It’s the End of the Internet as We Know It; Lindsay Lohan Does Podcast; Turns Out Podcast is Good Business

It’s the end of the internet, as we know it.

It’s not news that social media is virtually unmanageable as its lack of governance reveals deadly consequences, and destabilizes our democracy. But what does it mean when Netflix, the leader in quality production, is losing more subscribers than it adds, introducing a previously unthinkable ad-supported layer, and doing layoffs? What does this portend for competing streamers who are now facing unprecedented scrutiny? One interpretation is that we’ve found the outer limits of how much media we can handle or consume. For decades, the volume of content creation has been growing exponentially through user-generated content, and now we can’t even handle more scripted films and series.

Enter Matt Belloni, former top dog at The Hollywood Reporter, current co-founding partner at Puck News, and this week’s guest on the Media Roundtable podcast.

He joins us to discuss his recently new podcast The Town, from The Ringer, where he takes you inside Hollywood with exclusive reporting about the business of show business.

“Discovery is a big problem in streaming right now. It’s still overwhelming and they need to do a much better job with curation and pushing stuff to the right people.” -Matt Belloni

Marketers concerned with the implications of the latest changes and challenges facing media will find this conversation meaningful. Tune in to hear our discussion around the discovery of the edges of the digital media universe, and much more,

Including:

Why comedians are being attacked on stage and what that means about how we think about free speech
Why everyone needs an ad-supported tier (except Apple)
His experience of the Oscars slap as a member of the audience, and his emergency podcast live from inside the Dolby Theater
Hot Takes on current media news including Twitter’s new potential owner
How to balance the Wild West of the creator economy with the infrastructure that supports good journalism

If you want to hear the perspectives of an industry insider and creator, whose job is to talk about industry insiders and creators, you’ll dig this discussion with Matt Belloni. Hop in by clicking below.

Listen to the Interview

The Classifieds

Not Just Rumors, She’s Only Having Fun

America’s favorite redhead (sorta) is all grown up and has a new podcast with Studio71. The former child actress has reemerged in recent years as a successful business owner and world traveler and is currently staging an acting comeback in the Netflix holiday movie Christmas in Wonderland. In her podcast debut, Lohan talks with different celebrity guests about topics such as design, television production, music, and self-care. Her first episode, which premiered in April, included an interview with Queer Eye member Bobby Berk, and Lohan proved to be an insightful, whip-smart, and engaged interviewer. This is a great opportunity for those who want to reach a female millennial audience, especially those between 25-34. Keep yourself safe from the burn book by clicking below for more details.

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Pretty Pennies Get Penny Pinched

With economic woes looming and consumers starting to reign in spending, “Personal finance” is a much sexier topic than in the recent past. Podtrac is here to help, as they have recently made the YouTube channel The Financial Diet open for sponsorship. Main host Chelsea, and several other contributors, bring you weekly videos on important and time-sensitive topics such as unnecessary spending habits, debt forgiveness, TikTok consumerism, and many more. The channel is currently sitting close to 1m subscribers and targets millennial and Gen Z young professionals looking to become more budget conscious and career-driven in the current climate. This is highly recommended for those interested in an audience who values financial freedom, entrepreneurship, and side hustles. Don’t diet, indulge, by clicking below for more details.

Get The Deal

In Case You Missed It

New Nielsen Study Shares Good News For Podcast

Nielsen’s latest Podcast study reveals even more good news for a medium that is already having a field day. As Podcast comes into its own post COVID, the Nielsen study claims that “podcast advertisements represent a bright option for brands looking to increase their visibility and drive upper-funnel engagement”, and that ”podcast listeners are more likely than the general population to resume some of their pre-pandemic activities”. As perhaps the greatest champions of Podcast as an advertising channel, we couldn’t agree more. To learn more about Nielsen’s study, or to schedule a consultation with one of our Podcast advertising specialists, click here.

Transforming The Future of TV Advertising

Connected Television (CTV) has unlocked a medium that was once only reserved for only the largest of brands. A recent report from Digiday and MNTN shares what’s happening across the connected TV space and what it means for advertisers moving forward. The research shares how recent advancements in programmatic buying and more sophisticated measurement solutions have made running a successful TV campaign attainable for companies of all sizes, yes even yours. If you’re interested in learning more about how your business could approach testing into CTV, we should talk. Click here to learn more.

YouTube Grows Up

YouTube has been, for the most part, the wild west when it comes to being a viable channel for many advertisers. However, the video casting company is making an appeal to traditional marketers by adding the things they like to see in a media channel; control and stability. At its annual up-front presentation, known as Brandcast, YouTube announced that it will start employing frequency caps and other controls for its ads in an effort to catch up with traditional video and attract larger advertisers. YouTube is already a formidable force for many brands, but by eliminating some of the major drawbacks typically associated with the channel, it will undoubtedly become a more attractive option for larger, more established brands. It may be time to expand your video portfolio.

Outer Your House, Back to Work

Much like a well-crafted story or a great joke, the success of an ad can ride on a strong Setup. Lose ‘em in those first few seconds and you’re dead in the water; it won’t matter how good your offer is. To hear how it’s done right, listen to Back to Work deliver their read for Outer, comfortable, high-quality, stylish outdoor furniture. Even with a statistic as alarming as 93% of your life spent indoors, host Dan Benjamin manages to add dimension to the problem with some Pain Depth by quoting a friend’s tweet. Home feeling like a prison is a sentiment many of us have shared these past couple of years, but he knows how to leverage it for the read, aligning it with the brand’s messaging. It’s no wonder Back to Work is an award-winning show that offers plenty of insight on productivity, communication, work and so much more.

Listen Here

OXFORd In The News

Redwine Speaks Sonic Truth

Oxford Road’s own VP of Creative Services, Stew Redwine, made an appearance on The Sonic Truth Podcast last week to talk about what he loves most–podcast advertising. Stew speaks with Kristin Charron, VP of Marketing at Veritonic to share his forecast on where the audio industry is headed next, and what trends he has noticed in the creative space that are leading to increased efficacy and recall in audio advertising. If you’ve never heard Stew speak, buckle up, his energy is infectious, and his knowledge of making the ads work is unmatched.

If you’ve read this far, thank you!

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