Moo+Oink = Magic! Ad Infinitum Returns with Moink Co-Founder Lucinda Cramsey to Unpack Positioning; Frogmen and Industry Plants Taking Over Podcasts?

This week, on The Influencer, we’re showcasing the latest episode of Ad Infinitum. This week our host, Oxford Road’s Stew Redwine (Oxford Road’s VP of Creative Services), welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one box of ethically grown, pasture-raised box at a time…

“I know my WHY. I’ve been knowing it my whole life.” – Lucinda Cramsey, co-founder of Moink

Ad Infinitum’s 3rd episode, Serious Positioning, isn’t like the preceding editions. We’re unpacking what makes a brand stand out from competitors and breaking down top-spending audio ads from Sofi, Ethos, Upside, and Progressive. Who’s in pole position, and who’s trailing the pack? And, of course, we’re adding more power tools to our Chief Audio Officer’s toolbelt. Tune in to hear:

• Lions, Zebras, Elephants – A first-hand report from the Chief Audio Officer summit and why it’s so important for brands to take a pause in a reactive environment.
• Mildly Annoying isn’t Enough – If an ad can’t delight and is skewing obnoxious, is there a benefit to going full-on rage-remembering?
• Ride the Why – For companies that have a strong reason to exist; you’re underselling yourself if you don’t make it front and center as a fight against the status quo. Lucinda shows you how it’s done.
• Free Smells, Live Steam – From Jimmy John’s to Mad Men to Schlitz, how do you position a brand that doesn’t have a key differentiator?

Whether you’re buying, creating, or hearing ads, when you understand positioning, you unlock the hidden hierarchy of the world. Click here to listen to the whole episode (and complete lesson #3 of your audio ad masterclass).

The Classifieds

Podcaster Bunny Hops Up the Charts

With the topic of the Podcast industry planting fresh in people’s minds lately, it’s important to note that this host did not appear out of thin air. Bunnie XO is the inimitable rising star of the Dumb Blonde podcast, but she has long been in the zeitgeist thanks to her YouTube channel, modeling, and marriage to rock star Jelly Roll. Recently acquired by Crossover Media, Bunnie has been hopping up the charts thanks to her bold, risque, and alternative image and commentary.
In the always-crowded comedy genre, this podcast is specifically unique for its female-focused, sex-positive rhetoric and devoted Gen Z and Millennial audience. This is a surefire performer for advertisers who want to reach that specific demographic and understand the nuances of brand suitability vs. safety.  It won’t be dumb luck when this performs well, so click below for more information.

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The Frogman Cometh

Shawn Ryan is extremely impressive: a former U.S. Navy SEAL, CIA Contractor, and Founder of Vigilance Elite. He is also an inspiring public speaker, advocate, interviewer, and mental health educator who focuses on veterans’ rights and stories. Each week he interviews a former armed forces member to amplify their experiences in combat and empower future generations of America’s protectors.
The Cumulus Network has recently taken on Ryan’s podcast and has become immensely popular with its highly conservative audience. Recent guests have been from various branches of the military, active roles, and international conflicts. Ryan is best suited for an older, male-skew audience or those interested in political options outside of news and commentary. While the Navy unofficially says, “not for self but for country”, you can be self-serving and gain performance by clicking below.

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This Week in Great Podcast Reads

Philip DeFranco Expands His Language Palette

Listening to a voice as sharp and polished as Philip DeFranco delivers the news on his podcast reminds us how much we appreciate the art of speaking. For DeFranco however, his speaking skills were mainly limited to English. The YouTube personality recounts being unable to understand his Italian grandparents as a kid and failing Spanish twice in high school, perfect examples of how Babbel’s subscription-based language learning system can help.
His ad read for the brand communicates how it’s about more than language—he can grow a deeper connection with his Italian heritage and overcome a former obstacle by building his confidence in speaking Spanish. This is why we love The Philip DeFranco Show and recommend it for brands who want their message to resonate with audiences on a personal level.

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