The Special Oxford Road 10th Anniversary Edition!

This week on the Media Roundtable: Special Edition, the agents of influence celebrate a staggering milestone: Oxford Road’s 10th anniversary.

Kicking off the festivities is Oxford Road’s very own Dan Granger hosting, with fellow Oxford Road originals Miranda Romano, Stew Redwine, Kyle Jelenik, and Gary Brown on board to reminisce on lumps, lessons, and leaps of faith. Kudos will be showered. Tears will be shed. Buckle up for nostalgia and “oh-my-god-I-can’t-believe-we-did-that” stories with the crew that’s seen it all.

We didn’t raise any money. We didn’t ask for help. We just truly built this out of our trunk.” – Dan Granger

First We Bootstrap – Take a behind-the-scenes look at how Oxford Road was incubated while our original Roadies still had their day jobs, plus the key decision points. Enter the multiverse of what almost was, where Oxford Road becomes a leading podcast network.

One Ad, Please – Seriously, what were Podcast ads even like in 2013? Take a trip in the Wayback Machine to a simpler time and see how far we’ve come–for better and for worse.

“Next time, on Serial” – In the Podcast world, it’s pre-Serial and post-Serial. What does it mean for Oxford Road when people finally understand what a Podcast is without having to explain it? And how was Serial just one of the waves our Roadies were riding?

Humble Middles – How Oxford Road went from growing fast to growing too fast, and the lessons that helped everyone finally focus and allowed them to do what they do best.

What Really Matters ✨– The team reflects on what they’re most proud of and what makes it all worthwhile. From homemade lasagna dinners that treat clients like family to creating the Koala Corps–when you show up and show you care, day after day for a decade, amazing things happen.

To grab a seat on Oxford Road’s rocketship and hear the stories you won’t get anywhere else, listen to the full episode by clicking the link below.

Listen Here

The Classifieds

Take a Seat at the Table

This week marks the 112th episode of our podcast, Media Roundtable (we couldn’t believe it either. For newer readers to The Influencer or those not up to speed on the podcast’s history, we encourage you to dive deeper into our back catalog – because it’s changed. With early interviews from industry play-makers like Norm Pattiz to podcast hosts like Adam Carolla to our entire second season, where we shifted focus to reuniting a divided nation through media, we think newer listeners will enjoy a look back to the show’s earlier days. Additionally, we’d like to give a special thanks to our partners at PodcastOne, who have dependably edited and hosted the show since the beginning.

Listen Here

In Case You Missed It

We Came for the Revolution

Oxford Road was founded ten years ago yesterday, and we chose this week as a metaphor to mark our Declaration of Independence. Our fearless leader Dan Granger recently got nostalgic about the founding of this agency, the celebrations, the sucker punches, and everything in between that has happened over the last decade. But the one thing that remains constant, and what Dan says will be increasingly important as technology advances, is the relationships made along the way. As a reader of this publication, you are a part of this journey. Thank you-we look forward to what the next decade brings.

Read More

This Week in Great Podcast Reads

Billy Boy Goes Out of Pocket (NSFW)

Our database has tens of thousands of airchecks, but one, in particular, has lived in our collective conscience rent-free for nearly ten years. In the early days of this agency, Bill Burr’s Monday Morning Podcast was a staple because it worked (it still does), but his approach to his ad reads always had our stomachs tied in knots. Like Ron Burgundy, Bill would read everything our copywriters would put on the page, including prompts and notes (see his take on when we launched the Ring Video Doorbell).
Eventually, we learned how to navigate through this, but Mr. Burr’s ad-libbing really had our team on the edge of our seats. Case in point, his take on the Nature Box spot had some of us wondering if we needed to look for a new job. Burr stumbled through the copy, made fun of the advertiser while mispronouncing their name, and told his listeners to buy a banana instead of wasting money on their offering. We collectively decided to take the account in a different direction, yet after the dust settled (and there was a lot of dust), the ad crushed performance goals. This aircheck alone spawned the idea for Oxford Road to partner with AdFontes and Barometer so future advertisers could avoid such an instance (if they want to).

Listen Here

Contact us for a Consultation