The World's Only Audio Advertising Podcast, Ad Infinitum Returns With Episode 2; Oxford Road’s 10th Anniversary Continues

As we celebrate 10 years of Oxford Road making the ads work, we’re bringing you another episode of Ad Infinitum, our show that’s all about understanding how audio ads work (and how they could work harder).

This week, host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes the brilliant Phil Agnew (Host of Nudge, the consumer psychology podcast with “an MBA’s worth of insight in every show”).

We’re talking powerful psychological nudges in top-spending audio ads. Kohl’s, State Farm, Granger, and AutoZone: who’s moving the needle and who’s blowing their budget? And, of course, we’re adding more power tools to our Chief Audio Officer’s toolbelt. Tune in to hear:

• Coming Soon, Leaving Soon After – What movie theaters can learn from Scarcity
• Getting in the Zone – How to make AutoZone’s oil even better with The Labor Illusion
• The Media Mix is the Message – Why Costly Signaling makes some ads hit different
• Good Trash People – What a man in a trash bag can teach us about the Mere Exposure Effect and AI voices

Whether you’re buying ads, creating ads, or just hearing them, you deserve to understand the hidden psychological forces that are shaping your actions every day. To listen to the whole episode (and continue your audio ad masterclass), click below.

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The Classifieds

Time Flies When You’re Having Fun

Comedy is a cluttered landscape in the world of podcasting, so it takes two original hosts to create something all its own. Comedians Rick Glassman and Esther Povitsky have done just that in their recently premiered podcast with Paragon. Both have been successfully hosting their own podcasts (Take Your Shoes Off & Trash Tuesday), but they’re now melding their own individual brands of goofiness to bring us something new.
In their very first episode, they discuss taboo topics, including bodily functions, sexual mores, and dating culture. This is a reboot of a three-run trial back in 2020, which was received well by fans and has spurred this hotly-awaited revamp. Based on past performance, this opportunity is best suited for male skew clients who like explicit content and follow stand-up comedians. Do more than kill time by clicking the link below for more information.

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The Skeletons Are Now Leaving Their Closets

The Jeffersonian is opening its doors once more for lovers of the procedural crime drama Bones. Show leads Emily Deschanel and Carla Gallo have teamed with Holler Audio to rewatch all twelve seasons of the immensely popular series, sometimes along with their many castmates and the crew. Though the show often dealt with grim subject matter and grisly sights, there was always a thread of comedy keeping us coming back week after week.
The trailer for the 7/17 launch suggests it will be just as wacky and fun, subject to colorful tangents, anecdotes from the set, and a general deep dive into what made it so popular. This is best suited for clients looking for TV & Film options that are female-skew and already work well in the True Crime genre. We’re making no bones about it; you should click the link below for more details.

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In Case You Missed It

I Want My MTV–I Mean, Spotify?

Spotify is considering adding full-length music videos to its app. At the same time, Shopify announced it had surpassed 100,000 video podcasts. At its core, Spotify is an audio-first company. However, the news of the milestone of 100K video podcasts coupled with the potential to take on YouTube as a platform for music video signals Shopify’s intent to capture more share of video ad dollars–which happens to dwarf spending on audio ads.

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Podcasting Can Buy a Beer… Almost

Just as Oxford Road celebrates a big milestone of 10 years as the leading independent audio agency, podcasting is also celebrating its own milestone. Believe it or not, podcasts have now existed for 20 years. This may come as a surprise to many marketers that have discovered the power of podcast advertising in the past few years. To some, podcasts seem like an overnight sensation, just 20 years in the making. The first podcast was/is Open Source with Christopher Lydon and his perspective on why podcasts matter is interesting. He says: “I think the American people are starving for good conversation, and they find enough of it to come back time and again to podcasts.” Podcast advertising is so powerful, as it allows brands to participate in that conversation.

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FTC Endorser Guidelines

The FTC has updated its “Endorsement Guides” for the first time since 2009. The MediaPost article gives details, and according to the FTC website, “the Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser…” The new guidelines are geared to influencers on video platforms such as TikTok. However, the new guidelines are relevant to audio as they are applicable to host endorsements in podcasting and traditional radio.

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This Week in Great Podcast Reads

Jake Triplett’s Correct Opinions on Indeed 

One thing you’ll never experience listening to Correct Opinions with Trey Kennedy and Jake Triplett is a dull ad read. You name the brand, and they’ll find a way to make it not only fun but memorable. Unless you’re actively looking to hire employees, hearing about a hiring platform, even from a brand holding as much weight as Indeed, might not stick.
That’s why Jake Triplett recommending his co-host use Indeed’s Instant Match, if he were ever to replace him, keeps us listening to their ad read all the way to the end.  While he makes the claim in jest, we appreciate the creativity he uses to demonstrate the hiring platform’s value. This ability to not take themselves too seriously is what gives the Correct Opinions the upper hand. Without it, they wouldn’t be able to keep their reads fresh and lively, and at the end of the day, that’s the way to a listener’s ear.

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