As values-driven brands seek to “Do well by doing good,” they may find themselves biting off more than they can chew when they start making public statements about political issues, asmany are experiencingfollowing new Georgia Election laws. We covered ad nauseam the recent findings from theEdelman Trust Barometer, where corporations are more trusted for competence and ethics than government, media, and even non-profits. But how far should they go in weighing in on controversial matters of public concern? With companies to run and only so many hours in the day, where should they draw the line? How long can they maintain that public trust if they get pulled into the divisions that have been plaguing our country in recent years?

Among other topics, this is one of the areas discussed on this week’s episode of The Media Roundtable, where we are joined by Emmy award-winning journalistsJill WagnerandCarlo Versano. Jill is an anchor for Financial News Network atCheddar, where Carlo is a Senior Producer. Together they Co-host  Need2Know, a daily consumer-focused newsletter, and podcast. Jill and Carlo seem to have found a formula for reporting the news, sharing perspectives, but removing the vitriol that can so easily descend into division, and they do this every day on theNeed2Knowpodcast. 

As the duo sits ringside on business news and issues that keep executives up at night, they bring a unique perspective as practitioners committed to advancing truth and civility in journalism. 

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