Podcast Movement Cheat Sheet; “Bam to the B-E-E” Founder Allan Jones Gives a Masterclass on Entrepreneurship; New Podcast Fills Late-Night Gap

This week on the Media Roundtable: Special Edition we’ve got a two-parter for you. First, we’re recapping everything Podcast Movement, with the “Roadies” who were there to discuss hot takes from this year’s event.

Next, we jump into the fireside chat with Oxford Road Founder & CEO Dan Granger, and the always insightful Allan Jones, visionary CEO & Founder of Bambee.

Back on the host microphone is our very own Jennifer Laine, along with fellow Oxford Road luminaries Ashlei Kramer, Julia Palermo, Miranda Romano, and Steven Abraham. And of course, the world’s favorite radio futurologist: James Cridland (Podnews, Podcast Business Journal). Let’s dive in.

• The Rise of YouTube (again)  – Podcast Movement was all “a-buzz” about how “Simulcast” (YouTube and other non-audio podcast components) is paying off for advertisers and network partners alike, since it’s a true baked-in experience that reaches a different audience. Also coming, YouTube’s going to ingest RSS feeds, expanding the reach for creators and keeping their tracking intact. Will YouTube be the biggest podcast channel soon?
• Podcast Radio  – Coming to four markets in September… radio stations made entirely of podcasts. While not exactly new (NPR has been shuttling content from podcast to radio and back for years), we’re curious to see how it’ll translate with 20 minutes of ads per hour
• First 10%/Last 10%  – How does Allan Jones reconcile gut based courageous decision-making with a data-driven culture at Bambee? Try First 10%/Last 10%. Your gut can give you insight into what’s worth pursuing, and when to take a leap to close the deal. Make the middle 80% data-driven due diligence.

For industry insights you won’t find anywhere else, listen to the full episode by clicking the link here.

The Classifieds

No More Monologues, Only Dialogues

Negotiations between the WGA and studio heads continued to heat up this week, while podcast offerings attributed to the strike are on fire as well. In a bid to raise funds for striking workers and their own staff, the five most recognizable late night TV hosts are coming together with Spotify to launch Strike Force Five. Stephen Colbert, Jimmy Fallon, Jimmy Kimmel, Seth Meyers and John Oliver will provide a behind the scenes point of view on television production and legacy comedy, while having bombastic, tangent filled conversations for our listening pleasure.
The show premieres today, offering both host reads and voice talent spots (including from Bill Simmons himself) for interested advertisers looking for a high reach offering that contributes to social good. This is a limited run series so now’s the time to strike while it’s hot, by clicking the link below.

Get The Deal

It’s All For Real, I’m Telling You Just How I Feel

While many podcasts cover topics on mental health, realities are still often misunderstood. This, and the sharp rise in listeners using podcasts as an educational tool, makes Lemonada’s newest venture with Jennette McCurdy that much more important to highlight. The actress, advocate and memoirist of the book I’m Glad My Mom Died, spends each episode of her new podcast breaking down complex emotions, working through trauma, and opening herself fully to learn and grow.
There will be many Q&As with her fans and a larger dialogue around issues that aren’t easily fixed — geared more toward long-term healing than just simple advice content. The show premieres in October, and will include a female skew audience between 18-29, a perfect selection for anyone with a Gen Z consumer set. While the topics may be hard to grasp, it’s easy to connect on this opportunity: simply click below.

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#SaveTheLiveReads

Emily Likes Trees That Grow Fast

This week from The Emily Show, we have a strong advertisement for our friends at Fast Growing Trees. Emily begins with strong delivery of the provided ad copy; “It’s time to make your home an oasis,” immediately grabbing the attention of her audience. What homeowner wouldn’t be interested in that? She then continues by raving about her personal experience with Fast Growing Trees after moving to a new climate.
Perfectly on brand with why Fast Growing Trees was started, the host uses FGT’s resources to find foliage for her new home that will not only survive but support the environment too. It’s a simple, clear, to the point demonstration of how and why Fast Growing Trees is the preferred site for thousands of plant, shrub and tree lovers everywhere!

Listen Here

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