Ad Infinitum S2E2 - Network Founder Shares Secrets to Getting Better Host Reads; Celeb Podcasts Good for Your Brand?; Hala Taha Shows How it’s Done

The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 – “Hosts are People Too.”

Host Stew Redwine (Oxford Road VP of Creative Services) discusses the importance of advertisers remembering that hosts on the other end of those talking points they’re sending over are human too. He welcomes real host/human Jordy Meiselas, at the top of his game, but always looking to be even better. Jordy’s one of the three Founders of the wildly popular MeidasTouch Network and co-host of The MeidasTouch Podcast.

Join them as they break down four ads from BetterHelp which aired on some of the top sports podcasts. Which are better (and which need help, and why)?

“I know my audience better than anybody… as long as I can understand where the brand wants me to go with that message, I can find a perfect world to marry the two.” – Jordy Meiselas, co-Founder MeidasTouch Network, co-host The MeidasTouch Podcast

• Impersonal Endorsements ️- Personal endorsements can make a read really sing. Even if a host doesn’t have personal experience with your product, they can still connect authentically with the problem it’s trying to solve and a solution. Stew and Jordy take their best shots–their thoughts earn a place in your next ad.
• Most Valuable Podcaster – One sports host stands helmet and shoulder pads above the rest when it comes to ad reads. One key tip? Take a moment outside the podcast read to find the right story with a strong connection to the ad.
• Telling & Selling ️ – You’ve probably heard “the more you tell, the more you sell” (possibly from us). But Jordy adds a key caveat that anyone creating copy (or reading it) needs to keep in mind: Don’t ramble!

Craving more essential insights from both sides of the mic? Catch the full episode by clicking below.

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The Classifieds

Radio’s Clown Prince Moves to Podcasting

Comedians’ crazy stories aren’t contained to just their stand-up, and this latest podcast from Audioboom knows that all too well. Hosted by Dan Soder, and boasting a revolving slate of hilarious guests, nothing, so far, has been off the table. Soder first gained widespread recognition for his appearances on MTV2’s Guy Code but his most loyal listeners know him from extensive appearances on SXM’s The Bonfire and Opie and Anthony, two comedy monoliths with seasoned male appeal. Soder’s newest venture is far more stripped down and simplistic, including one-on-one conversations with beloved figures like; Todd Barry, Shane Gillis, and Andrew Santino. The podcast already works with several DTC brands that test heavily in male skew comedy. So, if you’re an advertiser trying to reach that specific demographic, this is a surefire winner. Laugh with us, not at us, when we say; go to the link below for more info.

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Started From the Bottom, Now We’re Here

We’re over thirty years removed from the shoulder pads and ubiquitous tweed of Melanie Griffith’s Working Girl. Yet today’s working girl is still looking to get ahead. Media company founder and marketing guru Ellen Yin demystifies and enlightens her 10k+ supporters on their own journey. In her independently produced podcast, the 20-something CEO doles out extensive hard-earned advice that helped her grow her freelance business into the enterprise it is today. Yin’s advice runs the gamut from personal development to specific business strategies, all of which feel authentically expert with her delivery. Many DR brands have already successfully partnered with Yin, including those in the B2B, B2C, and DTC categories. Her ability to reach a younger demo of hard working professionals makes her a great fit for advertisers with Q2 dollars. Boss up your budget with just one click below.

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In Case You Missed It

Podcasts: This Season’s Celebrity “Must Have”

Celebrity interview podcasts have become a trend among pop stars, politicians, and even royalty, offering a platform for brand-building and soft power. This article questions whether this trend is potentially detrimental to the podcast industry. We don’t view this as a major concern for CAOs. However, we advise proceeding with caution, as having a big name doesn’t always guarantee a big audience. A notable example is the reported $25 million Spotify paid the Obamas, which did not yield significant returns.

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I Want My Spotify – Streamer Launches Music Videos

Spotify recently announced the beta launch of music videos on its app, starting with popular artists like Ed Sheeran and Ice Spice. This move aligns with Spotify’s broader strategy to evolve into an all-encompassing audio platform. Our takeaway for marketers is similar to that of Emarketer; the challenge for Spotify will be to get consumers to actively engage with the app to drive value for video ads. Before we get too excited about the video opportunity with Spotify, consider the challenge of their need to change consumer behavior first.

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Wondery Primes the Podcast Pump

Podcasting has landed on Amazon Prime Video with Wondery’s inclusion of Six Trophies with Jason Concepcion and Shea Serrano, Over the Top with Michelle Beadle and Peter Rosenberg, and Alternate Routes with Trey Wingo and Kevin Frazier. For CAOs, this represents a potential incremental audience on a video platform that about two-thirds of Americans have access to. However, with only three podcasts available, Prime Video has a long road ahead if they hope to divert a massive video podcast audience away from YouTube.

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#SaveTheLiveReads

“Indeed!” Helps Hala Taha Hire the Best!

One of the staple values at Oxford Road is Innovation: “To leverage data, market position, and talent to redefine the value potential of an agency partner.” As such, our media buying team sets their sights on the most influential and innovative podcast and radio hosts who match this standard for the clients they represent. Hala Taha, Young and Profiting company founder, CEO, and podcasting expert for the ages, is a prime example of this philosophy! Dubbed “The Podcast Princess”, her show Young and Profiting with Hala Taha (YAP), is best known for the “actionable advice you can use in your life no matter your age, profession or industry.” Sounds pretty universal RIGHT?! When Hala confidently substantiates that Indeed helped her hire some of the best employees at her company, that’s no small endorsement! Taha’s execution is earnest and her positive tone speaks volumes because she knows her reputation is on the line with any company recommendation. Building a company from the ground up is the literal definition of an innovative change maker, and with assistance from Indeed, Hala Taha is able to continue to grow her company with the right people and position herself as an Oxford Road Favorite!

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