Introducing The Media Roundtable

By Dan Granger, Founder & CEO
Oxford Road

DIVIDE OR UNITE

“I think there are people that recognize there’s kind of a problem with the media. They may disagree with me on the solutions but there is a problem in our media structure right now and there’s an interest in trying to find ways of making it better.”
-Steve Krakauer, editor/host, ‘Fourth Watch’ Newsletter and Podcast. 

If you’ve been reading The Influencer or listening to our podcast, The Divided States of Media, during this long, strange year that is 2020, you have been witness to a journey of reflection and discovery. In the year of our great national health crisis, instead of coming together, we saw families, companies, and relationships of all kinds coming apart at the seams. At Oxford Road, we fancy ourselves “Agents of Influence”, and at the bottom of this newsletter we advise you to “Influence Responsibly”. So with all these divisions, during a time when we have every reason to come together, I felt it was fitting that we ask how those of us who work in Media have helped or hurt the sad state of our nation and what culpability we might find within ourselves.

Today we are pleased to introduce to you our plan to create positive change in our culture through the formation of the Media Roundtable. Media Roundtable’s purpose is to empower media and advertisers to advance even-handed reporting and opinion without malice. Our strategy is simple: shift the incentive structure that currently feeds our modern “Outrage Industrial Complex” and reward content that benefits its audience and treats its subjects with dignity, even if through disagreement, but always with respect.

There is much to say about our efforts and we will continue to explain in the coming weeks. For now, we ask that you visit MediaRoundtable.com to learn more and most importantly, sign our Pledge. This pledge recruits all members of the media, marketing, and companies who participate in advertising to unite around a shared set of beliefs to demonstrate for publishers and creators that there is real market demand for a more edifying form of media products.

This is one small step toward a very important vision. It is my great pleasure to invite you to journey alongside us as we go forward.

-Dan

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