Golden Podcast Hacks from the MeidasTouch; Creative Practices that Outlive Trends; Video Podcast Measurement Gets an Upgrade & More

Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “What’s a Podcast? The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch.

Dan Granger (CEO, Oxford Road) hosts Ben, Brett, and Jordy Meiselas (Co-founders, MeidasTouch Network) to discuss the tips and tricks the brothers use to build and scale their wildly successful podcast-turned-media-network.

They’re talking: Growth Hacks, Serving your Audience, Family SWOT Analysis, and more. Let’s dive in.

“ Everything we do is malleable. While podcasts feel like they have been around for a long time, it’s still such a new industry… You can never get too comfortable. Always be looking at ‘how is this changing? What’s next?”

–Brett Meiselas, (Co-founder, MeidasTouch Network)

How to Make Friends & Resonate with People – How do you identify authentic shows with engaged audiences? See how hosts like the Meiselas brothers respond to audience needs. Look for podcasters who have social strategies tailored to each platform and actively engage with their listeners.

Independent = Flexible – Big ships are hard to steer. Being an independent brand with clear values means the brothers can take time to engage with listeners, analyze industry changes, and quickly adapt. Forget rounds of notes: when news breaks, you want talent who can simultaneously record social content, post, and engage with listeners as a story is trending.

The Network of Brotherly Love – Could never work with your family? The Meiselas brothers lean into their individual strengths to delegate tasks and prevent competition. CAOs: if a team can handle complex family AND work dynamics successfully, they’re communicative, direct, and solution-oriented. Work. With. Them!

For more (MeidasTouch) gold nuggets, mined just for CAOs, tune into the full episode below.

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The Classifieds

One Big Happy Family

Network: All Things Comedy / Monthly Downloads: 60k

Scheduling a family dinner? Stressful and difficult. Scheduling a weekly podcast with your entire family? Basically impossible. And yet, stand-up comedian and author Zarna Garg does just that every week with her husband and three children. Recorded over Zoom, it’s an entertaining view into family life and an actual check-in for this geographically distanced family. The Garg Tribe is extremely intelligent, driven, thoughtful, and engaged. You can tell from their banter that they’re extremely busy, fulfilled folks who still value family above everything else. This offering was previously unavailable for sponsorship, but it’s recently fallen under the stewardship of All Things Comedy, a prominent network in the Comedy genre. For those looking to reach an audience with strong family values, plus a sense of humor, this is the perfect test. You’re not invited to the family reunion, but you are invited to click the link below to gather more information.

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Love Thy Neighbor

Network: TMG Studios / Monthly Downloads: 45k / Current Civility Score:  64, MEDIUM

Dom Roberts and Maya Umemoto Gorman inhabit two ideals: Your best friends and the people you aspire to be. Both Roberts and Gorman are reigning hosts of Upstairs Neighbors, an independent podcast that’s gained sizable traction this past year. Now repped by TMG Studios, this weekly opportunity brings together a contingent of funny, interesting, cultured Gen Z women. Popular culture is often at the forefront of conversation, whether that’s breaking down Coachella, riffin’ on the new Minecraft movie, or immersing themselves in all things reality TV. The twosome never holds back their true opinions, and their loyal listeners always value their honesty. Recently, the duo started recording the show live, building their brand and attracting a larger audience. This is especially recommended for advertisers looking to diversify their Comedy and Society & Culture testing in Q2. Won’t you be my neighbor by clicking the link below.

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In Case You Missed It

Creative Best Practices from an Industry Luminary

Every creator, podcaster and entrepreneur eventually learns the most powerful lessons aren’t complicated. In many cases, they’re timeless. Steven Goldstein of Amplifi Media outlines five timeless creative truths. This post is aimed at podcast creators, but the insights also apply to marketers that guide advertising messaging.

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Wall Street Hammers Spotify

Spotify shares fell as much as 8% after issuing weaker-than-expected Q2 user and financial guidance. Spotify forecasted 689 million monthly active users for Q2, falling short of the 694 million polled by Bloomberg analysts. Wall Street may have punished Spotify’s stock on this news. But any brand nearing 20 years would kill for Spotify’s audience growth. There’s a reason they dominate audio.

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Brand Impact Measurement for Video Podcast Ads

Video podcasting, especially on YouTube, is reshaping how podcasts are consumed and monetized. Signal Hill Insights now offers brand lift measurement for embedded video podcast ads—despite YouTube’s restrictions on pixel-based tracking. It’s not performance-based measurement, but CAOs take note: this offers a way to measure the impact of embedded ads in video podcasts. TBH, more advertisers should be measuring the brand impact of their podcast ads.

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#SaveTheLiveReads

Ben Carlin’s Wizardly Wellness Recommendation

From the magic minds of the Super Carlin Brothers and favorite Harry Potter aficionado podcast, Through the Griffin Door, Ben Carlin wows listeners in this #STLR with a standing ovation for ProLon Life. With a sincere setup on the challenges of becoming a new parent, while crediting his wife for discovering the program, Ben introduces ProLon Life as a realistic, science-backed solution to getting back on track. While maintaining an approachable tone and genuine excitement, he substantiates further by explaining that ProLon is a five-day, plant-based fasting-mimicking program designed to trigger cellular renewal.  This live read strikes a great tone between informed and approachable, like a best friend giving their honest endorsement. Ben further establishes ProLon’s credibility referencing “Nobel-winning science” and wraps up with a strong, simple call to action, making it easy for listeners to take the next steps. As life moves FAST in the land of parenthood, it’s encouraging to know that ProLon can help you reach your healthy weight loss and longevity goals—so you can keep up.

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OXFORd In The News

To Infinitum And Beyond!

Oxford Road’s VP of Creative Services, Stew Redwine, is a winner in the truest sense of the word. Not only does he push our advertisers to innovate and do the very best creative work in the industry, his award-winning podcast, Ad Infinitum, picked up five Gold and three Silver Davey Awards last year. This week, the team at the Academy of Interactive & Visual Arts, which hosts the Davey Awards, sat down with Stew to discuss the show and his craft. This one’s for audio nerds, and the fact that you’ve made it this far in this week’s newsletter makes you a part of that crew. Congratulations again, Stew!

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