THE TRUE STATE OF AUDIO LISTENERSHIP

By: Dan Granger

The first data from Nielsen on radio listenership post-COVID-19 is in, and it seems too good to be true. Oxford Road Founder and CEO Dan Granger interviewed Westwood One’s Pierre Bouvard earlier this morning to get to the bottom of what’s really going on.

Highlights below:

• Nielsen’s PPM data suggests a drop of just 4% in total listenership on radio? Can we believe this?
• Average persons listening to the radio at any given time is down just  10%
• Despite the fact that most of us are in quarantine, Nielsen data says 62% of radio listening is away from home.
• While this all may seem too good to be true, the Nielsen data combines streaming and terrestrial feeds to calculate the total listenership of the channel during this pandemic. So it’s not as surprising.

Listen to the full interview HERE