Influencer Marketing Proves Long-Term Growth; and More

October 15, 2025

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To make an industry better, you can’t be afraid to shake things up. We’re celebrating one whole year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency. Dan Granger (CEO & Founder, Oxford Road) gathered leaders from across the new organization to talk about wins, hard-fought…

This Week’s Influencer: Celebrating One Year Post-Merger: The W’s, L’s, and Everything Else, Spotify and Netflix Team Up, AI Podcasts? & More…

October 8, 2025

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This week on the Media Roundtable, we’re revisiting the time Dan Granger sat down with Lex Friedman (not to be confused with podcaster Lex Fridman), one of podcasting’s original builders, and a leader who’s shaped the business of podcasting since Day 1, for our limited series, “What’s a Podcast? - The Extended Interviews.” Before launching his own consulting business, Lex played a…

This Week’s Influencer: Podcast Icon Lex Friedman on Podcast’s Evolving Future; Creative’s Role in Success; Boosting Discovery w/ ChatGPT & more

October 1, 2025

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It finally happened- we found insights that brand builders and performance marketers can agree on. We gathered CAOs from all walks of business: from finance and food to jobs and boots. They share everything they’ve learned as they’ve scaled podcasting to enviable levels. Whether you’re team brand or team performance, you’ll benefit from their wealth…

This Week’s Influencer: We Talk All Things Measurement At CAO, A Big Leadership Changeup at Spotify, Pew’s News About News, and More…

September 24, 2025

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Want better insights into the chaotic world of podcasting? You need to hear from the audio experts, who’ve returned from their hiatus to discuss all things CAO Summit 2025. The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 11: "When the Helmets Come Off—Kraig T. Kitchin at CAO Summit 2025"…

This Week’s Influencer: Kraig Kitchin & Stew Redwine Recap CAO Summit ‘25, Give a Radio History Lesson, Discuss Audio’s AI Future, and Much More

September 17, 2025

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This week on the Media Roundtable, we’re taking you back to our 2025 CAO Summit for a tactical conversation on one of media’s most resilient channels: radio. Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco (Legacybox), Mike Janigian (DraftKings), and Rion Swartz (brand-side growth leader, previously at LegalZoom) on why we shouldn’t write the obituary for broadcast radio just yet. The…

This Week’s Influencer: Kim Komando’s CAO Panel Discusses Media’s Most Resilient Channel; SXM + The ZON = $?; Spotify Free Upgrade = More TSL?

September 10, 2025

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This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands. Our own Dan Granger (CEO, Oxford Road) sat down with three powerhouse hosts: Ashley Flowers (Crime Junkie), Nick Viall (The Viall Files), and Kim Komando (The Kim Komando Show) to share what they really…

This Week’s Influencer: Podcast Luminaries Reveal Secrets to Stronger Host Reads; Spotify Dives Into Sports Video; Remembering a Podcast Legend

September 3, 2025

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This week on the Media Roundtable, we’re bringing you inside the opening fireside chat from the 2025 Chief Audio Officer Summit, featuring two of the most influential voices in independent media today: Steven Bartlett (Host of Diary of a CEO, Founder of FLIGHTSTORY) and Ben Shapiro (Host of The Ben Shapiro Show, Co-Founder of The Daily Wire). In a conversation with Dan Granger (CEO, Oxford…

This Week’s Influencer: DOAC’s Steven Bartlett & The Daily Wire’s Ben Shapiro Take the CAO Stage; Podscribe’s Q3 Benchmark Report; and more…

August 27, 2025

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This week on the Media Roundtable, we’re taking you inside Podcast Movement 2025. While the major players of the industry gathered in Dallas, breaking news hit the scene: Sounds Profitable has merged with Podcast Movement. On this episode, host Dan Granger (CEO, Oxford Road) recaps the event with team members Courtney O’Connor (Director, Podcast Media, Oxford Road), Julia Palermo (Audio Media Buyer & Planner, Oxford…

This Week’s Influencer: Breaking Down Pod Movement 2025; Stern Not Leaving SXM?; Podcast Spend Soars; Pod Content is Replacing TV Talk Shows & More

August 20, 2025

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This week on Media Roundtable, we’re bringing you the inside story straight from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here? This episode is a recording of Dan Granger’s keynote presentation of Oxford Road’s annual State of…

This Week’s Influencer: Oxford Road CEO’s State of Advertising Address; Taylor Swift’s Podcast Debut; Nielsen’s Annual Podcast Report, + More

August 12, 2025

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In This Week's Ep: Our Industry-First Breakthrough on YouTube Podcast Attribution (CAO Summit Exclusive) This week on the Media Roundtable, we’re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube—or at least how they measure it–forever. Led…

This Week’s Influencer: Unveiling Groundbreaking V-Cast Attribution; 3 Edison Hits To Review; Tinx Lathers On The Praise For Clarins, and more…

August 5, 2025

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This week, we’re sharing one of the long-form interviews that helped create the What’s a Podcast? series. This edition of The Extended Interviews features one of the voices that helped build the podcast industry as we know it: Guy Raz. Dan Granger (CEO and Founder, Oxford Road) sits down with the creator of How I Built This to talk about “How We…

This Week’s Influencer: Podcast Pioneer Guy Raz Tells Us “How He Built That”; Howard Stern Show Cancelled?; Amazon Dismantles Wondery; and more

July 30, 2025

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This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by Giles Martin (EVP, Strategy, Oxford Road) and featuring guests Alia Smith (Associate Manager, Acquisition, Boll & Branch), Megan Smith (Director of Media Strategy, Tecovas), and Oxford Road’s own James Ingrassia (EVP, Client Services), the episode captured the insights, inspiration, community—and gorgeous sunsets—that…

This Week’s Influencer: Purpose, People, Profit & Perfect Sunsets-CAO'25 Recap; Bezos & Local Advertisers Say Radio Works; Podload’s Effect

July 23, 2025

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CAOs, always remember that being exclusive isn’t all it’s cracked up to be when open distribution is a growth strategy. This week on the Media Roundtable: Special Edition, Dan Granger (CEO and Founder, Oxford Road) welcomes Christiana Brenton, Co-Founder of FlightStory.Studio & CRO of FlightStory, the media company behind Diary of a CEO (the fastest-growing podcast brand in the world!). This week’s episode is sponsored…

This Week’s Influencer: FlightStory’s $100M “NO”; Marketing Brew Weighs in On Defining Podcast, Global Pods Grow, Bobby Lee Sings and more…

July 9, 2025

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Where’s Podcasting headed? Easy-just follow the cartographer’s map. This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road) how and why podcasts should expand into other mediums. At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now he navigates uncharted media…

This Week’s Influencer: Where Podcasting Goes Next: Evan Shapiro Maps the Future; Texas Creators Step Up; Gen Z Redefines Audio Engagement & More

July 2, 2025

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Kill the word podcast? Our expert says - yes. This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road) hosts AJ Feliciano (former GM of The Roost Network) for a deep dive on how The Roost became the in-house “media company of tomorrow.” AJ is all-in on 360 content. He even built a flywheel for how podcasts…

This Week’s Influencer: Kill the Word ‘Podcast’?; iHeart/Audacy New Partnership; Podcast Interest Peaks; & More

June 25, 2025

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“Joe Rogan Isn’t a Podcast.”🔥 This week on the Media Roundtable, Dan Granger (CEO, Oxford Road) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve’s article on Joe Rogan’s podcast status. Why? Because a podcast is still the best place for an open exchange of ideas–even ideas about what is…

This Week’s Influencer: Debating Rogan’s Podcast Definition, How to 12x Up Audio Performance; Podscribe’s New Tools Break the Attribution Black Box

June 18, 2025

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Reminder: Shows don’t need a million downloads to make an impact. This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road) and John McDermott (Co-Founder, Caloroga Shark Media) boldly go where nobody’s gone before, to discuss how there’s plenty of space in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode…

This Week’s Influencer: “Podcast Boss” John McDermott Keeps Podcasts Relevant; Giles Martin on how Advertisers Track the Wrong Signals; and More

June 11, 2025

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Hope you’re good at math, because podcasting is about to multiply. This week on the Media Roundtable limited series “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road) hosts Bryan Barletta (Founder and Partner, Sound Profitable) to peel back the layers of podcasting. “I want it [the podcast definition] to be a virus… If we let it grow, it's easier to…

This Week’s Influencer: Everything is Podcast! "Sound Prophet" Bryan Barletta Defines the Medium; Podscribe’s Benchmark Report & Why Less Isn’t More

June 4, 2025

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Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass. Dan Granger (CEO, Oxford Road) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life) in a new episode of “What’s a Podcast? - The Extended Interviews.” This week’s episode is sponsored by our…

In This Week’s Influencer: Podcast Pioneer Ira Glass Joins the MRT; New Hope for Video Podcast Measurement; TTD Pitches Audio; WTF’s Big Exit

May 28, 2025

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Podcasting is global. Is your brand ready? On an all-new Media Roundtable: Special Edition, we’re recapping the highlights of Podcast Show London 2025 with notable attendees. This week’s episode is sponsored by our friends at ALLCITY Network. For the next best thing to a front row seat, we’ve assembled an all-star panel of audio industry…

In This Week’s Influencer: Why You Need to Think Both Globally & Locally; The Truth About Moving Globally; Select Quote Shows Us How It’s Done.

May 21, 2025

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CAOs, there’s a number out there in the world that if you knew it, it’d change your business forever. Our guest on this week’s episode of the Media Roundtable found that number— How’d he do it? Join Dan Granger (CEO, Oxford Road) as he hosts Hernan Lopez (Founder, Wondery & Owl & Co) in a…

In This Week’s Influencer: Hernan Lopez On the BIGGEST Number in Podcasting; SAG-AFTRA Takes On AI; Magellan’s Q1 Benchmark Report; and more…

May 14, 2025

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CAOs, the most important thing to remember is this: chase your audience and success will follow. This week on the Media Roundtable: Special Edition, Dan Granger (CEO, Oxford Road) welcomes audio heavyweights Steven Goldstein (Founder & CEO, Amplifi Media) and Jay Nachlis (Vice President, Coleman Insights). This episode is sponsored by our friends at Libsyn.…

In This Week’s Influencer: MRT Returns—Podcast Luminaries Chew On What’s Next; Spotify Gets More Transparent; IAB Rethinks Metrics; and More

May 7, 2025

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Ah, podcasts–those “little masterpieces for your ears.” We’re back with another episode of our limited series, ‘What’s a Podcast? - The Extended Interviews.’ We have an all-star panel of industry insiders to debate what a podcast is — and what it could be. Dan Granger (CEO, Oxford Road) hosts: ⭐️ Larry Rosin (President, Edison Research)…

In This Week’s Influencer: What’s a Podcast - Insider Edition; Is Radio Listenership Growing?; Owl & Co. Shakes it Up with New Global Podcast Estimate

April 30, 2025

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Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “What’s a Podcast? The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch. Dan Granger (CEO, Oxford Road) hosts…

Golden Podcast Hacks from the MeidasTouch; Creative Practices that Outlive Trends; Video Podcast Measurement Gets an Upgrade & More

April 23, 2025

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The Media Roundtable limited series: “What’s a Podcast? – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by Fairing. Dan Granger (CEO, Oxford Road) teams up with Larry Rosin (President, Edison Research) for our extensive qualitative and quantitative journey to define what a ‘podcast’ is in 2025. This episode is…

If You Can See It with Your Eyes Closed… Granger & Rosin Continue Defining Podcast; $2.4B Ad Surge; Bartlett Says NO; BBC Expands East

April 16, 2025

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Presenting The Media Roundtable Limited Series: “What’s a Podcast? – The Extended Interviews.” This week, we have a guest who’s not only influential in podcasting history but in Oxford Road history too. While conducting interviews for the series, Dan Granger (CEO, Oxford Road) got a chance to sit down with audio legend Adam Carolla (Host…

What’s a Podcast Extended - Adam Carolla Preaches The Audio Gospel; Amazon All-In on Podcasts; Paying Attention to Creative; Podcast’s New Playground

April 9, 2025

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The Media Roundtable is back, assuaging your FOMO by recapping the highlights of Podcast Movement Evolutions 2025. This week's episode is sponsored by The Daily Wire. Dan Granger (CEO, Oxford Road) hosts a full panel of Audio All-Stars: ⭐ Bart Roselli (SVP, Media, Oxford Road) ⭐ Conor Doyle (President, Oxford Road) ⭐ Miranda Romano (SVP,…

We Came, We Spoke, We Started a Movement—Recapping Evolutions 2025: Video Podcasts Climbing, Radio’s Thriving, and Wearout’s a Myth

April 2, 2025

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What’s a Podcast?: The Revolution Redefined Twenty years ago, “What’s a podcast?” was an innocent question—asked with curiosity, maybe confusion. Today, it’s a loaded one, with real consequences for creators, platforms, advertisers, and the future of the medium itself. “ Why does the definition of a podcast even matter? If we don't define it clearly, we…

So What is a Podcast? We Polled Over 4,000 People, Launched a Docuseries, and May Have Started a Revolution.

March 26, 2025

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The world’s only podcast solely dedicated to audio ads is back! Brought to you by this week’s sponsor, Claritas, we give you Ad Infinitum Season 3, Episode 2 - "Stay Safe in Sound." Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man…

Ad Infinitum 3.2 "Stay Safe in Sound"; A Double Dose of Edison’s Infinite Dial; Podscribe Makes a Leap in Audio Performance Measurement

March 19, 2025

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The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week’s biggest audio industry moves. Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: James Cridland, (Editor, Podnews and Podcast Business Journal) Neal Lucey, (EVP…

Podcasthon for Good; YouTube's Ad-Free Plan; Wondery Goes FAST; Celebrating Female Podcasters; Podcasting’s Identity Crisis + Industry Growth Trends

March 12, 2025

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - "Audio is for the Children." Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media’s hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Advertising…

Ad Infinitum Season 3 Debut "Audio is for the Children"; YouTube Pods Hit 1 Billion; “Evolutions” Schedule Announced

March 5, 2025

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The Media Roundtable is back! This week, we’re following the money through the eyes of industry players and creators alike. Giles Martin (EVP, Strategy, Oxford Road) hosts fellow Agents of Influence Hilary Shafer (VP, Podcast and YouTube Influencer, Oxford Road), Bart Roselli (SVP Growth, Oxford Road), and James Ingrassia (EVP, Client Service, Oxford Road). The…

The MRT Follows The Pod Money; AI Remixes Audio, Behind Radio’s Rating Shift; Hinge For Doctors; The Other Side of Podcast’s Video Boom

February 26, 2025

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The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding." Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through…

Ad Infinitum S2E14 - The State of Sonic Branding

February 19, 2025

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The Media Roundtable Industry Edition is back! This week, we’re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry. James Ingrassia (EVP of Client Service, Oxford Road) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media…

MRT Industry Edition Returns; Celebrating Black Voices in Podcast; Podscribe’s List of Top Podcasts; Radio Reigns in UK; The Video Podcast Movement

February 12, 2025

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All" Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client…

Ad Infinitum Dissects Amazon's Multi-Million Dollar Podcast Ad Strategy; Post-Super Bowl Podcasts Of Interest; Netflix Considers Podcasting

February 5, 2025

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The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit. Dan Granger (CEO, Oxford Road) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh Off the Boat) and host of How Did This Get Made? (back-to-back Ambie winner for Best…

A Case for Comedy Content–Paul Scheer Joins the MRT; Young Listeners Spending More Time with Podcast; AM Radio’s Legislative Fight for Life

January 29, 2025

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody" Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown).…

How AI is Revolutionizing Audio Creative - Ad Infinitum 2:12; Radio Goes Hyper-Local; Ben Shapiro’s MRT Appearance Reverberates Through the Industry

January 22, 2025

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The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure. First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape…

Ben Shapiro Joins The Media Roundtable to Talk Civility, Authenticity & Impact of Video; Oxford Road Releases All New Podcast Election Case Study

January 15, 2025

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This week reminds us just how fragile and interconnected our world is. The fires here in Los Angeles have left us with heavy hearts—and with the presidential inauguration around the corner, the air feels thick—not just with smoke, but with tension. It’s one of those weeks where the news has been overwhelming, and finding a…

A Moment of Calm Amidst Chaos; Ad Infinitum’s Sonic Branding Masterclass; Niche Influencers Dominate Engagement; Affiliate Scam Exposed

January 8, 2025

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The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Oxford Road)…

New Oxford Road Study Reveals 18%+ Lift in Search—Just by Investing in Audio; Radio’s 2025 Rollercoaster; Audacy & Claritas Solve Radio Attribution?

January 1, 2025

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Happy New Year! We’re thrilled to continue our audio journey with you in 2025. We don’t know what adventures we’ll face in the new year, but we’re excited to conquer them together. To kick things off (and prepare for what’s next), we’re sharing the complete 2024 archives from our weekly Influencer Editions and Media Roundtable…

Here’s What We Learned: The Influencer Opens the 2024 Archives

December 18, 2024

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The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned… Dan Granger (CEO, Oxford Road) hosts fellow audio prognosticators: Steven Goldstein (Founder & CEO, Amplifi Media) Tom Webster (Partner, Sounds Profitable) Peter Birsinger…

2025 Prediction Time! What Our Audio Experts & The Industry Believe is In Store for the New Year; Taylor Swift’s Future Sister-In-Law (?)’s Podcast.

December 11, 2024

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The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry. Dan Granger (CEO, Oxford Road) hosts: James Ingrassia - EVP, Client Service, Oxford Road Stew Redwine - VP Creative Services, Oxford Road Miranda…

MRT’s ‘24 Year in Review; Spotify’s “Wrapped” for CAOs; “Explosive” 2024 Podcast Trends; Edison’s 2024 Recap; The FBI Negotiator and the Podcast Host

December 4, 2024

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The Media Roundtable is back! This week we’re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stageto share best practices on measurement with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Marketing,…

CAOs Collaborate on All Things MEASUREMENT; “Recycle Bin” Gems; Amplifi Looks Back at “Audio in 2024”; Podcaster’s Endeavors to #SAVETHEFAMILYFARM

research gems, Spotify’s video push, podcast’s identity crisis and more.

November 27, 2024

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The Media Roundtable is back! This week we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo Martinez (VP Client Services, Oxford Road), and James…

Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble, Gobble

November 20, 2024

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP Creative Services, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate – SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month’s top…

Persuasive Audio Advertising on Ad Infinitum’s Latest Episode; Spotify Shares New Creator Tools; Elves and Burglars Take Over Recent Industry Podcast

November 13, 2024

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The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution Forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of…

Top CAOs Weigh in on Their Biggest Pain Point - ATTRIBUTION; Podcasts Recommendations to Start Your Year Off Right; The Podcast Election Breakdown

November 6, 2024

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This week's MRT episode was recorded Monday, but with podcast hosts like Theo Von and "the mighty and powerful Joe Rogan" being called out from the stage during President Re-elect Donald Trump's acceptance speech last night, our conversation about the impact of audio (podcast in particular) in the 2024 election is even more poignant than…

Audio’s Role in Politics - The 2024 Election and Beyond; Shows That Should be on Your ‘25 Radar; FTC Cracks Down on Deceptive Ads; Podtrac Goes Abroad

October 30, 2024

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The Media Roundtable is back! This week we’re bringing you one of our many favorite chats from Oxford Road’s 2024 CAO Summit: “Permission to Laugh.” Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts, Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne’s World, The…

SNL Legends Join the MRT to Share Why They’ve Made Podcast Their Home; Rogan’s Trump Interview Smashes Records; Veritonic Tackles Brand Lift

October 24, 2024

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The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s…

The Power of Alignment: How Shared Values Created a Podcast Giant–with Dan Granger, Conor Doyle, and Bryan Barletta

October 16, 2024

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The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see…

What Brands Really Want—Podcast’s Top Advertisers Weigh In; Podcasts Moving Behind Paywalls; Another Case For Sonic Branding; Magellan Gets Local

October 9, 2024

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The Media Roundtable is back! This week we’re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media. Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, Producer for This American Life) about Brian’s new hit podcast…

Podcaster/Journalist Brian Reed Questions Everything in Pursuit of Journalistic Integrity; Nielsen Changing Radio Measurement; Barney’s Podcast Debut

October 2, 2024

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The Media Roundtable is back! This week we’re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify’s Pod City Campus. There’s no bigger performance lever than our topic–message optimization. Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Robbie Giles (VP,…

Top Audio Marketers Share How to Get the Most out of Your Creative; Creepy Podcasts Just in Time for Halloween; Spotify Drops Chartable; & Much More.

September 25, 2024

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The Media Roundtable is back! This week we’re featuring one of the most insightful talks from the CAO Summit–Audio’s Role in the Marketing Mix. James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftKings), Steve Blackford (Head of…

Top Marketers Discuss Audio’s Role in Their Marketing Mix; YouTube Channels You Should Be Testing; Why Avoiding Political Podcasts is NOT the Way

September 18, 2024

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina." Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft. Join Stew and Oskar as they talk Wondercraft's origins, how to think…

Ad Infinitum Explores the Future of Audio Production; Podcasts Tackling Journalistic Integrity; 20 Years of "Podcast"; Consumers vs Advertisers

September 12, 2024

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths." Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio advertising…

McDonald's Exec Joins Ad Infinitum to Talk Shop with Oxford Road’s Stew Redwine - We’re Lovin’ It; HHM Kicks off with Home Grown Pods You Should Know

September 5, 2024

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The Media Roundtable is back! This week, we’re bringing you a key report from our CAO Summit: The State of Audio Advertising. Dan Granger (CEO & Founder, Oxford Road) took the stage at Spotify’s Pod City campus with fellow Oxford Road luminaries Steven Abraham (President, Oxford Road), Giles Martin (EVP of Strategy & Insights, Oxford…

From the CAO Summit–The State of Audio Advertising Report; Finally, Accurate Podcast Reach Measurement? The Biggest Podcast Episode Ever Isn’t Rogan

August 28, 2024

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The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees. Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road)…

Everything You Missed at Last Week’s Podcast Movement; WSJ Discusses Oxford Road & Podscribe’s PodLoad Report; Major Podcasts Switch Networks

August 21, 2024

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This episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose. Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans;…

Podcasting with Purpose; MRT Sits Down with Crime Junkie Host Ashley Flowers & BetterHelp CAO, Brittany Clevenger; Brand Safety Post-GARM, And More…

August 14, 2024

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For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that. This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad…

The Industry’s First PodLoad Report - How Many Ads Are Too Many?; Why GARM’s Dissolution is a Win In Disguise for Brand Safety; Podcast Moves Abound

August 7, 2024

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - "Audio Affects." Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig’s a highly regarded Talent Manager for many well known on-air personalities and longtime Senior Strategic Advisor for Oxford Road.…

Catching Audio-Feels with Ad Infinitum and Radio Hall of Fame Co-Chair & ‘24 Inductee Kraig Kitchin; Your Audio Production Just Got a Whole Lot Easier

July 31, 2024

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The Media Roundtable is back! This week we’re going back to our roots and one of our passions: Civil Discourse in Audio. Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David…

Kellyanne Conway and David Plouffe Bring Civil Discourse Back to the MRT; UK Podcast Adoption Gains Momentum; Podcasters Explore On-Site Sponsorships

July 25, 2024

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The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week. Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs/attendees: Mae Haynes, (Brand Media Manager, The Home Depot/GCC/Blinds.com) Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Dominic Palombo,…

30% of Podcast Industry Represented at Last Week’s CAO Summit–Here’s What You Missed; Podcast Shifts to Sellers Market; Bongino Loves His TJ Underwear

July 17, 2024

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We’ve got a jam-packed edition of the Influencer this week, but first, we’d be remiss not to address the attempted assassination of Former President Donald Trump this past weekend. What the world witnessed Saturday was shocking but sadly, no surprise. From what we know, this heinous act of violence was carried out by a sole…

Exploring the Rule of 3’s; Ad Infinitum is Baaack with Insights on Maximizing Personal Endorsements; Congress Takes on Brand Safety

July 10, 2024

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Oxford Road’s 11th anniversary has just passed and we can’t help but feel nostalgic this week. On that note, this week’s Media Roundtable special edition takes a look back at our past 5 years, with all the changes that have taken place in our world and the industry at large since 2019. In this episode,…

A Look Back at Changes in Audio From the Front Lines; The Beyonce Effect; The New Talk Radio

July 3, 2024

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Independence Day is a time to reflect on beginnings. While most of us will be celebrating the birth of our nation, at Oxford Road, we’ll also be celebrating the birth of our agency, which intentionally launched on July 4th 2013. Eleven years ago, it felt like we had arrived on the ground floor of the…

Happy Independence Day; The Inventor of Podcast, Former MTV VJ, and Champion of Independence, “Podfather” Adam Curry Joins the MRT

June 26, 2024

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You’re in for a treat this week, CAOs! We’re airing not one but two—count ‘em, two ✌️—special episodes of the Media Roundtable! First, if you missed out on Cannes Lions 2024, we have you covered. Dan Granger (CEO & Founder, Oxford Road) jumped in the booth at Spotify’s Podcast Studio at Cannes to talk with Conor McKenna (Partner, LUMA). Together, they channel all…

Double Dose of MRT: Unpacking Cannes Lions 2024 & Getting the the Most Out of Your B2B Podcast Campaign; How to Make Your Brand Stand Out Sonically

June 19, 2024

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The Media Roundtable is back! This week we’re looking into the present through the lens of history. Dan Granger, (CEO & Founder, Oxford Road) hosts Lindsay Graham (not Lindsey Graham). This Lindsay is a Webby Award-winning and Ambie-nominated history podcasting superstar, a repeat Media Roundtable guest, and CEO & Founder of Airship, a podcast publishing…

Anticipating Audio’s Future with a Look to the Past; Pod Listeners Don’t Mind the Ads (mostly); Podcast Reaches The Side Hustlers; Daytime = Primetime

June 12, 2024

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The Media Roundtable is back! This week we’re conversing with two extremely successful Chief Audio Officers to answer the key question: “What do brands want?” At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of…

What Brands Really Want From Audio w/ MasterClass & Indeed; How Dynamic Ads Are Driving Digital Audio Growth; Why P&G Returned to Audio Advertising

June 5, 2024

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The Media Roundtable is back! This week we’re recapping our whirlwind adventures at the 3rd International Podcast Show in London. If you missed out, we’re here to ease your FOMO (and hopefully inspire you to make the trip across the pond next year). Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jet-setting leaders Miranda…

Missed London’s “Podcast Show”? The MRT Has Your Definitive Recap; International Podcasts You Should Be Considering; Is Radio Worth it in 2024?

May 29, 2024

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The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads." Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest?…

Making Ads Contextually Relevant on Ad Infinitum’s Latest; Apple’s Miscalculation Helping Performance Marketers; 2-Part Crash Course in Sonic-Branding

May 22, 2024

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Chief Audio Officers, rejoice! The Media Roundtable is back, covering this week’s top stories in audio… and there’s a LOT to digest. Dan Granger (CEO & Founder, Oxford Road) hosts fellow Oxford Road luminaries James Ingrassia (EVP, Client Service), Kyle Jelinek (VP, Client Strategy), and Giles Martin (EVP, Strategy & Insights). The team is talking:…

Why You Shouldn’t Count Radio Out Just Yet; How to Responsibly Use AI in Audio; Brand Safety Top of Mind at IAB Upfront; & Media News You Need to Know

May 15, 2024

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The Media Roundtable is back, and we’re giving you all the best insights from last week’s IAB Upfronts and our latest Chief Audio Officer Messaging Forum in NYC. Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP, Client Service, Oxford…

Missed Last Week’s IAB Upfronts or our CAO Event? We’ve Got You Covered; Ben Shapiro Makes a Case to Buy Conservative; YAP’s Masterclass in PE

May 8, 2024

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The Media Roundtable is back! This week we’re devoting the episode to one question that every Chief Audio Officer should ask themselves: “What’s the core purpose of Audio in an advertiser's ecosystem?” Steven Abraham (President, Oxford Road) hosts fellow Oxford Road luminaries Miranda Romano (VP of Media Operations, Oxford Road) and Neal Lucey (EVP, Strategy…

All-Star Cast Joins the MRT to Discuss Audio’s Role in Your Media Mix; The Good and Bad of AI in Audio; Media Watchdog Uncovers New Ad Fraud Scam

May 1, 2024

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It’s a brand new episode of the Media Roundtable, and we’re tackling the biggest audio stories of the day: big podcast revenues, platforms too big to quit, and becoming a sports giant. Back on the lead microphone, fresh from hosting Ad Infinitum, is Stew Redwine (VP, Creative Services, Oxford Road). Stew is joined by fellow…

What Spotify’s Quiet IAB Departure Means for Your Ad Buys; Should Your Brand Start a Podcast?; Has Audacy Made Local Sports Easier for Marketers?

April 24, 2024

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The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - "Branding with your Eyes Closed." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes an icon whose name is so synonymous with sonic branding, he needs his own Sonic logo. Joel…

Sonic Branding GOAT Joel Beckerman Breaks Down the Mechanics of His Craft; Your Creative Sucks & Why You Should Fix It; Spotify Not IAB Certified???

April 17, 2024

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The Media Roundtable is back, and we’re tackling one of the thorniest, most misunderstood, yet most rewarding aspects of audio advertising: B2B. Our deep dive was inspired by this excellent recent report from Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision makers through the magic of audio. “You can't…

Cumulus’ Pierre Bouvard Joins the Most Practical MRT Ever; Tis the Season for Baseball and Soccer Podcasts; Fake Podcast Ads; AI Stealing the Thunder

April 10, 2024

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This week on the Media Roundtable, we’re bringing you a warm and welcoming fireside chat direct from our recent Chief Audio Officer event in SF. Oxford Road Founder and CEO Dan Granger chats with the one and only Jason Calacanis at our CAO Measurement Forum. Jason’s been shaping the internet for decades as an entrepreneur,…

Jason Calacanis Is “All In” with the MRT; SNL, Married w/ Children, & Sopranos Alum Podcasts Not to be Missed; SXM Taylor’s Version; #SaveTheLiveReads

April 3, 2024

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CAOs, did you miss out on Podcast Movement Evolutions last week? We have the cure for your FOMO right here, in an all-new Industry Edition of the Media Roundtable. Join us as we recap the most significant takeaways at this year’s event and distill days of insights into bite-sized chunks. No travel or expense report…

CAOs, Get A Recap of Last Week’s Podcast Movement Evolutions From Panelists and Attendees; Edison’s 2024 Audio Insights Are Here!

April 1, 2024

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CAOs you are in luck– this week, The Media Roundtable has partnered with GoLocalise to feature their new inter-species translation capabilities IRL. Tune in to hear our panel discuss the top news of the day for the Chief Audio Officer with your fur babies and non-human friends as they learn best practices in Sonic Branding…

MRT Podcast Uses AI to Talk to the Animals; The Duchess of Sussex Switches Networks Again, and Again; Taylor Swift Commandeers New Heights

March 27, 2024

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CAOs you are in luck–we have a new Industry Edition of the Media Roundtable for you that does not disappoint. Dan Granger (Oxford Road CEO & Founder) is hosting again, joined by fellow Agents of Influence Kristen Duenas, (Oxford Road Associate Media Director), Giles Martin, (Oxford Road EVP of Strategy & Insights), and Ricardo Martinez,…

The MRT Recaps Europe’s Top Audio Event, Caitlyn Jenner’s New Podcast, & Amazon’s Latest Pod Move; The Ghost of Elvis Sues Podcast; What About Joni?

March 20, 2024

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The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - "Hosts are People Too." Host Stew Redwine (Oxford Road VP of Creative Services) discusses the importance of advertisers remembering that hosts on the other end of those talking points they’re sending over…

Ad Infinitum S2E2 - Network Founder Shares Secrets to Getting Better Host Reads; Celeb Podcasts Good for Your Brand?; Hala Taha Shows How it’s Done

March 13, 2024

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Chief Audio Officers, it’s time for an all-new Industry Edition of the Media Roundtable. Dan Granger (Oxford Road Founder & CEO) is back on the host microphone, joined by fellow agents of influence, “Funkle” Kyle Jelinek (Oxford Road VP of Client Strategy) Spencer Semonson (Oxford Road Media Buyer & Planner Extraordinaire), and Neal Lucey (Oxford…

MRT Returns with All New Industry Edition; True Crime Advertising Now Backed by Science; RIP Rooster Teeth; Joe Rogan Grows His Audience… Again!

March 6, 2024

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It’s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, we’re focusing on the other side of the microphone. That’s right, we have a bonafide celebrity podcast host, sitting down with our very own Stew Redwine (Oxford Road VP of Creative Services). Taking time from her busy podcasting schedule…

Podcast Host Reveals The Secrets to Getting the Best Host Reads; Female-Hosted Podcasts You Should Be Sponsoring; Surprise! Women Like Podcasts

February 28, 2024

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In a brand new episode of the Media Roundtable, we’re going DEEP on data with Podscribe’s Q4 2024 Benchmark report. There’s a treasure trove of insights, so we’re sifting, questioning and transforming them into real action for all of you Chief Audio Officers out there. Back on the host microphone is Oxford Road Founder &…

Podscribe CEO Pete Birsinger joins MRT & Debunks Podcast Myths; How to Talk to Your Audience for Maximum Attention; Ad Age Shares the Future of Audio

February 21, 2024

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The world’s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - "Sound Strategy." Host Stew Redwine (Oxford Road VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too…

Why Big Spend Doesn’t Mean A “Sound” Strategy–Ad Infinitum Season 2 Kicks Off With A Bang; Concerned About Your Drop In Podcast Downloads? Don’t Be.

February 14, 2024

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In this episode of the Media Roundtable, we’re blowing things up and getting back to our roots–talking with a giant making a ruckus on topics we care about deeply–the fragmentation and polarization of media and impacts on democracy. Back on the host microphone is Oxford Road Founder & CEO Dan Granger, along with fellow Oxford…

Media Trust is at a Record Low–What it Means for Your Audio Strategy; Curb Your Podcast Budget; Podscribe Benchmark Report Lays Podcast Data All Out

February 7, 2024

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Attention Chief Audio Officers! We’re back with a very special episode of the Media Roundtable. Dan Granger (Oxford Road Founder & CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner & Founder at Sounds Profitable) and Oxford Road’s newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road). We’re talking about what Joe…

Nathan Aminian Sets Sights on Fixing Audio Attribution; What Rogan’s Recommitment to Spotify Means For Podcast’s Future; Super Bowl Ad Alternatives

January 31, 2024

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Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road Founder & CEO) is back to host, joined by fellow Agents of Influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone’s favorite Audio Futurologist, James Cridland (Podnews, Podcast Business…

Top Podcast Advertiser Shakes The Industry; AI’s Podcast Move Will Have You Question What You Hear and See; Oxford Road Announces a Huge Hire

January 24, 2024

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Ad Infinitum, the world’s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - "It's All in the Execution." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media’s Studio Resonate, and Bjorn Thorleifsson,…

Marketing Maharishis Reveal What’s Wrong With Your Audio Ads; Why You Should Be on YouTube Podcasts; How New Tech Will Shape Your Audio Strategy

January 17, 2024

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Chief Audio Officers, the Media Roundtable’s back with a roundup of all the industry news you need to know up this week, preserving and celebrating audio quirks. On the host microphone again is Oxford Road Founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews,…

Keeping Audio Weird: The Pitfalls to Programmatic

January 10, 2024

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Chief Audio Officers, as we plan for 2024, it’s the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said; “Those that fail to learn from history are doomed to repeat it.” So how did Oxford Road do on our 2023 predictions? TL;DR, scary good. Like a…

Media Roundtable Special Edition: We Nailed 9 of 10 of our 2023 Predictions - What’s Next for 2024?

January 3, 2024

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Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media Roundtable is back to prepare you for what looks to be a very eventful year in audio. Back as host is Oxford Road founder and CEO, Dan Granger. And by popular demand, we’ve brought back…

RIP Audio Opportunists: Brands Seek Serious Solutions in 2024: with Steven Goldstein, Founder/CEO at Amplifi Media & Adjunct Professor at NYU.

December 27, 2023

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It’s that time of year when you don’t really know what day it is and probably haven’t worn real shoes in days (hopefully). But 2024 is right around the corner and there’s work to be done! So with one ear to the past and one to the future, we’ve assembled an unparalleled group of audio…

Audio in 2024: A Look Forward with Top Industry Experts; Research Firms Share 2023 Audio Trends and Provide a Glimpse into What 2024 Holds For CAOs

December 20, 2023

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We hope you’re stocking up on holiday cheer and doing your last minute shopping because the season’s almost over! Why are we inciting panic? Because it’s time to talk about ads and scarcity. That’s right, the world’s only podcast solely dedicated to audio ads is back with a special edition–a very limited-time offer! We’re covering…

Unwrapping Ad Infinitum Episode 6, “Why Now?; Your Holiday Dose of Media News You Need to Know.”

December 13, 2023

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2023 was a BIG year for all things audio. The Media Roundtable takes an inside look at the stories and trends shaping the soundwaves. Back on the host microphone is Oxford Road Founder & CEO, Dan Granger with fellow agents of influence James Ingrassia, Spencer Semonson, and Stew Redwine. We’re taking stock of this landmark…

PodCrash, PodFraud, The Rise of the CAO, and the Sweet Sound of Civility - Media Roundtable Takes a Look Back at 2023 in Audio

December 6, 2023

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With 2023 almost over, it’s time for the Media Roundtable to look back at the big shifts we’ve seen in the industry. Hosting this week is Oxford Road Founder & CEO, Dan Granger, with special guest, Steven Goldstein, an internationally recognized executive leader in the audio space. Steven is the Founder & CEO of Amplifi…

Dan Granger Discusses 2023 in Audio with Industry Expert Steven Goldstein; Podcast Shuffles; Spotify Whoas; A Perfect Podcast Read For Babbel

November 29, 2023

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This week, we shift focus from our Media Roundtable podcast to another near and dear to our hearts; Ad Infinitum. Yes, the world’s only podcast solely dedicated to audio ads is back with a must-listen episode. Presenting, Ad Infinitum Episode 5 - “Trust Factories, or Illusions of Credibility”. Host Stew Redwine (Oxford Road’s VP of…

Trust Factories, or Illusions of Credibility? Ad Infinitum’s Latest is Worthy; Tosh 2.0; Holiday Potty Humor; News Brings Good News for Radio

November 22, 2023

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Happy Thanksgiving Chief Audio Officers–We’ve got a lot to be thankful for, including an all new episode of Media Roundtable: Industry Edition! Hosting our auditory feast is Oxford Road Founder & CEO, Dan Granger, with fellow Oxford Road celebrants, Jennifer Laine, Spencer Semonson, and Stew Redwine. We’re talking brands and politics, Spotify’s surprising podcast trend…

The Pre-Thanksgiving Influencer Edition Stuffed with the Media News You Need to Know Before You Gorge Yourself Tomorrow.

November 15, 2023

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We’re back with an all new episode of Media Roundtable: Industry Edition! Back on the host microphone is Oxford Road Founder & CEO, Dan Granger. Joining him are fellow Oxford Road luminaries, Neal Lucey, Julia Palermo, and Kyle Jelinek. We’re talking big brand bucks, Bill Gates's new AI podcast picker, podcasting from behind bars, and streaming audio–the quiet juggernaut. Let’s…

Are Big Brands Pushing You Out of Podcast?; Are You Playing Podcast Too Safe?; Impractical Joker Hits a Homerun; Red Wine Everywhere

November 8, 2023

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Calling all Chief Audio Officers–it’s time for another all new episode of the Media Roundtable: Special Edition! To give you the tools to ask the right questions, we’re bringing you a deep dive into an issue that has plagued the industry since its inception - “What is a Download?” And we couldn’t ask for a…

If a Podcast Downloads in a Forest Does it Count as an Impression?

November 1, 2023

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Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! Leading us once again is Oxford Road Founder and CEO Dan Granger. Joining him are fellow Oxford Road Experts Miranda Romano, James Ingrassia, Jennifer Laine, and Giles Martin. Last week in New York, Oxford Road hosted the Chief Audio Officer Measurement Forum. There were so…

The CAOs Convene Again-Here’s What You Missed; New Podcast Puts an Eye on AI; Tea-G-I-F Hosts Show How to Make an Endorsement

October 25, 2023

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Hello Chief Audio Officers, it’s time for another all new episode of the Media Roundtable: Industry Edition! Back on the lead microphone is fearless host Jennifer Laine. Joining her are fellow Oxford Road luminaries, Kyle Jelinek, Steven Abraham, and Stew Redwine. We’re talking podcast merch straight from Spotify, sports fans in audio, and AI shenanigans. Let’s dig in. In Pod…

The MRT Returns; Podcast Listeners Trust Host Endorsements; Shopify Powers Spotify; Real Podcast - Fake Everything Else; YAP Loves The Cha-Ching!

October 18, 2023

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This week, we’re back with an all new episode of Media Roundtable: Industry Edition! Commandeering the host microphone for the first time with authority is Oxford Road Media Buyer and self described “all around menace” Spencer Semonson. Joining her are fellow Oxford Road experts, Neal Lucey, Julia Palermo, and Stew Redwine, along with our preeminent radio futurologist, James Cridland (Podnews, Podcast Business Journal). We’re talking…

Media Roundtable Returns: YouTube Rolls Out All New Podcast Platform Again; Why UK Listeners Skip The Ads; Podcast Commercial Needs Mayhem

October 11, 2023

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“Don’t make podcast ‘radio.’” – Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we present a rebroadcast of Oxford Road CEO Dan Granger's address from Podcast Movement 2023, "A Decade of Defiance," with participation from Oxford Road founding team members, Gary Brown and Miranda Romano. For the full effect,…

“Don’t Make Podcast Radio” Oxford Road CEO Pleads to Networks at Podcast Movement; YouTube Automates Podcast; Podcast Listeners Long for the Holidays

October 4, 2023

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Today’s your lucky day! We’re back with a double dose of audio insights! First, we’re rounding up the news you may have missed on an all new episode of Media Roundtable. Taking the host microphone for a spin is MRT fan-favorite and Oxford Road Associate Media Director Kristen Duenas, along with fellow Oxford Roadies, Neal Lucey, Ricardo Martinez, and Spencer…

NFL (Taylor’s Version) Hits The Media World; Nick & Vanessa Lachey Make Things Awkward; The Hispanic Podcast Audience Continues to Explode; and More

September 27, 2023

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If you're an audio advertiser, this week's podcast may be the most relevant episode we've ever had. As we continue to highlight our favorite sessions from this summer's Chief Audio Officer Summit, this week we're excited to share one of the most dynamic discussions of the event: the Attribution Panel. Regular listeners to the podcast know…

Oxford Road’s Giles Martin & His Panel of Experts Share Attribution Secrets; Whitney Cummings Cleans Up Her Act; High T Podcast Offerings

September 20, 2023

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We have an abundance of audio riches for you this week. First up, we revisit one of our favorite sessions from the Chief Audio Officer Summit - the blockbuster creative panel. Our very own Stew Redwine moderates with CAOs Jess Jacobs (Shopify), Shane Pittson (quip), and Margaux Natiello (Athletic Greens). You’ve absolutely heard their ads,…

Audio’s Brightest Share Their Favorite Creative Hacks at CAO Summit; TikTok Mega Influencer Launches New Podcast; Estás Disfrutando De Mi Podcast?

September 13, 2023

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This week, we’re coming at you with a brand new Media Roundtable: Industry Edition! Oxford Road CEO and Founder Dan Granger welcomes back Oxford Road vets Neal Lucey, and Kristen Duenas, along with preeminent radio futurologist James Cridland (Podnews, Podcast Business Journal) to bring you up to speed on the the biggest news in the…

The White Noise Cash Grab Ends; Relationship Podcasts You Should be Sponsoring; SXM’s Brand New Brand Safety Tool

September 6, 2023

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In this episode of the Media Roundtable, we're joined by a very special guest, Larry Rosin (President, Edison Research). If you've been following us, you know that Edison Research has been on the cutting edge of audio insights, and we're nothing if not data-driven. What's the data telling us this week? That audio, especially digital audio, doesn't get the…

Why Digital Audio Deserves More Attention with Larry Rosin of Edison Research

August 30, 2023

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This week on the Media Roundtable: Special Edition we’ve got a two-parter for you. First, we’re recapping everything Podcast Movement, with the “Roadies” who were there to discuss hot takes from this year’s event. Next, we jump into the fireside chat with Oxford Road Founder & CEO Dan Granger, and the always insightful Allan Jones, visionary CEO & Founder of Bambee.…

Podcast Movement Cheat Sheet; “Bam to the B-E-E” Founder Allan Jones Gives a Masterclass on Entrepreneurship; New Podcast Fills Late-Night Gap

August 23, 2023

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This week on the Media Roundtable: Industry Edition, we’re talking Podcast Movement, strikes and celebs, and attribution drama. Hosting again is Oxford Road’s Jennifer Laine, along with fellow Oxford Road luminaries Kyle Jelinek, Neal Lucey, and Spencer Semonson. And joining us again, this time live from Denver, is James Cridland (Podnews, Podcast Business Journal). Let’s…

Glenn Beck and The Case of The Lost Podcasts; Podcast Movement Gets High; Your Mom Finally Has a Reason to Listen to Podcasts

August 16, 2023

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This week on the Media Roundtable: Special Edition, we’re diving into the news and highlighting an all-star panel from our recent inaugural Chief Audio Officer Summit. Hosting is Oxford Road’s Founder and CEO Dan Granger, joined by fellow Oxford Road experts Neal Lucey, Spencer Semonson and Stew Redwine (fresh from his appearance on Podscribe’s Make…

The Chief Audio Officer’s Buyer’s Guide; Scam Podcasters, Patreon Feeds & Fast Growing Seeds

August 9, 2023

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This week, on The Influencer, we’re showcasing the latest episode of Ad Infinitum. This week our host, Oxford Road’s Stew Redwine (Oxford Road’s VP of Creative Services), welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one…

Moo+Oink = Magic! Ad Infinitum Returns with Moink Co-Founder Lucinda Cramsey to Unpack Positioning; Frogmen and Industry Plants Taking Over Podcasts?

August 2, 2023

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This week on the Media Roundtable: Industry Edition, we’re talking “Super Apps,” audiences vs. profit, and of course, ads that may or may not be ruining our listening experience. Fresh from his latest episode of Ad Infinitum is our host, Oxford Road’s Stew Redwine, joined by fellow Oxford Road luminaries boosters Kristen Duenas, Neal Lucey,…

Our Newest Podcast, Ad Infinitum Talks Value Prop; Goodbye Apps, Hello Super Apps; Turns Out Podcast Ads Are Special

July 26, 2023

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WARNING. This edition of The Influencer is intentionally short this week to save you time to read our latest report. We promise it will be well worth your time. We’ve all heard of a CEO, and readers of this newsletter likely know what a CMO does, but what about CAO? This week on Media Roundtable:…

Influencer Special Edition: Introducing The Chief Audio Officer - Your Move Marketing World

July 19, 2023

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This week on the Media Roundtable: Special Edition, we’re spending the entire episode discussing our new partnership with Seekr to launch the first-ever Civility Score for podcasts. How does it work, who’s behind it, and why will it change how you advertise on podcasts forever? Stay tuned Hosting once again is Oxford Road’s own Jennifer…

The Second Civil War, Or The First Civility War? Seekr Sets Out to Prevent The Former By Launching The “Civility Score”

July 12, 2023

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As we celebrate 10 years of Oxford Road making the ads work, we’re bringing you another episode of Ad Infinitum, our show that’s all about understanding how audio ads work (and how they could work harder). This week, host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes the brilliant Phil Agnew (Host of Nudge,…

The World's Only Audio Advertising Podcast, Ad Infinitum Returns With Episode 2; Oxford Road’s 10th Anniversary Continues

July 5, 2023

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This week on the Media Roundtable: Special Edition, the agents of influence celebrate a staggering milestone: Oxford Road’s 10th anniversary. Kicking off the festivities is Oxford Road’s very own Dan Granger hosting, with fellow Oxford Road originals Miranda Romano, Stew Redwine, Kyle Jelenik, and Gary Brown on board to reminisce on lumps, lessons, and leaps…

The Special Oxford Road 10th Anniversary Edition!

June 26, 2023

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Broadcast week #27, and just like that, we enter the second half of the year! Sadly, there is no podcast this week, but the Media Roundtable team returns next week for a special anniversary edition, so stay tuned. This week, The Influencer kicks off H2 with a classic edition to keep you in the know on the…

2023’s Home Strech; The Smartless Network Grows; The Audio Insurgent Rains on Podcast’s Parade; Nielsen Weighs in on All Things Audio

June 21, 2023

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This week on the Media Roundtable: Special Edition, the agents of influence are sifting through Spotify news, next-level AI ads, the demise of exclusivity, and the main event: the battle of the KPIs: ROAS vs. CPA. Grab your popcorn–let’s dive in. The new show format continues this week with Oxford Road’s Dan Granger and James…

Podnews’ James Cridland Returns to The Media Roundtable; Campaign Performance Measurement Debated and Solved; Spotify Shakes Things Up

June 14, 2023

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This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the Podcast Business Journal to tackle exclusivity, availability, a hybrid audio marketplace, and more. Let’s jump in. Leading the charge again is Oxford Road’s very own Dan Granger on the host microphone, with fellow Oxford Road experts Stew Redwine,…

Podcast Business Journal and Podnews Throw Gasoline on the Roundtable Fire; The Dumb Gay Podcast You Must Consider; Dog Food Never Sounded So Good

June 7, 2023

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Rather than dropping a typical Media Roundtable podcast this week, we’re launching a completely new show! Fan favorite and Oxford Road VP of Creative Services Stew Redwine is launching a new mini-series called Ad Infinitum. This is the only podcast solely focused on audio ads, the creatives who make them, and the latest thinking that…

Introducing Ad Infinitum, The First Podcast 100% Focused on Audio Ads; GenZ’s Hard to Reach But Not On Podcast; Are Audiobooks Audio’s Next Big Thing?

May 31, 2023

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Summer is unofficially here, meaning backyard get-togethers, hiking adventures, and summer road trips–all adding up to more time chatting with friends and family. We have great news. Listening to this week’s episode will ensure you’re informed and ready to conquer any awkward silence with the most important topics facing marketers today. This week we have…

Podnews’ Editor James Cridland Launches New MRT Segment; Oxford Road’s International Task Force Talks About Expanding Your Audio Ad Efforts Over Seas

May 24, 2023

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Spring is out, and Summer is coming at you faster than time Jimmy went head-first down the nearly vertical slide at Raging Waters. This week’s edition is a podcastless version of The Influencer, but that doesn’t mean we won’t share the media info you need to know. Keep reading to learn more about: Our penultimate…

How Audio is Dealing with A.I. Tech; The Writer’s Strike Affects You; AAPI-Focused Podcasts You Should Consider; Pod Host Makes a Millionaire Match

May 17, 2023

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Welcome to the Media Roundtable, Industry Edition! In this episode, we're recapping the IAB Podcast Upfronts conference highlights. Our fearless host is once again Oxford Road’s very own Jennifer Laine, along with fellow Oxford Roadies and Upfront Attendees Steven Abraham, Spencer Semonson, Kristen Duenas, and special guest, Director of Digital Audio & Video for the IAB, Matt Shapo, taking a well-deserved victory…

Media Roundtable’s 2023 IAB Upfronts Recap with Director of Digital Audio & Video for the IAB, Matt Shapo

May 10, 2023

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"Don't be in a hurry to rise to the top so quickly. Feel free to take a little bit more time, because the slower and steadier your rise, the more stability every one of your decisions and every one of your new trusted listener relationships will have." -Kraig Kitchin This week on the Media Roundtable,…

Audio Legend Kraig Kitchin Joins Media Roundtable to Discuss Audio’s Past, Present, and Future; AAPI Podcasts You Need to Know; SAS Knows How to Sel

May 3, 2023

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“We’re driving, but we can only see through the rearview mirror.” - Dan Granger This week on the Media Roundtable: Industry Edition, the agents of influence are tackling A.I. disruption, old guards learning new tricks, and the demos powering podcast advertising. Let’s dig in. Hosting is Oxford Road’s CEO Dan Granger, along with fellow Oxford…

Podcast Listeners Get Older (Kind Of); Will A.I. Take Over Everything?; AAPI Podcasts You’re Not On; How Fast Do Your Trees Grow?

April 27, 2023

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Behold! A podcastless edition of The Influencer. While we love our Media Roundtable podcast, it’s always fun to share a classic Influencer edition where we share the media opportunities and news stories you may have missed while showcasing the finest reads from podcast hosts who know how to do it right. In this week’s edition, we’ve got two podcasts that…

AM to PM: Political Podcasts, Radio's Last Stand, and the New Cronkite Era

April 19, 2023

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This week on the Media Roundtable: Industry Edition, the agents of influence are tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let’s dig in. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham. We also welcome a…

Joseph Jaffe’s Not Famous, But He Is On Media Roundtable; Podcasts to Bring You Towards Financial Freedom; Networks Not Grading Homework Anymore

April 12, 2023

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Get ready to boost your ad game with Oxford Road's two-tiered survey method Vanity URLs and HDYHAU surveys may seem luddite-ish to those attracted by the lure of advanced modeling. But in the 40+ years since econometrics was first embraced to solve the attribution problem, none of the proposed technologies or algorithms has brought any…

SPECIAL EDITION: Solving the Audio Ad Attribution Problem with The Bonfire of Vanity URLs

April 5, 2023

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This week, our podcast returns for its first true “roundtable format” in weeks, with longtime MRT contributor, and Oxford Road Associate Media Director, Kristen Duenas leading as our host. Joining Kristen is Neal Lucey, our EVP of Strategy & Product, and Gary Brown, our Director of Growth, to dive into the most important topics facing…

MRT Industry Edition Returns with First-Time Super-Host Kristen Duenas

April 1, 2023

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According to your feedback (thank you to those who took the survey), most of our readers appreciate the recapping of our Media Roundtable Podcast content. Still, many of you are missing some of the core industry news and opportunities you’ve come to expect from our little publication. With this in mind, we bring you our…

Influencer Weekend Edition; Network Releases First Ever AI Podcast Hosted By “Actual” Historical Figures; Make A Splash with the #2 Branded Podcast

March 29, 2023

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(Drumroll please) On this Media Roundtable: Industry Edition, we’re bringing you a special episode called “Sound Success.” Haven’t given much thought about how your brand should sound? All that’s about to change. Oxford Road’s Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine.…

Sound Success: Oxford Road Creative Director Reveals the Simple Secrets to High-Impact Audio Advertising; Anthony Jeselnik Slings Underwear

March 22, 2023

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On this Media Roundtable: Industry Edition, we’re back for Part 2 of our attribution deep dive (Part 1 was –catch up here). Oxford Road CEO Dan Granger is joined by fellow Oxford Road data wonks Giles Martin and Kyle Jelinek. Now audio attribution is almost nobody’s favorite topic, but if you care about you the…

Dissecting the Audio Attribution Pickle Part 2; Team CoCo’s Return to Video; Miranda Romano Signs off on Ad Fraud

March 15, 2023

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AI, SVB, and ROI–oh my! This week on the Media Roundtable: Special Edition, the agents of influence are distilling insights from their whirlwind time at Podcast Movement–the world's largest annual gatherings of podcasters and the podcast industry. Couldn’t be there? We’ve got you covered. Hosting is our very own Jennifer Laine, along with fellow Oxford…

Missed Podcast Movement? We’ve Got You Covered; Audio Makes The Radio Star; A Beautiful Ad for the Ugliest Problem

March 8, 2023

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You’re a young marketer who needs a win–how do you test audio, show it works, and not get fired? On this Media Roundtable: Industry Edition, Bambee CEO Allan Jones tells us his marketing superhero origin story. Our very own Oxford Road CEO Dan Granger welcomes Allan back to the podcast with Oxford Road experts Giles…

Cracking the Attribution Code - Part 1: w/ Marketing Legend Allan Jones of Bambee and ZipRecruiter; Podcast Host Comes Clean About Bacon Addiction

March 1, 2023

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What can three brothers teach us about fighting fair and depolarizing the country? Find out in this week’s Media Roundtable: Special Edition featuring the Meiselas brothers of The MeidasTouch Network. Jennifer Laine hosts Oxford Road CEO Dan Granger and brothers Ben, Brett, and Jordan Meiselas, Co-Founders and Co-Hosts of The MeidasTouch. Like many of us,…

Truth Is Golden - MeidasTouch Founders Join MRT; Climb Aboard the Nostalgia Podcast Express; “So Bad” Podcast Does Oh So Well

February 22, 2023

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You know how it’s okay when you tease a family member, but if anyone else pokes fun, you get angry? That’s what happened last week when our Oxford Road Founder and CEO Dan Granger read a recent article from the New York Times about the Podcast industry that painted a grim picture of the future.…

Podcast - A Buyers Market Again

February 15, 2023

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This week on the Media Roundtable: Super Bowl Edition, our “agents of influence” are breaking down the winners and losers of this year’s multi-million dollar advertising showdown. Under center is Oxford Road’s very own Stew Redwine on the host microphone, along with fellow Oxford Road pro-bowlers Kristen Duenas, Neal Lucey, Jennifer Laine, and Alyssa Meyers…

Who Really Won Super Bowl LVII? The MRT Tackles The Big Game; A Podcast Balancing Act; How Zocdoc Helped Relieve a Podcaster’s Pain

February 10, 2023

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Last Thursday, Punxsutawney Phil saw his shadow–meaning we’re more or less halfway through winter. While Groundhog Day traditionally marked the beginning of the end of wintertime, this past Saturday was the true middle point. But what does all of this mean for you? Hibernation time is over! Blink, and it’s Spring. Before you know it,…

Motivation from a Woodchuck; Spotlight on Black Podcast Voices Continues; Podcast Market Updates Galore; The “Make it Your Own” Gold Standard

February 1, 2023

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This week on the Media Roundtable: Industry Edition, the agents of influence are tackling the rise of the video podcast. Let’s dig in. Oxford Road's own Stew Redwine is back on the host microphone, joined by fellow Oxford Road luminaries Neal Lucey, Spencer Semonson, and Kristen Duenas. At the top of everyone’s mind: Listen Here…

Return of Roundtable’s Industry Edition; Celebrating Black History Month; Exploring the Rise of Video; Right Wing Rumble; Yes I Paid For The Underwear

January 25, 2023

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Does it feel like 2023 yet? Yes, we celebrated the arrival of 2023 earlier this month, but there is always a period in which the previous and current years overlap. Remembering to write the correct year on your checks at the supermarket used to mark the true beginning, at least mentally. But now it seems…

2023 Truly Begins; A New Voice For The Influencer Team; Call it Podcast Call it YouTube - it Works; The Upside of a Down Economy

January 18, 2023

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This week on the Media Roundtable: Industry Edition, the agents of influence are tackling how podcasts are responding to market pressures. Let’s dig in. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, Neal Lucey, and Bloomberg’s expert audio reporter Ashley…

Media Roundtable; Bloomberg’s Audio Journalist Ashley Carman Joins the Media Roundtable

January 11, 2023

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This week on the Media Roundtable, we complete our special two-parter with a look ahead at the podcast trends shaping your 2023. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor of Podnews…

The Media Roundtable Dusts Off The Crystal Ball to Look Into 2023; “New Year, New You” Podcasts You Should Test; A Tasty Read for the Best Food Company

January 4, 2023

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It’s that time of year when we take account of the past and start to think about the future. This week on the Media Roundtable, we’re doing just that in a special, two-part episode. We kick things off with a look back at what 2022 brought us from a media perspective with host Oxford Road’s…

2022 Through The Rearview Mirror - Now What? Personal Growth Pods You Should Sponsor; The Taste of a Great Podcast Read

December 21, 2022

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“You’re probably going to be visited by some ghosts tonight.” My 16-year-old son said this to me last week when my patience had been tested to the end, and I didn’t have to think for a moment about what he meant–it was his way of calling me a Scrooge. He was right. This time of…

2022 Podcast Winners; A Visit By Three Holiday Spirits; Claire and Erica Teach You A Thing or Two About Business Finance

December 14, 2022

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This week on the Media Roundtable: Industry Edition, the agents of influence are tackling where advertisers should put their dollars to help their brands keep growing. Let’s dig in. Hosting is Oxford Road’s very own Jennifer Laine, along with fellow Oxford Road luminaries Dan Granger, James Ingrassia, Neal Lucey, and Stew Redwine. At the top…

Media Roundtable Insider Edition’s Last Show of The Year; Audio’s Hay Day; Join The Media Revolution; Has A.I. Made Humans Redundant?

December 7, 2022

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American broadcasting entrepreneur who founded both the radio network Westwood One and the podcast network PodcastOne, Norm Pattiz, passed away on Sunday at the age of 79. The Influencer is honoring him in two ways. First, we have produced a special podcast episode of the Media Roundtable discussing the man and his legacy with Oxford…

Podcast Loses a Friend - RIP Norm Pattiz: 1943-2022; Podcasts About the Thing They Call Football in the UK; An Audio Advent Calendar; Stew Redwine Mak

December 1, 2022

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The books are closing on our second year of the Pandemic. Now what? This week, Oxford Road’s EVP, Strategy & Insights, Giles Martin shares his take on what marketers must think about as we boldly dive head-first into the next new “not normal” “normal” with part one of his two-part series... It Is The Worst Of Times,…

What’s a Brand to do in 2022 - with Oxford’s Giles Martin; Anthony Bourdain Launches Podcast; Edison Shares Podcast Gains; Lindell Starts Pillow Fight

November 30, 2022

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This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling the future of podcasts, from misinformation to the specter of ad overload. Let’s dig in. Hosting is Oxford Road’s founder and CEO, Dan Granger, along with fellow Oxford Road experts Jennifer Laine, Spencer Semonson, and Neal Lucey. Joining them for the…

How to Keep Podcast From Becoming Radio–Sounds Profitable’s Tom Webster Joins The Media Roundtable; Q4 Network Fire Sales; Nerds Talk Oral Hygiene

November 23, 2022

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How many calories are there in a Thanksgiving meal? According to a recent article in Newsweek, the typical Turkey Day feast consists of over THREE THOUSAND CALORIES! That’s much as eating a Double Quarter Pounder With Cheese, Large French Fries, 5 Piece Chicken Selects, a Large (32oz) Vanilla Triple Thick Shake, and a Large (32…

How Nutrition Labels Identify 3,000 Calorie Meals and Safer Content, Dinner Table Approved Podcast Opps: Thanksgiving Fun; Solomon Gives Thanks

November 16, 2022

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This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling media nutrition labels, Twitter’s problems, and more. Returning to host is Oxford Road’s founder and CEO Dan Granger, along with fellow Oxford Road experts Spencer Semonson, Stew Redwine, and Neal Lucey. The show launches with the team discussing a recent article about Brand Safety…

Media Roundtable Industry Edition Returns; Fiction Podcast–The Next Big Thing; Everything You Need to Know About Podcast Advertising and Then Some

November 9, 2022

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Welcome to the second week of November–that special quiet time before everything goes into full-on holiday mode. The biggest news of the week is from yesterday’s midterm election. While Republicans expected a “red wave” to cover the land like Trump’s combover, the battle for control of Congress is still up in the air. The Trump factor…

Amazon’s Podcasts Moves; Circumnavigating Podcast with Magellan; Aussies Like Their Podcasts; Oxford Road’s CEO Discusses Preparing For Recession

November 2, 2022

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This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling free speech and brand safety. Let’s dig in. Returning to host is Oxford Road’s founder and CEO Dan Granger, along with fellow Oxford Road experts Kristen Duenas, Neal Lucey, and Steven Abraham. At the top of everyone’s mind: Letting that Sink…

All-Star Oxford Road Team Joins Media Roundtable; Halloween is Over, But Spooky Podcasts Prevail; James Ingrassia Shares Podcast Trade Secrets

October 26, 2022

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The spookiest edition of the year is here. We start with pop-culture podcasts that would murder your KPI goals if you’re brave enough to test them. Next, we move into a chilling edition of our “In Case You Missed Its,” where we share the most bone-chilling news across the advertising world. Like how Spotify plans…

Podcasts That Kill; Industry Takeovers; Shapeshifting Media Networks; Zombie Sports Broadcasters; And a Puppet Master Controlling Your Every Move

October 19, 2022

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This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling legitimacy–from partners grading their own homework to watermarking voices. You won’t want to miss it. Hosting is Oxford Road’s very own Head of Marketing, Jennifer Laine, along with fellow Oxford Road experts Stew Redwine and Neal Lucey. And we’re welcoming special…

Special Guest Bryan Barletta Joins Media Roundtable: Industry Edition; Gen Z’s Podcast Takeover; Hey Riddle Riddle’s Reads Rocket Past The Competition

October 12, 2022

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Fall is here, and Q4 is in full swing. This week’s Influencer comes to you with a slower-than-usual news week which is fine by us because we’re focusing on mental health. We have two interesting stories in the podcast space that you may find interesting - one will make you feel good, and the other is…

Mental Health Podcasts that Perform; Adnan is Free; Interviews with Ghosts Courtesy of AI; Unlikely Connections Between Brand and Host

October 12, 2022

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Oxford Road Founder & CEO was a Guest on POZCAST

October 5, 2022

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This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling key metrics: what’s a sham and what’s worth shelling out for. Listen up to avoid pulling a Wanamaker. Leading the charge is Oxford Road’s VP of Creative Services, Stew Redwine, along with fellow Oxford Road experts Kristen Duenas, Neal Lucey, and…

Media Roundtable Industry Edition Returns; Podcasters Gaming the System?; The Cost of Attention; Jason Bourne’s New Fav. Podcast

September 28, 2022

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As the Southeast prepares for Ian’s most unwelcome arrival, and the crisp fall air starts to hit other parts of the country, buckle up! We’re all plowing like a freight train into Q4 and onward into 2023. This first autumnal edition of The Influencer is an off-week for our Media Roundtable podcast, but we’re still hard at…

A Week Off for The Media Podcasts for Hispanic Heritage Month; Podcasts Ain’t What They Used To Be; Adam Levine Impropriety = Advertising Gold

September 21, 2022

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This week’s Media Roundtable: Industry Edition tackles the news marketers like you need to hear, including Industry layoffs, Spotify’s podcast dominance, and why marketers need to take a deeper dive into your influencers before agreeing to anything. This week, Kyle Jelinek hosts the episode alongside returning Oxford Road team members Dan Granger, Spencer Semonson, and…

Media Roundtable Goes Off The Rails; Swisher’s Take on Silicon Valley; Podcast from the Girls Next Door; Smart Speaker Ads Get A Lot More Interesting

September 14, 2022

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There is no Media Roundtable episode this week, but we have gone full chest-beating self-congratulation mode and dominated every inch of our own content. Pardon our momentary narcissism, but it was kind of a slow news week, outside of some spots where we were mentioned. We start this week by sharing some of the best-performing…

Oxford Road’s Vanity Edition; Marketing Brew Takes Notice of Oxford/Barometer Brand Safety Tool; Moo + Oink = Great Podcast Reads and Possible Awards

September 7, 2022

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Media Roundtable Industry Edition returns this week, with the entire panel just back from their trip to Podcast Movement 22. Host Jennifer Laine leads this week’s discussion with Roundtable veteran Dan Granger and newcomers Tamara Zubatiy from Barometer and Oxford Road’s Gary Brown. The show begins with the panel discussing the biggest news of his…

Media Roundtable’s Podcast Movement Industry Edition; For 2023 Planning, Oxford Road’s Greatest Hits; Redwine Drops Some Historical Ad Knowledge

August 31, 2022

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The “who’s who” of the Podcast Industry gathered last week in Dallas for the 8th annual Podcast Movement. On next week’s Media Roundtable podcast, Oxford “Roadies” who attended will share their take on this year’s event, but this week we’re talking about the “Ben Shapiro incident” that is making news with a post by Oxford Founder…

Ben Shapiro’s Surprise Podcast Movement Appearance; Un Nuevo Podcast En Español; Twitter Sets Sights on Podcast; Podcast Hosts Get a Backbone

August 24, 2022

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Back by popular demand! This week’s Media Roundtable: Industry Edition tackles the news you need to hear about, including Spotify’s new brand safety tool, the panic and perils around hidden persuaders, and what a CNN transition means for the direction of journalism in this country. This week, Kyle Jelinek takes the panel out for a…

Media Roundtable Industry Edition Returns; Finland’s Prime Minister Is Cool; Approach New Podcast Tools With Caution; A Double Dose of Redwine

August 17, 2022

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Last week we announced that our company initiative, the Koala Corps, hit a major milestone. We now have the needed funds for a full-time professional to oversee the Cuddler Program at Children’s Hospital Los Angeles (CHLA) for the next three years, and a full-time Program Administrator has now been hired. But you may not know how we…

How Podcasts Ads are Helping Babies

August 10, 2022

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Media Roundtable’s “Industry Edition” returns to discuss the hot topics of the day, including a quick recap of the latest from PodNews, the industry’s latest solutions for brand safety, the loss of HBO Max, and much more. This week, Dan Granger returns as host alongside other members of the Oxford Road team, Kristen Duenas, Spencer…

Media Roundtable Industry Edition #3; Apple’s Sus 100 Podcasts; Podcast Industry Get Serious About Brand Safety; Bye Bye HBO Max; Hold The Babies!

August 3, 2022

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Kids are returning to school, and OOO email replies are hitting inboxes as employees take last-minute vacations. Still, as summer winds down and things get back to normal, general economic uncertainty looms over us like The Mothership from Independence Day. While the debate on whether or not we’re officially in a recession continues, things are changing. A recent…

Economic Uncertainty Not All Doom and Gloom; Leslie Jones and Parents of 7 Launch New Podcast (Not Together); Cannabis Ads to Hit US Airwaves?

August 3, 2022

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Economic Uncertainty is Not All Doom and Gloom

July 27, 2022

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Media Roundtable’s “Insider Edition” Returns to discuss the hot topics of the day, including more on how the advertising industry is responding to the economic downturn, the future of podcast discoverability and how advertisers may be ruining America’s pastime, and much more. This week, Jennifer Laine (Head of Marketing) hosts the show alongside fellow Oxford…

Media Roundtable’s “Insider Edition” Returns; New Podcast Demystifies Crypto; Top of Funnel Marketing Takes an Economy-Induced Hit; Baseball Sells Out

July 20, 2022

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A lot is going on in the world right now. The UK is practically on fire with the highest temperatures ever recorded hitting Old Blighty; Elon Musk is going to court over the botched Twitter deal, and the US political climate is hotter and more uncomfortable than the weather in Britain. Yet you’ve chosen to…

Acast Makes Podcast Moves; Boy Meets (Podcast) World; The Power of Influence; The Rise of The Podcast Machines; Heart Healthy Podcast Endorsement

July 13, 2022

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In what could be described as a midsummer daydream, The Influencer presents our first ever Media Roundtable “Industry Edition” where industry insiders discuss recent industry news in true “roundtable” fashion. This week, host Dan Granger is joined by fellow Oxford Road team members Jennifer Laine Vanbeek (Head of Marketing), Stew Redwine (VP Creative Services), and…

First Ever Media Roundtable INDUSTRY EDITION; New Podcast is The Mayne Event; Crash Diets Exposed; Podcast Host Shows Importance of the Whoa Up

July 6, 2022

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This past week marks the official beginning of the end of 2022, and while you were BBQing and trying not to blow off an appendage during Monday’s festivities, The Influencer was hard at work, curating the most important things you need to know. The Media Roundtable takes a bit of a turn this week with…

Audio Nerds Battle to Become King of the Audiophiles; Martha and Ricki Jump From TV to Podcast; MRI's Deepest Dive Into the Podcast Audience Ever

June 29, 2022

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Legendary Philadelphia hardcore rapper Gillie Da King is regarded as the “King of Philly” by fans who adore him and his writing skills. His cousin, Wallo267, after serving a 20-year prison sentence, transformed his life to become a TED speaker, social media influencer, activist, and marketer. Gillie and Wallo co-host the hit podcast Million Dollaz…

Gillie and Wallo Redefine The Podcast Game; Jujubee’s Dating Game Show Podcast; Digital Audio’s Rise; Advertising in a Recession Do's and Don'ts

June 22, 2022

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Yesterday marked the beginning of summer bringing with it BBQs, swim parties, and dad shorts that are objectively far too short to wear outside of the home, but fear not, you have The Influencer. This was a relatively slow week in media news, but we’ve been scuba diving through the dumpsters of the deep web…

The Obamas Are Moving; How Inflation with Affect Your Business; A Naked Lunch With Two Guys Nobody Wants to See Naked

June 15, 2022

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Happy Wednesday. May this week’s message find you well as you seek out the last-minute gift for dad (we refuse to do the dads and grads thing here). The biggest story in our world comes from our friends at Spotify. Spotify has been on a voracious binge to take up as much of the audio…

Spotify’s Audio Domination Plans; Radio’s Latest Try At Becoming Digital; Another Tik Tok Star Launches a Podcast; Indeed’s Baseball Success Story

June 8, 2022

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We’re in the second week of June if you can believe it, and summer is here, albeit unofficially - the estival solstice is still two weeks away. But as we finish off Q2, our podcast is on hiatus, media news is relatively quiet, and we’re getting more OOO email bouncebacks than the week between Christmas…

Tom Webster Talks 3 Major Podcast Audience Rankers

May 30, 2022

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June is here! Perhaps because most Americans were focused on topping off the propane tanks in preparation for the official launch of grilling season, it was a slow week in media news. However, the media researchers were still hard at work. The most interesting bit, in our opinion, comes from Edison Research’s Weekly Insights Email…

Edison Shows How Not to Buy Podcast Ads; Why Your Customers Are Leaving You; A New Podcast Reveals Your Secrets; Picky Podcast Host Persuades

May 25, 2022

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We’re more than halfway through May, and things are not looking great for the state of the world. Inflation is soaring, the war in Ukraine continues to rage, and yesterday a senseless shooting took twenty-one innocent lives. Amidst this chaos and tragedy, speaking to marketing news and random advertising tidbits can feel trite, but we…

Price is Right Star Hits The Podcast Circuit

May 18, 2022

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It’s the end of the internet, as we know it. It’s not news that social media is virtually unmanageable as its lack of governance reveals deadly consequences, and destabilizes our democracy. But what does it mean when Netflix, the leader in quality production, is losing more subscribers than it adds, introducing a previously unthinkable ad-supported…

It’s the End of the Internet as We Know It; Lindsay Lohan Does Podcast; Turns Out Podcast is Good Business

May 11, 2022

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They say April showers bring May flowers and the many moves that were made over the past month are now starting to take shape. Elon Musk is giving a glimpse into what he’s planning to do with his new Twitter toy, and it’s pissing a lot of people off. Later this year, Twitter may be…

Elon’s New Toy; Apple and Amazon Capitalize on Facebook’s Downturn; Podcast is What We Knew it Was

May 4, 2022

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While the Media Roundtable team is on a much-needed Spring Break, The Influencer shares a cautionary tale about marketing test budgets from industry veteran and Oxford Road friend Chris Nella. Chris comes with two decades of in-house growth marketing for digital native, direct-to-consumer brands. Now, as a fractional marketing officer, Chris provides full-funnel marketing strategies consisting of planning,…

A Hard-Learned Lesson About Media Test Budgets; Welcome to The Crypto Cafe; Marketers Get Traditional; OTTs 180° Take on Advertising

April 27, 2022

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In a world where, according to Edelman’s Trust Barometer, corporations are more trusted than the government and media, what do you do with that trust? At SXSW, we assembled a powerhouse panel to answer that question. “Brands have been trying hard to be influential and now… you’ve got the influence. The responsibility is now on…

Live from SXSW Part III: Brand Leaders on Balancing Brand Values & Business Objectives; Elon Goes Full Tony Stark; NFT Hits The NY Restaurant Scene

April 20, 2022

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This week we’re serving up a panel discussion with some of the leading minds of the industry, from last month’s SXSW for you to feast upon. Oxford Road’s Jennifer Laine sits down with industry experts Bryan Barletta founder of Sounds Profitable, iHeart Radio’s Chief Creative Officer, and self-proclaimed recovering Creative, Rahul Sabnis, and Ph.D., Engineer,…

Live from SXSW Part II: Preserving Trust as Podcast meets Adtech; Netflix and Disney Jump on The AdWagon: Facebook Hates Podcasts

April 13, 2022

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If you look back at the history of our newsletter, you’ll oftentimes find articles and insights sourced from Morning Brew. Morning Brew is many things we want The Influencer to be; a witty, to-the-point, take on media trends. Since you’re a subscriber to The Influencer, you owe it to yourself to subscribe to Morning Brew,…

How Morning Brew Newsletter Scaled through Non-Scalable Tactics; The Gang Has a Podcast Win; Oxford Brits Take Over The Influencer

April 6, 2022

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Retired San Francisco Ad Man Joey Dumont knows the power of engaging with uncomfortable truths when it comes to working with brands. While a former Questus managing director, Dumont wrote his memoir “Joey Somebody: The Life and Times of a Recovering Douchebag” so his sons would have a record of the messiness of their father’s…

Recovering Douche Bag on the Importance of Slow Journalism; “Rod” Joins Female Podcast Network; Podcast Evolutions Recapped; “Skip Intro” Turns 5

April 1, 2022

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The Classifieds A Podcast for Gereheads The brand new show from Stitcher, An Officer and A Gentleman has everyone’s favorite naval aviator, Richard Gere as he navigates the treacherous waters of love, life, and motorcycle riding. This show will be dynamically inserted only. Get The Deal Red Table Talk Podcast with a Twist Will &…

Theranos founder Elizabeth Holmes Launches Podcast Attribution Provider; Ben Shapiro Destroys The Internet...

March 23, 2022

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Lisa Carmen Wang knows about resilience. A four-time US National Champion in gymnastics, she failed to qualify for the 2008 Olympics by .25 tenths of a point then swept the gold medals at her final National Championship, all while she was still a teenager. Despite achieving personal and professional success, the never-ending pursuit of success…

Bad Bitch Empire Strikes Back; Podcast Gets Campy; A Marketer’s Guide to The Cost Of Living Crunch; Don Jr. - Newsman

March 18, 2022

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For everyone who could not make it to Austin this week for SXSW and our special event, AudioHouse, where we announced the launch of Barometer for Brand Safety and Suitability, this episode is for you. A narrow view of the AudioHouse event would be to focus on the features and benefits of a new AI-Driven…

Live from SXSW: AudioHouse Panel Discussion about Trust in Media from Barometer and Oxford Road

March 9, 2022

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We’ve got a great episode of the Media Roundtable podcast to share this week, but before we jump in, Oxford Road has even bigger news... FINALLY, Nutrition Labels for Podcasts! Today, Oxford Road and Barometer announced the launch of a new and powerful AI-powered brand suitability solution that makes it easy for marketers to assess the risk…

Oxford Road & Barometer Launch Nutrition Labels For Podcast; Hosts of “Add to Cart” Prove Blending Comedy & Purpose Works; #SaveTheLiveRead

March 2, 2022

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Six months ago, few might have believed that Vladimir Putin would invade Ukraine, uniting US Democrats and Republicans, as well as most of the world against him, California would lift mask mandates, and that CNN would undergo a regime change and pivot from heavy opinion to unbiased news reporting. Suddenly we are in a different…

Media’s Impact on SOTU: Veteran Journalist Mosheh Oinounou Breaks It Down; “Save the Live Read”; Oxford CEO Challenges Industry @ Hot Pod NYC

February 23, 2022

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No one sees the truth and the Internet like Virginia Heffernan. Online since she was a child in the ‘70s, Heffernan is a Harvard Ph.D. whose book examining digital culture, “Magic and Loss: The Internet As Art” was called “An illuminating guide to the internet” by the Wall Street Journal. Heffernan’s a contributing editor for…

Media Critic Virginia Heffernan Reframes the Digital Argument; Scamfluencers & Scoundrels; Spotify Now Grading Their Own Homework

February 16, 2022

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This episode of the Media Roundtable is a little different from the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commercials and in true Media Roundtable fashion, the…

The Real Winners of Super Bowl LVI - Media Roundtable Breaks Down This Year’s Ads; Really Real Time With Bill Maher; AI Leaps Over The Uncanny Valley

February 9, 2022

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Listen to the Interview If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described “Podcast ad-tech by day, dungeon master by night.” “Nobody in this space comes from other spaces… 95% of the people in this…

The State of the Podcast Business with Bryan Barletta

February 2, 2022

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“I genuinely think points of unification happen is when we listen. Your generation, my generation… we didn't start this shit. We inherited a whole bunch of history…We know the difference between you just want to sell me something, you just want your company to look good right now…” -Kierna Mayo It’s Black History Month and…

For Black History Month, Culturati Podcast host, Kierna Mayo Shows Points the Way to an Anti-Racist World; Dissecting Spotify’s Rogan Problem

January 26, 2022

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Serial entrepreneur Michael Bosstick has done it all. He’s sold beds for private jets and overcame his fear of public speaking to launch a hit podcast with his superstar wife, Lauryn Evarts Bosstick. But the reason we asked him to join us on the Media Roundtable is because of his tireless work as CEO of…

Michael Bosstick Brings Female-Led Podcasts to the Masses; A Podcast for Gleeks; Amazon Reveals Murder Plot; What’s Going On Under Ben Shapiro’s Desk

January 19, 2022

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Media Roundtable returns with our 2022 season debut featuring an interview with a podcast host who is the walking embodiment of the Media Roundtable values. Bari Weiss is an award-winning journalist and the author of How to Fight Anti-Semitism. Weiss worked as a staff writer and opinion editor for The New York Times until her…

Bari Weiss Opens New Season of Media Roundtable; Rise of the Twee Queen; Sonic Branding Breakdown; 2021 Audio By The Numbers

January 12, 2022

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By: Dan Granger A neon sign hangs in our office that reads, "Here's What We Need to Do." At Oxford Road, our agency business depends on us being a consultancy as much as a service provider. So the quality of our recommendations is the most valuable asset we bring to the market. Besides, everyone has…

Throwing Down The Gauntlet: Seven Challenges to The Podcast Industry in 2022; Reese Witherspoon Releases the Sunshine; Spotify Plays the CTA Card

January 5, 2022

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This time of year every blog worth its salt will attempt to predict what the coming year will bring. What you almost never see is those same blogs going back and commenting on how accurate their predictions actually were. In an exercise of transparency, but mostly because as performance marketers we are compelled to assign…

Oxford Road Predictions Beat Nostradamus; Programmatic Failure -Spotify Advertises Mature Ad on Children’s Content; Planning for a Cookieless 2023

December 15, 2021

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This week marks the final Influencer of 2021. But before we sign off to spend time with our family and friends, we have a treat for our readers. Strategic Advisor for Oxford Road, and perhaps the all-around best guy you could ever meet, Kraig Kitchin (finally) lends his decades of knowledge to The Influencer this week. As…

Kraig Kitchin on Word of Mouth in the Digital Age; Makeup Tutorials With a Splash of Murder; Podcast Marketers Weigh In On Consolidation

December 8, 2021

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Last week Oxford Road’s EVP, Strategy & Insights, Giles Martin shared Part 1 of his take on what marketers must think about as we dive into the next year; covering the areas of growing environmental interest, impacts of the post-pandemic work/life balance, and recent strides in attribution. This week, Giles brings it home with the final half…

What’s a Brand to do in 2022 Part 2 - with Oxford’s Giles Martin; SNL Alums Reunite; Podcasts Bigger Than You Thought; Audio Time Machine Discovered

November 24, 2021

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In this season of gratitude, Jennifer Laine, Head of Marketing at Oxford Road and Executive Director for Media Roundtable, joins for this single episode recap of our Fall Season of Media Roundtable. Together, we look back at the changes we've made to the series, how we're living out the Media Roundtable Values within the Ad…

Gobble Up The Best of Media Roundtable Season 4; A Great Recipe for Life Hacks; Spotify Goes in For Seconds; The Perfect Nightcap? Prisoner Wine

November 17, 2021

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“Life is not about paper.” - Metta Sandiford-Artest Metta Sandiford-Artest, aka Metta World Peace, aka Ron Artest, is ahead of every curve. He was canceled before you could get canceled. He’s been a passionate advocate for mental health for over a decade. And it sure seems like Facebook’s rebrand is following in his footsteps. How…

Marketing World Peace with Metta; Revisiting “The Awkward Years”; Debunking Holiday Ad Myths; A.I. Weathermen Hit The Airwaves

November 11, 2021

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“If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him. Establishment media (and big…

Breaking the Cultural Barrier with Julio Ricardo Varela

November 3, 2021

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If Media were Politics, Walk-ins Welcome would be a viable third-party option for Brands. Host, Bridget Phetasy is a walking masterclass in branding, who has pioneered a new, balanced approach to politics and culture. Comedian, writer (Playboy, The Atlantic, Newsweek), podcaster (Walk-ins Welcome), and YouTube star (Dumpster Fire), Phetasy invented the word phetasy to mean…

Raw, Irreverent, Centrist: Bridget Phetasy from “Walk-ins Welcome” Offers Third Option.; LPOTL Comes Home; Mark Zuckerberg - King of the Metaverse

October 27, 2021

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A marketers’ job is to build communities around a love for their product or service. One of the fastest ways to accomplish this goal is to seek out those who devote their lives to serving communities that align with your brand, and locking arms with them. This is where this week’s guest Dave Mays’ story…

The Source Magazine Founder, Dave Mays Brings Bag of Tricks to Media Roundtable, Sharp Foretells the Death of Brands; Slashing The Pink Tax

October 20, 2021

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There are plenty of talking heads on radio, cable news, and podcasts. But how many became part of the news cycle themselves, over and over again, on the largest stories of the last century? Enter former corporate-attorney-turned-journalist, Megyn Kelly. Kelly is an enigma. As an early contributor to Fox News, she was handpicked and groomed…

Non-Cancelable: Megyn Kelly Puts All Her Cards on The Media Roundtable; Google’s 4th Podcast Try; Don’t Believe Your Ears–Deep Voice Fakes Are Here

October 13, 2021

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What can manners teach you about marketing? Based on this week’s episode, quite a lot. Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema are the creators of the hit podcast Were You Raised By Wolves? a show about etiquette and manners in everyday life, and they join The Media Roundtable to connect what…

Manners Save America - Comedy Duo Explains How; WABC = Old AF; Spotify Podcasts Find Exit; Cove Cures Lives

October 6, 2021

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The first rule for marketers is the same as for doctors: don’t make anything worse. At a time when 79% of Americans say they’d boycott a company for ethical reasons, it can be hard not to step in it, especially diving into the fraught media-buying landscape. Better to skip the news genre altogether than accidentally…

How Your Brand Can Impact Misinformation in Media; How to Make Audio Ads Successful, Dave Thomas’ New Phone, Alexa Creeping Into Your Gameplay

October 6, 2021

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IAB Interview | The Impact of Brands on Misinformation and Bias in the News Ecosystem

September 29, 2021

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Success has many fathers, but FOMO only has one. His name is Patrick McGinnis. Yes, he’s a venture capitalist, writer, speaker, and creator/host of the hit podcast FOMO Sapiens, boasting over 2 million downloads, but his true place in history has been secured as the literal inventor of the Oxford Dictionary-recognized word “FOMO” (Fear of…

FOMO Founder, Patrick McGinnis Dishes on Podcast, Purpose, and Brand; Marvel and Podcast Universes Collide; How to Celebrate International Podcast Day

September 22, 2021

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Years ago, advertisers could essentially run their commercials anywhere, as long as they hit their marketing objectives. But today, more and more advertisers demand far deeper insights than just what their ads mean to their bottom line. Marketing in today’s climate is about not only knowing if something “works” or not but, you want to…

Climate Journalism - Critical Frequency Network Founder Joins the M.R.; What Apple’s Dethroning Means for Advertisers; Smart Speaker Use Skyrocketing

September 15, 2021

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They say history repeats itself, so there may be no better person than American history aficionado and podcast mastermind Lindsay Graham to show us what we have in store for the future of the medium. Lindsay’s podcast pedigree is unmatched, with nearly everything he touches worthy of sponsorship consideration for most advertisers. This week, he…

The Other Lindsay Graham Joins The Media Roundtable; Your Quick Guide to The Podcast Upfronts; How to Not Be A Glasshole

September 8, 2021

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The story of America in the last two decades since 9/11 is the story of Rudy Giuliani, who joins us this week at The Media Roundtable. Our conversation begins in the 1960s, when Guiliani, then a promising young Democrat, meets two men he admires: John and Bobby Kennedy. Two decades later, Guiliani is U.S. Attorney…

9/11, 20 Years Later: Rudy Giuliani joins The Media Roundtable; Joe Rogan Cancelled? Spotify Podcasts Now Available At 30,000 Ft.

September 1, 2021

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The Media Roundtable has evolved in focus from helping marketers steer through a pandemic to taking a hard look at how media may be fueling outrage and driving us apart. At each stage, sponsors are the center to better understand where they advertise and how they can use ad dollars to improve the world around…

The Media Roundtable Returns with an Unboxing Twist; Seth Rogen Blazes Podcast Trail, Amazon Hearts Radio

August 25, 2021

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Oxford Road’s Creative Director, Stew Redwine, has never stopped studying the art of advertising. He’s a student of the greats; Goodby & Silverstein, Rory Sutherland, Mark Pollard, Louis Grenier, and countless others, yet he just keeps going. He’s a curator of wisdom, a teacher, an expert in the field, and this week, he gives you…

Spotify Throws Another Curveball; Big Brother & Sleep Terror Podcast Comfort Fans and Sponsors; Podcast Movement Recapped

August 18, 2021

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This week, The Influencer is going to shock the world by touching some topics you’ve never heard us cover: Brand Safety, Suitability, and Polarization. I know, I know, but if you haven’t heard our spiel, this is a great way to get a taste or to go deeper on the topic. Brands are running scared…

Cheez It Cracks DTC! IAB on News Ratings; Amazon Hearts Advertising; China Goes Podcasting; And SO MUCH MORE!

August 11, 2021

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Whether you’re a podcast advertising veteran or just considering the channel for the first time, this week’s showcase is worth a listen. But in the words of Lavar Burton’s Reading Rainbow, “you don’t have to take my word for it.” Here’s what Forbes had to say about the episode. “If you work in the podcast…

Forbes On Everything Podcast With Oxford Road; Podcast’s Next Big Star… Lucille Ball; Elon’s Space Ads Not As Intrusive as Imagined.

August 4, 2021

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By Gavin Ballas EVP Growth + Joint Head of Client Services Last week the marketing world lost a legend. The man who could sell anything, inventor, marketing genius, and King of the Infomercial,Ron Popeil, passed away last week at the age of 86. Those of us who earn our living in the performance marketing space…

But Wait, There’s More! Gavin Ballas Shares Timeless Knowledge He Learned From Ron Popeil; Murder Across America Pod; 2021 Holiday’s eCommerce Bonanza

July 28, 2021

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If you’re like most marketers, you’re feeling the full weight of the shift from shareholder capitalism to stakeholder capitalism in today’s ever-shifting political climate and need tools to help navigate the sometimes treacherous waters. Last week, Oxford Road Founder and CEO Dan Granger sat down with Coruzant Technologies as a guest on their podcast, The…

The CEOs Guide to Stakeholder Capitalism; A Podcast for Metalheads; Addressing Diversity and Inclusion in Your Ads

July 21, 2021

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By Stew Redwine · Editors: Bryan Barletta, Evo Terra You’ve made it! This week, we conclude our series on how to write podcasts ads that sell. Combined with parts 1 & 2, these lessons provide the tools you need to compose advertising messaging that not only entertains, but also delights, and surprises listeners, they actually…

Writing Podcast Ads That Sell - Endgame; What Toyota’s Olympics Pivot Means For Your Q4 Strategy; Advertisers Fleeing Facebook

July 14, 2021

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By Stew Redwine · Editors: Bryan Barletta, Evo Terra Last week we shared the first part of the article Oxford Road’s Creative Director, Stew Redwine wrote for, Sounds Profitable that put the Audiolytics™ framework into action by creating an ad for the weekly podcasting newsletter. As a refresher, Audiolytics™ is Oxford Road’s proprietary system that…

How To Write Podcast Ads That Sell - Part Two

July 7, 2021

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So you’re ready to launch your podcast campaign. You’ve chosen the right shows, and you’re ready to bring your message to the masses. Podcasters are pros, so all you have to do is send them a few bullet points and let them do the rest, right? Wrong. If you haven’t crafted an ad that’s been…

How to Write Podcast Ads That Sell (Part 1); Oprah Expands Her Podcast Empire; Advertising’s New Medium: Your Dreams?

June 30, 2021

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What do T-Pain, Bill O’Reilly, NYT’s Ben Smith, and leaders from GARM, IAB, and 4As all have in common? They are all featured in our season finale ofThe Media Roundtable Podcast. We know you’ve been busy, so this should be a fun way to catch up as Dan guides you through curated clips. With American’s…

The Media Roundtable’s Dramatic Conclusion; Finally, An Honest Podcast; The Audio Wars Heat Up; Erskine Heads Down Oxford Road

June 23, 2021

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The Media Roundtable Podcast has been hard at work dismantling the Outrage Industrial Complex since early February. But the sun is shining, the vax is overtaking the mask, and while the work is far from done, it’s time for a break. For those of you who have been interested but haven’t gotten around to keeping…

ICYMI: Best of The Media Roundtable (Part 1); LA Finally Gets A Voice; Facebook Joins The Audio Revolution; Big Brands Are Stealing Your Inventory

June 16, 2021

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Top-rated Cable News host for 16 years. Author of best-selling non-fiction series of all time. Love him or hate him, you can’t talk about the state of modern media without acknowledging Bill O’Reilly’s influence. O’Reilly pioneered the advance of merging opinion into a nightly newscast and led Fox News to become the dominant network in…

Caution: Bill O’Reilly Enters The Media Roundtable Zone; Oxford Road CEO & USA Today address the Outrage Industrial Context

January 27, 2021

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By: Giles Martin, Why is this film a Masterclass in Branding? To answer this question, you have to see the ad first, of course! So please watch it before reading any further.I’m not going to talk about the fabulous creative concept, which sets up the duality and confusion of Daniel Craig and James Bond, and the cleverness…

James Bond's Branding Masterclass

January 20, 2021

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As Joseph R. Biden Jr. took the oath of office this morning as the 46th President of The United States of America he issued a call for unity. “To overcome these challenges, to restore the soul and secure the future of America requires so much more than words; it requires the most elusive of all…

A Call For Unity

January 13, 2021

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By Kyle JelinekIn the days following the siege in the Capitol, the media landscape has changed dramatically. We foretold this expanding chasm last week, and unfortunately, it’s happening much earlier and more dramatically than anyone could have imagined. Twitter and Facebook have banned a sitting president from posting content altogether, potentially losing millions in ad…

Advice for Marketers in a Post-Capitol Siege World

January 6, 2021

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Welcome to the Warring ’20sAt Oxford Road, we’ve been reading the industry’s predictions on 2021 and they all seem a bit optimistic. Negative political polarization is greater than ever, race relations are at an all-time low, and the pandemic is mutating into new, more contagious strains. Welcome to 2020, Part 2, and like most sequels,…

Oxford Road’s Top 13 Predictions for 2021

December 30, 2020

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Happy New Year from Oxford Road! As this year draws to a close, we’re revisiting a thought piece from the past. Earlier this year, Oxford Road Founder and CEO Dan Granger made a list of 20 predictions for the advertising space in 2020 (Part 1, Part 2). While there was no mention of a Global…

Our 2020 Industry Predictions Graded

December 23, 2020

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By Bob Bordone, Cambridge Negotiation InstituteIn the media realm, abundant with potential conflict, opportunities for negotiation abound. It can occur in the context of a formal business relationship. Or conflict may catch you by surprise in the moment when a colleague mentions something that seems offensive, misguided, or just plain wrong to you. There are…

Conflict + Resilence - Media Roundtable

December 23, 2020

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Beyond the obvious challenges presented to us in 2020, little has been done to address the challenges marketers face while trying to reach the masses, while the masses are bitterly divided along political lines. Where is it safe to advertise? What is appropriate to say? While we have cause for hope and optimism about a…

Marketing in 2021: Conflict Readiness and Resilience

December 16, 2020

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For decades, advertisers have been balancing the competing priorities of advertising on content that works to reach business objectives and content they can be proud to associate with their brand. In some cases, they are the same, but more often, they are in conflict. In our increasingly polarized political climate, marketers oftentimes find themselves stuck…

Using the Media Bias Chart for Brand Safety?

December 9, 2020

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By Dan Granger, Founder & CEO Oxford RoadLast week, we announced the launch of MediaRoundtable.com and asked you to join the effort to unite advertisers, marketers, and leaders in Media to reduce our support for content that tears us apart, and reward that which edifies and unites instead. We encouraged each of you to visit MediaRoundtable.com and sign our pledge in…

The Media Roundtable Pledge

December 2, 2020

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By Dan Granger, Founder & CEO Oxford Road DIVIDE OR UNITE "I think there are people that recognize there's kind of a problem with the media. They may disagree with me on the solutions but there is a problem in our media structure right now and there's an interest in trying to find ways of…

Introducing The Media Roundtable

November 25, 2020

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Happy Thanksgiving from The Influencer and Oxford Road! Amidst all of the havoc 2020 has wrought, this week, we persist in giving thanks. To the loyal Influencer readers, thank you! We hope that this newsletter brings you a weekly dose of knowledge, insights, a chuckle now and then, and that our podcast has brought a…

Be The Smartest Person At The Thanksgiving Table

October 2, 2020

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By: Dan Granger This week, we provide marketers with a step-by-step guide to navigating this complex world, and provide tools for coming out of such situations with minimal public backlash and their values intact. Save this one. If you are a performance marketer at scale, you’re going to need it as we enter one of…

Oxford Road's Guide To Brand Safety

September 9, 2020

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By: Oxford Road “Media”, the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on The Divided States of Media, Dan sits down with media executive, journalist, and founder of Fourth Watch, Steve Krakauer. Having worked…

OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 4

September 2, 2020

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By: Oxford Road This week on The Divided States of Media, Dan sits down with fellow Michiganian and Wall Street lawyer-turned-podcast interviewer, Jordan Harbinger. As a podcaster who’s interviewed everyone from Kobe Bryant to Ray Dalio, Jordan has a strong word of caution to the media system as it stands, and a warning to all if…

OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 3

August 26, 2020

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By: Oxford Road This week on The Divided States of Media, Dan sits down with entrepreneur, political figure, and author of “Contract to Unite America”, Neal Simon. Dan and Neal discuss how by being unaffiliated with any political party, Neal was able to lead a charge to unite the country and bring pragmatism back to Washington…

OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 2

July 1, 2020

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By: Oxford Road Our 10th Episode! This week on Oxford Road Presents: Media’s New Deal, Dan sits down with Benjamin Nazarian, the CEO of one of the fastest-growing companies in the space, Therabody, maker of the coveted Theragun. In this episode, Ben shares the secret to successfully growing a multi-million dollar brand from zero, as well…

OXFORD ROAD PRESENTS: MEDIA’S NEW DEAL, EPISODE 10

May 6, 2020

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By: Oxford Road Welcome to Episode #2 of Oxford Road Presents: Media’s New Deal, our limited-run series designed to help marketers keep up with the changes in the age of Coronavirus.This week, Dan speaks with David Field, Chairman, President and CEO of Entercom Communications Corp. (NYSE: ETM). Reaching over 170 million Americans every month, Entercom is the…

OXFORD ROAD PRESENTS: MEDIA’S NEW DEAL, EPISODE 2

April 16, 2020

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By: Dan Granger The first data from Nielsen on radio listenership post-COVID-19 is in, and it seems too good to be true. Oxford Road Founder and CEO Dan Granger interviewed Westwood One’s Pierre Bouvard earlier this morning to get to the bottom of what’s really going on.Highlights below:Nielsen’s PPM data suggests a drop of just 4% in total listenership…

THE TRUE STATE OF AUDIO LISTENERSHIP

February 12, 2020

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By: Kyle Jelinek As a Strategy Lead at Oxford Road, there is nothing quite as rewarding as bringing a client onto a new marketing channel and shattering their performance goals. It’s intoxicating. During my time here, I’ve been fortunate enough to be in the pilot’s seat as we skyrocketed offline advertising campaigns from small test…

AUTOPSY OF A FAILED CAMPAIGN

January 30, 2020

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By Roy H. WilliamsThe prevailing wisdom in marketing is that the more targeted your campaign, the more efficient it will be. In this week’s Influencer, we turn to Roy H. Williams (The Wizard of Ads) to make a case for why this isn’t always true, and may actually be preventing your business’ long-term growth. Good…

THE FORK IN THE ROAD ON THE WAY TO THE TRUTH

December 18, 2019

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By: Oxford Road Today we conclude the Audiolytics™ Master Class. But, as the Wizard Gandalf once said, “End? No, the journey doesn’t end here.” Rest assured, there will be more to come in 2020. For a review of where we’ve been so far, click on the links or jump down to enjoy the elucidation of…

AUDIOLYTICS™ KEY COMPONENT #9 – EXECUTION

November 27, 2019

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By: Oxford Road and Dan Granger with Kyle Jelinek In 1943, humanist psychologist Abraham Maslow introduced his concept of a hierarchy of needs in his paper “A Theory of Human Motivation”. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. While the true nature of motivation and…

FORSAKEN NO MORE

September 11, 2019

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By: Roy H. Williams Amateur ad writers assume everyone makes decisions based upon the same criteria they use. This causes them to unconsciously frame their messages to reach people exactly like themselves. Professional ad writers frame their messages to speak to the felt needs of a specific consumer. People are multi-dimensional. We make decisions to…

How We Decide to Purchase

August 14, 2019

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By: Dan Granger Smart Speakers In Your Delorean & What Happens NextFire up the Flux Capacitor! This week we travel to a world reimagined through the future convergence of Voice, 5G and the Internet of Things. In the third installment of our 4-part series, Oxford Road Founder and CEO Dan Granger shares a glimpse of…

Make Way for The Internet of Voice #3

July 31, 2019

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By: Dan Granger Part 1, Duck Pizza! An Idea Before Its TimeFor the past half-decade, few industries have received such adulation or self-congratulation as Podcast. Oxford Road has shared this enthusiasm throughout the ascent. Yet amidst the deafening fanfare, there is a much larger movement afoot, which stands to upend the audio landscape for marketers…

Make Way for The Internet of Voice

July 10, 2019

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By: Richard Laermer Richard Laermer is the bigmouth CEO of RLM PR which represents illustrious clients including Oxford Road. In the 300 years during which I’ve worked in a service business, I find that the people who hire me are not looking to be right. They’re looking for me to tell them what is right. The very…

The Customer Is Usually Pretty Darn Wrong:

June 26, 2019

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By: Stew Redwine EVERYONE loves an Origin Story. Just look at the box office hauls for Black Panther and Captain Marvel. And why in the world would Ancestry.com or 23andMe be so popular? Because we want to know where we came from—just like we want to know where superheroes come from—and even the Founders of companies.…

HARNESSING THE POWER OF YOUR ORIGIN STORY.

June 12, 2019

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By: Dan Granger “My note to all businesses, regardless of size, is that you should not discriminate based on politics for who your customers are going to be. And if your values differ from that of the host of a show, fine; use your sponsorship to start a conversation and build relationships and engage. Don’t…

OXFORD ROAD CEO ON SIRIUSXM’S THE WILKOW MAJORITY ADVISING BRANDS DURING POLITICAL CONTROVERSY

June 5, 2019

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By: Dan Granger No, it’s not China. It’s the same old battle where a media personality steps on a land mine and anyone running ad placements in their program(s) finds themselves under sudden attack. This week’s subject is none other than Laura Ingraham. After she displayed a graphic featuring eight people censored on public media—including…

DON’T BECOME A VICTIM OF THE “OTHER” TRADE WAR

April 24, 2019

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By: Roy H. Williams This week, Roy H. Williams – known to many as The Wizard of Ads shares 20 rules every advertiser must know. This is a must read for anyone in the industry. Thanks to Roy for allowing us to share this with you. Enjoy…The advice I give to others, I rarely take…

Onboarding

April 17, 2019

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By: Giles Martin Like the proverbial rabbit hole, the deeper you go into podcast data the more confusing and obscure it can get. If you’re a marketer, for example, you should be ignoring the Apple Podcast charts. However, many performance marketers are not. The Apple podcast charts can be easily manipulated (see here and here).…

The Secret to Branding

December 5, 2018

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By: Dan Granger The following video is a recreation of a presentation made at the IAB Direct Brand Summit in New York City on October 31st, 2018 by Oxford Road Founder and CEO, Dan Granger. This video will walk you through a brief history of the audio business and the rise of podcasting, followed by…

THE RISE OF PODCAST AND WHAT COMES NEXT

September 18, 2018

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By: Kyle Jelinek You’re starting to see your digital marketing efforts plateau and it’s time to take the next step. Like a 19th-century pioneer, you set your sites on taming the wild west of Podcast. If you’re like most companies jumping into the space, you’ll either take an internal poll to find your team’s favorite…

The 5 Deadly Sins of Podcast Marketing

September 11, 2018

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By: Giles Martin This is an old point, well-made in Marketing in the Era of Accountability ten years ago, but still one rarely heeded by marketers in the US. So I’m going to make it again (and again) until they start paying attention.ROI is the mathematical function of two variables: the numerator and the denominator. It is,…

Time to Ditch Marketing ROI?

September 5, 2018

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By: Grant Mueller Podcasts are moving towards being accessible to the masses, and most in the industry are celebrating. But should we be? Historically, podcasts have been synonymous with affluent, niche, and otherwise unreachable audiences. They’ve also been synonymous with iOS, the Apple Podcast app, and iTunes. These two core characteristics of podcasts may be…

Podcasts are Growing, but Should Performance Marketers Celebrate?

July 31, 2018

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By: Giles Martin Decades of data analysis have revealed that purchase activity is fundamentally the same in all types of markets, categories and geographies.1 So Harley-Davidson customers are just like Coca-Cola customers are just like your customers. A whole bunch purchase just a little of what you and everyone else is selling, and very few purchase a lot…

WARNING: DO NOT ENGAGE WITH ENGAGEMENT

July 24, 2018

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By: Kyle Jelinek When you’re in a crowded marketplace, it’s imperative to stand out from the competition – even if you’re not dramatically different than them. In today’s creative breakdown, we use Audiolytics™ to evaluate podcast ads from three companies in the recruitment space: ZipRecruiter, Indeed, and LinkedIn.I liken our three advertisements to The Three Little pigs.…

VANILLA ICE AND THE THREE LITTLE PIGS

July 13, 2018

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By: Stew Redwine Stop making such a big deal out of VIDEO.You’re NOT Steven Spielberg.Your video ad is NOT being judged like Disney’s next tentpole release.Videos have never been easier to consume or produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube, we consume 500 million hours worth of video every…

It’s Time to Change the Way We Think About Video

July 10, 2018

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IT’S TIME TO CHANGE THE WAY WE THINK ABOUT VIDEO

July 3, 2018

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By: Dan Granger Forward: Oxford Road was born on the 4th of July, 2013. What follows is a gently updated document referred to as our, “Founding Letter”. This was my way of introducing our newborn agency to the world and making clear the principles for which we stand. Five years later, our little startup agency is now…

OUR FOUNDING LETTER

June 21, 2018

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By: Dan Granger WHY? Out of the 25 first astronauts in space, 23 were First-born; the remaining two were only children.WHY? Most of the great comedians from Chaplin to DeGeneres are the youngest siblings in their families.WHY? Middle children often report feeling neglected, scorned.WHY? First-born siblings frequently suffer back and neck pain as a result…

THE BIRTH ORDER THEORY FOR BRAND POSITIONING, PART I

June 13, 2018

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By: Kyle Jelinek, Associate Director of Client Strategy, Oxford Road While we here at Oxford Road created the Audiolytics™ ad scoring system, many advertisers unknowingly develop ads that pass–or come close to passing–our 71-point inspection. In this week’s Creative Breakdown, we dissect Varidesk’s TV spot, which achieved a score of 89%, making it just a…

VARIDESK COMES VERICLOSE AND THE CASE FOR FOUNDER-SPOKESPERSONS

May 16, 2018

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By: Grant Durando It’s a bright time for performance advertisers. The strong, foundational media types—TV, Radio, and Digital—are all performing well and at scale. There are more arrows arriving in the performance advertiser’s quiver that lack scale for now, but find their places as complementary performance assets, like Podcasts, Streaming Audio, and OTT/VOD. Then, of…

SMART SPEAKERS ARE A NEW DAWN FOR AUDIO

May 9, 2018

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By: Adam Faughnan, Director of Offline Marketing, Credit Karma The ‘it’ was January 2016 marketing spend and usually for a marketer this would be positive news. Especially for one who has worked at startups where the burn rate could only be higher if we were literally burning cash to heat the building. The sense of…

WHAT IF WE DOUBLE IT?

April 24, 2018

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By: Dan Granger Now where were we? Oh yes, your tests are failing, or at least not showing a path to scale your media as far as your goals require. We’ve identified the mismatch between the deadlines you dictate for your investments before acceptable performance is realized, versus the deadlines you’ve articulated to the audience…

THE LEADING CAUSE OF DEATH IN NEW MEDIA TESTS (AND HOW TO PREVENT IT) PART II

March 7, 2018

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A SMART STRATEGY NEVER LOOKED SO STUPID

February 28, 2018

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By: Dan Granger When you’re a young pup in advertising, everything is a test. You scrape together a small budget and start playing the hits: SEM, SEO, affiliate partnerships, a little bit of Facebook, then a lot of Facebook. You place very small bets and grow them incrementally, and you can shut them down in…

Ad BUDGETING FOR GROWN UPS: APPLYING THE 70/20/10

February 5, 2018

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By: Stew Redwine Ad agency Oxford Road calculates high-priced spots were just 25 percent effectiveLOS ANGELES – FEBRUARY 4, 2018 – While the New England Patriots lost Super Bowl LII on the scoreboard, the biggest losers of the big game may have been the advertisers who wasted some $78,750,000 with unclear messages and poor execution…

Super Waste of Money: Analysis Shows $79M Squandered on Unfocused, Poorly-Executed Commercials During the Big Game

January 17, 2018

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By Stew RedwineThis Verizon TV commercial caught my eye because it includes something that often gets left out of advertisements, especially those that are couched as a “brand play.” Facts. Google used the same move, for the same phone, in this playful TV commercial. They’re showing you, through demonstration, and telling you, by listing specific facts, about features…

FACTS + FEELS = BETTER PERFORMANCE

January 10, 2018

newsletter

By: Dan Grander Confessions of An Advertising Man was originally published in 1963, and 55 years later, his words still glisten. Since its original publication, Confessions has sold over 1 million copies and is required reading for practically every advertising class in the United States. I encourage you to read this book immediately, not just…

How to get the best ROI out of your Ad Agency

January 10, 2018

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HOW TO GET THE BEST ROI OUT OF YOUR AD AGENCY By: Dan Granger Confessions of an Advertising Man was originally published in 1963 by David Ogilvy, and 55 years later, his words still glisten. Since its original publication, Confessions has sold over 1 million copies, and is required reading for practically every advertising class in…

HOW TO GET THE BEST ROI OUT OF YOUR AD AGENCY

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