“I genuinely think points of unification happen is when we listen. Your generation, my generation… we didn’t start this shit. We inherited a whole bunch of history…We know the difference between you just want to sell me something, you just want your company to look good right now…” -Kierna Mayo

It’s Black History Month and if you want to learn from someone who has been on the front lines of advancing underrepresented Black voices over the past 3+ decades, you may want to tune into this week’s episode…

Mayo co-founded and served as Editor-in-Chief of the iconic late-90’s fashion and lifestyle magazine Honey, was Editor-in-Chief and VP of Digital of EBONY magazine, and is now Vice President and Executive Editor of Roc Lit 101/One World (Penguin Random House). Mayo is the poster child of influencing responsibly.

As the host of the new podcast Culturati: Conversations with Kierna Mayo from our friends at Breakbeat Media, Mayo speaks with other pioneers and leaders and such as W. Kamau Bell, Tanya Fields, and longtime friend Q-Tip, as they explore cultural hot topics from a Black woman’s perspective.

This conversation goes deep and offers levity at times, but is challenging to anyone who concerns themselves with living anti-racist.

Tune in to hear topics such as:

  • Interviewing Hillary Clinton and confronting her about charges of pandering to the black community
  • Are corporations and others pandering to the black community in a post-George Floyd world?
  • Critical Race WAP (Yes, you read that correctly)
  • Offering Real Support to the Black Community Without Pandering
  • Life at the Center of a cultural revolution
  • Her involvement with Showtime’s “We Need to Talk about Cosby”
  • How she deals with the work of Artists after learning about reprehensible behavior
  • Maintaining a friendship with Q-Tip after he rose to superstardom
  • How Advertisers can get involved supporting Black Women and Girls through supporting Culturati

We can’t thank Kierna enough for sharing her experience and perspective on many of the challenging issues our country continues to face. Conversations like this are critical as we continue to dive deeply into the challenges of maintaining authenticity and business objectives with good faith efforts to lead this country to finally be true to what we said on paper.

Listen to the Interview


The Classifieds

No Cap, These Tiktok Stars Pass the Vibe Check

Whether they’re commenting on unhinged beauty videos or laughing so hard they give themselves twin mental breakdowns, Tiktokers Brittany Broski and Sarah Schauer are two of the most entertaining internet personalities of today. The famous cousins claimed fame on TikTok by creating engaging and bizarre content for their combined 8.4m followers. They have continued this formula on their newest podcast from Studio71, having recently discussed conspiracy theories, the future of social media, and Facebook Marketplace shenanigans. Their audience is made up of internet-savvy, young millennials, heavily indexing among the LGBTQIA+ community. Similar comedy podcasts with female internet celebrities have been previously tested for B2B female skew clients to great success. If you’re interested in this opportunity, don’t stitch this, just follow the link below.

Get The Deal

Absolutely Divine Podcast Moves to New Network

Mark Divine has recently rebranded his successful and long-running podcast (formally The Unbeatable Mind) and moved to the PodcastOne Network. A man of many talents, Divine is a former Navy Seal, business founder, and New York Times bestselling author who interviews today’s most inspirational leaders to investigate what attributes best define their past and future successes. What sets Divine apart from most self-improvement podcast hosts is his succinct, confident, and informed takes on the subjects at hand. His insights and expertise prove to be as invaluable to the success of his show as the guests he is able to book. We formally tested this opportunity for clients interested in the self-improvement genre to resounding success. See details below to test this rebranded treasure and become unbeatable yourself.

Get The Deal


In Case You Missed It

The Harvest Moon Sets on Spotify
Monday’s New York Times article said it all, Spotify’s Joe Rogan Problem Isn’t Going Away. After buying the exclusive rights to Rogan’s wildly popular podcast in 2020, Spotify and the host himself have been under fire recently for reportedly spreading misinformation about COVID. Last week, Neil Young gave the Swedish audio streaming service an ultimatum; cancel Rogan or lose the entire Neil Young Catalog. Other artists are following suit–even fellow “Spotify Exclusive” podcaster Brené Brown announced she would not release new episodes “until further notice” in protest. For now, Spotify seems to be standing by its Hundred-Million-Dollar-Man. A recent blog post from Spotify’s CEO, while not addressing Rogan specifically, discussed free expression while providing updated platform rules and committing to adding advisory warnings on content that include discussions about COVID-19. Will Spotify cancel Rogan? Will they lose more content as artists and podcasters jump ship? Or will it blow over like Nefilx’s 2021 Dave Chappelle issue? We definitely haven’t heard that last of this one. One thing is known; there is an increasingly desperate need for content labels in media. Where can we find such a resource? Stick around. The Influencer will show you the way.

Read More

How Do You Say Podcast in Portuguese?

Podcast consumption is exploding globally, and according to a recent article from Digiday, more than half of the 600,000 new podcasts debuted in 2021 were in non-English languages for the first time! As a result, U.S.-based content creators like Vice, iHeart, and Tinkercast are taking a variety of approaches to make sure they keep their piece of the global podcast pie. Rather than simply sharing English-speaking content to other countries (which has primarily been the extent of their global efforts), these companies are now translating existing content into new languages and creating original podcasts for non-English-language listeners. U.S.-based content creators embracing a larger worldview will also mean U.S.-based advertisers can expand their marketing efforts internationally easier, at a scale not currently possible.

Read More


This Week in Great Podcast Reads

Loose Lips, New Hips

Sometimes it takes a personality as endearingly bubbly as host Lacey Gee’s to tackle what might otherwise be a vulnerable topic and bring an all-empowering solution to the table. She found no better place to do it than her podcast Loose Lips and Child-Bearing Hips with an ad read for Honeylove, shapewear that doesn’t just shape but looks good doing it. Her short and sweet testimonial really hits on the value prop’s key benefit. Simply put, it makes her feel confident. Lacey hosts Loose Lips and Child-Bearing Hips, with best pal Amy Nichols where they talk mom-life, love-life, and all of life’s nonsense.

Listen Here

Contact us for a Consultation 


If you’ve read this far, thank you!

The Influencer is a production from the team at Oxford Road.
If you like our sometimes sassy, mostly informed POVs on the wonderful world of audio advertising, you should see what we do for our clients.

Interested in seeing how we could help your business?
Contact us at influencer@oxfordroad.com!

Categories

array(1) { [0]=> object(WP_Term)#2935 (16) { ["term_id"]=> int(12) ["name"]=> string(10) "Newsletter" ["slug"]=> string(10) "newsletter" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(12) ["taxonomy"]=> string(8) "category" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(309) ["filter"]=> string(3) "raw" ["cat_ID"]=> int(12) ["category_count"]=> int(309) ["category_description"]=> string(0) "" ["cat_name"]=> string(10) "Newsletter" ["category_nicename"]=> string(10) "newsletter" ["category_parent"]=> int(0) } } Newsletter

You May Also Like

This Week’s Influencer: Dan Misener on Fixing Podcast Measurement; The Download Dilemma; Spotify Knows You Too Well; Fangirls Get Healthy; and More…
This Week's Influencer: Oxford Road Reveals a Podcasting Secret; Brazil's Untapped Gold Mine; Theo Von Gets Measurable; and More…
This Week’s Influencer: Why the Fight For Creator Rights Is Important; YouTube and Netflix Talk TV; Podcast Measurement Gets an Upgrade; and More…
george costanza