Missed Podcast Movement? We’ve Got You Covered; Audio Makes The Radio Star; A Beautiful Ad for the Ugliest Problem

AI, SVB, and ROI–oh my!

This week on the Media Roundtable: Special Edition, the agents of influence are distilling insights from their whirlwind time at Podcast Movement–the world’s largest annual gatherings of podcasters and the podcast industry. Couldn’t be there? We’ve got you covered.

Hosting is our very own Jennifer Laine, along with fellow Oxford Road movers and shakers Dan Granger, Steven Abraham, and Spencer Semenson.

What new tools, forces, and trends did we see emerge that will shape our weird, beautiful industry? Let’s see :

• Monkey Hear, Monkey See  ️ – Thanks to AI, coming soon to a podcast near you will be visuals cued by audio clips. No more will a sports host have to describe a chart they’re looking at. Imagine showing the exact product a host is talking about on a live read…
• Suiting Up For 2024 – Everything is political. Ahead of the next election cycle, what’s the right way to approach conversations around brand suitability while trying to limit surprises?
• “Hey, You Look Familiar”  – Amazon, Wondery, Sirius, and more, Oxford Road alums are making waves all over the industry and We. Love. To. See. It.
• A Buyer’s Market – Budgets are contracting, inventory is expanding, and for the right brands, there’s a real opportunity to scale efficiently.
• Choose Your Own Ad-Venture ↔️ – Also, thanks to AI; interactive content is coming. How will it revolutionize perishable content (like sports), and what tailored ad opportunities will come from it?

Missed the conference and want to soothe your FOMO? Get the industry insights you can’t get anywhere else by checking out the whole episode by clicking the link below.

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The Classifieds

Happy Wife = Happy Life

The TikTok algorithm is a thing of beauty, meant to bring the most niche content to its 1 billion users. If a personality can make it across multiple “For You” pages, it’s a small miracle, and our first classified features two: Jon and Alex. Their account boasts 1.6 million followers and features content meant for couples whose love language is in-jokes, pranks, and constant roasting. Their refreshing and gut-busting humor makes them one of the apps’ most entertaining duos, and that energy easily translates to the world of audio with the release of the new podcast, Give It To Me Straight. This is a great option for clients looking for Gen Z and Millennial-focused comedy offerings, as well as any female skew advertisers who want to align with internet personalities. If you’re looking for the perfect reason to stop scrolling, click the link below.

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Kurtistown’s Mayor Officially Gets a Podcast

We venture into the perilous world of YouTube to bring you another amazing opportunity from the folks at Headgum. As YouTube only begins to permeate network rate cards, this great opportunity from commentary creator Kurtis Conner is proving to be one of the best deals around. The effervescent Canadian is boasting nearly 5 million subscribers on YouTube with no sign of slowing down. The massive growth of his following is thanks to a penchant for thoughtful criticism, goofy humor, and long-form editing on niche yet entertaining topics. Kurtis’ podcast serves as both another avenue for freeform content and a platform to interview the internet’s up-and-coming personalities and entertainers. Testing this show would be very good for advertisers targeting Millennials and Gen Z’rs, so click below for more information.

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This Week in Great Podcast Reads

A Wild Ride on Steve-O’s Toilet

Oxford Road is vigilant in providing clear and direct messaging for our podcast hosts. But what do you do when the clearest message for the product you’re selling is outright disgusting? There’s a time and a place for innuendo, sure, but sometimes you’ve got to deliver the facts straight, no matter how ugly they are. Cue the Wild Ride! with Steve-O’s recent ad read for the TUSHY bidet, the cleaner yet affordable alternative to toilet paper that gets the job done better. What else can way say about Steve-O’s setup of the problem other than it’s simple and right to the point, leaving nothing to the imagination? Some might say they can get by without the gory details. Still, we’re going to argue that those explicit details—while unpleasant—make the ad so memorable, especially when you’re hearing them in that signature raspy voice of his. And what higher praise can be paid to a brand than being dubbed the host’s favorite sponsor? We won’t guarantee you’ll like this read, but we can promise you won’t forget it.

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