oxfordroad logo
Thought Leadership OXFORD ROAD PRESENTS: MEDIA’S NEW DEAL, EPISODE 10

By: Oxford Road

Our 10th Episode! This week on Oxford Road Presents: Media’s New Deal, Dan sits down with Benjamin Nazarian, the CEO of one of the fastest-growing companies in the space, Therabody, maker of the coveted Theragun. In this episode, Ben shares the secret to successfully growing a multi-million dollar brand from zero, as well as rebranding the business, expanding product lines, and pivoting from retail dependence to full DTC in 2020. This week’s episode is a master class for marketers looking to add zeros to their bottom line.

Highlights:

 

  • 4:27 – The origin — how Ben got involved with one of the most popular brands in the fitness world
  • 7:03 – Rebranding a successful company when you’re practically a household name during a pandemic
  • 10:06 – Entering a crowded CBD marketplace — DIFFERENTIATE!
  • 13:05 – Doing good without pandering
  • 17:14 – Balancing performance marketing and branding
  • 20:20 – What channels truly drive growth for a growing DTC brand?
  • 29:24 – How COVID is affecting the consumer landscape
  • 36:39 – Ben’s Top 10 Habit Hacks
  • 40:52 – How the recent focus on social injustice has impacted Therabody’s business
  • 45:13 – Ben’s approach to marketing toward a divided nation
  • 50:42 – How to bring your company to the next level

Click HERE to listen to the full episode

Categories

array(2) { [0]=> object(WP_Term)#2941 (16) { ["term_id"]=> int(12) ["name"]=> string(10) "Newsletter" ["slug"]=> string(10) "newsletter" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(12) ["taxonomy"]=> string(8) "category" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(309) ["filter"]=> string(3) "raw" ["cat_ID"]=> int(12) ["category_count"]=> int(309) ["category_description"]=> string(0) "" ["cat_name"]=> string(10) "Newsletter" ["category_nicename"]=> string(10) "newsletter" ["category_parent"]=> int(0) } [1]=> object(WP_Term)#2998 (16) { ["term_id"]=> int(7) ["name"]=> string(18) "Thought Leadership" ["slug"]=> string(18) "thought-leadership" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(7) ["taxonomy"]=> string(8) "category" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(213) ["filter"]=> string(3) "raw" ["cat_ID"]=> int(7) ["category_count"]=> int(213) ["category_description"]=> string(0) "" ["cat_name"]=> string(18) "Thought Leadership" ["category_nicename"]=> string(18) "thought-leadership" ["category_parent"]=> int(0) } } Newsletter Thought Leadership

You May Also Like

This Week’s Influencer: Dan Misener on Fixing Podcast Measurement; The Download Dilemma; Spotify Knows You Too Well; Fangirls Get Healthy; and More…
This Week's Influencer: Oxford Road Reveals a Podcasting Secret; Brazil's Untapped Gold Mine; Theo Von Gets Measurable; and More…
This Week’s Influencer: Why the Fight For Creator Rights Is Important; YouTube and Netflix Talk TV; Podcast Measurement Gets an Upgrade; and More…
george costanza