Top-rated Cable News host for 16 years. Author of best-selling non-fiction series of all time. Love him or hate him, you can’t talk about the state of modern media without acknowledging Bill O’Reilly’s influence.

O’Reilly pioneered the advance of merging opinion into a nightly newscast and led Fox News to become the dominant network in cable news. Fox’s success catering to partisan sympathies with O’Reilly leading the charge created a formula that is now an industry standard for outlets large and small, left and right. Without Bill O’Reilly, today’s media landscape would be unrecognizable. 

As our guest on this week’s episode of The Media Roundtable, Bill joins us and provides a path to understanding how we got here, through the lens of his own career and the strategies he employed to reach the top of his field, blending news and opinion. Fueling his meteoric rise was an uncanny understanding of what audiences would tune into and how to best use the emerging medium. In this episode, he reflects on the Frankenstein he helped create, as well as his new book, Killing the Mob, where he describes Bobby Kennedy as “The hero of the book.” 

Coincidentally, we recorded one day following the announcement of his upcoming“History Tour”with none other than Donald J. Trump. We spoke candidly about this upcoming series of events and how he intends to bring his “No Spin” approach to live interviews with the 45th President. We also discussed his view on claims of election fraud, lab leak theory, and the movement toward stakeholder capitalism. Many of his views may not be what you think. 

Most compelling in his reflections is a simple remark he makes about the modern state of corporate media where he concludes, “I’m just glad I’m out of it.” If you’re able to listen,let us know what you think.

Listen to the Episode HERE

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