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Here's What We Need to Do in 2022

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The Influencer’s 2021 Predictions Graded

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Word of Mouth With a Modern Twist

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If we don't define it clearly, we…","landing_redirection":""},{"id":1369,"title":"Here\u2019s What We Learned: The Influencer Opens the 2024 Archives","blurb":"Happy New Year! We\u2019re thrilled to continue our audio journey with you in 2025. We don\u2019t know what adventures we\u2019ll face in the new year, but we\u2019re excited to conquer them together. To kick things off (and prepare for what\u2019s next), we\u2019re sharing the complete 2024 archives from our weekly Influencer Editions and Media Roundtable…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/Z2YTZZbqstJ98wHX_MotivationalPodcastCover-scaled.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/heres-what-we-learned-the-influencer-opens-the-2024-archives\/","date":"January 1, 2025","description":"Happy New Year! 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Tech; The Writer\u2019s Strike Affects You; AAPI-Focused Podcasts You Should Consider; Pod Host Makes a Millionaire Match","blurb":"Spring is out, and Summer is coming at you faster than time Jimmy went head-first down the nearly vertical slide at Raging Waters. This week\u2019s edition is a podcastless version of The Influencer, but that doesn\u2019t mean we won\u2019t share the media info you need to know. 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A podcastless edition of\u00a0The Influencer.\u00a0 While we love our\u00a0Media Roundtable\u00a0podcast, it\u2019s always fun to share a classic\u00a0Influencer\u00a0edition where we share the media opportunities and news stories you may have missed while showcasing the finest reads from podcast hosts who know how to do it right. In this week\u2019s edition, we\u2019ve got two podcasts that…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e0aa2616-2364-4a79-a833-b29c5396f5dc_Motivational+Podcast+Cover-scaled.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-classifieds\/","date":"April 27, 2023","description":"Behold! 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Oxford Road\u2019s Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine.…","landing_redirection":""},{"id":1472,"title":"Podcast - A Buyers Market Again","blurb":"You know how it\u2019s okay when you tease a family member, but if anyone else pokes fun, you get angry? That\u2019s what happened last week when our Oxford Road Founder and CEO Dan Granger read a recent article from the New York Times about the Podcast industry that painted a grim picture of the future.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2023\/02\/MotivationalPodcastCover6.png","image_alt":"the influencer","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcast-a-buyers-market-again\/","date":"February 22, 2023","description":"You know how it\u2019s okay when you tease a family member, but if anyone else pokes fun, you get angry? 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Advertising on politically-oriented shows or leveraging hosts with strong followings can be a way…","img":"\/wp-content\/themes\/oxfordroad\/dist\/images\/blog-placeholder.jpg","image_alt":"Blog placeholder","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-roads-path-to-brand-safety-suitability\/","date":"August 16, 2022","description":"By Dan GrangerOne of your first jobs as a marketer is to follow the marketer\u2019s version of the Hippocratic oath--to do no harm to your brand. But your other job is to grow, and these directives can easily come into conflict. Advertising on politically-oriented shows or leveraging hosts with strong followings can be a way…","landing_redirection":""},{"id":1497,"title":"Economic Uncertainty is Not All Doom and Gloom","blurb":"Kids are returning to school, and OOO email replies are hitting inboxes as employees take last-minute vacations. Still, as summer winds down and things get back to normal, general economic uncertainty looms over us like\u00a0The Mothership from Independence Day.\u00a0\u00a0While the\u00a0debate\u00a0on whether or not we\u2019re officially in a recession continues, things are changing. A recent report…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/505ae5d9-77dd-4092-be62-83eff5767366_8.3.22.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/economic-uncertainty-is-not-all-doom-and-gloom\/","date":"August 3, 2022","description":"Kids are returning to school, and OOO email replies are hitting inboxes as employees take last-minute vacations. Still, as summer winds down and things get back to normal, general economic uncertainty looms over us like\u00a0The Mothership from Independence Day.\u00a0\u00a0While the\u00a0debate\u00a0on whether or not we\u2019re officially in a recession continues, things are changing. A recent report…","landing_redirection":""},{"id":1479,"title":"$5k is Not Enough","blurb":"$5K is not enough budget to test into a new media channel. It might be enough to test a single tactic within an existing channel. The effectiveness of this is doubtful unless you have an incredibly high conversion rate from a low AOV, a free offering, or a top-of-funnel vanity metric (which is another topic…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/05\/5k-is-not-enough.png","image_alt":"5k is not enough","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/5k-is-not-enough\/","date":"May 4, 2022","description":"$5K is not enough budget to test into a new media channel. It might be enough to test a single tactic within an existing channel. The effectiveness of this is doubtful unless you have an incredibly high conversion rate from a low AOV, a free offering, or a top-of-funnel vanity metric (which is another topic…","landing_redirection":""},{"id":1513,"title":"Here's What We Need to Do in 2022","blurb":"By: Dan Granger A neon sign hangs in our office that reads, \"Here's What We Need to Do.\" At Oxford Road, our agency business depends on us being a consultancy as much as a service provider. So the quality of our recommendations is the most valuable asset we bring to the market. Besides, everyone has…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/01\/what-to-do-in-2022-opt.png","image_alt":"what to in need to do in 2022","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-neon-sign-hangs-in-our-office-that-reads-heres\/","date":"January 12, 2022","description":"By: Dan Granger A neon sign hangs in our office that reads, \"Here's What We Need to Do.\" At Oxford Road, our agency business depends on us being a consultancy as much as a service provider. So the quality of our recommendations is the most valuable asset we bring to the market. Besides, everyone has…","landing_redirection":""},{"id":1512,"title":"The Influencer\u2019s 2021 Predictions Graded","blurb":"By: Kyle Jelinek Each year, like many marketing blogs,\u00a0The Influencer\u00a0usually makes predictions about what the coming year will bring. You rarely see those same blogs going back and commenting on how accurate their predictions were. In an exercise of transparency, but mostly because as performance marketers, we like to assign a grade to everything we…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2022\/01\/influencers-2021-opt.png","image_alt":"influencers 2022 predictions graded","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-influencers-2021-predictions-graded\/","date":"January 5, 2022","description":"By: Kyle Jelinek Each year, like many marketing blogs,\u00a0The Influencer\u00a0usually makes predictions about what the coming year will bring. You rarely see those same blogs going back and commenting on how accurate their predictions were. In an exercise of transparency, but mostly because as performance marketers, we like to assign a grade to everything we…","landing_redirection":""},{"id":1511,"title":"Word of Mouth With a Modern Twist","blurb":"By Kraig Kitchin It\u2019s been said that the oldest form of marketing is \u201cword of mouth\u201d advertising. Loosely interpreted, that means one neighbor telling another about discovering an item or a service that has made their lives better. However, with the discovery and popularity of influencer marketing, \u201cword of mouth\u201d has witnessed several successive years…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2021\/12\/word_of_mouth_a_twist.png","image_alt":"word of mouth with a twist","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/word-of-mouth-with-a-modern-twist\/","date":"December 15, 2021","description":"By Kraig Kitchin It\u2019s been said that the oldest form of marketing is \u201cword of mouth\u201d advertising. Loosely interpreted, that means one neighbor telling another about discovering an item or a service that has made their lives better. However, with the discovery and popularity of influencer marketing, \u201cword of mouth\u201d has witnessed several successive years…","landing_redirection":""},{"id":1507,"title":"It Is The Worst Of Times, It Is The Best of Times (Part 2 of 2)","blurb":"It Is The Worst Of Times, It Is The Best of Times (Part 2 of 2) By Giles Martin Oxford Road EVP, Strategy & Insights 4. The Collapse of the Funnel 2022 should see significant steps in the coming together of brand and eCommerce, in various guises. For brands that are not eCommerce natives, this…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2021\/12\/worst-of-time-best-of-times.png","image_alt":"the worst of times the best of times","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/it-is-the-worst-of-times-it-is-the-best-of-times-part2\/","date":"December 8, 2021","description":"It Is The Worst Of Times, It Is The Best of Times (Part 2 of 2) By Giles Martin Oxford Road EVP, Strategy & Insights 4. The Collapse of the Funnel 2022 should see significant steps in the coming together of brand and eCommerce, in various guises. For brands that are not eCommerce natives, this…","landing_redirection":""},{"id":1510,"title":"It Is The Worst Of Times, It Is The Best of Times (Part 1 of 2)","blurb":"It\u2019s been another crazy year at Oxford Road\u2019s headquarters in Sherman Oaks \u2013 or should we say the US? Or, heck, civilization? If the ancient Chinese curse \u201cMay you live in interesting times\u201d is a real thing, well this is perhaps about as \u2018interesting\u2019 as it gets. Reality continues to be, let\u2019s say, challenging in…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/e9b6a76d-cddc-4c03-a7c4-d17ea00fa19d_MRTThoughtPiece12.1.21.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/it-is-the-worst-of-times-it-is-the-best-of-times-part\/","date":"December 1, 2021","description":"It\u2019s been another crazy year at Oxford Road\u2019s headquarters in Sherman Oaks \u2013 or should we say the US? Or, heck, civilization? If the ancient Chinese curse \u201cMay you live in interesting times\u201d is a real thing, well this is perhaps about as \u2018interesting\u2019 as it gets. Reality continues to be, let\u2019s say, challenging in…","landing_redirection":""},{"id":1546,"title":"Oxford Road's Guide to Brand Safety","blurb":"By Dan Granger One of your first jobs as a marketer is to follow the marketer\u2019s version of the Hippocratic oath--to do no harm to your brand. But your other job is to grow, and these directives can easily come into conflict. 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Advertising on politically-oriented shows or leveraging hosts with strong followings can be a…","landing_redirection":""},{"id":1525,"title":"IAB Interview | The Impact of Brands on Misinformation and Bias in the News Ecosystem","blurb":"The first rule for marketers is the same as for doctors: don\u2019t make anything worse. At a time when 79% of Americans say they\u2019d boycott a company for ethical reasons, it can be hard not to step in it, especially diving into the fraught media-buying landscape. 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This Rapper turned Singer turned Entrepreneur has won two Grammys, has collaborated with everyone from Lil Wayne to Taylor Swift, and disrupted the music industry…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/42d2c8a1-fc34-45f5-890a-3436cd68daba_T-Pain.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/t-pain-takes-a-seat-at-the-media-roundtableand-buys\/","date":"May 5, 2021","description":"The Media Roundtable has played host to multiple Emmy Award-Winning Journalists, Media Titans, Podcast Personalities, and a former Speaker of the House. Still, we\u2019ve never had a guest like T-Pain. 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This…","landing_redirection":""},{"id":1566,"title":"Emmy Award-Winning Journalists Crack The Code To Reporting The News Without the Venom","blurb":"As values-driven brands seek to \u201cDo well by doing good,\u201d they may find themselves biting off more than they can chew when they start making public statements about political issues, asmany are experiencingfollowing new Georgia Election laws. We covered ad nauseam the recent findings from theEdelman Trust Barometer, where corporations are more trusted for competence…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2021\/04\/4cd8bf69-e552-4e49-80fe-8f7582db45ed_JillCarlo.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/emmy-award-winning-journalists-crack-the-code-to-reporting\/","date":"April 21, 2021","description":"As values-driven brands seek to \u201cDo well by doing good,\u201d they may find themselves biting off more than they can chew when they start making public statements about political issues, asmany are experiencingfollowing new Georgia Election laws. 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Rob is the Initiative Lead at GARM, a chapter within the World Federation of Advertisers.\u00a0 Between these two groups, they…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/f05b6231-aa5d-450e-a84c-5a5483637949_eed7920d-7905-47da-88be-9f44a9c1a660.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-the-worlds-largest-brands-and-agenciesare-taking\/","date":"April 14, 2021","description":"This week, Dan sits down with two masters of media; Marla Kaplowitz and Rob Rakowitz. Marla is CEO of the 4A\u2019s, the advertising and trade association that works with over 700 agencies (including Oxford Road). Rob is the Initiative Lead at GARM, a chapter within the World Federation of Advertisers.\u00a0 Between these two groups, they…","landing_redirection":""},{"id":1554,"title":"Hugh Hewitt, A Republican You Should Sponsor","blurb":"When Joe Biden said, \u201cWe need a Republican Party. We need an opposition that\u2019s principled and strong,\u201d he was talking about Hugh Hewitt. Hugh is an enigma. The Hugh Hewitt Show, through Salem Communications, reaches 2M+ listeners per week. Hugh is also the President of the Richard Nixon Foundation and proud to talk about his…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2021\/04\/0a457c97-0d2d-4cba-9001-f853d90a534d_ScreenShot2021-04-12at10.10.28AM.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/hugh-hewitt-a-republican-you-should-sponsor\/","date":"April 7, 2021","description":"When Joe Biden said, \u201cWe need a Republican Party. We need an opposition that\u2019s principled and strong,\u201d he was talking about Hugh Hewitt. Hugh is an enigma. The Hugh Hewitt Show, through Salem Communications, reaches 2M+ listeners per week. Hugh is also the President of the Richard Nixon Foundation and proud to talk about his…","landing_redirection":""},{"id":1555,"title":"The World\u2019s First 100% Brand Safe Podcast Episode","blurb":"This week on theMedia Roundtable, Dan shares the blueprint to achieve 100% effectiveness in brand-safety.\u00a0 As a leader in the Podcast space, so many brands and content creators ask how our mission to advance truth and civility in journalism is really achievable. Advertisers always ask us,\u201cHow can we be sure what we are sponsoring won\u2019t…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/3869258d-11e6-461c-91f6-037b65faf19c_1Feb.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-worlds-first-100-brand-safe-podcast-episode\/","date":"April 1, 2021","description":"This week on theMedia Roundtable, Dan shares the blueprint to achieve 100% effectiveness in brand-safety.\u00a0 As a leader in the Podcast space, so many brands and content creators ask how our mission to advance truth and civility in journalism is really achievable. Advertisers always ask us,\u201cHow can we be sure what we are sponsoring won\u2019t…","landing_redirection":""},{"id":1552,"title":"Harder Than Sending a Rocket to Pluto, Former NASA\nSpace Engineer and current CEO of Ground News\nAddresses Challenge of Media Bias","blurb":"The topic of media bias hits close to home for Kaur. Having been born in India, she describes a world where misinformation leads to mob violence and lynchings,EVEN TODAY. Living abroad before coming to the US, she describes the toll that state-sponsored media and unchecked bias can take on a nation. For Kaur, January 6th…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1a3492c9-c24c-49d2-9eb6-5fce61e68f7f_84e5a891-38f3-4816-b847-8e4168328a0c.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/harder-than-sending-a-rocket-to-pluto-former-nasaspace\/","date":"March 24, 2021","description":"The topic of media bias hits close to home for Kaur. Having been born in India, she describes a world where misinformation leads to mob violence and lynchings,EVEN TODAY. Living abroad before coming to the US, she describes the toll that state-sponsored media and unchecked bias can take on a nation. For Kaur, January 6th…","landing_redirection":""},{"id":1690,"title":"The Definitive Grading of Super Bowl LV Ads","blurb":"By Kyle Jelinek w\/ Stew RedwineAs in years past, Oxford Road scored all the Super Bowl spots with Audiolytics\u2122, our proprietary taxonomy for commercials, and the Top Ten List will probably surprise you.It\u2019s ok. We\u2019re used to it.Because a high score in Audiolytics\u2122 doesn\u2019t mean it will be the most liked or generate the most…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/923ea7fd-a571-4633-9e4c-1aef91ab7151_superbowl.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-definitive-grading-of-super-bowl-liv-ads\/","date":"February 10, 2021","description":"By Kyle Jelinek w\/ Stew RedwineAs in years past, Oxford Road scored all the Super Bowl spots with Audiolytics\u2122, our proprietary taxonomy for commercials, and the Top Ten List will probably surprise you.It\u2019s ok. We\u2019re used to it.Because a high score in Audiolytics\u2122 doesn\u2019t mean it will be the most liked or generate the most…","landing_redirection":""},{"id":1567,"title":"James Bond's Branding Masterclass","blurb":"By: Giles Martin, Why is\u00a0this\u00a0film a Masterclass in Branding? To answer this question, you have to see the ad first, of course! So please watch it before reading any further.I\u2019m not going to talk about the fabulous creative concept, which sets up the duality and confusion of Daniel Craig and James Bond, and the cleverness…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/bf486edb-26a9-4b85-bf03-e8d7e9ccc469_200220-omega-james-bond-no-time-to-die-ad-1-472.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/james-bonds-branding-masterclass1\/","date":"January 27, 2021","description":"By: Giles Martin, Why is\u00a0this\u00a0film a Masterclass in Branding? To answer this question, you have to see the ad first, of course! So please watch it before reading any further.I\u2019m not going to talk about the fabulous creative concept, which sets up the duality and confusion of Daniel Craig and James Bond, and the cleverness…","landing_redirection":""},{"id":1633,"title":"A Call For Unity","blurb":"As Joseph R. Biden Jr. took the oath of office this morning as the 46th President of The United States of America he issued a call for unity. \u201cTo overcome these challenges, to restore the soul and secure the future of America requires so much more than words; it requires the most elusive of all…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/f7c1c964-a0df-4465-8b25-a417415dabae_inauguration.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-call-for-unity\/","date":"January 20, 2021","description":"As Joseph R. Biden Jr. took the oath of office this morning as the 46th President of The United States of America he issued a call for unity. \u201cTo overcome these challenges, to restore the soul and secure the future of America requires so much more than words; it requires the most elusive of all…","landing_redirection":""},{"id":1604,"title":"Advice for Marketers in a Post-Capitol Siege World","blurb":"By Kyle JelinekIn the days following the siege in the Capitol, the media landscape has changed dramatically. We foretold this expanding chasm last week, and unfortunately, it\u2019s happening much earlier and more dramatically than anyone could have imagined. Twitter and Facebook have banned a sitting president from posting content altogether, potentially losing millions in ad…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/cb1a93c2-ed94-4956-b34c-93e9924ab59e_capitol.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/advice-for-marketers-in-a-post-capitol-siege-world\/","date":"January 13, 2021","description":"By Kyle JelinekIn the days following the siege in the Capitol, the media landscape has changed dramatically. We foretold this expanding chasm last week, and unfortunately, it\u2019s happening much earlier and more dramatically than anyone could have imagined. Twitter and Facebook have banned a sitting president from posting content altogether, potentially losing millions in ad…","landing_redirection":""},{"id":1598,"title":"Oxford Road\u2019s Top 13 Predictions for 2021","blurb":"Welcome to the Warring \u201920sAt Oxford Road, we\u2019ve been reading the industry\u2019s predictions on 2021 and they all seem a bit optimistic. Negative political polarization is greater than ever, race relations are at an all-time low, and the pandemic is mutating into new, more contagious strains. Welcome to 2020, Part 2, and like most sequels,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b42e2616-120f-4620-8d55-afd257b0cd9b_crystal_ball_crop.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-roads-top-13-predictions-for-2021\/","date":"January 6, 2021","description":"Welcome to the Warring \u201920sAt Oxford Road, we\u2019ve been reading the industry\u2019s predictions on 2021 and they all seem a bit optimistic. Negative political polarization is greater than ever, race relations are at an all-time low, and the pandemic is mutating into new, more contagious strains. Welcome to 2020, Part 2, and like most sequels,…","landing_redirection":""},{"id":1601,"title":"Our 2020 Industry Predictions Graded","blurb":"Happy New Year from Oxford Road! As this year draws to a close, we\u2019re revisiting a thought piece from the past. Earlier this year, Oxford Road Founder and CEO Dan Granger made a list of 20 predictions for the advertising space in 2020 (Part 1, Part 2). While there was no mention of a Global…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b42e2616-120f-4620-8d55-afd257b0cd9b_crystal_ball_crop.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/our-2020-industry-predictions-graded\/","date":"December 30, 2020","description":"Happy New Year from Oxford Road! As this year draws to a close, we\u2019re revisiting a thought piece from the past. Earlier this year, Oxford Road Founder and CEO Dan Granger made a list of 20 predictions for the advertising space in 2020 (Part 1, Part 2). While there was no mention of a Global…","landing_redirection":""},{"id":1528,"title":"Conflict + Resilence - Media Roundtable","blurb":"By Bob Bordone, Cambridge Negotiation InstituteIn the media realm, abundant with potential conflict, opportunities for negotiation abound. It can occur in the context of a formal business relationship. Or conflict may catch you by surprise in the moment when a colleague mentions something that seems offensive, misguided, or just plain wrong to you. There are…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/a7993e36-b39e-4a69-98bf-9c5ba2b59377_12.23.20.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/conflict-resilence-media-roundtable\/","date":"December 23, 2020","description":"By Bob Bordone, Cambridge Negotiation InstituteIn the media realm, abundant with potential conflict, opportunities for negotiation abound. It can occur in the context of a formal business relationship. Or conflict may catch you by surprise in the moment when a colleague mentions something that seems offensive, misguided, or just plain wrong to you. There are…","landing_redirection":""},{"id":1607,"title":"Marketing in 2021: Conflict Readiness and Resilience","blurb":"Beyond the obvious challenges presented to us in 2020, little has been done to address the challenges marketers face while trying to reach the masses, while the masses are bitterly divided along political lines. Where is it safe to advertise? What is appropriate to say? While we have cause for hope and optimism about a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0d216a85-4ae8-4732-a82e-c38555a6349e_resolve.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/marketing-in-2021-conflict-readiness-and-resilience\/","date":"December 23, 2020","description":"Beyond the obvious challenges presented to us in 2020, little has been done to address the challenges marketers face while trying to reach the masses, while the masses are bitterly divided along political lines. Where is it safe to advertise? What is appropriate to say? While we have cause for hope and optimism about a…","landing_redirection":""},{"id":1606,"title":"Using the Media Bias Chart for Brand Safety?","blurb":"For decades, advertisers have been balancing the competing priorities of advertising on content that works to reach business objectives and content they can be proud to associate with their brand. In some cases, they are the same, but more often, they are in conflict. In our increasingly polarized political climate, marketers oftentimes find themselves stuck…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/20b32295-bb61-4101-b68e-f627cf1202a2_bias_chart.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/using-the-media-bias-chart-for-brand-safety\/","date":"December 16, 2020","description":"For decades, advertisers have been balancing the competing priorities of advertising on content that works to reach business objectives and content they can be proud to associate with their brand. In some cases, they are the same, but more often, they are in conflict. In our increasingly polarized political climate, marketers oftentimes find themselves stuck…","landing_redirection":""},{"id":1605,"title":"The Media Roundtable Pledge","blurb":"By Dan Granger, Founder & CEO Oxford RoadLast week, we announced the launch of\u00a0MediaRoundtable.com\u00a0and asked you to join the effort to unite advertisers, marketers, and leaders in Media to reduce our support for content that tears us apart, and reward that which edifies and unites instead. We encouraged each of you to visit\u00a0MediaRoundtable.com\u00a0and sign our\u00a0pledge\u00a0in…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0f97cef1-712c-4d6e-992d-5fb31b9b2365_media_blur.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-media-roundtable-pledge\/","date":"December 9, 2020","description":"By Dan Granger, Founder & CEO Oxford RoadLast week, we announced the launch of\u00a0MediaRoundtable.com\u00a0and asked you to join the effort to unite advertisers, marketers, and leaders in Media to reduce our support for content that tears us apart, and reward that which edifies and unites instead. We encouraged each of you to visit\u00a0MediaRoundtable.com\u00a0and sign our\u00a0pledge\u00a0in…","landing_redirection":""},{"id":1599,"title":"Introducing The Media Roundtable","blurb":"By Dan Granger, Founder & CEO Oxford Road DIVIDE OR UNITE \"I think there are people that recognize there's kind of a problem with the media. They may disagree with me on the solutions but there is a problem in our media structure right now and there's an interest in trying to find ways of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/1ca09c9e-7b64-45ce-aa18-e9b56ace2a62_ScreenShot2020-12-01at11.29.12AM.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/introducing-the-media-roundtable\/","date":"December 2, 2020","description":"By Dan Granger, Founder & CEO Oxford Road DIVIDE OR UNITE \"I think there are people that recognize there's kind of a problem with the media. They may disagree with me on the solutions but there is a problem in our media structure right now and there's an interest in trying to find ways of…","landing_redirection":""},{"id":1603,"title":"Be The Smartest Person At The Thanksgiving Table","blurb":"Happy Thanksgiving from The Influencer and Oxford Road! Amidst all of the havoc 2020 has wrought, this week, we persist in giving thanks. To the loyal Influencer readers, thank you! We hope that this newsletter brings you a weekly dose of knowledge, insights, a chuckle now and then, and that our podcast has brought a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/7c47f195-6d56-41e2-af42-8f0e70027fbd_ScreenShot2020-10-12at10.28.11PM.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/be-the-smartest-person-at-the-thanksgiving-table\/","date":"November 25, 2020","description":"Happy Thanksgiving from The Influencer and Oxford Road! Amidst all of the havoc 2020 has wrought, this week, we persist in giving thanks. To the loyal Influencer readers, thank you! We hope that this newsletter brings you a weekly dose of knowledge, insights, a chuckle now and then, and that our podcast has brought a…","landing_redirection":""},{"id":1759,"title":"What\u2019s Your Share of Search?","blurb":"By Giles Martin, EVP, Strategy & Insights Oxford RoadLes Binet, one of the \u201cGodfathers of Advertising Effectiveness\u201d, often creates a lot of attention in the marketing community when he publishes new research. We believe this attention is well-deserved: Binet\u2019s work with Peter Field has arguably changed the industry forever, ushering in a new era of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/4227d75a-d033-4d4e-a2e3-695055f8c83f_search.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/whats-your-share-of-search\/","date":"November 18, 2020","description":"By Giles Martin, EVP, Strategy & Insights Oxford RoadLes Binet, one of the \u201cGodfathers of Advertising Effectiveness\u201d, often creates a lot of attention in the marketing community when he publishes new research. We believe this attention is well-deserved: Binet\u2019s work with Peter Field has arguably changed the industry forever, ushering in a new era of…","landing_redirection":""},{"id":1764,"title":"Every CPM Has a Story","blurb":"By Anna Sunshine, Oxford Road Podcast Media SupervisorWhat if somebody told you that an increasing CPM isn\u2019t necessarily a bad thing? Would you believe them? Probably not.The podcast world is well into 2021 planning, and whether we're renewing tenured campaigns with longstanding partners or vetting new opportunities, we're always looking for obvious signs indicating that…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/3db84b06-d27d-40e7-ac3d-9c5297bfb3e3_red_headphones.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/every-cpm-has-a-story\/","date":"November 11, 2020","description":"By Anna Sunshine, Oxford Road Podcast Media SupervisorWhat if somebody told you that an increasing CPM isn\u2019t necessarily a bad thing? Would you believe them? Probably not.The podcast world is well into 2021 planning, and whether we're renewing tenured campaigns with longstanding partners or vetting new opportunities, we're always looking for obvious signs indicating that…","landing_redirection":""},{"id":1760,"title":"Oxford Road Announces Dream Team","blurb":"Remember when the best basketball players in the country formed The Dream Team to dominate the 1992 Olympics? This week, Oxford Road officially announced the advertising agency equivalent with the appointment of three extremely talented industry leaders to the executive team. In a story that\u2019s already been picked up by All Access, Talkers Magazine, (for…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/240c1ffa-44a6-4100-8502-2dd64601f4b2_edgar-chaparro-_T-D4Bb-H88-unsplash-scaled.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-announces-dream-team\/","date":"November 4, 2020","description":"Remember when the best basketball players in the country formed The Dream Team to dominate the 1992 Olympics? This week, Oxford Road officially announced the advertising agency equivalent with the appointment of three extremely talented industry leaders to the executive team. In a story that\u2019s already been picked up by All Access, Talkers Magazine, (for…","landing_redirection":""},{"id":1563,"title":"Oxford Road's Guide To Brand Safety","blurb":"By: Dan Granger This week, we provide marketers with a step-by-step guide to navigating this complex world, and provide tools for coming out of such situations with minimal public backlash and their values intact. Save this one.\u00a0 If you are a performance marketer at scale, you\u2019re going to need it as we enter one of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e966bed8-bd09-4d53-a293-b5f43a16ba5a_photo-1556764900-fa065610b0e4.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-marketers-guide-to-managing-sudden-influencer-controversy1\/","date":"October 2, 2020","description":"By: Dan Granger This week, we provide marketers with a step-by-step guide to navigating this complex world, and provide tools for coming out of such situations with minimal public backlash and their values intact. Save this one.\u00a0 If you are a performance marketer at scale, you\u2019re going to need it as we enter one of…","landing_redirection":""},{"id":1565,"title":"Oxford Road's Marketers Guide to Brand Safety","blurb":"By Dan Granger This week, we provide marketers with a step-by-step guide to navigating this complex world, and provide tools for coming out of such situations with minimal public backlash and their values intact. Save this one.\u00a0 If you are a performance marketer at scale, you\u2019re going to need it as we enter one of…","img":"\/wp-content\/themes\/oxfordroad\/dist\/images\/blog-placeholder.jpg","image_alt":"Blog placeholder","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-marketers-guide-to-managing-sudden-influencer-controversy\/","date":"October 2, 2020","description":"By Dan Granger This week, we provide marketers with a step-by-step guide to navigating this complex world, and provide tools for coming out of such situations with minimal public backlash and their values intact. Save this one.\u00a0 If you are a performance marketer at scale, you\u2019re going to need it as we enter one of…","landing_redirection":""},{"id":1762,"title":"PIXEL TRACKING 101.1","blurb":"The Influencer\u00a0has been touting the advantages of the tried and true \u201cHow Did You Hear About Us\u201d (HDYHAU or Hi-Dee-How) survey and why it\u2019s been the gold standard in measuring non-direct conversions for an offline campaign for years. However, over the past few months, pixel tracking has been making major strides as a proven, secondary…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/26ab7e28-d195-4ac3-be46-bdaa23219690_main-qimg-738ea9540c8a3648ec9566e97c89ebb9.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/pixel-tracking-1011\/","date":"October 1, 2020","description":"The Influencer\u00a0has been touting the advantages of the tried and true \u201cHow Did You Hear About Us\u201d (HDYHAU or Hi-Dee-How) survey and why it\u2019s been the gold standard in measuring non-direct conversions for an offline campaign for years. However, over the past few months, pixel tracking has been making major strides as a proven, secondary…","landing_redirection":""},{"id":1675,"title":"OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 5","blurb":"By: Oxford Road \u201cQuit your job and start a podcast!\u201d This week on\u00a0The Divided States of Media, Dan sits down with someone who actually \u201cwalks the walk\u201d \u2014 Katie Herzog, reporter & Co-Host of the podcast \u201cBlocked and Reported\u201d. As a former journalist and new Podcaster, Katie discusses freedom and gratitude for independence amid shifting…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/cbc43513-25a0-4261-bd0e-e8ef41d6a398_Disarray1033kpx.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-the-divided-states-of-media2\/","date":"September 16, 2020","description":"By: Oxford Road \u201cQuit your job and start a podcast!\u201d This week on\u00a0The Divided States of Media, Dan sits down with someone who actually \u201cwalks the walk\u201d \u2014 Katie Herzog, reporter & Co-Host of the podcast \u201cBlocked and Reported\u201d. As a former journalist and new Podcaster, Katie discusses freedom and gratitude for independence amid shifting…","landing_redirection":""},{"id":1608,"title":"OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 4","blurb":"By: Oxford Road \u201cMedia\u201d, the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on\u00a0The Divided States of Media, Dan sits down with media executive, journalist, and founder of\u00a0Fourth Watch, Steve Krakauer. Having worked…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/cbc43513-25a0-4261-bd0e-e8ef41d6a398_Disarray1033kpx.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-the-divided-states-of-media3\/","date":"September 9, 2020","description":"By: Oxford Road \u201cMedia\u201d, the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on\u00a0The Divided States of Media, Dan sits down with media executive, journalist, and founder of\u00a0Fourth Watch, Steve Krakauer. Having worked…","landing_redirection":""},{"id":1616,"title":"OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 3","blurb":"By: Oxford Road This week on\u00a0The Divided States of Media, Dan sits down with fellow Michiganian and Wall Street lawyer-turned-podcast interviewer, Jordan Harbinger. As a podcaster who\u2019s interviewed everyone from Kobe Bryant to Ray Dalio, Jordan has a strong word of caution to the media system as it stands, and a warning to all if…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/cbc43513-25a0-4261-bd0e-e8ef41d6a398_Disarray1033kpx.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-the-divided-states-of-media4\/","date":"September 2, 2020","description":"By: Oxford Road This week on\u00a0The Divided States of Media, Dan sits down with fellow Michiganian and Wall Street lawyer-turned-podcast interviewer, Jordan Harbinger. As a podcaster who\u2019s interviewed everyone from Kobe Bryant to Ray Dalio, Jordan has a strong word of caution to the media system as it stands, and a warning to all if…","landing_redirection":""},{"id":1614,"title":"OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA, EPISODE 2","blurb":"By: Oxford Road This week on\u00a0The Divided States of Media, Dan sits down with entrepreneur, political figure, and author of \u201cContract to Unite America\u201d, Neal Simon. Dan and Neal discuss how by being unaffiliated with any political party, Neal was able to lead a charge to unite the country and bring pragmatism back to Washington…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/eda6c559-4029-4709-8de3-aa39b0c2c425_photo-1514497158453-f759c32a27fe.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-the-divided-states-of-media\/","date":"August 26, 2020","description":"By: Oxford Road This week on\u00a0The Divided States of Media, Dan sits down with entrepreneur, political figure, and author of \u201cContract to Unite America\u201d, Neal Simon. Dan and Neal discuss how by being unaffiliated with any political party, Neal was able to lead a charge to unite the country and bring pragmatism back to Washington…","landing_redirection":""},{"id":1685,"title":"OXFORD ROAD PRESENTS: THE DIVIDED STATES OF MEDIA","blurb":"By: Oxford Road This week, we launch our second podcast season:\u00a0The Divided States of Media.70% of customers believe it\u2019s important for brands to take a stand on political and social issues.Over half of Americans\u00a0think executives who donate to the two major political candidates in this year\u2019s election SHOULD BE FIRED \u2014 31% for Trump and…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2020\/08\/2b468145-07cb-4af1-b43c-5097b0b4cd79_DSM-Ep01.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-the-divided-states-of-media1\/","date":"August 19, 2020","description":"By: Oxford Road This week, we launch our second podcast season:\u00a0The Divided States of Media.70% of customers believe it\u2019s important for brands to take a stand on political and social issues.Over half of Americans\u00a0think executives who donate to the two major political candidates in this year\u2019s election SHOULD BE FIRED \u2014 31% for Trump and…","landing_redirection":""},{"id":1676,"title":"PIXEL TRACKING 101.1","blurb":"By: KyleJelinek The Influencer\u00a0has been touting the advantages of the tried and true \u201cHow Did You Hear About Us\u201d (HDYHAU or Hi-Dee-How) survey and why it\u2019s been the gold standard in measuring non-direct conversions for an offline campaign for years. However, over the past few months, pixel tracking has been making major strides as a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/314da7e0-d7c4-4212-94ff-55186e0d6ad3_photo-1562599838-8cc871c241a5.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/pixel-tracking-101-11\/","date":"August 12, 2020","description":"By: KyleJelinek The Influencer\u00a0has been touting the advantages of the tried and true \u201cHow Did You Hear About Us\u201d (HDYHAU or Hi-Dee-How) survey and why it\u2019s been the gold standard in measuring non-direct conversions for an offline campaign for years. However, over the past few months, pixel tracking has been making major strides as a…","landing_redirection":""},{"id":1681,"title":"Media\u2019s Red-Headed Stepchild","blurb":"By: Giles Martin Our agency recently pitched a prospect with the theme of the discussion being bringing audio \u201cback from the dead.\u201d It wasn\u2019t that they weren\u2019t spending, but everything that they\u2019ve been doing recently smacked of neglecting the channel completely. They had previously been strong voices in podcast, but subsequently had allowed competitors to…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/5410bf7a-dcee-4ff3-baf6-a64290c85891_photo-1518186233392-c232efbf2373.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/medias-red-headed-stepchild\/","date":"August 5, 2020","description":"By: Giles Martin Our agency recently pitched a prospect with the theme of the discussion being bringing audio \u201cback from the dead.\u201d It wasn\u2019t that they weren\u2019t spending, but everything that they\u2019ve been doing recently smacked of neglecting the channel completely. They had previously been strong voices in podcast, but subsequently had allowed competitors to…","landing_redirection":""},{"id":1648,"title":"WHAT HAPPENED TO THE AMERICAN PRESS?","blurb":"By: Oxford Road By Roy H. WilliamsWHEN JAMES MADISON DRAFTED THE FIRST AMENDMENT, \u201cTHE PRESS\u201d REFERRED TO THE NEWSPAPERS OF OUR NATION, SUCH AS THE PENNSYLVANIA GAZETTE OWNED BY BENJAMIN FRANKLIN, THE MOST POPULAR PAPER IN THE 13 COLONIES.Things rocked along swimmingly for about 200 years, then one day we walked outside to get the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/cec14c94-c88b-4dfb-845c-3535db39e153_photo-1455390582262-044cdead277a.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/what-happened-to-the-american-press1\/","date":"July 29, 2020","description":"By: Oxford Road By Roy H. WilliamsWHEN JAMES MADISON DRAFTED THE FIRST AMENDMENT, \u201cTHE PRESS\u201d REFERRED TO THE NEWSPAPERS OF OUR NATION, SUCH AS THE PENNSYLVANIA GAZETTE OWNED BY BENJAMIN FRANKLIN, THE MOST POPULAR PAPER IN THE 13 COLONIES.Things rocked along swimmingly for about 200 years, then one day we walked outside to get the…","landing_redirection":""},{"id":1716,"title":"What happened to the American Press?","blurb":"By Roy H. WilliamsWHEN JAMES MADISON DRAFTED THE FIRST AMENDMENT, \u201cTHE PRESS\u201d REFERRED TO THE NEWSPAPERS OF OUR NATION, SUCH AS THE PENNSYLVANIA GAZETTE OWNED BY BENJAMIN FRANKLIN, THE MOST POPULAR PAPER IN THE 13 COLONIES.Things rocked along swimmingly for about 200 years, then one day we walked outside to get the newspaper, sat down…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/903c2103-39b4-43aa-be10-9928979b2fa9_newspaper.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/what-happened-to-the-american-press\/","date":"July 29, 2020","description":"By Roy H. WilliamsWHEN JAMES MADISON DRAFTED THE FIRST AMENDMENT, \u201cTHE PRESS\u201d REFERRED TO THE NEWSPAPERS OF OUR NATION, SUCH AS THE PENNSYLVANIA GAZETTE OWNED BY BENJAMIN FRANKLIN, THE MOST POPULAR PAPER IN THE 13 COLONIES.Things rocked along swimmingly for about 200 years, then one day we walked outside to get the newspaper, sat down…","landing_redirection":""},{"id":1645,"title":"WE\u2019RE ALL DIRECT BRANDS NOW","blurb":"By: Dan Granger And That Bodes Well for the Coming RestorationBy Dan Granger, Founder and CEOTurns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S. economy in our effort to \u201cflatten the curve\u201d and save lives. Whether you believe these efforts went too far…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/fd74ddc1-7de4-4951-ad8e-c340e25319e0_photo-1578353022142-09264fd64295.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/were-all-direct-brands-now1\/","date":"July 22, 2020","description":"By: Dan Granger And That Bodes Well for the Coming RestorationBy Dan Granger, Founder and CEOTurns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S. economy in our effort to \u201cflatten the curve\u201d and save lives. Whether you believe these efforts went too far…","landing_redirection":""},{"id":1747,"title":"We're All Direct Brands Now","blurb":"And That Bodes Well for the Coming RestorationBy Dan Granger, Founder and CEOTurns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S. economy in our effort to \u201cflatten the curve\u201d and save lives. Whether you believe these efforts went too far or not far…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/cb7a238f-190b-4aac-b99a-b39608928138_covid-computer.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/were-all-direct-brands-now\/","date":"July 22, 2020","description":"And That Bodes Well for the Coming RestorationBy Dan Granger, Founder and CEOTurns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S. economy in our effort to \u201cflatten the curve\u201d and save lives. Whether you believe these efforts went too far or not far…","landing_redirection":""},{"id":1669,"title":"OXFORD ROAD PRESENTS: GILES MARTIN SOARS AT PODCAST ADVERTISING SUMMIT","blurb":"By: Giles Martin The Influencer\u2019s\u00a0Podcast,\u00a0Media\u2019s New Deal, is going on a short hiatus this month as we prepare for Season Two. In the meantime, we have some great content to share. This week, we showcase Giles Martin (EVP, Strategy & Insights) in all his glory at last month\u2019s\u00a0Podcast Advertising Industry Summit presented by Voxnest. Moderated…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/ff42140f-72a6-4ed1-b65a-a630ba663aab_photo-1594703276852-68829b071330.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-giles-martin-soars-at-podcast\/","date":"July 15, 2020","description":"By: Giles Martin The Influencer\u2019s\u00a0Podcast,\u00a0Media\u2019s New Deal, is going on a short hiatus this month as we prepare for Season Two. In the meantime, we have some great content to share. This week, we showcase Giles Martin (EVP, Strategy & Insights) in all his glory at last month\u2019s\u00a0Podcast Advertising Industry Summit presented by Voxnest. Moderated…","landing_redirection":""},{"id":1642,"title":"OXFORD ROAD PRESENTS: MEDIA\u2019S NEW DEAL \u2013 ENDGAME","blurb":"By: Oxford Road Media\u2019s New Deal\u00a0is kaput. Ten weeks ago we started this limited-run series to help entrepreneurs and marketers with practical advice on navigating the new world amidst COVID-19. Henceforth, captains of industry and influencers came through with pro-tips to swim through the changes while keeping revenues intact. Finally, we shifted focus to marketers…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/26ae4970-67eb-4803-85f2-318cbbca1d19_photo-1462212210333-335063b676bc.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-endgame\/","date":"July 8, 2020","description":"By: Oxford Road Media\u2019s New Deal\u00a0is kaput. Ten weeks ago we started this limited-run series to help entrepreneurs and marketers with practical advice on navigating the new world amidst COVID-19. Henceforth, captains of industry and influencers came through with pro-tips to swim through the changes while keeping revenues intact. Finally, we shifted focus to marketers…","landing_redirection":""},{"id":1618,"title":"OXFORD ROAD PRESENTS: MEDIA\u2019S NEW DEAL, EPISODE 10","blurb":"By: Oxford Road Our 10th Episode! This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Benjamin Nazarian, the CEO of one of the fastest-growing companies in the space, Therabody, maker of the coveted Theragun. In this episode, Ben shares the secret to successfully growing a multi-million dollar brand from zero, as well…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/baf2a8e0-bbd8-45f3-be3b-28bf87c6f66c_photo-1579227114347-15d08fc37cae.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-10\/","date":"July 1, 2020","description":"By: Oxford Road Our 10th Episode! This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Benjamin Nazarian, the CEO of one of the fastest-growing companies in the space, Therabody, maker of the coveted Theragun. In this episode, Ben shares the secret to successfully growing a multi-million dollar brand from zero, as well…","landing_redirection":""},{"id":1724,"title":"Oxford Road Presents: Media's New Deal, Episode 9","blurb":"This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Pulitzer Prize-winning journalist, NYT bestselling co-author, and Sirius XM Radio show host, Professor Karen Hunter. For those of us trying to navigate the complexity of race and societal upheaval as citizens and as marketers, Karen shares practical advice without shaming. You will be…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/4dc415dd-7660-4b85-a26e-2dd89c439fc3_MND-9.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-9\/","date":"June 24, 2020","description":"This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Pulitzer Prize-winning journalist, NYT bestselling co-author, and Sirius XM Radio show host, Professor Karen Hunter. For those of us trying to navigate the complexity of race and societal upheaval as citizens and as marketers, Karen shares practical advice without shaming. You will be…","landing_redirection":""},{"id":1720,"title":"Oxford Road Presents: Media's New Deal, Episode 8","blurb":"This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Nicholas Quah \u2014 writer, niche media entrepreneur, and founder of the industry\u2019s premier podcast newsletter,\u00a0Hot Pod News. Nick gives a deeply honest and raw interview on the state of the Podcast industry as well as the media\u2019s role in an increasingly divisive political…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b3ace3eb-e6ca-43d6-83f6-a15e9412295a_MND-8.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-8\/","date":"June 17, 2020","description":"This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Nicholas Quah \u2014 writer, niche media entrepreneur, and founder of the industry\u2019s premier podcast newsletter,\u00a0Hot Pod News. Nick gives a deeply honest and raw interview on the state of the Podcast industry as well as the media\u2019s role in an increasingly divisive political…","landing_redirection":""},{"id":1717,"title":"Oxford Road Presents: Media's New Deal, Episode 7","blurb":"This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Guinness Book record-breaking, podcast-pioneering, movie-producing, best seller-writing, Loveline-hosting comedian and friend of the agency, \u201cThe Ace Man\u201d, Adam Carolla. Adam shares his commentary on the evolution of Podcast, the secrets of his success, and so much more. Marketers will be interested to hear…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/033927d5-3c27-4455-abc6-22525b459da7_MND-7.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-7\/","date":"June 10, 2020","description":"This week on\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan sits down with Guinness Book record-breaking, podcast-pioneering, movie-producing, best seller-writing, Loveline-hosting comedian and friend of the agency, \u201cThe Ace Man\u201d, Adam Carolla. Adam shares his commentary on the evolution of Podcast, the secrets of his success, and so much more. Marketers will be interested to hear…","landing_redirection":""},{"id":1723,"title":"Oxford Road Presents: Media's New Deal, Episode 6","blurb":"What is there to say? We take an important departure from\u00a0The Influencer\u2019snormal format to bring you an interview with Bambee founder and CEO, Allan Jones. Allan shares his journey as a kid from Lynwood with no college degree through his meteoric rise to CMO of ZipRecruiter before launching his current business, Bambee.com. As a black…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1747c931-8f40-442a-b3b6-10c63d6ca813_MND-6.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-6\/","date":"June 6, 2020","description":"What is there to say? We take an important departure from\u00a0The Influencer\u2019snormal format to bring you an interview with Bambee founder and CEO, Allan Jones. Allan shares his journey as a kid from Lynwood with no college degree through his meteoric rise to CMO of ZipRecruiter before launching his current business, Bambee.com. As a black…","landing_redirection":""},{"id":1725,"title":"Oxford Road Presents: Media's New Deal, Episode 5","blurb":"In Episode #5 of\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan speaks with Dave Zohrob, Co-founder and CEO of Chartable, the podcast analytics company for both publishers and advertisers. Dave takes us behind the scenes of his industry-wide data set to comment on the issues of the day in this remarkably colorful interview with a data…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/06659a1d-07e4-4174-aade-21e9eb738c36_MND-Ep5.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-5\/","date":"May 27, 2020","description":"In Episode #5 of\u00a0Oxford Road Presents: Media\u2019s New Deal, Dan speaks with Dave Zohrob, Co-founder and CEO of Chartable, the podcast analytics company for both publishers and advertisers. Dave takes us behind the scenes of his industry-wide data set to comment on the issues of the day in this remarkably colorful interview with a data…","landing_redirection":""},{"id":1644,"title":"OXFORD ROAD PRESENTS: MEDIA\u2019S NEW DEAL, EPISODE 4","blurb":"By: Oxford Road When radio mogul\u00a0Norm Pattiz\u00a0set his gaze upon the fledgling podcast industry in 2013, his entrance marked a massive shift toward developing infrastructure and the evolution of podcast into a legitimate business opportunity. Seven years later, Pattiz announced the sale of PodcastOne to LiveXLive. This signals a new wave of disruption, as network…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/7520a616-061e-41b7-9591-dff7247e0767_photo-1598743400863-0201c7e1445b.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-41\/","date":"May 20, 2020","description":"By: Oxford Road When radio mogul\u00a0Norm Pattiz\u00a0set his gaze upon the fledgling podcast industry in 2013, his entrance marked a massive shift toward developing infrastructure and the evolution of podcast into a legitimate business opportunity. Seven years later, Pattiz announced the sale of PodcastOne to LiveXLive. This signals a new wave of disruption, as network…","landing_redirection":""},{"id":1719,"title":"Oxford Road Presents: Media's New Deal, Episode 4","blurb":"When radio mogul\u00a0Norm Pattiz\u00a0set his gaze upon the fledgling podcast industry in 2013, his entrance marked a massive shift toward developing infrastructure and the evolution of podcast into a legitimate business opportunity. Seven years later, Pattiz announced the sale of PodcastOne to LiveXLive. This signals a new wave of disruption, as network valuations come crashing…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/ac30cc4a-06ef-41ec-a592-147efb7dc5ab_MND-Ep4.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-4\/","date":"May 20, 2020","description":"When radio mogul\u00a0Norm Pattiz\u00a0set his gaze upon the fledgling podcast industry in 2013, his entrance marked a massive shift toward developing infrastructure and the evolution of podcast into a legitimate business opportunity. Seven years later, Pattiz announced the sale of PodcastOne to LiveXLive. This signals a new wave of disruption, as network valuations come crashing…","landing_redirection":""},{"id":1670,"title":"OXFORD ROAD PRESENTS: MEDIA\u2019S NEW DEAL, EPISODE 3","blurb":"By: Oxford Road Welcome to Episode #3 of\u00a0Oxford Road Presents: Media\u2019s New Deal!\u00a0This week, Dan speaks with\u00a0Andy Lipset, CEO of SpokenLayer, the leading provider of media content on smart speakers for over 100 publishers including\u00a0Time Magazine,\u00a0TechCrunch,\u00a0The Economist,\u00a0Daily Beast, and just about every major publication you can imagine. Join us as Andy shares why short-form audio…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/645e2a3c-bf10-4209-88de-c53740a6432a_photo-1573152143286-0c422b4d2175.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-31\/","date":"May 13, 2020","description":"By: Oxford Road Welcome to Episode #3 of\u00a0Oxford Road Presents: Media\u2019s New Deal!\u00a0This week, Dan speaks with\u00a0Andy Lipset, CEO of SpokenLayer, the leading provider of media content on smart speakers for over 100 publishers including\u00a0Time Magazine,\u00a0TechCrunch,\u00a0The Economist,\u00a0Daily Beast, and just about every major publication you can imagine. Join us as Andy shares why short-form audio…","landing_redirection":""},{"id":1721,"title":"Oxford Road Presents: Media's New Deal, Episode 3","blurb":"Welcome to Episode #3 of\u00a0Oxford Road Presents: Media\u2019s New Deal!\u00a0This week, Dan speaks with\u00a0Andy Lipset, CEO of SpokenLayer, the leading provider of media content on smart speakers for over 100 publishers including\u00a0Time Magazine,\u00a0TechCrunch,\u00a0The Economist,\u00a0Daily Beast, and just about every major publication you can imagine. Join us as Andy shares why short-form audio is the future,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/5f0a13ea-2333-4b7f-9b26-5183db82d6cd_MNDep3.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-3\/","date":"May 13, 2020","description":"Welcome to Episode #3 of\u00a0Oxford Road Presents: Media\u2019s New Deal!\u00a0This week, Dan speaks with\u00a0Andy Lipset, CEO of SpokenLayer, the leading provider of media content on smart speakers for over 100 publishers including\u00a0Time Magazine,\u00a0TechCrunch,\u00a0The Economist,\u00a0Daily Beast, and just about every major publication you can imagine. Join us as Andy shares why short-form audio is the future,…","landing_redirection":""},{"id":1590,"title":"OXFORD ROAD PRESENTS: MEDIA\u2019S NEW DEAL, EPISODE 2","blurb":"By: Oxford Road Welcome to Episode #2 of\u00a0Oxford Road Presents: Media\u2019s New Deal, our limited-run series designed to help marketers keep up with the changes in the age of Coronavirus.This week, Dan speaks with\u00a0David Field, Chairman, President and CEO of Entercom Communications Corp. (NYSE: ETM). Reaching over 170 million Americans every month, Entercom is the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0c5b4e08-3829-4746-bcc2-2cd9f9d4e5e0_photo-1603796846097-bee99e4a601f.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-21\/","date":"May 6, 2020","description":"By: Oxford Road Welcome to Episode #2 of\u00a0Oxford Road Presents: Media\u2019s New Deal, our limited-run series designed to help marketers keep up with the changes in the age of Coronavirus.This week, Dan speaks with\u00a0David Field, Chairman, President and CEO of Entercom Communications Corp. (NYSE: ETM). Reaching over 170 million Americans every month, Entercom is the…","landing_redirection":""},{"id":1740,"title":"Oxford Road Presents: Media's New Deal, Episode 2","blurb":"Welcome to Episode #2 of\u00a0Oxford Road Presents: Media\u2019s New Deal, our limited-run series designed to help marketers keep up with the changes in the age of Coronavirus.This week, Dan speaks with\u00a0David Field, Chairman, President and CEO of Entercom Communications Corp. (NYSE: ETM). Reaching over 170 million Americans every month, Entercom is the second-largest radio broadcaster…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/7f6b332f-6e19-446c-a2ed-31c5082a47fc_MND-Ep2.png","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal-episode-2\/","date":"May 6, 2020","description":"Welcome to Episode #2 of\u00a0Oxford Road Presents: Media\u2019s New Deal, our limited-run series designed to help marketers keep up with the changes in the age of Coronavirus.This week, Dan speaks with\u00a0David Field, Chairman, President and CEO of Entercom Communications Corp. (NYSE: ETM). Reaching over 170 million Americans every month, Entercom is the second-largest radio broadcaster…","landing_redirection":""},{"id":1742,"title":"Oxford Road Presents: Media's New Deal","blurb":"The Influencer\u00a0is proud to announce the debut of our first-ever podcast,\u00a0Oxford Road Presents: Media\u2019s New Deal, (we know\u2026we\u2019re kinda late to the game).Our limited-run series is designed to help marketers adapt their businesses to the perpetually shape-shifting media landscape in the age of Coronavirus and beyond.You\u2019ll get up-to-date insights on where things are headed, and…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/78d9a361-df80-43aa-81d4-4f352d83e3f0_5f7ed18f9aabb04164641730be20a5eb29694c3c.jpg","image_alt":"","button_text":"","topics":[],"category":["podcast","thought-leadership"],"termslug":"podcast, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-presents-medias-new-deal\/","date":"April 29, 2020","description":"The Influencer\u00a0is proud to announce the debut of our first-ever podcast,\u00a0Oxford Road Presents: Media\u2019s New Deal, (we know\u2026we\u2019re kinda late to the game).Our limited-run series is designed to help marketers adapt their businesses to the perpetually shape-shifting media landscape in the age of Coronavirus and beyond.You\u2019ll get up-to-date insights on where things are headed, and…","landing_redirection":""},{"id":1663,"title":"COVID STRATEGY REQUIRES BALANCE","blurb":"By: Giles Martin Marketers are always looking for ways to maximize efficiencies, and in today\u2019s current climate, it\u2019s more essential than ever. Many brands are in retreat from demand-gen or \u201coffline\u201d channels in favor of the low-commitment reliability of digital channels. While digital marketing can appear to be the safe option to market your business…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b153fd7a-f261-40db-9e74-c0a7ec902362_photo-1605377347958-e8bd4c00ba1d.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/covid-strategy-requires-balance1\/","date":"April 22, 2020","description":"By: Giles Martin Marketers are always looking for ways to maximize efficiencies, and in today\u2019s current climate, it\u2019s more essential than ever. Many brands are in retreat from demand-gen or \u201coffline\u201d channels in favor of the low-commitment reliability of digital channels. While digital marketing can appear to be the safe option to market your business…","landing_redirection":""},{"id":1746,"title":"COVID Strategy Requires Balance","blurb":"Marketers are always looking for ways to maximize efficiencies, and in today\u2019s current climate, it\u2019s more essential than ever. Many brands are in retreat from demand-gen or \u201coffline\u201d channels in favor of the low-commitment reliability of digital channels. While digital marketing can appear to be the safe option to market your business in the short-term,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/41ceadba-9135-4dd3-a329-5f2c4de2c8ee_grumpy-greg.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/covid-strategy-requires-balance\/","date":"April 22, 2020","description":"Marketers are always looking for ways to maximize efficiencies, and in today\u2019s current climate, it\u2019s more essential than ever. Many brands are in retreat from demand-gen or \u201coffline\u201d channels in favor of the low-commitment reliability of digital channels. While digital marketing can appear to be the safe option to market your business in the short-term,…","landing_redirection":""},{"id":1593,"title":"THE TRUE STATE OF AUDIO LISTENERSHIP","blurb":"By: Dan Granger The first data from\u00a0Nielsen\u00a0on radio listenership post-COVID-19 is in, and it seems too good to be true. Oxford Road Founder and CEO Dan Granger interviewed Westwood One\u2019s\u00a0Pierre Bouvard\u00a0earlier this morning to get to the bottom of what\u2019s really going on.Highlights below:Nielsen\u2019s PPM data suggests a drop of just 4% in total listenership…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0c11be87-d655-4d4a-8c03-3617c18162bd_photo-1587314199858-905a5e5b618f.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-true-state-of-audio-listenership1\/","date":"April 16, 2020","description":"By: Dan Granger The first data from\u00a0Nielsen\u00a0on radio listenership post-COVID-19 is in, and it seems too good to be true. Oxford Road Founder and CEO Dan Granger interviewed Westwood One\u2019s\u00a0Pierre Bouvard\u00a0earlier this morning to get to the bottom of what\u2019s really going on.Highlights below:Nielsen\u2019s PPM data suggests a drop of just 4% in total listenership…","landing_redirection":""},{"id":1749,"title":"The True State of Audio Listenership","blurb":"The first data from\u00a0Nielsen\u00a0on radio listenership post-COVID-19 is in, and it seems too good to be true. Oxford Road Founder and CEO Dan Granger interviewed Westwood One\u2019s\u00a0Pierre Bouvard\u00a0earlier this morning to get to the bottom of what\u2019s really going on.Highlights below:Nielsen\u2019s PPM data suggests a drop of just 4% in total listenership on radio? Can…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b5d3f843-a461-4866-830e-4723ec2ba200_dan.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-true-state-of-audio-listenership\/","date":"April 16, 2020","description":"The first data from\u00a0Nielsen\u00a0on radio listenership post-COVID-19 is in, and it seems too good to be true. Oxford Road Founder and CEO Dan Granger interviewed Westwood One\u2019s\u00a0Pierre Bouvard\u00a0earlier this morning to get to the bottom of what\u2019s really going on.Highlights below:Nielsen\u2019s PPM data suggests a drop of just 4% in total listenership on radio? Can…","landing_redirection":""},{"id":1689,"title":"A History Lesson","blurb":"By: Kyle Jelinek \u201cWhen times are good, you should advertise. When times are bad, you must advertise.\u201d This quote by advertising pioneer Bruce Barton was written nearly 100 years ago, but its message is more timely than ever. While it may be easy for someone in our position as an advertising agency to proclaim that…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2020\/04\/ScreenShot2021-02-06at8.38.5.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/when-times-are-good-you-should-advertise-when-times\/","date":"April 8, 2020","description":"By: Kyle Jelinek \u201cWhen times are good, you should advertise. When times are bad, you must advertise.\u201d This quote by advertising pioneer Bruce Barton was written nearly 100 years ago, but its message is more timely than ever. While it may be easy for someone in our position as an advertising agency to proclaim that…","landing_redirection":""},{"id":1752,"title":"Lessons from Economic History: Advertising in an Economic Downturn","blurb":"\u201cWhen times are good, you should advertise. When times are bad, you must advertise.\u201dThis quote by advertising pioneer Bruce Barton was written nearly 100 years ago. While it may be easy for an advertising agency to proclaim that advertisers should stay the course, there isoverwhelming evidencethat suggests this is precisely what (eligible) marketers need to…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b1dfccdc-5b59-47fb-b0de-0e26f87e68ea_Screen+Shot+2020-03-26+at+6.31.59+PM.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/lessons-from-economic-history-advertising-in-an-economic-downturn\/","date":"April 8, 2020","description":"\u201cWhen times are good, you should advertise. When times are bad, you must advertise.\u201dThis quote by advertising pioneer Bruce Barton was written nearly 100 years ago. While it may be easy for an advertising agency to proclaim that advertisers should stay the course, there isoverwhelming evidencethat suggests this is precisely what (eligible) marketers need to…","landing_redirection":""},{"id":1753,"title":"Advertising as a Strategy","blurb":"As marketers in the Age of Coronavirus, we all have to walk a fine line between being too opportunistic and too passive to help. Consumers are as split on the topic as those of us charged with reaching them. Approximately 37% of consumers want to see brands advertise as normal; 28% want to see them…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/4987681d-bb6a-4d08-b681-a00fcbdd7cef_ford-built-to-lend-a-hand-t1-large-2.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/advertising-as-a-strategy\/","date":"April 1, 2020","description":"As marketers in the Age of Coronavirus, we all have to walk a fine line between being too opportunistic and too passive to help. Consumers are as split on the topic as those of us charged with reaching them. Approximately 37% of consumers want to see brands advertise as normal; 28% want to see them…","landing_redirection":""},{"id":1748,"title":"A Strategy to Manage Media Investment in Times of Uncertainty","blurb":"With the DOW down 30% and the majority of the population self-isolating, many brands are focused on adjusting their messaging and pulling back or postponing media spend. It\u2019s always critical to have messaging that reflects culture, and we applaud some of the\u00a0great ideas\u00a0already in-market. The media portion is more tricky, however. Do we cut? Do…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/f053d630-408d-4844-a2ed-ea375d7e384c_candlestick-chart.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-strategy-to-manage-media-investment-in-times-of-uncertainty\/","date":"March 25, 2020","description":"With the DOW down 30% and the majority of the population self-isolating, many brands are focused on adjusting their messaging and pulling back or postponing media spend. It\u2019s always critical to have messaging that reflects culture, and we applaud some of the\u00a0great ideas\u00a0already in-market. The media portion is more tricky, however. Do we cut? Do…","landing_redirection":""},{"id":1733,"title":"Flattening the Economic Curve","blurb":"STRANGE DAYS HAVE FOUND US\u00a0 American business is facing a massive reorganization. Executives used to feeling in control are now awaiting a verdict, hoping for a temporary pay cut and hoping it isn\u2019t a pink slip.The problem isn\u2019t just\u00a0the problem. It\u2019s the uncertainty that triggers the fear and anxiety, because we no longer can support…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/d73adb02-a037-409d-8570-4087481349b0_the-economic-curve.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/flattening-the-economic-curve\/","date":"March 18, 2020","description":"STRANGE DAYS HAVE FOUND US\u00a0 American business is facing a massive reorganization. Executives used to feeling in control are now awaiting a verdict, hoping for a temporary pay cut and hoping it isn\u2019t a pink slip.The problem isn\u2019t just\u00a0the problem. It\u2019s the uncertainty that triggers the fear and anxiety, because we no longer can support…","landing_redirection":""},{"id":1745,"title":"Podcast Pixel Tracking 101","blurb":"The Influencer\u00a0has been touting the advantages of the tried and true \u201cHow Did You Hear About Us\u201d (HDYHAU or Hi Dee How) survey and why it\u2019s still the gold standard in measuring non-direct conversions for an offline campaign. This week, we will share our take on the growing pixel-based methodology that has emerged over the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/2d2448e3-2129-40e8-86fb-a826a0abd34f_pixels.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcast-pixel-tracking-101\/","date":"March 11, 2020","description":"The Influencer\u00a0has been touting the advantages of the tried and true \u201cHow Did You Hear About Us\u201d (HDYHAU or Hi Dee How) survey and why it\u2019s still the gold standard in measuring non-direct conversions for an offline campaign. This week, we will share our take on the growing pixel-based methodology that has emerged over the…","landing_redirection":""},{"id":1750,"title":"The Difficult Task of Offline Media Measurement","blurb":"Why is measuring offline media difficult? There are many reasons. Some of the more obvious ones that distinguish offline from digital media are the lack of measurable clicks, a more limited data set, and no immediately obvious or trackable response path. These can certainly make measurement a challenge. However, many of the companies that come…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/2bb443dc-f539-4775-8690-dba3e3f1e2e8_people-on-phones.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-difficult-task-of-offline-media-measurement\/","date":"March 4, 2020","description":"Why is measuring offline media difficult? There are many reasons. Some of the more obvious ones that distinguish offline from digital media are the lack of measurable clicks, a more limited data set, and no immediately obvious or trackable response path. These can certainly make measurement a challenge. However, many of the companies that come…","landing_redirection":""},{"id":1751,"title":"Hi Dee How","blurb":"With the advent of pixel-based attribution in Podcast, there have been a lot of changes to the attribution landscape in the past year. Still, the How Did You Hear About Us (HDYHAU) post-purchase survey remains the gold standard for offline performance attribution. This week, we\u2019re pleased to present an updated article about the purpose and…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1750b7ae-e42a-490a-be13-041aad511dc5_podcasts.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/hi-dee-how\/","date":"February 26, 2020","description":"With the advent of pixel-based attribution in Podcast, there have been a lot of changes to the attribution landscape in the past year. Still, the How Did You Hear About Us (HDYHAU) post-purchase survey remains the gold standard for offline performance attribution. This week, we\u2019re pleased to present an updated article about the purpose and…","landing_redirection":""},{"id":1641,"title":"TEST OR TARGET? TO FIND YOUR TV AUDIENCES, DO BOTH","blurb":"By: Oxford Road BY BRAD GEVING, HEAD OF MEDIA BUYING & OPS, TATARIFor ages, ad-buying firms offered one strategy to advertisers for reaching the right viewers: targeting based on predicted demographic, behavioral or psychographic metrics. This strategy has its shortcomings, however, and advances in measurement of actual responses mean advertisers should reevaluate the importance placed…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/fafbc1ef-6191-44a0-99c8-c53e72b9e4e0_photo-1507878866276-a947ef722fee.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/test-or-target-to-find-your-tv-audiences-do-both1\/","date":"February 19, 2020","description":"By: Oxford Road BY BRAD GEVING, HEAD OF MEDIA BUYING & OPS, TATARIFor ages, ad-buying firms offered one strategy to advertisers for reaching the right viewers: targeting based on predicted demographic, behavioral or psychographic metrics. This strategy has its shortcomings, however, and advances in measurement of actual responses mean advertisers should reevaluate the importance placed…","landing_redirection":""},{"id":1754,"title":"Test or Target? To Find Your TV Audiences, Do Both","blurb":"For ages, ad-buying firms offered one strategy to advertisers for reaching the right viewers: targeting based on predicted demographic, behavioral or psychographic metrics. This strategy has its shortcomings, however, and advances in measurement of actual responses mean advertisers should reevaluate the importance placed on predictive targeting in favor of a measurement-based testing strategy to identify…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/406184b1-f35f-4a20-99af-604a9fcceaed_audiences.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/test-or-target-to-find-your-tv-audiences-do-both\/","date":"February 19, 2020","description":"For ages, ad-buying firms offered one strategy to advertisers for reaching the right viewers: targeting based on predicted demographic, behavioral or psychographic metrics. This strategy has its shortcomings, however, and advances in measurement of actual responses mean advertisers should reevaluate the importance placed on predictive targeting in favor of a measurement-based testing strategy to identify…","landing_redirection":""},{"id":1548,"title":"AUTOPSY OF A FAILED CAMPAIGN","blurb":"By: Kyle Jelinek As a Strategy Lead at Oxford Road, there is nothing quite as rewarding as bringing a client onto a new marketing channel and shattering their performance goals. It\u2019s intoxicating. During my time here, I\u2019ve been fortunate enough to be in the pilot\u2019s seat as we skyrocketed offline advertising campaigns from small test…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/72730e03-1b07-410f-a2a3-4ddea3330e3d_photo-1606235729097-f7b9460abcad.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/autopsy-of-a-failed-campaign1\/","date":"February 12, 2020","description":"By: Kyle Jelinek As a Strategy Lead at Oxford Road, there is nothing quite as rewarding as bringing a client onto a new marketing channel and shattering their performance goals. It\u2019s intoxicating. During my time here, I\u2019ve been fortunate enough to be in the pilot\u2019s seat as we skyrocketed offline advertising campaigns from small test…","landing_redirection":""},{"id":1741,"title":"Autopsy of a Failed Campaign","blurb":"As a Strategy Lead at Oxford Road, there is nothing quite as rewarding as bringing a client onto a new marketing channel and shattering their performance goals. It\u2019s intoxicating. During my time here, I\u2019ve been fortunate enough to be in the pilot\u2019s seat as we skyrocketed offline advertising campaigns from small test flights into six…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1dcba74a-236a-46a8-a2df-706bf8412bc0_failure.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/autopsy-of-a-failed-campaign\/","date":"February 12, 2020","description":"As a Strategy Lead at Oxford Road, there is nothing quite as rewarding as bringing a client onto a new marketing channel and shattering their performance goals. It\u2019s intoxicating. During my time here, I\u2019ve been fortunate enough to be in the pilot\u2019s seat as we skyrocketed offline advertising campaigns from small test flights into six…","landing_redirection":""},{"id":1650,"title":"GROUNDHOG DAY","blurb":"By: Oxford Road The ads in this year\u2019s Super Bowl lived up to the day\u2019s name. In case you missed it, 02\/02\/2020 was both a palindrome AND Groundhogs Day. The total ad spend,\u00a0an estimated $435 Million, was a 29% increase over last year. But the advertisements (much like those in most Super Bowls) said little…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1eb30e88-d168-4d75-bda1-531e962e9792_photo-1515634928627-2a4e0dae3ddf.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/groundhog-day1\/","date":"February 5, 2020","description":"By: Oxford Road The ads in this year\u2019s Super Bowl lived up to the day\u2019s name. In case you missed it, 02\/02\/2020 was both a palindrome AND Groundhogs Day. The total ad spend,\u00a0an estimated $435 Million, was a 29% increase over last year. But the advertisements (much like those in most Super Bowls) said little…","landing_redirection":""},{"id":1743,"title":"Groundhog Day","blurb":"The ads in this year\u2019s Super Bowl lived up to the day\u2019s name. In case you missed it, 02\/02\/2020 was both a palindrome AND Groundhogs Day. The total ad spend,\u00a0an estimated $435 Million, was a 29% increase over last year. But the advertisements (much like those in most Super Bowls) said little and relied on…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/c8f68350-1d23-4c5b-a5fc-66a943153753_Screen-Shot-2020-02-05-at-5.04.49-PM.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/groundhog-day\/","date":"February 5, 2020","description":"The ads in this year\u2019s Super Bowl lived up to the day\u2019s name. In case you missed it, 02\/02\/2020 was both a palindrome AND Groundhogs Day. The total ad spend,\u00a0an estimated $435 Million, was a 29% increase over last year. But the advertisements (much like those in most Super Bowls) said little and relied on…","landing_redirection":""},{"id":1523,"title":"THE FORK IN THE ROAD ON THE WAY TO THE TRUTH","blurb":"By Roy H. WilliamsThe prevailing wisdom in marketing is that the more targeted your campaign, the more efficient it will be. In this week\u2019s Influencer, we turn to Roy H. Williams (The Wizard of Ads) to make a case for why this isn\u2019t always true, and may actually be preventing your business\u2019 long-term growth.\u00a0 Good…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/fe3df7f7-f02a-48a0-ab8d-ab3cffaa8589_1.30.20.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-fork-in-the-road-on-the-way-to-the-truth\/","date":"January 30, 2020","description":"By Roy H. WilliamsThe prevailing wisdom in marketing is that the more targeted your campaign, the more efficient it will be. In this week\u2019s Influencer, we turn to Roy H. Williams (The Wizard of Ads) to make a case for why this isn\u2019t always true, and may actually be preventing your business\u2019 long-term growth.\u00a0 Good…","landing_redirection":""},{"id":1738,"title":"Are You Oversaturating Podcasts?","blurb":"When a podcast works for a client, we lock it in for the year (or longer if they let us). But the question is always asked, \u201cif we advertise on a podcast so regularly, won\u2019t we oversaturate the audience?\u201d While the simple answer of watching the performance on any given show over time and optimizing…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/d19261ed-3585-4322-9dc6-88eecde33e49_oversaturated-podcasting.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/are-you-oversaturating-podcasts\/","date":"January 22, 2020","description":"When a podcast works for a client, we lock it in for the year (or longer if they let us). But the question is always asked, \u201cif we advertise on a podcast so regularly, won\u2019t we oversaturate the audience?\u201d While the simple answer of watching the performance on any given show over time and optimizing…","landing_redirection":""},{"id":1651,"title":"WELCOME TO THE 20\u2019S! 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Let\u2019s begin the year with 20 predictions for the coming year. This week, we share the first 10\u2026Prediction #1: The Industry Goes All-In on DAIDynamic Ad Insertion (DAI) is often more efficient for the sellers and publishers and is arguably easier on the hosts too. But not all publishers…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/c276e823-2c15-4efd-bbc4-5194a52f9fe5_2020.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/welcome-to-the-20s-heres-what-happens-next\/","date":"January 8, 2020","description":"Welcome you to the new 20\u2019s! Let\u2019s begin the year with 20 predictions for the coming year. This week, we share the first 10\u2026Prediction #1: The Industry Goes All-In on DAIDynamic Ad Insertion (DAI) is often more efficient for the sellers and publishers and is arguably easier on the hosts too. But not all publishers…","landing_redirection":""},{"id":1594,"title":"AUDIOLYTICS\u2122 KEY COMPONENT #9 \u2013 EXECUTION","blurb":"By: Oxford Road Today we conclude the Audiolytics\u2122 Master Class. But, as the Wizard Gandalf once said, \u201cEnd? No, the journey doesn\u2019t end here.\u201d Rest assured, there will be more to come in 2020. For a review of where we\u2019ve been so far, click on the links or jump down to enjoy the elucidation of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/9ba1acf5-d242-459b-8a9b-a1834b63f0f0_photo-1586542276867-832a2309a705.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audiolytics-key-component-9-execution\/","date":"December 18, 2019","description":"By: Oxford Road Today we conclude the Audiolytics\u2122 Master Class. But, as the Wizard Gandalf once said, \u201cEnd? No, the journey doesn\u2019t end here.\u201d Rest assured, there will be more to come in 2020. For a review of where we\u2019ve been so far, click on the links or jump down to enjoy the elucidation of…","landing_redirection":""},{"id":1672,"title":"A Smart Strategy Never Looked So Stupid","blurb":"By: Stew Redwine Before we begin, watch Mike Lyndell take you to school on how to persuade. If you watch TV you\u2019ve seen this ad. Every marketer I meet talks about it. But it\u2019s never the type of ad they would be willing to make. I get it. We wouldn\u2019t either. All that TEXT on…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e2f12a58-5a05-4353-bd7a-94d61d8e6dd4_download.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-smart-strategy-never-looked-so-stupid1\/","date":"December 11, 2019","description":"By: Stew Redwine Before we begin, watch Mike Lyndell take you to school on how to persuade. If you watch TV you\u2019ve seen this ad. Every marketer I meet talks about it. But it\u2019s never the type of ad they would be willing to make. I get it. We wouldn\u2019t either. All that TEXT on…","landing_redirection":""},{"id":1657,"title":"HOW DIGITAL EXPERTISE INFORMED HICKIES\u2019 TV AD STRATEGY","blurb":"By: Oxford RoadBy Alli Romano,When sales spike 60 percent in three weeks following an ad campaign, that\u2019s enough to grab any marketers\u2019 attention. After all, brands are always looking for effective ways to spur business. So, when new orders pour in, it\u2019s cause for celebration \u2014 and investigation. This was the case for Hickies, creator…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/149964d2-e535-4cea-8612-17ab6f7a7127_photo-1434030216411-0b793f4b4173.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-digital-expertise-informed-hickies-tv-ad-strategy\/","date":"December 4, 2019","description":"By: Oxford RoadBy Alli Romano,When sales spike 60 percent in three weeks following an ad campaign, that\u2019s enough to grab any marketers\u2019 attention. After all, brands are always looking for effective ways to spur business. So, when new orders pour in, it\u2019s cause for celebration \u2014 and investigation. This was the case for Hickies, creator…","landing_redirection":""},{"id":1595,"title":"FORSAKEN NO MORE","blurb":"By: Oxford Road and Dan Granger with Kyle Jelinek In 1943, humanist psychologist\u00a0Abraham Maslow\u00a0introduced his concept of a hierarchy of needs in his paper \u201cA Theory of Human Motivation\u201d. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. While the true nature of motivation and…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/3ba45993-9547-4aa7-828a-e047b5e2a77c_ScreenShot2021-01-20at7.39.52PM.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/forsaken-no-more\/","date":"November 27, 2019","description":"By: Oxford Road and Dan Granger with Kyle Jelinek In 1943, humanist psychologist\u00a0Abraham Maslow\u00a0introduced his concept of a hierarchy of needs in his paper \u201cA Theory of Human Motivation\u201d. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. While the true nature of motivation and…","landing_redirection":""},{"id":1673,"title":"5 TIPS FOR CREATING CUSTOM LANDING PAGES","blurb":"By: Oxford Road by\u00a0Lisa Laporte\u00a0with a bonus note from\u00a0The InfluencerSo you\u2019ve got a rock-solid media plan that\u2019s reaching the right people for the lowest cost. You\u2019ve written a great ad that follows the\u00a0Audiolytics\u2122 framework,\u00a0exciting listeners and driving them to action. But all is lost if your landing page stops would-be customers cold. Could that be…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/6c6f9979-1683-4bdc-8295-754179178095_photo-1499951360447-b19be8fe80f5.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/5-tips-for-creating-custom-landing-pages\/","date":"November 20, 2019","description":"By: Oxford Road by\u00a0Lisa Laporte\u00a0with a bonus note from\u00a0The InfluencerSo you\u2019ve got a rock-solid media plan that\u2019s reaching the right people for the lowest cost. You\u2019ve written a great ad that follows the\u00a0Audiolytics\u2122 framework,\u00a0exciting listeners and driving them to action. But all is lost if your landing page stops would-be customers cold. Could that be…","landing_redirection":""},{"id":1662,"title":"Symbolism, Superstition, and Choices","blurb":"By: Oxford Road By Roy H. WilliamsThis week, as we tend to do when Oxford Road\u2019s thought leaders are immersed in the tasks of the moment, we turn to those who inspire us. This week\u2019s guest writer is one of Oxford Road\u2019s favorites, Roy H. Williams, who recently shared an article that inspires and challenges…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b9bb927d-965e-4dd9-8de5-20819b6c92b2_photo-1483213097419-365e22f0f258.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/symbolism-superstition-and-choices\/","date":"November 13, 2019","description":"By: Oxford Road By Roy H. WilliamsThis week, as we tend to do when Oxford Road\u2019s thought leaders are immersed in the tasks of the moment, we turn to those who inspire us. This week\u2019s guest writer is one of Oxford Road\u2019s favorites, Roy H. Williams, who recently shared an article that inspires and challenges…","landing_redirection":""},{"id":1665,"title":"STREAMING TV IS THE FUTURE. BUT THE FUTURE ISN\u2019T ALWAYS TOMORROW","blurb":"By: Oxford Road By\u00a0Philip InghelbrechtCEO, TatariSome marketers hold the misconception that ads on streaming TV can deliver the laser-sharp precision of Facebook combined with the scale of linear TV. Streaming does offer unique advantages, but the medium hasn\u2019t matured enough to beat digital on precision or traditional TV on scale. WHAT DO WE MEAN BY…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e2c03dcc-7339-4325-ad0d-171568c67d05_photo-1523365280197-f1783db9fe62.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/some-marketers-hold-the-misconception-that-ads-on-streaming\/","date":"November 6, 2019","description":"By: Oxford Road By\u00a0Philip InghelbrechtCEO, TatariSome marketers hold the misconception that ads on streaming TV can deliver the laser-sharp precision of Facebook combined with the scale of linear TV. Streaming does offer unique advantages, but the medium hasn\u2019t matured enough to beat digital on precision or traditional TV on scale. WHAT DO WE MEAN BY…","landing_redirection":""},{"id":1666,"title":"Audiolytics\u2122 Key Component #6, #7, and #8 \u2013 Offer, Scarcity, and Path","blurb":"By: Oxford Road The Sacred Triumvirate of Elements Essential to Response Advertising Just as the Star Wars Saga shall conclude with Episode IX, so too must Audiolytics\u2122 with its 9 Key Components. With this installment of the Audiolytics\u2122 Master Class,\u00a0\u201cYour journey nears its end.\u201d Here\u2019s where we\u2019ve been so far\u2026Audiolytics\u2122 Key Component #1 \u2013\u00a0SetupAudiolytics\u2122 Key…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/abfb90b0-9431-45d8-aafe-8ab45617d84e_photo-1574608198919-1f07683b9721.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audiolytics-key-component-6-7-and-8-offer\/","date":"October 30, 2019","description":"By: Oxford Road The Sacred Triumvirate of Elements Essential to Response Advertising Just as the Star Wars Saga shall conclude with Episode IX, so too must Audiolytics\u2122 with its 9 Key Components. With this installment of the Audiolytics\u2122 Master Class,\u00a0\u201cYour journey nears its end.\u201d Here\u2019s where we\u2019ve been so far\u2026Audiolytics\u2122 Key Component #1 \u2013\u00a0SetupAudiolytics\u2122 Key…","landing_redirection":""},{"id":1668,"title":"PODCASTING\u2019S SMALL, BEAUTIFUL AGE IS DRAWING TO A CLOSE","blurb":"By: Oxford Road OCTOBER 16, 2019 by Max WillensDigiday\u2019s Max Willen writes that the \u201cBeautiful Age\u201d of Podcasting is coming to an end. This article does such a great job of covering the ever-changing landscape of the podcasting world and what the future holds that we believe it should be considered a must-read for anyone…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/755da151-0334-41c9-b4cd-84435f47a5e0_photo-1581368087049-7034ed0d1e6f.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcastings-small-beautiful-age-is-drawing-to-a\/","date":"October 23, 2019","description":"By: Oxford Road OCTOBER 16, 2019 by Max WillensDigiday\u2019s Max Willen writes that the \u201cBeautiful Age\u201d of Podcasting is coming to an end. This article does such a great job of covering the ever-changing landscape of the podcasting world and what the future holds that we believe it should be considered a must-read for anyone…","landing_redirection":""},{"id":1655,"title":"LET ME GET WHAT I WANT \u2013 A CASE STUDY FOR BRAND ADVERTISING","blurb":"By: Giles Martin At Oxford Road, we\u2019ve written extensively about\u00a0using Audiolytics\u2122\u00a0to develop creative assets for performance marketers. This week, we talk about branding. Our resident expert and EVP of Insights and Client Strategy, Giles Martin, shares what he considers to be one of the best brand campaigns of all time from his home across the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/f9add11e-0ff6-4406-abaf-2d193391a9e7_photo-1475196045479-d7313ffcd5f1.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/let-me-get-what-i-want-a-case-study-for-brand-advertising\/","date":"October 16, 2019","description":"By: Giles Martin At Oxford Road, we\u2019ve written extensively about\u00a0using Audiolytics\u2122\u00a0to develop creative assets for performance marketers. This week, we talk about branding. Our resident expert and EVP of Insights and Client Strategy, Giles Martin, shares what he considers to be one of the best brand campaigns of all time from his home across the…","landing_redirection":""},{"id":1660,"title":"Rise Up","blurb":"By: Oxford Road and Robert Glazer Can we disagree with a person\u2019s ideas without passing judgement on the person?\u00a0 On the heels of our post last week about how challenging brands use moments of media controversy to leverage their influence and elevate the national discourse, we\u2019re providing a guest-post on the same topic by our…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/ea0a6dd0-d758-4448-8f1d-27f683f3f02e_photo-1579869847557-1f67382cc158.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/rise-up\/","date":"October 9, 2019","description":"By: Oxford Road and Robert Glazer Can we disagree with a person\u2019s ideas without passing judgement on the person?\u00a0 On the heels of our post last week about how challenging brands use moments of media controversy to leverage their influence and elevate the national discourse, we\u2019re providing a guest-post on the same topic by our…","landing_redirection":""},{"id":1646,"title":"AUDIOLYTICS KEY COMPONENT #5 \u2013 SUBSTANTIATION","blurb":"By: Stew Redwine The Audiolytics\u2122 Master Class continues. Here\u2019s where we\u2019ve been so far: Audiolytics\u2122 Master Class Overview & IntroductionAudiolytics\u2122 Key Component #1 \u2013\u00a0SetupAudiolytics\u2122 Key Component #2 \u2013\u00a0Value PropAudiolytics\u2122 Key Component #3 \u2013\u00a0PositioningAudiolytics\u2122 Key Component #4 \u2013\u00a0Demonstration Now, for Audiolytics\u2122 Key Component #5 \u2013 Substantiation Why should anyone believe your ad? Cialdini\u00a0says it\u2019s the use…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/22dcb40f-62ad-400e-bf3c-ef19f25be22d_photo-1560169897-fc0cdbdfa4d5.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audiolytics-key-component-5-substantiation\/","date":"September 25, 2019","description":"By: Stew Redwine The Audiolytics\u2122 Master Class continues. Here\u2019s where we\u2019ve been so far: Audiolytics\u2122 Master Class Overview & IntroductionAudiolytics\u2122 Key Component #1 \u2013\u00a0SetupAudiolytics\u2122 Key Component #2 \u2013\u00a0Value PropAudiolytics\u2122 Key Component #3 \u2013\u00a0PositioningAudiolytics\u2122 Key Component #4 \u2013\u00a0Demonstration Now, for Audiolytics\u2122 Key Component #5 \u2013 Substantiation Why should anyone believe your ad? Cialdini\u00a0says it\u2019s the use…","landing_redirection":""},{"id":1679,"title":"Howard Stern is Getting Ripped Off","blurb":"By: Andrew W. In 2005, Howard Stern shocked the world by leaving terrestrial radio and accepting a $500 million dollar deal to move his show to Sirius satellite radio. In 2015, he renewed with a 5-year deal for $90 million per year.People were blown away by the numbers. He was making out like a bandit!…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2019\/09\/ScreenShot2021-02-06at8.15.09.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/howard-stern-is-getting-ripped-off\/","date":"September 18, 2019","description":"By: Andrew W. In 2005, Howard Stern shocked the world by leaving terrestrial radio and accepting a $500 million dollar deal to move his show to Sirius satellite radio. In 2015, he renewed with a 5-year deal for $90 million per year.People were blown away by the numbers. He was making out like a bandit!…","landing_redirection":""},{"id":1619,"title":"How We Decide to Purchase","blurb":"By: Roy H. Williams Amateur ad writers assume everyone makes decisions based upon the same criteria they use. This causes them to unconsciously frame their messages to reach people exactly like themselves. Professional ad writers frame their messages to speak to the felt needs of a specific consumer. People are multi-dimensional. We make decisions to…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/3e3e4c05-8126-43ae-a528-c8aea5229de5_ScreenShot2021-02-06at8.23.25PM.png","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-we-decide-to-purchase\/","date":"September 11, 2019","description":"By: Roy H. Williams Amateur ad writers assume everyone makes decisions based upon the same criteria they use. This causes them to unconsciously frame their messages to reach people exactly like themselves. Professional ad writers frame their messages to speak to the felt needs of a specific consumer. People are multi-dimensional. We make decisions to…","landing_redirection":""},{"id":1684,"title":"The Internet of Voice 5","blurb":"By: Dan Granger Make Way for The Internet of VoicePart 1, Duck Pizza! An Idea Before Its TimePart 2, Smart Speakers; The Trojan Horse of AudioPart 3, Smart Speakers In Your Delorean & What Happens NextFor the past half-decade, few industries have received such adulation or self-congratulation as Podcast. Oxford Road has shared this enthusiasm…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b24124f7-d0da-4f6a-b10e-bda8a94058c4_photo-1453738773917-9c3eff1db985.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-internet-of-voice-5\/","date":"September 4, 2019","description":"By: Dan Granger Make Way for The Internet of VoicePart 1, Duck Pizza! An Idea Before Its TimePart 2, Smart Speakers; The Trojan Horse of AudioPart 3, Smart Speakers In Your Delorean & What Happens NextFor the past half-decade, few industries have received such adulation or self-congratulation as Podcast. Oxford Road has shared this enthusiasm…","landing_redirection":""},{"id":1664,"title":"MARKETERS: YOU\u2019VE BEEN WARNED","blurb":"By: Dan Granger In four short months, we\u2019ll come roaring into the new \u201920s. No one denies that technology is rewriting the rules for nearly every industry, but what it looks like at the next plateau leaves much room for debate. Today we move toward the conclusion of our series built upon the premise that\u00a0connected…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1323ef6b-0e03-4a1d-82be-53b567a505b5_photo-1557838923-2985c318be48.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/marketers-youve-been-warned\/","date":"August 28, 2019","description":"By: Dan Granger In four short months, we\u2019ll come roaring into the new \u201920s. No one denies that technology is rewriting the rules for nearly every industry, but what it looks like at the next plateau leaves much room for debate. Today we move toward the conclusion of our series built upon the premise that\u00a0connected…","landing_redirection":""},{"id":1654,"title":"AUDIOLYTICS KEY COMPONENT #4: DEMONSTRATION","blurb":"By: Stew Redwine We\u2019re almost halfway through our Audiolytics\u2122 Masterclass. From the Setup\u00a0Audiolytics\u2122 Key Component #1, to the Value Prop\u00a0Audiolytics\u2122 Key Component #2, to Positioning\u00a0Audiolytics\u2122 Key Component #3, we\u2019re now onto Audiolytics\u2122 Key Component #4: Demonstration. Are you watching closely? You better be, because no matter how well you accomplish the first three Key Components,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/5b5da019-8a1a-424c-805e-54032e9c1804_photo-1504270997636-07ddfbd48945.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audiolytics-key-component-4-demonstration\/","date":"August 21, 2019","description":"By: Stew Redwine We\u2019re almost halfway through our Audiolytics\u2122 Masterclass. From the Setup\u00a0Audiolytics\u2122 Key Component #1, to the Value Prop\u00a0Audiolytics\u2122 Key Component #2, to Positioning\u00a0Audiolytics\u2122 Key Component #3, we\u2019re now onto Audiolytics\u2122 Key Component #4: Demonstration. Are you watching closely? You better be, because no matter how well you accomplish the first three Key Components,…","landing_redirection":""},{"id":1596,"title":"Make Way for The Internet of Voice #3","blurb":"By: Dan Granger Smart Speakers In Your Delorean & What Happens NextFire up the Flux Capacitor! This week we travel to a world reimagined through the future convergence of Voice, 5G and the Internet of Things. In the third installment of our 4-part series, Oxford Road Founder and CEO Dan Granger shares a glimpse of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/ae270d4a-1669-467b-99ca-07e3dcff1eed_photo-1536571195711-1b796f9f9f7f.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/make-way-for-the-internet-of-voice-3\/","date":"August 14, 2019","description":"By: Dan Granger Smart Speakers In Your Delorean & What Happens NextFire up the Flux Capacitor! This week we travel to a world reimagined through the future convergence of Voice, 5G and the Internet of Things. In the third installment of our 4-part series, Oxford Road Founder and CEO Dan Granger shares a glimpse of…","landing_redirection":""},{"id":1671,"title":"MAKE WAY FOR THE INTERNET OF VOICE #2","blurb":"By: Dan Granger PART 2, SMART SPEAKERS; THE TROJAN HORSE OF AUDIO Last week, we looked at the backstory behind The Internet of Voice. In this second installment of our 4-part series, Oxford Road Founder and CEO Dan Granger breaks down how smart speakers are setting the stage for a full-on revolution in audio. If…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/7ba362c4-1734-44fe-a63d-c546eee42fed_photo-1487537023671-8dce1a785863.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/make-way-for-the-internet-of-voice-2\/","date":"August 7, 2019","description":"By: Dan Granger PART 2, SMART SPEAKERS; THE TROJAN HORSE OF AUDIO Last week, we looked at the backstory behind The Internet of Voice. In this second installment of our 4-part series, Oxford Road Founder and CEO Dan Granger breaks down how smart speakers are setting the stage for a full-on revolution in audio. If…","landing_redirection":""},{"id":1592,"title":"Make Way for The Internet of Voice","blurb":"By: Dan Granger Part 1, Duck Pizza! An Idea Before Its TimeFor the past half-decade, few industries have received such adulation or self-congratulation as Podcast. Oxford Road has shared this enthusiasm throughout the ascent. Yet amidst the deafening fanfare, there is a much larger movement afoot, which stands to upend the audio landscape for marketers…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/d3a285c0-5704-4513-91e1-bec7bab1240f_photo-1610351038317-1baed1ec74e7.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/make-way-for-the-internet-of-voice\/","date":"July 31, 2019","description":"By: Dan Granger Part 1, Duck Pizza! An Idea Before Its TimeFor the past half-decade, few industries have received such adulation or self-congratulation as Podcast. Oxford Road has shared this enthusiasm throughout the ascent. Yet amidst the deafening fanfare, there is a much larger movement afoot, which stands to upend the audio landscape for marketers…","landing_redirection":""},{"id":1640,"title":"THE BENEFITS OF HOSTS READING ADS ON PODCASTS","blurb":"By: Oxford Road Lisa Laporte, CEO Artisanal AgencyWith\u00a0brand dollars pouring into Podcast, the industry as a whole is moving away from what made it successful in the first place: Baked-in, host-read ads. Dynamic Ad Insertion (DAI) is allowing for greater control by marketers, ushering in a flood of brand dollars, and driving the industry toward…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/6c072dd0-f82d-4405-bea3-5cf4bf209441_photo-1599414275896-93076b7c493c.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-benefits-of-hosts-reading-ads-on-podcasts\/","date":"July 24, 2019","description":"By: Oxford Road Lisa Laporte, CEO Artisanal AgencyWith\u00a0brand dollars pouring into Podcast, the industry as a whole is moving away from what made it successful in the first place: Baked-in, host-read ads. Dynamic Ad Insertion (DAI) is allowing for greater control by marketers, ushering in a flood of brand dollars, and driving the industry toward…","landing_redirection":""},{"id":1659,"title":"AUDIOLYTICS\u2122 KEY COMPONENT #3 \u2013 POSITIONING:","blurb":"By: Stew Redwine What\u2019s the BIGGEST claim you can make about your business? Simply put, if the lawyers aren\u2019t nervous, you ain\u2019t there yet. Oxford Road Creative Director Stew Redwine will show you why you\u2019re probably positioning your product the wrong way and how you can make it right in the third installment of the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/a671f7f1-3f1e-4325-acab-246e483094cf_photo-1432888498266-38ffec3eaf0a.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audiolytics-key-component-3-positioning\/","date":"July 15, 2019","description":"By: Stew Redwine What\u2019s the BIGGEST claim you can make about your business? Simply put, if the lawyers aren\u2019t nervous, you ain\u2019t there yet. Oxford Road Creative Director Stew Redwine will show you why you\u2019re probably positioning your product the wrong way and how you can make it right in the third installment of the…","landing_redirection":""},{"id":1617,"title":"The Customer Is Usually Pretty Darn Wrong:","blurb":"By: Richard Laermer Richard Laermer is the bigmouth CEO of RLM PR which represents illustrious clients including Oxford Road.\u00a0In the 300 years during which I\u2019ve worked in a service business, I find that the people who hire me are not looking to be right. They\u2019re looking for me to tell them what is right.\u00a0The very…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/78dce3f9-4042-4685-a0da-7a372dcde53b_photo-1556742049-0cfed4f6a45d.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-customer-is-usually-pretty-darn-wrong\/","date":"July 10, 2019","description":"By: Richard Laermer Richard Laermer is the bigmouth CEO of RLM PR which represents illustrious clients including Oxford Road.\u00a0In the 300 years during which I\u2019ve worked in a service business, I find that the people who hire me are not looking to be right. They\u2019re looking for me to tell them what is right.\u00a0The very…","landing_redirection":""},{"id":1647,"title":"TWO BIRTHDAYS, TWO REVOLUTIONS","blurb":"By: Dan Granger Oxford Road, the commercial enterprise behind The Influencer, was born on July 4th, 2013. Staying true to our roots is an important value around here, so we\u2019ve made a tradition of reprinting what is known as our\u00a0Founding Letter\u00a0each year at this time. What is most staggering to me is that while the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0fae8381-1280-46b0-ab22-d3fce37d7c57_photo-1551892644-51a6e2e8fc65.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/two-birthdays-two-revolutions\/","date":"July 3, 2019","description":"By: Dan Granger Oxford Road, the commercial enterprise behind The Influencer, was born on July 4th, 2013. Staying true to our roots is an important value around here, so we\u2019ve made a tradition of reprinting what is known as our\u00a0Founding Letter\u00a0each year at this time. What is most staggering to me is that while the…","landing_redirection":""},{"id":1591,"title":"HARNESSING THE POWER OF YOUR ORIGIN STORY.","blurb":"By: Stew Redwine EVERYONE loves an Origin Story.\u00a0Just look at the box office hauls for Black Panther and Captain Marvel. And why in the world would Ancestry.com or 23andMe be so popular? Because we want to know where we came from\u2014just like we want to know where superheroes come from\u2014and even the Founders of companies.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/fa4848c5-a3ff-42ad-9331-ae59e3d7eead_LJIZlzHgQ7WPSh5KVTCB_Typewriter.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/harnessing-the-power-of-your-origin-story\/","date":"June 26, 2019","description":"By: Stew Redwine EVERYONE loves an Origin Story.\u00a0Just look at the box office hauls for Black Panther and Captain Marvel. And why in the world would Ancestry.com or 23andMe be so popular? Because we want to know where we came from\u2014just like we want to know where superheroes come from\u2014and even the Founders of companies.…","landing_redirection":""},{"id":1682,"title":"Investing in the Podcast Ecosystem","blurb":"By: Li Jin, Avery Segal, and Bennett CarroccioAt Oxford Road, we\u2019ve been on the front lines as Podcast has grown from a fringe marketing channel to the mainstream powerhouse it is today. As they say, \u201cit\u2019s hard to read the label when you\u2019re inside the bottle.\u201d So, this week we turn to venture capital firm…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/85a7fabc-60da-48d3-a950-add40bfd3afe_photo-1434626881859-194d67b2b86f.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/investing-in-the-podcast-ecosystem\/","date":"June 19, 2019","description":"By: Li Jin, Avery Segal, and Bennett CarroccioAt Oxford Road, we\u2019ve been on the front lines as Podcast has grown from a fringe marketing channel to the mainstream powerhouse it is today. As they say, \u201cit\u2019s hard to read the label when you\u2019re inside the bottle.\u201d So, this week we turn to venture capital firm…","landing_redirection":""},{"id":1597,"title":"OXFORD ROAD CEO ON SIRIUSXM\u2019S THE WILKOW MAJORITY ADVISING BRANDS DURING POLITICAL CONTROVERSY","blurb":"By: Dan Granger \u201cMy note to all businesses, regardless of size, is that you should not discriminate based on politics for who your customers are going to be. And if your values differ from that of the host of a show, fine; use your sponsorship to start a conversation and build relationships and engage. Don\u2019t…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/75520af3-6b5a-4c78-a1fa-2e699004f4ed_photo-1556745757-8d76bdb6984b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/oxford-road-ceo-on-siriusxms-the-wilkow-majority-advising\/","date":"June 12, 2019","description":"By: Dan Granger \u201cMy note to all businesses, regardless of size, is that you should not discriminate based on politics for who your customers are going to be. And if your values differ from that of the host of a show, fine; use your sponsorship to start a conversation and build relationships and engage. Don\u2019t…","landing_redirection":""},{"id":1602,"title":"Don\u2019t Become a Victim of the \u201cOther\u201d Trade War","blurb":"By Dan GrangerNo, it\u2019s not China. It\u2019s the same old battle where a media personality steps on a land mine and anyone running ad placements in their program(s) finds themselves under sudden attack.\u00a0This week\u2019s subject is none other than Laura Ingraham. After she displayed a graphic featuring eight people censored on public media\u2014including Outspoken-actor James…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e6740408-acff-4c4d-b216-2d262b921eba_photo-1556742212-5b321f3c261b.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/dont-become-a-victim-of-the-other-trade-war\/","date":"June 12, 2019","description":"By Dan GrangerNo, it\u2019s not China. It\u2019s the same old battle where a media personality steps on a land mine and anyone running ad placements in their program(s) finds themselves under sudden attack.\u00a0This week\u2019s subject is none other than Laura Ingraham. After she displayed a graphic featuring eight people censored on public media\u2014including Outspoken-actor James…","landing_redirection":""},{"id":1589,"title":"DON\u2019T BECOME A VICTIM OF THE \u201cOTHER\u201d TRADE WAR","blurb":"By: Dan Granger No, it\u2019s not China. It\u2019s the same old battle where a media personality steps on a land mine and anyone running ad placements in their program(s) finds themselves under sudden attack. This week\u2019s subject is none other than Laura Ingraham. After she displayed a graphic featuring eight people censored on public media\u2014including…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e6740408-acff-4c4d-b216-2d262b921eba_photo-1556742212-5b321f3c261b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/dont-become-a-victim-of-the-other-trade-war1\/","date":"June 5, 2019","description":"By: Dan Granger No, it\u2019s not China. It\u2019s the same old battle where a media personality steps on a land mine and anyone running ad placements in their program(s) finds themselves under sudden attack. This week\u2019s subject is none other than Laura Ingraham. After she displayed a graphic featuring eight people censored on public media\u2014including…","landing_redirection":""},{"id":1667,"title":"AUDIOLYTICS\u2122 KEY COMPONENT #2: VALUE PROP","blurb":"By: Stew Redwine Welcome to the second installment in the Audiolytics\u2122 Master Class. Last time we discussed how to capture attention in \u201cThe Setup.\u201d Now that we have the attention of our intended audience, we\u2019ve got to keep it and move them toward action. Enter the second Audiolytics\u2122 Key Component, Value Prop: Audiolytics\u2122 Definition: The…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/7c1ea22b-3237-4184-843f-2c26efdf11a2_95326-thumb.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audiolytics-key-component-2-value-prop\/","date":"May 29, 2019","description":"By: Stew Redwine Welcome to the second installment in the Audiolytics\u2122 Master Class. Last time we discussed how to capture attention in \u201cThe Setup.\u201d Now that we have the attention of our intended audience, we\u2019ve got to keep it and move them toward action. Enter the second Audiolytics\u2122 Key Component, Value Prop: Audiolytics\u2122 Definition: The…","landing_redirection":""},{"id":1661,"title":"AD BUDGETING 101 \u2013 APPLYING THE 70\/20\/10 RULE","blurb":"By: Dan Grander When you\u2019re a young pup in advertising, everything is a test. You scrape together a small budget and start playing the hits: SEM, SEO, affiliate partnerships, a little bit of Facebook, then a lot of Facebook. You place very small bets and grow them incrementally, knowing you can shut them down in…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/8030516c-850e-4a9d-8eb3-704ab607e443_photo-1564939558297-fc396f18e5c7.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/ad-budgeting-101-applying-the-702010-rule\/","date":"May 22, 2019","description":"By: Dan Grander When you\u2019re a young pup in advertising, everything is a test. You scrape together a small budget and start playing the hits: SEM, SEO, affiliate partnerships, a little bit of Facebook, then a lot of Facebook. You place very small bets and grow them incrementally, knowing you can shut them down in…","landing_redirection":""},{"id":1643,"title":"THE PROPER ONBOARDING OF PODCAST AND RADIO TALENT","blurb":"By: Kyle Jelinek At Oxford Road we have a saying, \u201cWe just want the ads to work.\u201d To accomplish this goal, we bring together Messaging, Media, and Measurement. One critical piece of Messaging is tailoring it to the medium. For Podcast, the proper onboarding of hosts is perhaps one of the most essential components of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/8619fec4-66ca-403d-9a10-d906c931f48a_photo-1529611748075-29a49d2faf98.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-proper-onboarding-of-podcast-and-radio-talent\/","date":"May 15, 2019","description":"By: Kyle Jelinek At Oxford Road we have a saying, \u201cWe just want the ads to work.\u201d To accomplish this goal, we bring together Messaging, Media, and Measurement. One critical piece of Messaging is tailoring it to the medium. For Podcast, the proper onboarding of hosts is perhaps one of the most essential components of…","landing_redirection":""},{"id":1674,"title":"AUDIOLYTICS\u2122 MASTERCLASS \u2013 KEY COMPONENT 1: SETUP","blurb":"By: Stew Redwine In 2018 alone, American advertisers poured a cumulative $240 billion dollars into TV, digital, radio, print, cinema, and podcast commercials [1]. That number is projected to reach around $270 billion by the end of 2022. If Wanamaker\u2019s famous quote about half the money spent on advertising being wasted is right, that means…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/977e1e67-37c4-4364-8dd2-2217a08cc200_photo-1599413720280-1beeb76ff93a.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audiolytics-masterclass-key-component-1-setup\/","date":"May 1, 2019","description":"By: Stew Redwine In 2018 alone, American advertisers poured a cumulative $240 billion dollars into TV, digital, radio, print, cinema, and podcast commercials [1]. That number is projected to reach around $270 billion by the end of 2022. If Wanamaker\u2019s famous quote about half the money spent on advertising being wasted is right, that means…","landing_redirection":""},{"id":1611,"title":"The Secret to Branding","blurb":"By: Giles Martin Like the proverbial rabbit hole, the deeper you go into podcast data the more confusing and obscure it can get. If you\u2019re a marketer, for example, you should be ignoring the Apple Podcast charts. However, many performance marketers are not. The Apple podcast charts can be easily manipulated (see here and here).…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1d12b011-3ab1-4a5c-be3b-94862617ba8f_photo-1470049384172-927891aad5e9.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-secret-to-branding\/","date":"April 17, 2019","description":"By: Giles Martin Like the proverbial rabbit hole, the deeper you go into podcast data the more confusing and obscure it can get. If you\u2019re a marketer, for example, you should be ignoring the Apple Podcast charts. However, many performance marketers are not. The Apple podcast charts can be easily manipulated (see here and here).…","landing_redirection":""},{"id":1653,"title":"AUDIOLYTICS\u2122 MASTER CLASS","blurb":"By: Oxford Road Welcome to the intro to the Audiolytics\u2122 Master Class, presented by The Influencer.So what is Audiolytics\u2122? It\u2019s Oxford Road\u2019s systematic approach, structural framework, and diagnostic tool for message development. In short, it\u2019s a system to make your ads work better. In this series, we\u2019re going to teach you how to make Audiolytics\u2122…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/aa003815-c1c3-4692-9df9-1b91d649bef3_Screen+Shot+2021-01-24+at+6.42.50+PM.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/audiolytics-master-class\/","date":"April 10, 2019","description":"By: Oxford Road Welcome to the intro to the Audiolytics\u2122 Master Class, presented by The Influencer.So what is Audiolytics\u2122? It\u2019s Oxford Road\u2019s systematic approach, structural framework, and diagnostic tool for message development. In short, it\u2019s a system to make your ads work better. In this series, we\u2019re going to teach you how to make Audiolytics\u2122…","landing_redirection":""},{"id":1691,"title":"Intro to Audiolytics","blurb":"By: Kyle Jelinek Welcome to the intro to the Audiolytics\u2122 Master Class, presented by The Influencer.\u00a0So what is Audiolytics\u2122? It\u2019s Oxford Road\u2019s systematic approach, structural framework, and diagnostic tool for message development. In short, it\u2019s a system to make your ads work better. In this series, we\u2019re going to teach you how to make Audiolytics\u2122…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/8e778eb2-c483-4ea5-8efc-a9449d792d39_Screen+Shot+2021-02-06+at+7.56.55+PM.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/intro-to-audiolytics\/","date":"April 10, 2019","description":"By: Kyle Jelinek Welcome to the intro to the Audiolytics\u2122 Master Class, presented by The Influencer.\u00a0So what is Audiolytics\u2122? It\u2019s Oxford Road\u2019s systematic approach, structural framework, and diagnostic tool for message development. In short, it\u2019s a system to make your ads work better. In this series, we\u2019re going to teach you how to make Audiolytics\u2122…","landing_redirection":""},{"id":1658,"title":"GOING DARK","blurb":"By: Oxford Road In today\u2019s Influencer, we\u2019re shifting gears slightly from our typical marketing-centric pieces to one that is applicable to nearly everyone in business. In a recent posting from his Friday Forward Email, Robert Glazer shares his thoughts on professional ghosting and why you should stop. \u00a0As a professional services firm, prospective clients often…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/bdcdbd06-1e99-4e2e-aa4f-7555628bb7a0_download.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/going-dark\/","date":"March 27, 2019","description":"By: Oxford Road In today\u2019s Influencer, we\u2019re shifting gears slightly from our typical marketing-centric pieces to one that is applicable to nearly everyone in business. In a recent posting from his Friday Forward Email, Robert Glazer shares his thoughts on professional ghosting and why you should stop. \u00a0As a professional services firm, prospective clients often…","landing_redirection":""},{"id":1652,"title":"THE SECRET TO SUCCESSFUL PODCAST ADS: BE TRANSPARENT, BE REAL, BE DIRECT","blurb":"By: Tim Sabean While adhering to the nine key components of\u00a0Audiolytics\u2122\u00a0is paramount for the performance of any campaign, making a personal connection between brand and host is endlessly valuable\u2014especially when it comes to Podcast. This week we turn to Tim Sabean, Senior Vice President of Digital Content for Westwood One, as he shares his thoughts…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/81d217f9-32a5-465d-a472-1cc9201bffd8_photo-1593697909683-bccb1b9e68a4.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-secret-to-successful-podcast-ads-be-transparent\/","date":"March 20, 2019","description":"By: Tim Sabean While adhering to the nine key components of\u00a0Audiolytics\u2122\u00a0is paramount for the performance of any campaign, making a personal connection between brand and host is endlessly valuable\u2014especially when it comes to Podcast. This week we turn to Tim Sabean, Senior Vice President of Digital Content for Westwood One, as he shares his thoughts…","landing_redirection":""},{"id":1656,"title":"ARE YOU READY FOR THE OTHER SIDE OF THE MEDIA COIN?","blurb":"By: Oxford Road Your media can be viewed as a coin. On one side you have all of the media you pay for\u2014your radio ads, podcast endorsements, and everything you book on social media and digital. Everything on this side can be easily controlled by the messaging you and your agency put out and the…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/09467eb5-6287-4343-9b6f-a3196bd28275_photo-1599727076124-e1c82d722dda.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/are-you-ready-for-the-other-side-of-the-media-coin\/","date":"March 5, 2019","description":"By: Oxford Road Your media can be viewed as a coin. On one side you have all of the media you pay for\u2014your radio ads, podcast endorsements, and everything you book on social media and digital. Everything on this side can be easily controlled by the messaging you and your agency put out and the…","landing_redirection":""},{"id":1710,"title":"HOW, THEN, SHOULD WE ADVERTISE?","blurb":"By: Roy Williams In this week\u2019s Influencer, we turn to Roy H. Williams, AKA, \u201cThe Wizard of Ads,\u201d on his thoughts about how writing your ads through committee is a recipe for mediocrity.\u00a0The average person is afraid of criticism. But the person who has no fear of criticism is more likely to succeed. This lack…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/2737f312-ee96-41f1-9eea-00a6440a1b94_download.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-then-should-we-advertise\/","date":"February 27, 2019","description":"By: Roy Williams In this week\u2019s Influencer, we turn to Roy H. Williams, AKA, \u201cThe Wizard of Ads,\u201d on his thoughts about how writing your ads through committee is a recipe for mediocrity.\u00a0The average person is afraid of criticism. But the person who has no fear of criticism is more likely to succeed. This lack…","landing_redirection":""},{"id":1700,"title":"DIGITAL BRANDS EVOLVE\u2026 OFFLINE","blurb":"By: Patrick Foster Attach \u201cdigital\u201d to the beginning of an element of traditional marketing, and you\u2019ll have an idea ripe for a popular blog post. Wherever you look online you\u2019ll find advocates for automation, technological sophistication, and staunch rejection of \u201cthe old ways.\u201d Is this surprising? Well, no. Digital marketers will always write enthusiastically about…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b47a5947-9701-4259-b86c-42af3d53902e_photo-1568593677708-c5a67a846e18.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/digital-brands-evolve-offline\/","date":"February 19, 2019","description":"By: Patrick Foster Attach \u201cdigital\u201d to the beginning of an element of traditional marketing, and you\u2019ll have an idea ripe for a popular blog post. Wherever you look online you\u2019ll find advocates for automation, technological sophistication, and staunch rejection of \u201cthe old ways.\u201d Is this surprising? Well, no. Digital marketers will always write enthusiastically about…","landing_redirection":""},{"id":1709,"title":"THE MOST IMPORTANT ACRONYM IN OFFLINE ADVERTISING: HDYHAU","blurb":"By: Kyle Jelinek We\u00a0marketers\u00a0love our acronyms. KPI, CPA, CAC, LTV, ROI, ROAS\u2013it\u2019s all about measuring campaign performance. However, the acronym most performance marketers overlook is perhaps the most important one for offline marketing:\u00a0HDYHAU,\u00a0or the \u201cHow Did You Hear About Us\u201d survey. In the digital age, almost everything is trackable. However, when it comes to measuring…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/82626a3e-cd1e-4bec-8fab-eb82ad1e0f64_photo-1427751840561-9852520f8ce8.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-most-important-acronym-in-offline-advertising\/","date":"February 13, 2019","description":"By: Kyle Jelinek We\u00a0marketers\u00a0love our acronyms. KPI, CPA, CAC, LTV, ROI, ROAS\u2013it\u2019s all about measuring campaign performance. However, the acronym most performance marketers overlook is perhaps the most important one for offline marketing:\u00a0HDYHAU,\u00a0or the \u201cHow Did You Hear About Us\u201d survey. In the digital age, almost everything is trackable. However, when it comes to measuring…","landing_redirection":""},{"id":1649,"title":"SUPERBOWL LIII ADVERTISING AWARDS","blurb":"By: Oxford Road While Super Bowl LIII may have been a\u00a0snoozefest, The Influencer was hard at work scoring every ad running in the big game with Audiolytics\u2122. Audiolytics\u2122 analysis projects nearly $100 million was wasted by advertisers inefficiently leveraging their $173,333.33 per second. Here\u2019s what else we learned: Robots are scary, but we can stand…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/fe184d88-e6e8-43bd-aa78-6289f93c98f7_1200px-Super_Bowl_logo.svg.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/superbowl-liii-advertising-awards\/","date":"February 6, 2019","description":"By: Oxford Road While Super Bowl LIII may have been a\u00a0snoozefest, The Influencer was hard at work scoring every ad running in the big game with Audiolytics\u2122. Audiolytics\u2122 analysis projects nearly $100 million was wasted by advertisers inefficiently leveraging their $173,333.33 per second. Here\u2019s what else we learned: Robots are scary, but we can stand…","landing_redirection":""},{"id":1638,"title":"A HOUSE DIVIDED WILL NOT BRAND","blurb":"By: Dan Granger Sponsors want to avoid unnecessary controversy and not support content that does not agree with their progressive values. But what if sponsoring content you disagree with is not only good for your bottom line but the most progressive thing you can do? Oxford Road Founder & CEO Dan Granger explains in this…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/a18ee0ed-c509-4c1a-9949-41d2658c6f75_photo-1494779185422-5b168b2ec981.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-house-divided-will-not-brand\/","date":"January 30, 2019","description":"By: Dan Granger Sponsors want to avoid unnecessary controversy and not support content that does not agree with their progressive values. But what if sponsoring content you disagree with is not only good for your bottom line but the most progressive thing you can do? Oxford Road Founder & CEO Dan Granger explains in this…","landing_redirection":""},{"id":1695,"title":"Should Your Business Start a Podcast?","blurb":"By: Dan Granger \u201cHey, maybe we should have our own podcast,\u201d thought every entrepreneur in America at some point over the last 12-36 months.And why shouldn\u2019t you? Podcasts are a buzzy growth industry\u2014they are cheap to produce, and you can reach nearly everyone on the planet with almost no barriers to entry\u2026 in theory.I subscribed…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/aa961a9d-b382-4c9e-a14b-9be59fb9861c_photo-1554200876-907f9286c2a1.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/by-dan-granger-1\/","date":"January 22, 2019","description":"By: Dan Granger \u201cHey, maybe we should have our own podcast,\u201d thought every entrepreneur in America at some point over the last 12-36 months.And why shouldn\u2019t you? Podcasts are a buzzy growth industry\u2014they are cheap to produce, and you can reach nearly everyone on the planet with almost no barriers to entry\u2026 in theory.I subscribed…","landing_redirection":""},{"id":1696,"title":"WHY ARE YOU DOING THIS?","blurb":"By: Dan Granger It\u2019s 2019.Welcome to a fresh batch of SMART goals, Quarterly Rocks, B.H.A.G.s, OKRs, or whatever business speak us grownups are supposed to call our New Year\u2019s Resolutions.Until you retire or die, you\u2014like me\u2014will be running on a treadmill under an avalanche of emails, calls, Slacks, meetings, assignments, and projects telling us to…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/4a73ea9d-0a58-4356-b8c2-699d83f1eaaf_photo-1546074177-31bfa593f731.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/why-are-you-doing-this\/","date":"January 8, 2019","description":"By: Dan Granger It\u2019s 2019.Welcome to a fresh batch of SMART goals, Quarterly Rocks, B.H.A.G.s, OKRs, or whatever business speak us grownups are supposed to call our New Year\u2019s Resolutions.Until you retire or die, you\u2014like me\u2014will be running on a treadmill under an avalanche of emails, calls, Slacks, meetings, assignments, and projects telling us to…","landing_redirection":""},{"id":1706,"title":"THE SIMPLE SECRET TO OFFLINE ATTRIBUTION","blurb":"By: Kyle Jelinek The famous line,\u00a0\u201cHalf of the money I spend on advertising is wasted, the trouble is I don\u2019t know which half,\u201d spoken a century ago by department store magnate, John Wanamaker, has been quoted so often, it\u2019s become a cliche\u202650 years after men walked the moon, we now have self-driving cars, robots that…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/6e8aa58d-e0a5-4cdc-b536-9d9e3491c740_photo-1519389950473-47ba0277781c.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-simple-secret-to-offline-attribution\/","date":"December 18, 2018","description":"By: Kyle Jelinek The famous line,\u00a0\u201cHalf of the money I spend on advertising is wasted, the trouble is I don\u2019t know which half,\u201d spoken a century ago by department store magnate, John Wanamaker, has been quoted so often, it\u2019s become a cliche\u202650 years after men walked the moon, we now have self-driving cars, robots that…","landing_redirection":""},{"id":1699,"title":"PERSUASION","blurb":"By: Stew Redwine Persuade.It\u2019s what we do here.And what every other advertiser throughout all history has sought to do; to change a mind, to instill a belief, to evoke an action.Strip away everything from the surface of the industry and you get to the \u201cwhy\u201d of advertising. To persuade\u00a0ONE person\u00a0is the lock for which all…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/67debf34-5206-4e55-828a-bb9e8a78f331_photo-1573497491208-6b1acb260507.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/persuasion\/","date":"December 11, 2018","description":"By: Stew Redwine Persuade.It\u2019s what we do here.And what every other advertiser throughout all history has sought to do; to change a mind, to instill a belief, to evoke an action.Strip away everything from the surface of the industry and you get to the \u201cwhy\u201d of advertising. To persuade\u00a0ONE person\u00a0is the lock for which all…","landing_redirection":""},{"id":1632,"title":"THE RISE OF PODCAST AND WHAT COMES NEXT","blurb":"By: Dan Granger The following video is a recreation of a presentation made at the IAB Direct Brand Summit in New York City on October 31st, 2018 by Oxford Road Founder and CEO, Dan Granger. This video will walk you through a brief history of the audio business and the rise of podcasting, followed by…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b7c6c67e-a86e-49d6-95c4-d12cbfc058ab_photo-1583127812417-7c06e950a432.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-rise-of-podcast-and-what-comes-next\/","date":"December 5, 2018","description":"By: Dan Granger The following video is a recreation of a presentation made at the IAB Direct Brand Summit in New York City on October 31st, 2018 by Oxford Road Founder and CEO, Dan Granger. This video will walk you through a brief history of the audio business and the rise of podcasting, followed by…","landing_redirection":""},{"id":1686,"title":"How to Get and Hold Attention","blurb":"By: Roy Williams Piece We, here at The Influencer have long been fans of Roy H. Williams - known by many as The Wizard of Ads. In a recent Monday Morning Memo, Roy (The Wizard) wrote about how to effectively get and hold attention in your advertising. Thanks to Roy for allowing us to share…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/d97404b2-2e0c-4678-9f68-89e41a663489_photo-1493612276216-ee3925520721.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/we-here-at-the-influencer-have-long-been-fans-of-roy\/","date":"November 26, 2018","description":"By: Roy Williams Piece We, here at The Influencer have long been fans of Roy H. Williams - known by many as The Wizard of Ads. In a recent Monday Morning Memo, Roy (The Wizard) wrote about how to effectively get and hold attention in your advertising. Thanks to Roy for allowing us to share…","landing_redirection":""},{"id":1683,"title":"4 Years of OOO Bounceback Emails","blurb":"By: Adam Faughnan This year, as in all years, we have many reasons to be thankful. To show our gratitude to you, Dear Reader, we will give you a break from our typical thought leadership content and have a bit of fun. This week\u2019s Influencer features highlights from 4 years of OOO replies from Adam…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/5911e23a-9409-4283-bb48-d6dfd12e3834_photo-1570574849479-0ee510db367c.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/4-years-of-ooo-bounceback-emails\/","date":"November 20, 2018","description":"By: Adam Faughnan This year, as in all years, we have many reasons to be thankful. To show our gratitude to you, Dear Reader, we will give you a break from our typical thought leadership content and have a bit of fun. This week\u2019s Influencer features highlights from 4 years of OOO replies from Adam…","landing_redirection":""},{"id":1687,"title":"Targeting is Overrated - and Overpriced","blurb":"By: Giles Martin In a previous issue, I wrote about the dangers of chasing marketing ROI (link.) To recap, ROI is a function of the denominator. That means it\u2019s much easier to maximize ROI with tiny budgets, which typically mean very tight (digital) targeting. That\u2019s all well and good, and it can make results look…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b1af51e6-c878-4299-aa1a-af43662a8d87_photo-1577511425081-0ec68e1bd454.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/targeting-is-overrated-and-overpriced\/","date":"November 14, 2018","description":"By: Giles Martin In a previous issue, I wrote about the dangers of chasing marketing ROI (link.) To recap, ROI is a function of the denominator. That means it\u2019s much easier to maximize ROI with tiny budgets, which typically mean very tight (digital) targeting. That\u2019s all well and good, and it can make results look…","landing_redirection":""},{"id":1698,"title":"Red or Blue, The Midterms Were Green For Advertising","blurb":"By: Kyle Jelinek Most political ads suck. Not just for the obvious reasons, like they talk down to you, are too negative, or don\u2019t feel original in any way. More importantly for how much money is being spent and how passionately most Americans feel about the significance of the outcome, our Audiolytics\u2122 system identifies how…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/f553d433-19ff-42cd-846e-b20abcde4d9f_photo-1540908390241-82158ab62887.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/red-or-blue-the-midterms-were-green-for-advertising\/","date":"November 7, 2018","description":"By: Kyle Jelinek Most political ads suck. Not just for the obvious reasons, like they talk down to you, are too negative, or don\u2019t feel original in any way. More importantly for how much money is being spent and how passionately most Americans feel about the significance of the outcome, our Audiolytics\u2122 system identifies how…","landing_redirection":""},{"id":1697,"title":"HOW RADIO IS EATING THE PODCAST WORLD","blurb":"By: Oxford Road In the following\u00a0article\u00a0on Inc.com, Oxford Road Founder & CEO\u00a0Dan Granger shares a bit of the agency\u2019s history and prognosticates on the future of the audio advertising landscape.Entrepreneurs\u00a0start their own businesses\u00a0for a number of\u00a0reasons. Some want to work for themselves. Others hope to get wealthy (since starting your own business is the\u00a0only way…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/545c6510-fe9f-403a-8d54-46e7498ffdea_photo-1598743400863-0201c7e1445b.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-radio-is-eating-the-podcast-world\/","date":"October 31, 2018","description":"By: Oxford Road In the following\u00a0article\u00a0on Inc.com, Oxford Road Founder & CEO\u00a0Dan Granger shares a bit of the agency\u2019s history and prognosticates on the future of the audio advertising landscape.Entrepreneurs\u00a0start their own businesses\u00a0for a number of\u00a0reasons. Some want to work for themselves. Others hope to get wealthy (since starting your own business is the\u00a0only way…","landing_redirection":""},{"id":1713,"title":"PODCAST COPY EXECUTION 101","blurb":"By: Kyle Jelinek A few weeks back we published a piece on\u00a0THE 5 DEADLY SINS OF PODCAST MARKETING. While each of the \u201cdeadly sins\u201d can undermine your success, the greatest misstep we see, or rather hear, marketers committing lays within their creative execution. This is worthy of extra discussion because there is no greater lever…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/32741f9e-46bf-4fe9-9f8d-68c35825b812_photo-1567598125860-7201ff8c9e6f.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcast-copy-execution-101\/","date":"October 24, 2018","description":"By: Kyle Jelinek A few weeks back we published a piece on\u00a0THE 5 DEADLY SINS OF PODCAST MARKETING. While each of the \u201cdeadly sins\u201d can undermine your success, the greatest misstep we see, or rather hear, marketers committing lays within their creative execution. This is worthy of extra discussion because there is no greater lever…","landing_redirection":""},{"id":1639,"title":"LONG LIVE MEGAPHONE MARKETING: A RANT FROM OXFORD ROAD\u2019S ONLY OXFORD GRAD","blurb":"By: Giles Martin I saw this statement on LinkedIn the other day: \u201cConsumer decisions are no longer influenced by megaphone marketing.\u201d It made me angry enough that now I\u2019m here ranting about it in public. How undignified! Anyway, let\u2019s get on with it!It appears to have been an easy, valid thing to say; so on…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1c3d0f1e-295a-48f3-a4e1-1861ee37a16c_photo-1602189156324-4c5c6c2c02b3.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/long-live-megaphone-marketing-a-rant-from-oxford-roads\/","date":"October 16, 2018","description":"By: Giles Martin I saw this statement on LinkedIn the other day: \u201cConsumer decisions are no longer influenced by megaphone marketing.\u201d It made me angry enough that now I\u2019m here ranting about it in public. How undignified! Anyway, let\u2019s get on with it!It appears to have been an easy, valid thing to say; so on…","landing_redirection":""},{"id":1694,"title":"RADIO IS EATING THE PODCAST WORLD","blurb":"By: Dan Granger What follows is a repost of an article published yesterday in\u00a0The Drum\u00a0by Oxford Road\u2019s CEO\/Founder Dan Granger. We are pleased to share the article with you in its entirety for this week\u2019s edition of The Influencer. \u00a0I left the radio business in 2013. I was working at iHeart, at the time bogged…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/7d6c807e-adc7-441a-adc6-be81f640705f_photo-1463421585849-6b0acf2c9257.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/radio-is-eating-the-podcast-world\/","date":"October 9, 2018","description":"By: Dan Granger What follows is a repost of an article published yesterday in\u00a0The Drum\u00a0by Oxford Road\u2019s CEO\/Founder Dan Granger. We are pleased to share the article with you in its entirety for this week\u2019s edition of The Influencer. \u00a0I left the radio business in 2013. I was working at iHeart, at the time bogged…","landing_redirection":""},{"id":1704,"title":"IT TAKES A LONG TIME TO TASTE THE FEELING","blurb":"By: Stew Redwine \u201cPromise, large promise, is the soul of an advertisement.\u201d-Samuel Johnson, 1759 To\u00a0advertise\u00a0is to make a\u00a0promise.A promise of\u00a0happiness.What is\u00a0your\u00a0brands\u2019 promise?And\u00a0what form does this promise take?Every promise ever made in an advertisement can be placed on a continuum between two poles: the\u00a0material\u00a0and the\u00a0ideal.There are many great ads that work to hammer home\u00a0the material benefit…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/de0b0cd1-d649-4bbf-a0a9-3af72af1f3bb_95cdfeef.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/it-takes-a-long-time-to-taste-the-feeling\/","date":"October 2, 2018","description":"By: Stew Redwine \u201cPromise, large promise, is the soul of an advertisement.\u201d-Samuel Johnson, 1759 To\u00a0advertise\u00a0is to make a\u00a0promise.A promise of\u00a0happiness.What is\u00a0your\u00a0brands\u2019 promise?And\u00a0what form does this promise take?Every promise ever made in an advertisement can be placed on a continuum between two poles: the\u00a0material\u00a0and the\u00a0ideal.There are many great ads that work to hammer home\u00a0the material benefit…","landing_redirection":""},{"id":1635,"title":"The 5 Deadly Sins of Podcast Marketing","blurb":"By: Kyle Jelinek You\u2019re starting to see your digital marketing efforts plateau and it\u2019s time to take the next step. Like a 19th-century pioneer, you set your sites on taming the wild west of Podcast. If you\u2019re like most companies jumping into the space, you\u2019ll either take an internal poll to find your team\u2019s favorite…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/523a2cff-a1a5-4427-8a96-2d6d1dd3f9de_photo-1593697820826-2e76c9720a99.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-5-deadly-sins-of-podcast-marketing\/","date":"September 18, 2018","description":"By: Kyle Jelinek You\u2019re starting to see your digital marketing efforts plateau and it\u2019s time to take the next step. Like a 19th-century pioneer, you set your sites on taming the wild west of Podcast. If you\u2019re like most companies jumping into the space, you\u2019ll either take an internal poll to find your team\u2019s favorite…","landing_redirection":""},{"id":1620,"title":"Time to Ditch Marketing ROI?","blurb":"By: Giles Martin This is an old point, well-made in\u00a0Marketing in the Era of Accountability\u00a0ten years ago, but still one rarely heeded by marketers in the US. So I\u2019m going to make it again (and again) until they start paying attention.ROI is the mathematical function of two variables: the numerator and the denominator. It is,…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/4f8b961a-e964-4b9e-aaaa-f7adac163a99_photo-1591696205602-2f950c417cb9.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/time-to-ditch-marketing-roi\/","date":"September 11, 2018","description":"By: Giles Martin This is an old point, well-made in\u00a0Marketing in the Era of Accountability\u00a0ten years ago, but still one rarely heeded by marketers in the US. So I\u2019m going to make it again (and again) until they start paying attention.ROI is the mathematical function of two variables: the numerator and the denominator. It is,…","landing_redirection":""},{"id":1609,"title":"Podcasts are Growing, but Should Performance Marketers Celebrate?","blurb":"By: Grant Mueller Podcasts are moving towards being accessible to the masses, and most in the industry are celebrating. But should we be? Historically, podcasts have been synonymous with affluent, niche, and otherwise unreachable audiences. They\u2019ve also been synonymous with iOS, the Apple Podcast app, and iTunes. These two core characteristics of podcasts may be…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/4ad613de-3976-458f-8ace-328f80449695_photo-1525373612132-b3e820b87cea.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcasts-are-growing-but-should-performance-marketers\/","date":"September 5, 2018","description":"By: Grant Mueller Podcasts are moving towards being accessible to the masses, and most in the industry are celebrating. But should we be? Historically, podcasts have been synonymous with affluent, niche, and otherwise unreachable audiences. They\u2019ve also been synonymous with iOS, the Apple Podcast app, and iTunes. These two core characteristics of podcasts may be…","landing_redirection":""},{"id":1708,"title":"INTENTIONAL INTELLIGENCE","blurb":"By: Stew Redwine With all the hype around A.I. what you, your team, and your customers need is to use\u00a0your\u00a0intelligence with intent.When I started college, almost 20 years ago, they told me newspapers were DEAD.They ain\u2019t.Same with motion pictures.And Radio?\u00a0Alive and well.We like to believe these things change with cinematic finality. But that\u2019s just not…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/831f1e54-af12-4405-9361-360a792610d4_photo-1580584126903-c17d41830450.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/intentional-intelligence\/","date":"August 21, 2018","description":"By: Stew Redwine With all the hype around A.I. what you, your team, and your customers need is to use\u00a0your\u00a0intelligence with intent.When I started college, almost 20 years ago, they told me newspapers were DEAD.They ain\u2019t.Same with motion pictures.And Radio?\u00a0Alive and well.We like to believe these things change with cinematic finality. But that\u2019s just not…","landing_redirection":""},{"id":1637,"title":"ADVERTISING DURING A RECESSION \u2013 A PREPAREDNESS GUIDE FOR THE GATHERING STORM","blurb":"By: Dan Granger Last week we reposted\u00a0this article\u00a0by Jason Calacanis advising 250+ startups he invested in on how to prepare for and weather an economic downturn. This week, we will look at some potential outcomes, both positive and negative, in this type of environment as it relates to advertising, and offer some tips to help…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/5e65a670-f4f4-4a46-8ced-0d7e30ea3a5c_photo-1423666523292-b458da343f6a.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/advertising-during-a-recession-a-preparedness-guide\/","date":"August 14, 2018","description":"By: Dan Granger Last week we reposted\u00a0this article\u00a0by Jason Calacanis advising 250+ startups he invested in on how to prepare for and weather an economic downturn. This week, we will look at some potential outcomes, both positive and negative, in this type of environment as it relates to advertising, and offer some tips to help…","landing_redirection":""},{"id":1701,"title":"THIS IS YOUR CAPTAIN SPEAKING, I\u2019M TURNING ON THE FASTEN SEAT BELT SIGN","blurb":"By: Dan Granger Some say it\u2019s almost over. In fact, Fortune had a sobering piece on\u00a0July 19th\u00a0forecasting the end of the bull market. What follows here is the text of an email sent by Jason Calacanis to the Founders of 250+ companies he\u2019s invested in concerning what happens to startups when a market corrects and…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/529839d3-a7d8-420c-a966-e1ea99bc196d_photo-1478272798175-3e553cc43e67.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-is-your-captain-speaking-im-turning-on-the-fasten\/","date":"August 7, 2018","description":"By: Dan Granger Some say it\u2019s almost over. In fact, Fortune had a sobering piece on\u00a0July 19th\u00a0forecasting the end of the bull market. What follows here is the text of an email sent by Jason Calacanis to the Founders of 250+ companies he\u2019s invested in concerning what happens to startups when a market corrects and…","landing_redirection":""},{"id":1622,"title":"WARNING: DO NOT ENGAGE WITH ENGAGEMENT","blurb":"By: Giles Martin Decades of data analysis have revealed that\u00a0purchase activity is fundamentally the same\u00a0in all types of markets, categories and geographies.1\u00a0So Harley-Davidson customers are just like Coca-Cola customers are just like your customers. A whole bunch purchase just a little of what you and everyone else is selling, and very few purchase a lot…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/595d18c0-92bc-47fb-a6fe-0acf83adbcef_photo-1521791136064-7986c2920216.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/warning-do-not-engage-with-engagement\/","date":"July 31, 2018","description":"By: Giles Martin Decades of data analysis have revealed that\u00a0purchase activity is fundamentally the same\u00a0in all types of markets, categories and geographies.1\u00a0So Harley-Davidson customers are just like Coca-Cola customers are just like your customers. A whole bunch purchase just a little of what you and everyone else is selling, and very few purchase a lot…","landing_redirection":""},{"id":1626,"title":"VANILLA ICE AND THE THREE LITTLE PIGS","blurb":"By: Kyle Jelinek When you\u2019re in a crowded marketplace, it\u2019s imperative to stand out from the competition \u2013 even if you\u2019re\u00a0not\u00a0dramatically different than them. In today\u2019s creative breakdown, we use Audiolytics\u2122 to evaluate podcast ads from three companies in the recruitment space: ZipRecruiter, Indeed, and LinkedIn.I liken our three advertisements to The Three Little pigs.…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/bee62b31-fc26-4296-9156-48ca9d7f05c6_photo-1591871987673-f1513e38493b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/vanilla-ice-and-the-three-little-pigs\/","date":"July 24, 2018","description":"By: Kyle Jelinek When you\u2019re in a crowded marketplace, it\u2019s imperative to stand out from the competition \u2013 even if you\u2019re\u00a0not\u00a0dramatically different than them. In today\u2019s creative breakdown, we use Audiolytics\u2122 to evaluate podcast ads from three companies in the recruitment space: ZipRecruiter, Indeed, and LinkedIn.I liken our three advertisements to The Three Little pigs.…","landing_redirection":""},{"id":1610,"title":"It\u2019s Time to Change the Way We Think About Video","blurb":"By: Stew Redwine Stop making such a big deal out of VIDEO.You\u2019re NOT Steven Spielberg.Your video ad is NOT being judged like Disney\u2019s next tentpole release.Videos have never been easier to consume or produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube, we consume 500 million hours worth of video every…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/5a673db3-b0ac-4cbd-85ab-43275228e26d_photo-1493804714600-6edb1cd93080.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/its-time-to-change-the-way-we-think-about-video1\/","date":"July 13, 2018","description":"By: Stew Redwine Stop making such a big deal out of VIDEO.You\u2019re NOT Steven Spielberg.Your video ad is NOT being judged like Disney\u2019s next tentpole release.Videos have never been easier to consume or produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube, we consume 500 million hours worth of video every…","landing_redirection":""},{"id":1588,"title":"IT\u2019S TIME TO CHANGE THE WAY WE THINK ABOUT VIDEO","blurb":"By: Stew Redwine Stop making such a\u00a0big deal\u00a0out of VIDEO.You\u2019re NOT Steven Spielberg.Your video ad is NOT being judged like Disney\u2019s next tentpole release.Videos have never been easier to consume\u00a0or\u00a0produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube,\u00a0we consume 500 million hours worth of video every day. Videos have even begun…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/45ac38ea-9c0d-4180-9e0b-39c94c74404c_photo-1595039838779-f3780873afdd.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/its-time-to-change-the-way-we-think-about-video\/","date":"July 10, 2018","description":"By: Stew Redwine Stop making such a\u00a0big deal\u00a0out of VIDEO.You\u2019re NOT Steven Spielberg.Your video ad is NOT being judged like Disney\u2019s next tentpole release.Videos have never been easier to consume\u00a0or\u00a0produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube,\u00a0we consume 500 million hours worth of video every day. Videos have even begun…","landing_redirection":""},{"id":1627,"title":"OUR FOUNDING LETTER","blurb":"By: Dan Granger Forward:\u00a0Oxford Road was born on the 4th of July, 2013. What follows is a gently updated document referred to as our, \u201cFounding Letter\u201d.\u00a0This was my way of introducing our newborn agency to the world and making clear the principles for which we stand. Five years later, our little startup agency is now…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/74b1bde0-6495-4f78-a8e8-5863dab66310_photo-1450101499163-c8848c66ca85.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/our-founding-letter\/","date":"July 3, 2018","description":"By: Dan Granger Forward:\u00a0Oxford Road was born on the 4th of July, 2013. What follows is a gently updated document referred to as our, \u201cFounding Letter\u201d.\u00a0This was my way of introducing our newborn agency to the world and making clear the principles for which we stand. Five years later, our little startup agency is now…","landing_redirection":""},{"id":1631,"title":"THE BIRTH ORDER THEORY FOR BRAND POSITIONING, PARTS I & II","blurb":"By: Dan Granger WHY? Out of the 25 first astronauts in space, 23 were First-born; the remaining two were only children.WHY? Most of the great comedians from Chaplin to DeGeneres are the youngest siblings in their families.WHY? Middle children often report feeling neglected, scorned.WHY? First-born siblings frequently suffer back and neck pain as a result…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/de203742-8be2-4792-9236-741bb20e09e0_photo-1537655780520-1e392ead81f2.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-birth-order-theory-for-brand-positioning-parts\/","date":"June 29, 2018","description":"By: Dan Granger WHY? Out of the 25 first astronauts in space, 23 were First-born; the remaining two were only children.WHY? Most of the great comedians from Chaplin to DeGeneres are the youngest siblings in their families.WHY? Middle children often report feeling neglected, scorned.WHY? First-born siblings frequently suffer back and neck pain as a result…","landing_redirection":""},{"id":1625,"title":"THE BIRTH ORDER THEORY FOR BRAND POSITIONING, PART I","blurb":"By: Dan Granger WHY? Out of the 25 first astronauts in space, 23 were First-born; the remaining two were only children.WHY? Most of the great comedians from Chaplin to DeGeneres are the youngest siblings in their families.WHY? Middle children often report feeling neglected, scorned.WHY? First-born siblings frequently suffer back and neck pain as a result…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/de203742-8be2-4792-9236-741bb20e09e0_photo-1537655780520-1e392ead81f2.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-birth-order-theory-for-brand-positioning-part\/","date":"June 21, 2018","description":"By: Dan Granger WHY? Out of the 25 first astronauts in space, 23 were First-born; the remaining two were only children.WHY? Most of the great comedians from Chaplin to DeGeneres are the youngest siblings in their families.WHY? Middle children often report feeling neglected, scorned.WHY? First-born siblings frequently suffer back and neck pain as a result…","landing_redirection":""},{"id":1712,"title":"THE BIRTH ORDER THEORY FOR BRAND POSITIONING, PART II","blurb":"By: Dan Granger To read Part I on Birth Order Theory, click\u00a0here.The Branching-Off Effect\u201cWhen talking about the middle child, the most critical factor is the branching-off effect that is always at work in the family. This principle says the Second-born will be most directly influenced by the First-born, the third-born, will be most influenced by…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/de203742-8be2-4792-9236-741bb20e09e0_photo-1537655780520-1e392ead81f2.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-birth-order-theory-for-brand-positioning-part1\/","date":"June 21, 2018","description":"By: Dan Granger To read Part I on Birth Order Theory, click\u00a0here.The Branching-Off Effect\u201cWhen talking about the middle child, the most critical factor is the branching-off effect that is always at work in the family. This principle says the Second-born will be most directly influenced by the First-born, the third-born, will be most influenced by…","landing_redirection":""},{"id":1628,"title":"VARIDESK COMES VERICLOSE AND THE CASE FOR FOUNDER-SPOKESPERSONS","blurb":"By: Kyle Jelinek, Associate Director of Client Strategy, Oxford Road While we here at Oxford Road created the Audiolytics\u2122 ad scoring system, many advertisers unknowingly develop ads that pass\u2013or come close to passing\u2013our 71-point inspection. In this week\u2019s Creative Breakdown, we dissect Varidesk\u2019s TV spot, which achieved a score of 89%, making it just a…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/880b2013-0e29-4a15-8ace-84ea9a0d0244_photo-1579894059380-1866b68bce6b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/varidesk-comes-vericlose-and-the-case-for-founder-spokespersons\/","date":"June 13, 2018","description":"By: Kyle Jelinek, Associate Director of Client Strategy, Oxford Road While we here at Oxford Road created the Audiolytics\u2122 ad scoring system, many advertisers unknowingly develop ads that pass\u2013or come close to passing\u2013our 71-point inspection. In this week\u2019s Creative Breakdown, we dissect Varidesk\u2019s TV spot, which achieved a score of 89%, making it just a…","landing_redirection":""},{"id":1711,"title":"PODCAST ANALYTICS: STOP WAITING FOR APPLE TO SAVE YOU","blurb":"By: Grant Durando Apple\u2019s WWDC 2017 announcement that iTunes would provide analytics on podcast listener behavior brought a new hope to advertisers: hope for clear, actionable data such as actual listening (vs. downloading), unique listeners, and listen-through rates. In other words, a system similar to a Nielsen, for a media space that major brands want…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/b9ba7a42-be6e-4683-b647-b5ffa81e5e49_photo-1478737270239-2f02b77fc618.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/podcast-analytics-stop-waiting-for-apple-to-save-you\/","date":"June 5, 2018","description":"By: Grant Durando Apple\u2019s WWDC 2017 announcement that iTunes would provide analytics on podcast listener behavior brought a new hope to advertisers: hope for clear, actionable data such as actual listening (vs. downloading), unique listeners, and listen-through rates. In other words, a system similar to a Nielsen, for a media space that major brands want…","landing_redirection":""},{"id":1702,"title":"A MOTHER WALKS INTO A GENERAL AND MAYHEM ENSUES","blurb":"By: Kyle Jelinek, Associate Director, Client Strategy Oxford RoadThe US Auto Insurance industry is massive. With the industry totaling $259 billion in revenue last year, it\u2019s no wonder there are so many auto insurance companies vying for a chance to earn their piece of the pie. This week, we use Audiolytics\u2122, Oxford Road\u2019s proprietary method…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/ff1e2a90-cc23-4766-ac0e-fde95ca23702_photo-1486312338219-ce68d2c6f44d.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/this-week-we-use-audiolytics-oxford-roads-proprietary\/","date":"May 31, 2018","description":"By: Kyle Jelinek, Associate Director, Client Strategy Oxford RoadThe US Auto Insurance industry is massive. With the industry totaling $259 billion in revenue last year, it\u2019s no wonder there are so many auto insurance companies vying for a chance to earn their piece of the pie. This week, we use Audiolytics\u2122, Oxford Road\u2019s proprietary method…","landing_redirection":""},{"id":1636,"title":"JOIN THE KOALA CORPS","blurb":"By: Dang Granger The only doctor\u2019s appointment I missed with both our girls was the one that mattered. Our first pregnancy had been smooth sailing. So when a work conflict made it challenging for me to get to the 4-D ultrasound, my wife, Ciera, said it would be ok if I skipped. But what should…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2025\/10\/3ba45993-9547-4aa7-828a-e047b5e2a77c_ScreenShot2021-01-20at7.39.52PM.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/join-the-koala-corps\/","date":"May 23, 2018","description":"By: Dang Granger The only doctor\u2019s appointment I missed with both our girls was the one that mattered. Our first pregnancy had been smooth sailing. So when a work conflict made it challenging for me to get to the 4-D ultrasound, my wife, Ciera, said it would be ok if I skipped. But what should…","landing_redirection":""},{"id":1630,"title":"SMART SPEAKERS ARE A NEW DAWN FOR AUDIO","blurb":"By: Grant Durando It\u2019s a bright time for performance advertisers. The strong, foundational media types\u2014TV, Radio, and Digital\u2014are all performing well and at scale. There are more arrows arriving in the performance advertiser\u2019s quiver that lack scale for now, but find their places as complementary performance assets, like Podcasts, Streaming Audio, and OTT\/VOD. Then, of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/31260255-ca44-408b-b1b7-77cc80e57b8a_photo-1545454675-3531b543be5d.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/smart-speakers-are-a-new-dawn-for-audio\/","date":"May 16, 2018","description":"By: Grant Durando It\u2019s a bright time for performance advertisers. The strong, foundational media types\u2014TV, Radio, and Digital\u2014are all performing well and at scale. There are more arrows arriving in the performance advertiser\u2019s quiver that lack scale for now, but find their places as complementary performance assets, like Podcasts, Streaming Audio, and OTT\/VOD. Then, of…","landing_redirection":""},{"id":1629,"title":"WHAT IF WE DOUBLE IT?","blurb":"By: Adam Faughnan, Director of Offline Marketing, Credit Karma The \u2018it\u2019 was January 2016 marketing spend and usually for a marketer this would be positive news. Especially for one who has worked at startups where the burn rate could only be higher if we were literally burning cash to heat the building. The sense of…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/123f2d63-7df4-4597-b881-c94776f65da0_photo-1556742212-5b321f3c261b.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/what-if-we-double-it\/","date":"May 9, 2018","description":"By: Adam Faughnan, Director of Offline Marketing, Credit Karma The \u2018it\u2019 was January 2016 marketing spend and usually for a marketer this would be positive news. Especially for one who has worked at startups where the burn rate could only be higher if we were literally burning cash to heat the building. The sense of…","landing_redirection":""},{"id":1705,"title":"DONE IS FUN, MAYBE","blurb":"By: Oxfordroad Audiolytics\u2122 Score: 68.17%*AUDIOLYTICS\u2122 IS OXFORD ROAD\u2019S PROPRIETARY METHOD OF MEASURING AD COPY ACROSS 71 DATA POINTS \u2013 THE MOST COMPREHENSIVE SCORING SYSTEM IN THE MARKET \u2013 FOR MAXIMUM CONVERSION SO THAT EVERY MEDIA DOLLAR ACHIEVES OPTIMAL IMPACT.**DUE TO RESTRICTED DISTRIBUTION OF TRADE SECRETS, WE CANNOT SHARE ALL 71 SUB-COMPONENTS BUT WILL REFERENCE SELECT…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/c9919e66-8dce-484a-8ddc-bdc99b51fde6_photo-1505740420928-5e560c06d30e.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/done-is-fun-maybe\/","date":"May 2, 2018","description":"By: Oxfordroad Audiolytics\u2122 Score: 68.17%*AUDIOLYTICS\u2122 IS OXFORD ROAD\u2019S PROPRIETARY METHOD OF MEASURING AD COPY ACROSS 71 DATA POINTS \u2013 THE MOST COMPREHENSIVE SCORING SYSTEM IN THE MARKET \u2013 FOR MAXIMUM CONVERSION SO THAT EVERY MEDIA DOLLAR ACHIEVES OPTIMAL IMPACT.**DUE TO RESTRICTED DISTRIBUTION OF TRADE SECRETS, WE CANNOT SHARE ALL 71 SUB-COMPONENTS BUT WILL REFERENCE SELECT…","landing_redirection":""},{"id":1623,"title":"THE LEADING CAUSE OF DEATH IN NEW MEDIA TESTS (AND HOW TO PREVENT IT) PART II","blurb":"By: Dan Granger Now where were we? Oh yes, your tests are failing, or at least not showing a path to scale your media as far as your goals require. We\u2019ve identified the mismatch between the deadlines you dictate for your investments before acceptable performance is realized, versus the deadlines you\u2019ve articulated to the audience…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/1aa9bdb9-d22f-4fdd-a136-ba49a97b3c2c_photo-1435527173128-983b87201f4d.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-leading-cause-of-death-in-new-media-tests-and\/","date":"April 24, 2018","description":"By: Dan Granger Now where were we? Oh yes, your tests are failing, or at least not showing a path to scale your media as far as your goals require. We\u2019ve identified the mismatch between the deadlines you dictate for your investments before acceptable performance is realized, versus the deadlines you\u2019ve articulated to the audience…","landing_redirection":""},{"id":1707,"title":"THE LEADING CAUSE OF DEATH IN NEW MEDIA TESTS (AND HOW TO PREVENT IT) PART I","blurb":"By: Dan Granger Your spouse needs you to call the contractor but doesn\u2019t mention your\u00a0bill is going to double if you don\u2019t\u00a0call today.The principal leaves you a voicemail and fails to mention they are deciding if they will expel your kid or not in the next hour.Your boss wants to see you but didn\u2019t mention…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/463f8001-b5b2-47a3-a7e1-efac69658999_photo-1586943759207-dc5640be1bb7.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-leading-cause-of-death-in-new-media-tests-and1\/","date":"April 17, 2018","description":"By: Dan Granger Your spouse needs you to call the contractor but doesn\u2019t mention your\u00a0bill is going to double if you don\u2019t\u00a0call today.The principal leaves you a voicemail and fails to mention they are deciding if they will expel your kid or not in the next hour.Your boss wants to see you but didn\u2019t mention…","landing_redirection":""},{"id":1703,"title":"A SETUP IS A TERRIBLE THING TO WASTE","blurb":"By: Stew Redwine Don\u2019t call it a comeback.-LL Cool J, Mama Said Knock You OutIt was a bright cold day in April, and the clocks were striking thirteen.-George Orwell, 1984Are you watching closely?-Christopher Nolan, The Prestige\u00a0Great opening lines immediately claim all the real estate in your mind. There is no space for anything else because…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/e30956ba-0f06-42d3-9e46-0dce78cea55f_photo-1587522630593-3b9e5f3255f2.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-setup-is-a-terrible-thing-to-waste\/","date":"April 11, 2018","description":"By: Stew Redwine Don\u2019t call it a comeback.-LL Cool J, Mama Said Knock You OutIt was a bright cold day in April, and the clocks were striking thirteen.-George Orwell, 1984Are you watching closely?-Christopher Nolan, The Prestige\u00a0Great opening lines immediately claim all the real estate in your mind. There is no space for anything else because…","landing_redirection":""},{"id":1678,"title":"The Undertow of Media Consolidation in Podcasts","blurb":"By: Grant Mueller While advertisers dominating a particular media marketplace is nothing new, the consolidation of buying power and presence in podcasts is certainly a cause for notice, and potentially, take steps towards risk mitigation. Without an understanding of the market dynamic (or a firm to provide awareness and guidance), you risk overpaying in an…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0628092d-0df7-45b9-870f-2981688c8d94_photo-1599414093021-62119635db95.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-undertow-of-media-consolidation-in-podcasts\/","date":"March 15, 2018","description":"By: Grant Mueller While advertisers dominating a particular media marketplace is nothing new, the consolidation of buying power and presence in podcasts is certainly a cause for notice, and potentially, take steps towards risk mitigation. Without an understanding of the market dynamic (or a firm to provide awareness and guidance), you risk overpaying in an…","landing_redirection":""},{"id":1621,"title":"A SMART STRATEGY NEVER LOOKED SO STUPID","blurb":"","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/099c463d-74f2-4fa2-b716-e48d9d707cf6_download.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/a-smart-strategy-never-looked-so-stupid\/","date":"March 7, 2018","description":"","landing_redirection":""},{"id":1634,"title":"Ad BUDGETING FOR GROWN UPS: APPLYING THE 70\/20\/10","blurb":"By: Dan Granger When you\u2019re a young pup in advertising, everything is a test. You scrape together a small budget and start playing the hits: SEM, SEO, affiliate partnerships, a little bit of Facebook, then a lot of Facebook. You place very small bets and grow them incrementally, and you can shut them down in…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2018\/02\/bf537161-a14f-4c6e-b9fa-c886ed366bfb_lukas-blazek-mcSDtbWXUZU-unsplash28129.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/by-dan-granger\/","date":"February 28, 2018","description":"By: Dan Granger When you\u2019re a young pup in advertising, everything is a test. You scrape together a small budget and start playing the hits: SEM, SEO, affiliate partnerships, a little bit of Facebook, then a lot of Facebook. You place very small bets and grow them incrementally, and you can shut them down in…","landing_redirection":""},{"id":1677,"title":"Data Alone Will Not Save You","blurb":"By: Oxford Road In 2012, Harvard Business Review\u2019s sexiest job of the 21st century was...Data Scientist?\u00a0It\u2019s no wonder, given today\u2019s never-ending appetite for data. The prevalence and importance of analytics can be seen across all realms of business, and top universities have begun teaching data science as part of their curricula. Even top MBA programs…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/fed35252-fbc1-47f0-8c9c-6771a707e328_photo-1526374965328-7f61d4dc18c5.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/data-alone-will-not-save-you\/","date":"February 21, 2018","description":"By: Oxford Road In 2012, Harvard Business Review\u2019s sexiest job of the 21st century was...Data Scientist?\u00a0It\u2019s no wonder, given today\u2019s never-ending appetite for data. The prevalence and importance of analytics can be seen across all realms of business, and top universities have begun teaching data science as part of their curricula. Even top MBA programs…","landing_redirection":""},{"id":1692,"title":"How I Mastered Marketing by Losing $25,000 of Ron Popeil\u2019s Money in just 48 Hours","blurb":"By: Gavin Ballas Five Performance Marketing Lessons I Learned from the Grand Master\u00a0Oxford Road\u2019s EVP Client Strategy, Gavin Ballas, reflects on his early experience working for Popeil and the lessons even the most brand-conscious marketer can learn without running cheesy late night infomercials.\u00a0I lost $25,000 of his in just one weekend.\u00a0\u201cThey\u2019re only your friends because…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/ee7b5e05-4904-40a4-9528-81301d814364_photo-1518458028785-8fbcd101ebb9.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-i-mastered-marketing-by-losing-25000-of-ron-popeils\/","date":"February 14, 2018","description":"By: Gavin Ballas Five Performance Marketing Lessons I Learned from the Grand Master\u00a0Oxford Road\u2019s EVP Client Strategy, Gavin Ballas, reflects on his early experience working for Popeil and the lessons even the most brand-conscious marketer can learn without running cheesy late night infomercials.\u00a0I lost $25,000 of his in just one weekend.\u00a0\u201cThey\u2019re only your friends because…","landing_redirection":""},{"id":1612,"title":"Super Waste of Money: Analysis Shows $79M Squandered on Unfocused, Poorly-Executed Commercials During the Big Game","blurb":"By: Stew Redwine Ad agency Oxford Road calculates high-priced spots were just 25 percent effectiveLOS ANGELES \u2013 FEBRUARY 4, 2018 \u2013 While the New England Patriots\u00a0 lost Super Bowl LII on the scoreboard, the biggest losers of the big game may have been the advertisers who wasted some $78,750,000 with unclear messages and poor execution…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/215a67db-60fb-47fd-a81b-12a632297a70_photo-1612178991541-b48cc8e92a4d.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/super-waste-of-money-analysis-shows-79m-squandered\/","date":"February 5, 2018","description":"By: Stew Redwine Ad agency Oxford Road calculates high-priced spots were just 25 percent effectiveLOS ANGELES \u2013 FEBRUARY 4, 2018 \u2013 While the New England Patriots\u00a0 lost Super Bowl LII on the scoreboard, the biggest losers of the big game may have been the advertisers who wasted some $78,750,000 with unclear messages and poor execution…","landing_redirection":""},{"id":1755,"title":"SUPER BOWL ADS TEARDOWN \u2013 TOP THREE FROM 2017","blurb":"Advertising professionals and journalists around the world are salivating uncontrollably in anticipation of critiquing this year\u2019s Super Bowl commercials. Invested marketing professionals suppress the butterflies in their stomachs as they await that moment when THEIR ad is in the BIG GAME. The rest of America is simply looking forward to a break from work and…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/2018\/01\/9339384d-becd-41a7-a5a3-315bd97164c2_ScreenShot2020-11-24at10.09.56AM-1.png","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/super-bowl-ads-teardown-top-three-from-2017\/","date":"January 31, 2018","description":"Advertising professionals and journalists around the world are salivating uncontrollably in anticipation of critiquing this year\u2019s Super Bowl commercials. Invested marketing professionals suppress the butterflies in their stomachs as they await that moment when THEIR ad is in the BIG GAME. The rest of America is simply looking forward to a break from work and…","landing_redirection":""},{"id":1688,"title":"Dynamic Insertion Already is the Future of Podcast Monetization","blurb":"By: Grant Mueller Dynamic insertion has caught the eyes of investors, entrepreneurs, and advertisers for its potential to change everything about podcast advertising. If the system can become sustainable, revenues, content, and audiences will certainly follow; changing podcast advertising from a niche media investment vehicle into a lucrative, mainstream advertising channel that could propel podcast…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/ee31d1db-e278-4034-9706-d38870443c97_photo-1561365789-e4cd39d6b21c.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/dynamic-insertion-already-is-the-future-of-podcast\/","date":"January 24, 2018","description":"By: Grant Mueller Dynamic insertion has caught the eyes of investors, entrepreneurs, and advertisers for its potential to change everything about podcast advertising. If the system can become sustainable, revenues, content, and audiences will certainly follow; changing podcast advertising from a niche media investment vehicle into a lucrative, mainstream advertising channel that could propel podcast…","landing_redirection":""},{"id":1600,"title":"FACTS + FEELS = BETTER PERFORMANCE","blurb":"By Stew RedwineThis Verizon TV commercial\u00a0caught my eye because it includes something that often gets left out of advertisements,\u00a0especially those that are couched as a \u201cbrand play.\u201d Facts. Google used the same move, for the same phone, in this\u00a0playful TV commercial. They\u2019re showing you, through demonstration, and telling you, by listing specific facts, about features…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/3bc36f0c-8a7b-457e-bcfa-d5046c1b4a53_eddy-billard-M5UD_FyuDl8-unsplash-scaled.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/facts-feels-better-performance\/","date":"January 17, 2018","description":"By Stew RedwineThis Verizon TV commercial\u00a0caught my eye because it includes something that often gets left out of advertisements,\u00a0especially those that are couched as a \u201cbrand play.\u201d Facts. Google used the same move, for the same phone, in this\u00a0playful TV commercial. They\u2019re showing you, through demonstration, and telling you, by listing specific facts, about features…","landing_redirection":""},{"id":1680,"title":"The Feels and The Facts","blurb":"By: Stew Redwine This Verizon TV commercial caught my eye because it includes something that often gets left out of advertisements. Especially those that are couched as a \u201cbrand play.\u201d Facts. Google used the same move, for the same phone, in this playful TV commercial. They\u2019re showing you, through demonstration, and telling you, by listing…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/598e3631-ecaa-4e0b-b735-cb484cc58dd4_photo-1543286386-713bdd548da4.webp","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-feels-and-the-facts\/","date":"January 17, 2018","description":"By: Stew Redwine This Verizon TV commercial caught my eye because it includes something that often gets left out of advertisements. Especially those that are couched as a \u201cbrand play.\u201d Facts. Google used the same move, for the same phone, in this playful TV commercial. They\u2019re showing you, through demonstration, and telling you, by listing…","landing_redirection":""},{"id":1615,"title":"How to get the best ROI out of your Ad Agency","blurb":"By: Dan Grander Confessions of An Advertising Man was originally published in 1963, and 55 years later, his words still glisten. Since its original publication, Confessions has sold over 1 million copies and is required reading for practically every advertising class in the United States. I encourage you to read this book immediately, not just…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/3543b132-c778-4cc4-a3ed-8b57fa93b7ab_photo-1544819667-9bfc1de23d4e.webp","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-to-get-the-best-roi-out-of-your-ad-agency1\/","date":"January 10, 2018","description":"By: Dan Grander Confessions of An Advertising Man was originally published in 1963, and 55 years later, his words still glisten. Since its original publication, Confessions has sold over 1 million copies and is required reading for practically every advertising class in the United States. I encourage you to read this book immediately, not just…","landing_redirection":""},{"id":1624,"title":"HOW TO GET THE BEST ROI OUT OF YOUR AD AGENCY","blurb":"HOW TO GET THE BEST ROI OUT OF YOUR AD AGENCY By: Dan Granger Confessions of an Advertising Man\u00a0was originally published in 1963 by David Ogilvy, and 55 years later, his words still glisten. Since its original publication, Confessions has sold over 1 million copies, and is required reading for practically every advertising class in…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/5c89aa6e-8ebd-4205-a91f-7658dfbed249_scott-graham-5fNmWej4tAA-unsplash-scaled.jpg","image_alt":"","button_text":"","topics":[],"category":["newsletter","thought-leadership"],"termslug":"newsletter, thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/how-to-get-the-best-roi-out-of-your-ad-agency\/","date":"January 10, 2018","description":"HOW TO GET THE BEST ROI OUT OF YOUR AD AGENCY By: Dan Granger Confessions of an Advertising Man\u00a0was originally published in 1963 by David Ogilvy, and 55 years later, his words still glisten. Since its original publication, Confessions has sold over 1 million copies, and is required reading for practically every advertising class in…","landing_redirection":""},{"id":1757,"title":"RAIN SUMMIT WEST","blurb":"Our CEO Dan Granger was a featured panelist at RAIN Summit West in Las Vegas.\u201cOXFORD ROAD CEO\/founder DAN GRANGER remembered the success he saw at CLEAR CHANNEL in using talent endorsements and recounted chasing down ADAM CAROLLA in a parking lot as CAROLLA was getting his podcast up and running and suggesting that his clients…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/0abebb42-30cd-4d7c-b156-a83c8f52f6f3_download.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/rain-summit-west\/","date":"April 21, 2015","description":"Our CEO Dan Granger was a featured panelist at RAIN Summit West in Las Vegas.\u201cOXFORD ROAD CEO\/founder DAN GRANGER remembered the success he saw at CLEAR CHANNEL in using talent endorsements and recounted chasing down ADAM CAROLLA in a parking lot as CAROLLA was getting his podcast up and running and suggesting that his clients…","landing_redirection":""},{"id":1761,"title":"Self Made Entrepreneurs interview with CEO Dan Granger","blurb":"\u201cDan Granger, started moonlighting in his own business, a direct marketing ad agency that specializes in audio, when he was an advertising salesman at a radio station. He landed comedian and popular podcaster Adam Corolla as a client and has doubled his agencies sales every 6-months, billing out $4 Million in December 2014\u201dLink to Interview","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/85b84d2d-e1d5-4dfe-ba64-137acf8d2010_roger-bradshaw-1PPoNhMzAmY-unsplash-scaled.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/link-to-interview\/","date":"January 31, 2015","description":"\u201cDan Granger, started moonlighting in his own business, a direct marketing ad agency that specializes in audio, when he was an advertising salesman at a radio station. He landed comedian and popular podcaster Adam Corolla as a client and has doubled his agencies sales every 6-months, billing out $4 Million in December 2014\u201dLink to Interview","landing_redirection":""},{"id":1763,"title":"Getting Clients Under The Influence.","blurb":"Our CEO\/Founder\u00a0Dan Granger was featured in an interview on VentureBlend:\u201cOxford Road stands out in the marketplace by creating unique influencer marketing campaigns for companies such as Dollar Shave Club and LegalZoom. What marketing strategies have you had success with attracting customers to Oxford Road?We came into this company with an unfair advantage. I had ten…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/98f5eae3-11f1-46ff-b827-f15ec9372c6f_elijah-macleod-9xaLKZvYxnA-unsplash-scaled.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/our-ceofounderdan-granger-was-featured-in-an-interview\/","date":"June 2, 2014","description":"Our CEO\/Founder\u00a0Dan Granger was featured in an interview on VentureBlend:\u201cOxford Road stands out in the marketplace by creating unique influencer marketing campaigns for companies such as Dollar Shave Club and LegalZoom. What marketing strategies have you had success with attracting customers to Oxford Road?We came into this company with an unfair advantage. I had ten…","landing_redirection":""},{"id":1758,"title":"Announcement","blurb":"As a partner of Oxford Road, I want you to be among the first to know that something monumental has happened.Just over ten years ago, I was struggling to make it through my first year in sales at Clear Channel Radio. I landed an appointment with a guy named Scott with a new startup at…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/339625a4-68eb-4f89-a76a-e7daca2c0c64_scott-macdonell-o2n82nx6ogzexyt6rqm4jmwk9uasv41nq3ajb4t0y4.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/vp-of-marketing-for-legalzoom-scott-led-the-charge\/","date":"March 31, 2014","description":"As a partner of Oxford Road, I want you to be among the first to know that something monumental has happened.Just over ten years ago, I was struggling to make it through my first year in sales at Clear Channel Radio. I landed an appointment with a guy named Scott with a new startup at…","landing_redirection":""},{"id":1714,"title":"The Founding Letter","blurb":"\u201cThe secret to career happiness is to get paid to do that thing that made you weird as a kid.\u201dNot sure who said it, but I really like that one.Every business is in some way, a fractal of its founder. So it\u2019s good you should know a bit about me.I grew up in a suburb…","img":"https:\/\/oxfordroad.com\/wp-content\/uploads\/images\/90c6c262-e069-4e0c-a1a7-4d4c7db73be8_dan-granger-thumbnail.jpg","image_alt":"","button_text":"","topics":[],"category":["thought-leadership"],"termslug":"thought-leadership","tag":"","post_url":"https:\/\/oxfordroad.com\/thought-leadership\/the-founding-letter\/","date":"July 1, 2013","description":"\u201cThe secret to career happiness is to get paid to do that thing that made you weird as a kid.\u201dNot sure who said it, but I really like that one.Every business is in some way, a fractal of its founder. So it\u2019s good you should know a bit about me.I grew up in a suburb…","landing_redirection":""}]

April 2, 2025

newsletter

What’s a Podcast?: The Revolution Redefined Twenty years ago, “What’s a podcast?” was an innocent question—asked with curiosity, maybe confusion. Today, it’s a loaded one, with real consequences for creators, platforms, advertisers, and the future of the medium itself. “ Why does the definition of a podcast even matter? If we don't define it clearly, we…

So What is a Podcast? We Polled Over 4,000 People, Launched a Docuseries, and May Have Started a Revolution.

January 1, 2025

newsletter

Happy New Year! We’re thrilled to continue our audio journey with you in 2025. We don’t know what adventures we’ll face in the new year, but we’re excited to conquer them together. To kick things off (and prepare for what’s next), we’re sharing the complete 2024 archives from our weekly Influencer Editions and Media Roundtable…

Here’s What We Learned: The Influencer Opens the 2024 Archives

June 26, 2023

newsletter

Broadcast week #27, and just like that, we enter the second half of the year! Sadly, there is no podcast this week, but the Media Roundtable team returns next week for a special anniversary edition, so stay tuned. This week, The Influencer kicks off H2 with a classic edition to keep you in the know on the…

2023’s Home Strech; The Smartless Network Grows; The Audio Insurgent Rains on Podcast’s Parade; Nielsen Weighs in on All Things Audio

May 24, 2023

newsletter

Spring is out, and Summer is coming at you faster than time Jimmy went head-first down the nearly vertical slide at Raging Waters. This week’s edition is a podcastless version of The Influencer, but that doesn’t mean we won’t share the media info you need to know. Keep reading to learn more about: Our penultimate…

How Audio is Dealing with A.I. Tech; The Writer’s Strike Affects You; AAPI-Focused Podcasts You Should Consider; Pod Host Makes a Millionaire Match

April 27, 2023

newsletter

Behold! A podcastless edition of The Influencer. While we love our Media Roundtable podcast, it’s always fun to share a classic Influencer edition where we share the media opportunities and news stories you may have missed while showcasing the finest reads from podcast hosts who know how to do it right. In this week’s edition, we’ve got two podcasts that…

AM to PM: Political Podcasts, Radio's Last Stand, and the New Cronkite Era

April 19, 2023

podcast

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let’s dig in. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham. We also welcome a…

Joseph Jaffe is not famous. But, he is on our podcast.

April 5, 2023

podcast

This week, our podcast returns for its first true “roundtable format” in weeks, with longtime MRT contributor, and Oxford Road Associate Media Director, Kristen Duenas leading as our host. Joining Kristen is Neal Lucey, our EVP of Strategy & Product, and Gary Brown, our Director of Growth, to dive into the most important topics facing…

MRT Industry Edition Returns with First-Time Super-Host Kristen Duenas

March 29, 2023

podcast

(Drumroll please) On this Media Roundtable: Industry Edition, we’re bringing you a special episode called “Sound Success.” Haven’t given much thought about how your brand should sound? All that’s about to change. Oxford Road’s Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine.…

Sound Success: Oxford Road Creative Director Reveals the Simple Secrets to High-Impact Audio Advertising

February 22, 2023

newsletter

You know how it’s okay when you tease a family member, but if anyone else pokes fun, you get angry? That’s what happened last week when our Oxford Road Founder and CEO Dan Granger read a recent article from the New York Times about the Podcast industry that painted a grim picture of the future.…

Podcast - A Buyers Market Again

December 7, 2022

thought-leadership

On Sunday night, Podcast lost a Founding Father.Norm Pattiz, the architect of modern Network Radio who launched Westwood One in 1976 and pivoted to create Podcast One in 2013, passed away at 79. Like most Founding Fathers, Pattiz's career was marked by the complexity of great deeds while daring greatly, enjoying the spoils, and of stories…

Podcast Loses A Friend

October 12, 2022

newsletter

Fall is here, and Q4 is in full swing. This week’s Influencer comes to you with a slower-than-usual news week which is fine by us because we’re focusing on mental health. We have two interesting stories in the podcast space that you may find interesting - one will make you feel good, and the other is guaranteed…

Oxford Road Founder & CEO was a Guest on POZCAST

September 28, 2022

thought-leadership

As the Southeast prepares for Ian’s most unwelcome arrival, and the crisp fall air starts to hit other parts of the country, buckle up! We’re all plowing like a freight train into Q4 and onward into 2023. This first autumnal edition of The Influencer is an off-week for our Media Roundtable podcast, but we’re still hard at…

A Week Off for The Media Roundtable

August 31, 2022

thought-leadership

The “who’s who” of the Podcast Industry gathered last week in Dallas for the 8th annual Podcast Movement. On next week’s Media Roundtable podcast, Oxford “Roadies” who attended will share their take on this year’s event, but this week we’re talking about the “Ben Shapiro incident” that is making news with a post by Oxford Founder…

Ben Shapiro's Surprise Podcast Movement Appearance

August 16, 2022

thought-leadership

By Dan GrangerOne of your first jobs as a marketer is to follow the marketer’s version of the Hippocratic oath--to do no harm to your brand. But your other job is to grow, and these directives can easily come into conflict. Advertising on politically-oriented shows or leveraging hosts with strong followings can be a way…

Oxford Road's Path to Brand Safety & Suitability

August 3, 2022

newsletter

Kids are returning to school, and OOO email replies are hitting inboxes as employees take last-minute vacations. Still, as summer winds down and things get back to normal, general economic uncertainty looms over us like The Mothership from Independence Day. While the debate on whether or not we’re officially in a recession continues, things are changing. A recent report…

Economic Uncertainty is Not All Doom and Gloom

May 4, 2022

thought-leadership

$5K is not enough budget to test into a new media channel. It might be enough to test a single tactic within an existing channel. The effectiveness of this is doubtful unless you have an incredibly high conversion rate from a low AOV, a free offering, or a top-of-funnel vanity metric (which is another topic…

$5k is Not Enough

January 12, 2022

thought-leadership

By: Dan Granger A neon sign hangs in our office that reads, "Here's What We Need to Do." At Oxford Road, our agency business depends on us being a consultancy as much as a service provider. So the quality of our recommendations is the most valuable asset we bring to the market. Besides, everyone has…

Here's What We Need to Do in 2022

January 5, 2022

thought-leadership

By: Kyle Jelinek Each year, like many marketing blogs, The Influencer usually makes predictions about what the coming year will bring. You rarely see those same blogs going back and commenting on how accurate their predictions were. In an exercise of transparency, but mostly because as performance marketers, we like to assign a grade to everything we…

The Influencer’s 2021 Predictions Graded

December 15, 2021

thought-leadership

By Kraig Kitchin It’s been said that the oldest form of marketing is “word of mouth” advertising. Loosely interpreted, that means one neighbor telling another about discovering an item or a service that has made their lives better. However, with the discovery and popularity of influencer marketing, “word of mouth” has witnessed several successive years…

Word of Mouth With a Modern Twist

December 8, 2021

thought-leadership

It Is The Worst Of Times, It Is The Best of Times (Part 2 of 2) By Giles Martin Oxford Road EVP, Strategy & Insights 4. The Collapse of the Funnel 2022 should see significant steps in the coming together of brand and eCommerce, in various guises. For brands that are not eCommerce natives, this…

It Is The Worst Of Times, It Is The Best of Times (Part 2 of 2)

December 1, 2021

thought-leadership

It’s been another crazy year at Oxford Road’s headquarters in Sherman Oaks – or should we say the US? Or, heck, civilization? If the ancient Chinese curse “May you live in interesting times” is a real thing, well this is perhaps about as ‘interesting’ as it gets. Reality continues to be, let’s say, challenging in…

It Is The Worst Of Times, It Is The Best of Times (Part 1 of 2)

November 23, 2021

thought-leadership

By Dan Granger One of your first jobs as a marketer is to follow the marketer’s version of the Hippocratic oath--to do no harm to your brand. But your other job is to grow, and these directives can easily come into conflict. Advertising on politically-oriented shows or leveraging hosts with strong followings can be a…

Oxford Road's Guide to Brand Safety

October 6, 2021

newsletter

The first rule for marketers is the same as for doctors: don’t make anything worse. At a time when 79% of Americans say they’d boycott a company for ethical reasons, it can be hard not to step in it, especially diving into the fraught media-buying landscape. Better to skip the news genre altogether than accidentally…

IAB Interview | The Impact of Brands on Misinformation and Bias in the News Ecosystem

August 25, 2021

thought-leadership

Oxford Road’s Creative Director, Stew Redwine, has never stopped studying the art of advertising. He’s a student of the greats; Goodby & Silverstein, Rory Sutherland, Mark Pollard, Louis Grenier, and countless others, yet he just keeps going. He’s a curator of wisdom, a teacher, an expert in the field, and this week, he gives you…

How to Write Podcast Ads That Sell - Part II

August 18, 2021

thought-leadership

This week, The Influencer is going to shock the world by touching some topics you’ve never heard us cover: Brand Safety, Suitability, and Polarization. I know, I know, but if you haven’t heard our spiel, this is a great way to get a taste or to go deeper on the topic. Brands are running scared…

The Impact of Brands on Misinformation and Bias in the News Ecosystem

August 4, 2021

thought-leadership

By Gavin Ballas EVP Growth + Joint Head of Client Services Last week the marketing world lost a legend. The man who could sell anything, inventor, marketing genius, and King of the Infomercial,Ron Popeil, passed away last week at the age of 86. Those of us who earn our living in the performance marketing space…

Give A Legend His Due!

August 4, 2021

thought-leadership

Five Performance Marketing Lessons from the Master Oxford Road’s EVP Client Strategy, Gavin Ballas, reflects on his early experience working for Popeil and the lessons even the most brand-conscious marketer can learn without running cheesy late-night infomercials. I lost $25,000 of his in just one weekend. “They are only your friends because you have my…

I Lost Ron Popeil $25,000 in 48 hours and Learned a Lot About Performance Marketing

July 28, 2021

thought-leadership

If you’re like most marketers, you’re feeling the full weight of the shift from shareholder capitalism to stakeholder capitalism in today’s ever-shifting political climate and need tools to help navigate the sometimes treacherous waters. Last week, Oxford Road Founder and CEO Dan Granger sat down with Coruzant Technologies as a guest on their podcast, The…

Oxford Road Founder & CEO Dan Granger sat down with Coruzant Technologies's podcast, The Digital Executive

July 28, 2021

thought-leadership

By Dan Granger Corporations are being told that silence equals violence. So, it comes as no surprise that the leaders of Major League Baseball, Coca-Cola, and Delta, among others, took a public position a little while back, on Georgia voting legislation. A recent survey shows that the American public now trusts corporations more than the…

Lessons from Georgia

July 21, 2021

thought-leadership

By Stew Redwine · Editors: Bryan Barletta, Evo Terra You’ve made it! This week, we conclude our series on how to write podcasts ads that sell. Combined with parts 1 & 2, these lessons provide the tools you need to compose advertising messaging that not only entertains, but also delights, and surprises listeners, they actually…

How To Write Podcast Ads That Sell - Part Three

July 14, 2021

thought-leadership

By Stew Redwine · Editors: Bryan Barletta, Evo Terra Last week we shared the first part of the article Oxford Road’s Creative Director, Stew Redwine wrote for, Sounds Profitable that put the Audiolytics™ framework into action by creating an ad for the weekly podcasting newsletter. As a refresher, Audiolytics™ is Oxford Road’s proprietary system that…

How To Write Podcast Ads That Sell - Part Two

July 7, 2021

thought-leadership

By Stew Redwine · Editors: Bryan Barletta, Evo Terra Introduction “Podcasters can sell underwear, so why do they struggle to sell themselves?” That was the question Bryan wanted help answering when he reached out to me for pointers on what makes a live-read work. He thought maybe podcasters just need to be told how to…

How To Write Podcast Ads That Sell

June 30, 2021

podcast

What do T-Pain, Bill O’Reilly, NYT’s Ben Smith, and leaders from GARM, IAB, and 4As all have in common? They are all featured in our season finale ofThe Media Roundtable Podcast. We know you’ve been busy, so this should be a fun way to catch up as Dan guides you through curated clips. With American’s…

In Case You Missed It - The Media RoundtableGreatest Hits - Part 2

June 23, 2021

podcast

The Media Roundtable Podcast has been hard at work dismantling the Outrage Industrial Complex since early February. But the sun is shining, the vax is overtaking the mask, and while the work is far from done, it’s time for a break. For those of you who have been interested but haven’t gotten around to…

In Case You Missed It - The Media RoundtableGreatest Hits - Part 1

June 16, 2021

podcast

Top-rated Cable News host for 16 years. Author of best-selling non-fiction series of all time. Love him or hate him, you can’t talk about the state of modern media without acknowledging Bill O’Reilly’s influence. O’Reilly pioneered the advance of merging opinion into a nightly newscast and led Fox News to become the dominant network in…

No Spin Meets the Media Roundtable: A Conversation with Bill O’Reilly

June 9, 2021

podcast

Quis Custodiet Ipsos Custodes? Translation: “Who Watches the Watchmen?” This is the question posed in this week’s episode of The Media Roundtable by our guest, Will Phipps. Phipps is dedicated to charging Brands and Marketers through A&G's initiative, Protect Our Press". We discuss the importance of local and reasons why we must unite to support this…

Buy Local! The Case to Save Local News from Will Phipps of Protect Our Press

June 2, 2021

podcast

Here’s what happens when you interview a once-in-a-generation journalist to discuss the wildly divisive industry he helped to create. Ben Smith is a journalist’s journalist and has been described as one of the most powerful men in media. He was on the front lines as Politico turned political journalism upside down, eating The Washington Post’s…

The State of the Fourth Estate Part III: NYT’s Ben Smith

May 26, 2021

podcast

Entrepreneur, disrupter, and recent author, Kara Goldin is Founder & CEO of the fabulously successful Hint Inc., where she successfully created a category for unsweetened flavored water, transitioned from reliance on retail to opening D2C, and proved naysayers wrong at every turn. Everything about Kara and the company she founded shows that doing well…

Hint Inc. Founder, Kara Goldin’s Journey to Creating Values-Driven Brand

May 19, 2021

podcast

Media Roundtable aims to provide views from left, right, and center, in hopes that through presenting perspectives different than our own, listening with intent to understand, and being open to opinions different than our own, we can begin to lower the level of polarization in this country. It’s to this end we invited Steve Deace…

The Unwinnable Culture War: A Conversation with Radio Host Steve Deace

May 12, 2021

podcast

What happens when the first job of your political career results in the historical presidential win for Barack Obama? Consider a lifelong career in politics? What if your second political job had you thrown into the midst of an ever-deepening social divide after the loss of Hillary Clinton eight years later? For our guest this…

Using Conflict to Bring Peace; How One Marketer Leans Into Conflicts to Bring People Closer Together

May 5, 2021

podcast

The Media Roundtable has played host to multiple Emmy Award-Winning Journalists, Media Titans, Podcast Personalities, and a former Speaker of the House. Still, we’ve never had a guest like T-Pain. This Rapper turned Singer turned Entrepreneur has won two Grammys, has collaborated with everyone from Lil Wayne to Taylor Swift, and disrupted the music industry…

T-Pain Takes a Seat at The Media Roundtable and Buys Us a Drank

April 28, 2021

podcast

“We don’t advertise in news content; it’s too controversial,” said a cacophony of brands just prior to the fall of our democracy. What happens to a society if the institution tasked with holding the powerful to account loses trust or retreats behind paywalls so that only the wealthiest in society have access to facts. This…

Brad Berens PhD., IAB Editor-In-Chief Takes Us to School on the Impact of News on Brand Sponsors,And Everything Else

April 21, 2021

podcast

As values-driven brands seek to “Do well by doing good,” they may find themselves biting off more than they can chew when they start making public statements about political issues, asmany are experiencingfollowing new Georgia Election laws. We covered ad nauseam the recent findings from theEdelman Trust Barometer, where corporations are more trusted for competence…

Emmy Award-Winning Journalists Crack The Code To Reporting The News Without the Venom

April 14, 2021

podcast

This week, Dan sits down with two masters of media; Marla Kaplowitz and Rob Rakowitz. Marla is CEO of the 4A’s, the advertising and trade association that works with over 700 agencies (including Oxford Road). Rob is the Initiative Lead at GARM, a chapter within the World Federation of Advertisers. Between these two groups, they…

How The World’s Largest Brands and Agencies are Taking on Brand Safety

April 7, 2021

podcast

When Joe Biden said, “We need a Republican Party. We need an opposition that’s principled and strong,” he was talking about Hugh Hewitt. Hugh is an enigma. The Hugh Hewitt Show, through Salem Communications, reaches 2M+ listeners per week. Hugh is also the President of the Richard Nixon Foundation and proud to talk about his…

Hugh Hewitt, A Republican You Should Sponsor

April 1, 2021

podcast

This week on theMedia Roundtable, Dan shares the blueprint to achieve 100% effectiveness in brand-safety. As a leader in the Podcast space, so many brands and content creators ask how our mission to advance truth and civility in journalism is really achievable. Advertisers always ask us,“How can we be sure what we are sponsoring won’t…

The World’s First 100% Brand Safe Podcast Episode

March 24, 2021

podcast

The topic of media bias hits close to home for Kaur. Having been born in India, she describes a world where misinformation leads to mob violence and lynchings,EVEN TODAY. Living abroad before coming to the US, she describes the toll that state-sponsored media and unchecked bias can take on a nation. For Kaur, January 6th…

Harder Than Sending a Rocket to Pluto, Former NASA Space Engineer and current CEO of Ground News Addresses Challenge of Media Bias

February 10, 2021

thought-leadership

By Kyle Jelinek w/ Stew RedwineAs in years past, Oxford Road scored all the Super Bowl spots with Audiolytics™, our proprietary taxonomy for commercials, and the Top Ten List will probably surprise you.It’s ok. We’re used to it.Because a high score in Audiolytics™ doesn’t mean it will be the most liked or generate the most…

The Definitive Grading of Super Bowl LV Ads

January 27, 2021

newsletter

By: Giles Martin, Why is this film a Masterclass in Branding? To answer this question, you have to see the ad first, of course! So please watch it before reading any further.I’m not going to talk about the fabulous creative concept, which sets up the duality and confusion of Daniel Craig and James Bond, and the cleverness…

James Bond's Branding Masterclass

January 20, 2021

newsletter

As Joseph R. Biden Jr. took the oath of office this morning as the 46th President of The United States of America he issued a call for unity. “To overcome these challenges, to restore the soul and secure the future of America requires so much more than words; it requires the most elusive of all…

A Call For Unity

January 13, 2021

newsletter

By Kyle JelinekIn the days following the siege in the Capitol, the media landscape has changed dramatically. We foretold this expanding chasm last week, and unfortunately, it’s happening much earlier and more dramatically than anyone could have imagined. Twitter and Facebook have banned a sitting president from posting content altogether, potentially losing millions in ad…

Advice for Marketers in a Post-Capitol Siege World

January 6, 2021

newsletter

Welcome to the Warring ’20sAt Oxford Road, we’ve been reading the industry’s predictions on 2021 and they all seem a bit optimistic. Negative political polarization is greater than ever, race relations are at an all-time low, and the pandemic is mutating into new, more contagious strains. Welcome to 2020, Part 2, and like most sequels,…

Oxford Road’s Top 13 Predictions for 2021

October 2, 2020

newsletter

By: Dan Granger This week, we provide marketers with a step-by-step guide to navigating this complex world, and provide tools for coming out of such situations with minimal public backlash and their values intact. Save this one. If you are a performance marketer at scale, you’re going to need it as we enter one of…

September 9, 2020

newsletter

By: Oxford Road “Media”, the Fourth Estate, is meant to act as an independent watchdog for the other branches of government. But these days, our media system is as polarized as our nation. This week on The Divided States of Media, Dan sits down with media executive, journalist, and founder of Fourth Watch, Steve Krakauer. Having worked…

June 12, 2019

thought-leadership

By Dan GrangerNo, it’s not China. It’s the same old battle where a media personality steps on a land mine and anyone running ad placements in their program(s) finds themselves under sudden attack. This week’s subject is none other than Laura Ingraham. After she displayed a graphic featuring eight people censored on public media—including Outspoken-actor James…

July 13, 2018

newsletter

By: Stew Redwine Stop making such a big deal out of VIDEO.You’re NOT Steven Spielberg.Your video ad is NOT being judged like Disney’s next tentpole release.Videos have never been easier to consume or produce.So do it. And test it. Learn something and improve.Easy to Consume:On YouTube, we consume 500 million hours worth of video every…

It’s Time to Change the Way We Think About Video

July 10, 2018

newsletter

IT’S TIME TO CHANGE THE WAY WE THINK ABOUT VIDEO

July 3, 2018

newsletter

By: Dan Granger Forward: Oxford Road was born on the 4th of July, 2013. What follows is a gently updated document referred to as our, “Founding Letter”. This was my way of introducing our newborn agency to the world and making clear the principles for which we stand. Five years later, our little startup agency is now…

OUR FOUNDING LETTER

June 29, 2018

thought-leadership

By: Dan Granger WHY? Out of the 25 first astronauts in space, 23 were First-born; the remaining two were only children.WHY? Most of the great comedians from Chaplin to DeGeneres are the youngest siblings in their families.WHY? Middle children often report feeling neglected, scorned.WHY? First-born siblings frequently suffer back and neck pain as a result…

THE BIRTH ORDER THEORY FOR BRAND POSITIONING, PARTS I & II

June 21, 2018

newsletter

THE BIRTH ORDER THEORY FOR BRAND POSITIONING, PART I

June 21, 2018

thought-leadership

By: Dan Granger To read Part I on Birth Order Theory, click here.The Branching-Off Effect“When talking about the middle child, the most critical factor is the branching-off effect that is always at work in the family. This principle says the Second-born will be most directly influenced by the First-born, the third-born, will be most influenced by…

THE BIRTH ORDER THEORY FOR BRAND POSITIONING, PART II

June 13, 2018

newsletter

By: Kyle Jelinek, Associate Director of Client Strategy, Oxford Road While we here at Oxford Road created the Audiolytics™ ad scoring system, many advertisers unknowingly develop ads that pass–or come close to passing–our 71-point inspection. In this week’s Creative Breakdown, we dissect Varidesk’s TV spot, which achieved a score of 89%, making it just a…

VARIDESK COMES VERICLOSE AND THE CASE FOR FOUNDER-SPOKESPERSONS

June 5, 2018

thought-leadership

By: Grant Durando Apple’s WWDC 2017 announcement that iTunes would provide analytics on podcast listener behavior brought a new hope to advertisers: hope for clear, actionable data such as actual listening (vs. downloading), unique listeners, and listen-through rates. In other words, a system similar to a Nielsen, for a media space that major brands want…

PODCAST ANALYTICS: STOP WAITING FOR APPLE TO SAVE YOU

May 31, 2018

thought-leadership

By: Kyle Jelinek, Associate Director, Client Strategy Oxford RoadThe US Auto Insurance industry is massive. With the industry totaling $259 billion in revenue last year, it’s no wonder there are so many auto insurance companies vying for a chance to earn their piece of the pie. This week, we use Audiolytics™, Oxford Road’s proprietary method…

March 31, 2014

thought-leadership

As a partner of Oxford Road, I want you to be among the first to know that something monumental has happened.Just over ten years ago, I was struggling to make it through my first year in sales at Clear Channel Radio. I landed an appointment with a guy named Scott with a new startup at…

Announcement

July 1, 2013

thought-leadership

“The secret to career happiness is to get paid to do that thing that made you weird as a kid.”Not sure who said it, but I really like that one.Every business is in some way, a fractal of its founder. So it’s good you should know a bit about me.I grew up in a suburb…

The Founding Letter

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