The Media Roundtable Dusts Off The Crystal Ball to Look Into 2023; “New Year, New You” Podcasts You Should Test; A Tasty Read for the Best Food Company

This week on the Media Roundtable, we complete our special two-parter with a look ahead at the podcast trends shaping your 2023.

Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist).

The panel puts their collective heads together to prognosticate what will transpire in what already promises to be a dynamic year for marketers and the world. Click the link below to hear their take on…

• Verification, All I Ever Wanted – When you buy a mid-roll, what are you getting? Across publishers, impressions, downloads, and the number of ads in a break vary greatly. The panel expects verification and standards to reach a critical point in 2023. Did someone say a savvy buyer manifesto?
• The Rise of Remnant – Signs point to remnant ad buys playing a big role in 2023 media mix. The panel takes lessons from radio and hopes spot values won’t tank as a result.
• DTC BRB? – When DTCs advertise in difficult climates (*cough* recession *cough*), they’re looking for what they know will work. Will that be podcast, or will they let the brand advertisers swoop in?
• The Value of Values – There are no atheists in foxholes, but are there still values-driven companies in recessions? The panel is split on whether or not purpose can compete with profit in this financial climate.

For industry insights you won’t get anywhere else, listen to the full episode by clicking the link below.

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The Classifieds

Is My Money Not Green?

We continue to highlight podcasts centered around self-improvement as we kick off yet another trip around the sun. Many of us  are looking to create healthy habits, reassess our goals and values, and start the hard work of changing ourselves for the better. Host Patrice Washington is a bestselling author and venerated TV personality who has coached many women to a life of fulfillment and monetary success. Washington’s approach comes from a realignment of spiritual and religious principles instead of traditional deprivation. Her episodes often focus on attainable steps one can take to better their everyday life. This is a great opportunity for advertisers to reach an audience of religious and entrepreneurial women who showcase abject loyalty for a host. If you want to shake the money tree with us, please see below for more information.

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Masculinity Made Motivational

In an age where male podcast hosts are becoming increasingly incendiary with their takes on masculinity, Nice & Neat serves as both an inspirational totem and a necessary counterweight. Hosts Jalon Webster, Duke Ihenacho & Omar Bolden are helping men do the painful work of bettering themselves without demonizing other groups in the process. Recent episodes have covered topics such as being vulnerable in a relationship, rediscovering yourself after having kids and being confident in social situations. Many direct performance advertisers targeting Gen Z and Millennial men have successfully tested this Audioboom show. A significant part of the audience is female, so it is recommended for clients looking to reach women interested in self-improvement as well. If you’d like to be a macho macho man too, just click the link below.

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This Week in Great Podcast Reads

Stacy’s Dogs for Nom Nom

The beauty of partnering with a holistic health and happiness podcast, like Stacy Toth’s The Whole View, is that you know she’s going to get to the heart of your brand’s message because she’ll believe in it. Your ad copy will be the vehicle she uses to talk about what makes her happy. And when it’s done right, what you’ll get is something that sounds like her endorsement for Nom Nom, the pet-conscious company that delivers fresh nutrient-packed meals for your dogs. Not only does she articulate that Nom Nom is the only food her dog won’t refuse, but she takes it a step further by quantifying the savings, stating her dog’s meals cost one-third of what they used to. All of this before we even get the offer. For Stacy Toth, though, the love doesn’t end with her dogs. If you’re interested in what The Whole View can do for you, we suggest you have a listen.

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OXFORd In The News

Podcast Predictions from Marketing Brew Part Deux

Following last week’s predictions on the podcast landscape, Marketing Brew’s Alyssa Meyers posted a follow-up article on what this year means for brands citing comments from industry experts, including our own Dan Granger. This week’s article explores which brands may take the lead in podcast ad spending this time around the sun, and discusses the growth of consumption and the potential for brands to reach larger and more engaged audiences through podcast advertising.

The article also outlines the current state of podcast advertising and details the rising popularity of performance-based podcast ad models. Lastly, it identifies the brands that are likely to become major podcast ad spenders in 2023, including businesses from the food and beverage, automotive, and CPG industries.

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