Elon’s New Toy; Apple and Amazon Capitalize on Facebook’s Downturn; Podcast is What We Knew it Was

They say April showers bring May flowers and the many moves that were made over the past month are now starting to take shape. Elon Musk is giving a glimpse into what he’s planning to do with his new Twitter toy, and it’s pissing a lot of people off.

Later this year, Twitter may be in the sole hands of the modern-day Henry Ford, and in their recent podcast, the team at eMarketer pontificated about what Elon Musk is going to do with his new toy. The team surmises that while Elon expects to make money with his investment, his primary goal, as a fanboy, is ultimately to make Twitter everything he dreams it could be. Through the process, Musk ultimately wants to use the app to transform the world for the better. The eMarketer team discusses Musk’s plan to charge governments and commercial users a “small fee” and how he may shift away from ads altogether moving towards a subscription model. Even more divisive, Musk’s thoughts on opening the platform to previously blocked users like Trump, and his promise to make Twitter a forum for “free speech” has many unsettled and others vowing to leave the platform altogether. This story will continue to evolve, but if you’re planning on spending for ads on Twitter in 2023, the future is uncertain.

In other news, the current privacy and economic climate has major media players like Amazon and Apple rethinking their stance on advertising which brings more opportunities to marketers.

On a positive note, the podcast industry continues to soar as revenues increase and the IAB has the receipts to prove it.

We also have two great podcast opportunities for your consideration, both about relationships, and both destined to perform for many advertisers.

Finally, we have an aircheck from a Navy Seal that will show you why his ability to control his emotions and actions, regardless of circumstance, sets him apart from all other podcasters.

The Classifieds

Revisiting the Rules of Engagement

We all know that celebrity marriages rarely go the distance, but actor Oliver Hudson and his wife Erinn have been together for 20 years and married for 16. Fresh off their co-hosting duties last year on Holler Audio’s Sibling Revelry (the podcast Hudson has with his sister Kate) the pair will continue opening themselves up to listeners, starting May 16th. Previously the couple has successfully covered topics that range from parenting to infidelity, love languages, and creativity. The show is a mix of parental advice, celebrity interviews, and family content so it is recommended for those with a target demographic consisting of parents who are interested in relationship advice. Consciously couple with Oxford Road by clicking the link below for more details.

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Head Shrinker Helps Expand Sister’s Mind

If you like getting a friend’s advice, but you’re always wondering in the back of your mind, “What would a therapist say?” Betches has the podcast for you. Co-hosted by Jordana Abraham (U Up?, Betches Brides) and her sister Dr. Naomi Bernstein, this  opportunity looks at all relationship types, from a therapeutic and clinically proven perspective. In their first episode, which premiered May 3rd, the sisters and co-hosts gave thoughtfully nuanced takes on the subject of friendship and the pain of creating boundaries as we get older. The core demo is similar to Abraham’s other shows, which have done especially well for our clients targeting female millennial trendsetters who prefer relatable and funny female hosts. Sharing is caring, so we have shared more details in the link below

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In Case You Missed It

Tech Biggest Names Rethink Ad Revenue

Amazon and Apple are increasing advertising revenue in major ways. Despite the thrash that has come from Apple’s changes to privacy policies which have made a massive impact on direct response advertisers everywhere, the Cupertino Commandos are doubling down on their subscription revenues with paid placements on the app marketplace. Their frenemies up north, Amazon, are closing the gap with more and more digital ads. Spending on Amazon digital ads jumped 35% to $189 billion in 2021, an increase of $50 billion in a single year and the highest percentage increase since 2006. So for marketers looking to fill the void that Facebook’s lack of performance has left, Apple and Amazon can show you the way. But we have a better idea, keep reading.

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Podcast Revenue Soars

This week, the IAB confirmed everything we’ve been talking about for years; Podcasts are exploding. Not only did the channel hit $1B in revenue last year, but it’s also poised to double that in 2022. The IAB suggests that investments in ad tech have made podcast advertising more digitally enabled, expanding its capabilities and value for advertisers. As an agency that has been pro-podcast for years, this comes as no surprise. If you’re not already seeing the success of this channel, you’re behind the eight-ball. To access a copy of the full report, and to see how podcast may work for your business click here.

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This Week in Great Podcast Reads

Energy Tip from a Lone Survivor

If an ex-Navy SEAL wants to give you advice on how to keep that heart ticking longer you listen—especially when that Ex-Navy SEAL is Marcus Luttrell, whose special mission inspired the film Lone Survivor. Maybe that’s why his read on the Team Never Quit podcast, for SuperBeets, a tasty plant-based treat that promotes heart health, works so well. Not only does he hit all of the key copy points with conviction, but he doubles down with powerful positioning against energy alternatives like coffee and his vice, candy. For more survival tips and inspirational stories from people who’ve overcome the impossible, tune in to his weekly podcast Team Never Quit.

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