Caution: Bill O’Reilly Enters The Media Roundtable Zone; Oxford Road CEO & USA Today address the Outrage Industrial Context

Top-rated Cable News host for 16 years. Author of best-selling non-fiction series of all time. Love him or hate him, you can’t talk about the state of modern media without acknowledging Bill O’Reilly’s influence.

O’Reilly pioneered the advance of merging opinion into a nightly newscast and led Fox News to become the dominant network in cable news. Fox’s success catering to partisan sympathies with O’Reilly leading the charge created a formula that is now an industry standard for outlets large and small, left and right. Without Bill O’Reilly, today’s media landscape would be unrecognizable.

As our guest on this week’s episode of The Media Roundtable, Bill joins us and provides a path to understanding how we got here, through the lens of his own career and the strategies he employed to reach the top of his field, blending news and opinion. Fueling his meteoric rise was an uncanny understanding of what audiences would tune into and how to best use the emerging medium. In this episode, he reflects on the Frankenstein he helped create, as well as his new book, Killing the Mob, where he describes Bobby Kennedy as “The hero of the book.”

Coincidentally, we recorded one day following the announcement of his upcoming“History Tour”with none other than Donald J. Trump. We spoke candidly about this upcoming series of events and how he intends to bring his “No Spin” approach to live interviews with the 45th President. We also discussed his view on claims of election fraud, lab leak theory, and the movement toward stakeholder capitalism. Many of his views may not be what you think.

Most compelling in his reflections is a simple remark he makes about the modern state of corporate media where he concludes, “I’m just glad I’m out of it.” If you’re able to listen,let us know what you think.

Listen to the Episode HERE

The Classifieds

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Because self-improvement podcasts perform so well, especially for B2B clients, The Quote of The Day Show is a “must-test.” Think of this new show as the audio version of those daily calendars your parents had on their desks when you were growing up. Each episode spotlights an inspiring quote and a 5-10 minute motivational audio clip to inspire listeners to form a life they love. Featured speakers include the who’s who in motivational content; Les Brown, Eric Thomas, Jim Rohn, Lisa Nichols, Mel Robbins, and many more. Hosted by entrepreneur and money mindset expert Sean Croxton, this show is expected to sell out faster than a Tony Robbins seminar. As Dale Carnegie said, “Do not sit home and think about it. Go out and get busy.”

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Gigi Gets Gritty

June is Pride Month, and our friends at Cadence13 are celebrating with the launch of Queerified, hosted by Gigi Gorgeous and her bestie Marc “Mimi” Maverick. Despite her bold, luxurious, and uber-confident online personality, this limited-run documentary series showcases a raw, vulnerable, and kind-hearted side to Gigi you might not pick up from skimming her social media pages. The show will include special guests in the LGBTQIA+ community to discuss topics, including what it was like growing up queer, the successes and lessons of life, and how to celebrate queer joy every day! With over 2 million Instagram followers, it’s inevitable that Gigi’s fans will be tuning in to make this show a massive hit out of the gate, so interested advertisers should move quickly.

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In Case You Missed It

The End of Podcast As We Know It?

Over the past week, both Apple and Spotify released details on their new podcast paid subscription models. While a lot of it has to do with the two companies posturing to become the leader in the space, it has some podcast advertisers wondering if this is the beginning of the end for the advertising landscape as we know it. HotPod founder and chief contributor Nick Quah says no, and we tend to agree. Podcast subscription models are nothing new, and while they may prove to be the right solution for some podcasters, ad-supported content isn’t going anywhere anytime soon. So before you rethink your Podcast strategy in light of these new additions, assume it will be business as usual until further notice, provided by your friends at The Influencer.

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Taming of the Cookie Monster

Apple and Google have firmly placed their stake in the ground regarding privacy and have therefore drastically reduced the ability for marketers everywhere to target. This week, Forbes released an article on what this new world will look like and shares some practical advice on how publishers, advertisers, and agencies can prepare for a cookieless world. If this newsletter reaches your inbox, these changes affect you and your business. While the article gives some practical recommendations on what to do next, it views the situation as an opportunity to retool strategies and take control of your own data.

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Podcast Partnerships Persist 

News of podcast consolidation has been relatively light over the past few months after a flurry of acquisitions and partnerships earlier this year. But while many of the biggest moves have already been made, the consolidation of the medium is still happening, and more can be expected. Last week, Cadence13 and American Public Media struck a deal in which the former will handle all of the sales efforts for APM, in addition to developing co-productions and other on-demand programming initiatives. For Podcast advertisers, this is a win/win. Cadence13 will leverage its reach through mass distribution channels to promote APM’s quality content, plus APM’s programming will bring balance to Cadence13’s already impressive roster of offerings.

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OXFORd In The News

How Advertisers Profit from fueling Americans’ Outrage at each other

An op-ed piece written by Oxford Road’s Founder and CEO, Dan Granger was published yesterday on USA Today. The article addresses our modern Outrage Industrial Complex and offers practical tips for Creators, Networks, Marketers, and Consumers. It also speaks to the work Oxford Road has been doing through The Media Roundtable in addressing brand safety and suitability, as a bi-product of supporting content that avoids exploiting our differences. The column arrives with the launch of The National Week of Conversation bringing together Americans on both sides of the aisle for civil discussions of important issues. To learn more and to join the conversation, click HERE.

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