Joseph Jaffe’s Not Famous, But He Is On Media Roundtable; Podcasts to Bring You Towards Financial Freedom; Networks Not Grading Homework Anymore

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let’s dig in.

Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham. We also welcome a special guest, 5-time author, marketing thought leader, and host of the podcast Joseph Jaffe is Not Famous, the one and only Joseph Jaffe.

At the top of everyone’s mind:

• HDYHAU FTW – The game-changing Oxford Road attribution white paper is out! We’re tossing vanity URLs into the bonfire and riding predictive text into the sunset. Download it for free now (and tell them the Influencer sent you ).
• The MVP YouTube Podcast – Can you say minimum viable product? Podcasts on YouTube can still work if they’re messy, imperfect, or barely video. We break down why Podcaster and advertisers shouldn’t wait for perfect to get on YouTube and jump in.
• Welcome to the (3rd) Party – Podscribe’s download counting method has just now been certified by the IAB, which means there’s finally an IAB-certified measurement provider that’s not selling media. It’s a big trust-building step for the industry.

Short on time? A recap of each topic is shared below, but for industry insights you won’t get anywhere else, hear the full episode by clicking the link below.

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The Classifieds

It’s Called Bro-Nance

Benjamin Franklin once said, “In this world, nothing can be said to be certain, except death and taxes.” This Tuesday marked yet another Tax Day, causing panic for those unfortunate enough to miss that appointment with H&R Block. If you, too, are looking for some financial advice to tide you over until you get your next W2, we have the classifieds for you.
Our first opportunity comes from AdvertiseCast, which is hosted by Andrew Sather and Dave Ahern, two financial advisors who took stock of the podcast landscape five years ago and found that there weren’t any top podcasts in finance for beginners. Through their series Back to the Basics and Bird’s Eye View, they have educated many men to achieve financial freedom. This opportunity has shown great internal performance for advertisers in the B2B space looking to reach investment-focused elder Millennials and those hoping to retire early. If you want to make your income more disposable, click the link below and start earning dividends quickly.

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Running Podcast Truly Goes the Distance

Financial education is rarely discussed by the younger generation, specifically young women. Tori Dunlap wants to change that by transforming how women look at financial freedom, personal finance, and the impact of money management in everyday life. Her book of the same name has been a wild success, buoyed by a viral Tik Tok account and now a podcast from Adlarge. Tori spends many of her episodes interviewing top experts in their fields, including Amy Porterfield, Xian Horn, and Barbara Sloan. Other episodes have been devoted to a single topic, such as the safety of banks, life insurance, and irrational spending. While many investing podcasts feature flagrant rhetoric around the hustle and grind culture, Dunlap prides herself on pivoting financial issues from a more personal perspective. This is a great opportunity for female skew clients looking to reach highly educated Gen Z and Millennial professionals. Work towards your own first $100k by clicking the link below.

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In Case You Missed It

Why News Outlets Are Shifting to YouTube 

As always, The Influencer is your companion guide to topics discussed on our podcast. The first article spawned the panel discussion on why news outlets are pouring onto YouTube.
Recent studies show that not only do more podcast listeners in the U.S. prefer watching podcasts on YouTube over audio-only versions, especially among younger audiences, but they also attract more podcast newbies.  As a result, major companies like ESPN, Slate, and NPR have embraced YouTube for podcast distribution, leveraging its extensive user base and the platform’s new features, such as “Video-Shorts,” to reach and engage new audiences.
Don’t let “production quality” get in the way of unlocking YouTube inventory: “YouTube starts to generate ad revenue for creators sooner than many other social platforms. And these video podcasts don’t necessarily have to be pretty or a heavy lift in the production department. Many podcasts are uploaded with less-than-crisp videos showing hosts and guests in Zoom-like boxes. Others feature a static image and maybe a sound wave animation, if you’re lucky.

Takeaways for Producers: 

• As audio is going to video — don’t let production value get in the way
• Try a static image
• Don’t let that stop you from unlocking that inventory
• Make it the best it can be
• Don’t do it in isolation — make it a larger part of your podcast strategy

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The Bonfire Whitepaper

We pitched the heck out of this last week, but the team discussed the Bonfire of the Vanities white paper we released last week. In case you missed it, we’ve identified a new way to tackle the audio attribution beast with a method that requires no vanity URLs, no pixels, no fancy algorithms, and once it’s set up, is completely free. Click the link below to learn more about how it all works.

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Why You Should Care About Podscribe’s IAB Certification

Finally, the team shifted the conversation to Podscribe’s recent IAB certification.
After a 6-month no-stone-unturned audit, IAB Tech Lab has certified the accuracy of Podscribe’s download counting methodology, according to the Technical Guidelines Version 2.1.
Podscribe says it is the only measurement provider certified by the IAB Tech Lab that does not currently sell media which is an important distinction because while we like what they do, every other IAB-certified partner also sells media, which is like allowing students to grade their own papers.
Independent, third-party validation is always a win.

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This Week in Great Podcast Reads

Who? Weekly’s Favorite Sustainable Soap

Bobby Finger and Lindsey Weber understood the assignment. They took the Grove Collaborative script we gave them and didn’t settle for just reading the copy points. They laid in the dramatics the way only hosts of a pop-culture podcast like Who? Weekly can. There’s no doubt Bobby nails his testimonial, but half of what sells it is Lindsey’s reaction since we understand it. Really, how often do you hear of someone getting compliments on their soap? It’s surely a testament to the quality of Grove’s sustainable home-care and self-care products. With a reception like this, we know they’re doing something right, but what really interests us are the voices like Bobby’s and Lindsey’s who are getting the message out there. Hosts can say they love a product, but there’s nothing like them showing you through reads like this one from Who? Weekly.

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