Gillie and Wallo Redefine The Podcast Game; Jujubee’s Dating Game Show Podcast; Digital Audio’s Rise; Advertising in a Recession Do's and Don'ts

Legendary Philadelphia hardcore rapper Gillie Da King is regarded as the “King of Philly” by fans who adore him and his writing skills.

His cousin, Wallo267, after serving a 20-year prison sentence, transformed his life to become a TED speaker, social media influencer, activist, and marketer.

Gillie and Wallo co-host the hit podcast Million Dollaz Worth of Game from Barstool Sports, and today they take a seat at the Media Roundtable…

“We just regular human beings who understand that human beings make mistakes and everybody’s not perfect.” – Gillie Da King

Gillie and Wallo have an ability to be genuine and nonjudgemental, creating a show where guests like Ice Cube, Snoop Dogg, Mike Tyson, Alicia Keys, and Swizz Beatz can open up and speak honestly, producing must-listen episodes.

This authenticity also allows Gillie and Wallo to disentangle complex cultural issues like balancing cultural appreciation and appropriation with white audiences, social sensitivity, and forgiveness.

Million Dollaz Worth of Game is a gold mine for brands looking for an authentic endorsement. Their ad-reads are unskippable–in Gillie’s words, “it’s not an ad when it’s with us”– case in point, this New Amsterdam Vodka read.

If you’re looking for unfiltered, powerfully unique voices who know exactly what it takes to connect with their audience, this is definitely a podcast you should consider sponsoring.

Tune in to hear:

• Gillie and Wallo’s unique take on endorsing advertisers
• Their top five life-changing guests of all time
• That time Snoop got vulnerable
• Wallo’s TED talk on why he forgave his brother’s killer

Click below to hear the entire conversation (NSFW).

Listen to the Interview

The Classifieds

ConDRAGulations, You are the Winner of this Podcast

Keep those wigs firmly attached to your heads; they’re about to get snatched: Jujubee has launched a brand new podcast with Wondery! The  Rupaul’s Drag Race and two-time RuPaul’s Drag Race All-Stars  finalist has created a dating show based on her Snatch Game of Love appearance as Eartha Kitt. The audio experience will include off-the-wall questions, fun games with interviewees, and help for hopeful singles to find the one….or the one for right now.  Mirrored after the throwback classic The Dating Game, every episode mines relatable and oddly specific moments of awkwardness for our entertainment. The show is classified as a comedy based on its lewd and mature content, but it’s also a great option for clients that work well on health and fitness opportunities and society and culture. Sissy that walk over to the link below for more sickening details.

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Not Even Kryptonite Could Stop Them

Is it a bird? Is it a plane? No, it’s a podcast. Tom Welling and Michael Rosenbaum, the co-stars of the seminal early aughts WB series Smallville, are heading into the recording studio for a full rewatch of all ten seasons. The duo will revisit classic episodes, interview their co-stars, and extoll fun facts and trivia in this weekly series. The Superman prequel starred Welling as a young Clark Kent, battling through his formative years, while Rosenbaum played a reworked young Lex Luthor. This newest venture is an offshoot of Rosenbaum’s popular podcast Inside of You, which is a high performer for our agency and a chart-topper in the TV and Film genre. Brands that have done significantly well on that program also work well on comedy, interview-style podcasts, and society and culture. Gather your own Justice League to review further details below.

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In Case You Missed It

Spending Time with Digital Audio

Back when some of us here at Oxford Road were in the radio business, digital audio was an add-on. Advertisers purchased their ads on the “real” radio, and streaming would be added for a nominal fee, often making the line item “added value”. Oh, how the times have changed!

In their recent “US Time Spent With Media”, eMarketer shows how once time spent with digital media overtook terrestrial radio in 2020, the gap is widening and is predicted to do so for some time. While Podcast is the primary driver of digital audio growth, Streaming audio channels like Pandor, Spotify, and more are gaining momentum (and commanding a corresponding amount of ad dollars).

But while we believe Podcast and Streaming should be a part of every marketer’s bag of tricks, don’t count the old horse out of the race. Radio still accounts for nearly 55% of the total audio time spent (10.5% of all media time among US adults) which is nothing to gloss over.

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7.5 Million More Ways to Measure Audio Creative

Oxford Road’s friend in the industry, Veritonic, just announced a $7.5m funding round to expand its audio analytics platform. If you haven’t heard of Veritonic, they allow advertisers, agencies, and audio companies to research, test, and measure return on investment for audio ads and audio logos at various campaign stages. This new funding will allow the company to expand its attribution efforts. Combined with Audiolytics™ (Oxford Road’s proprietary creative messaging system) Veritonic can not only identify which creative iterations are resonating with audiences, but measure how the ads perform in brand lift and other metrics so advertisers can continually improve their campaigns the next time around. If you’d like to learn more about how we do it, send us an email.

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Timeless Wisdom on Advertising in a Recession

With a recession looming, many marketers are rethinking their strategy, potentially deciding to cut back on their advertising. It’s usually about this time in the economic cycle that ad agencies and media vendors dig up stories from the past where bold marketers overcame the hardship and came out stronger than ever, which always seems like an easy story to tell when you’re on the agency side of the business. This week Marketing Brew shared a refreshing take on the subject with insights and tactics to use during an economic downturn from leading marketing researchers and analysts. While they all agree that maintaining ad budgets is ultimately the way to go, the tactics must change. Oxford Road Founder and CEO Dan Granger wrote at length on this topic nearly 4 years ago in an article for this newsletter. While he may have been a tad early in his prediction of an economic downturn, the recommendations are as relevant as ever.

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This Week in Great Podcast Reads

The Power of Honeylove

“Brooke Miccio loves Honeylove so much.” A statement straight from Gals on the Go host Brooke Miccio herself. The line is simple yet effective, a little rhythmic even, but most importantly, it’s true, and she’s not afraid to prove it. Using something from our Audiolytics™ framework we call Demonstration, she details the specific Honeylove shapewear she purchased, its style, right down to the size she bought—we love it. What makes this ad really special, though? That can be summed up with her explanation about how she uses Honeylove even when she’s not dressing up and wants to feel more confident and secure. That, my friends, is how you get to the heart of an endorsement. As Brook puts it, she just wants to feel a little snatched. Who can’t relate to that?

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