Audio’s Brightest Share Their Favorite Creative Hacks at CAO Summit; TikTok Mega Influencer Launches New Podcast; Estás Disfrutando De Mi Podcast?

We have an abundance of audio riches for you this week. First up, we revisit one of our favorite sessions from the Chief Audio Officer Summit – the blockbuster creative panel. Our very own Stew Redwine moderates with CAOs Jess Jacobs (Shopify), Shane Pittson (quip), and Margaux Natiello (Athletic Greens). You’ve absolutely heard their ads, and more likely than not, you may be a customer of one of these Podcast Pioneers. Tune in to hear the all-star panel break down their all time creative hits and add to your CAO toolbelt.

 “What’s so beautiful about audio to me is that it’s inefficient intimacy.” – Stew Redwine, VP Creative Services, Oxford Road

Start Where You Are – You don’t need to create your sonic logo from scratch – you might’ve already done it. The now ubiquitous Shopify Cha-Ching started with the team mining the company’s existing audio assets and finding a mother lode of positive associations. The rest is history.

Plan for Risks ⚠️ – When you advertise on as many podcasts as quip does, at some point, you’re bound to run into some controversy. This is where CAO’s have to fight ‘immediate reaction’ instincts.  The panel discusses how to set a plan beforehand, so you know what your next move is and next steps will be. (if you need help setting a plan, reach out!)

Empowering Hosts  – Learn why a 15-minute onboarding call with every host should be mandatory, just like Athletic Greens requires. These calls aren’t just prep. They empower hosts to speak more freely in their ads, create a deeper connection between the host and your company, and set the trajectory for a successful podcast campaign. The panel shares their best practices on how to make the most of this valuable onboarding time with hosts.

Turning Setbacks into Success  – Earlier this year, quip jumped at the opportunity to sponsor the New Heights podcast with NFL brothers Jason Kelce and Travis Kelce, just before they faced off in the Super Bowl. quip felt it was the perfect time to do a competition based integration with the uber competitive Kelce brothers. However, when the campaign first dropped and fell short of expectations, quip stayed the course. With clear communication and out-of-the-box thinking, they transformed the opportunity into a super memorable moment, exceeding the client’s performance goals.

We’re just scratching the surface here. Tune in for a 101 year old radio ad, an exciting round of “guess that jingle,” and everything you need to ensure your next audio creative inspires action. Click the link here to listen to the whole episode.

The Classifieds

New Network is… Unwell

This past August, Call Her Daddy’s own  Alex Cooper announced the launch of her new podcast production company the Unwell Network. Well, the first show from the new network launches tomorrow (9/21) with Alix Earle of TikTok mega stardom. Earle gained relevance in 2022 via the Get Ready with Me trend, detailing her life as a student at the University of Miami.
Now graduated, nominated for Creator of the Year at the 2023 Streamys, and seeing boundless success, Earle fully shares the intimacies of her massive influence with her 5.8 million followers. Any advertiser who is already seeing success on large-scale female-skewing podcasts should see look-alike success on this newest opportunity. For more information, click below, we promise it won’t be a ”hot mess!”

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Estoy Bien Lit

Stephanie Ramirez and Vanessa Cazarez are two besties who simply want to share the appropriate space to talk about their lives. Luckily, they’ve invited some listeners to join them. Distributed by Sonoro, I.E. in Besties is a weekly podcast centered around whatever topics the hosts are most interested in at present. Whether they’re sharing what it means to be a woman in today’s society, or gleefully reacting to celebrity fashion faux pas, the two besties always make their audience feel like they’re amongst friends. The show also has a unique perspective, being the hosts are Gen Z Latinas who love their heritage and enjoy highlighting that pride within the show itself. B2B advertisers have found success in working with this show, especially those targeting Gen Z entrepreneurs. Become your brand’s own bestie by clicking the link below.

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#SaveTheLiveReads

The Dumb People in Town Podcast Gets a Lesson from Babbel

This week’s aircheck highlight is special because we have not one, not two, but three hosts all raving about our advertiser Babbel! Daniel, Randy, and Jason, hosts of the Dumb People in Town podcast, kick things off by showing off their recently acquired Spanish skills, courtesy of Babbel’s easy to use platform. The guys discuss their personal experiences with the mobile version of Babbel, and how surprisingly fun the lessons are. Randy shares how he used Babbel to learn Italian before a trip to Italy by squeezing in 10 minute lessons doing things around the house and while walking the dog. When hilarious content creators like these three gents sink their teeth into live reads, the performance is almost always spectacular — but getting to these heights isn’t always easy. It requires proper onboarding to educate hosts and empower them to speak honestly about their experiences (see above for onboarding tips).

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