Sound Success: Oxford Road Creative Director Reveals the Simple Secrets to High-Impact Audio Advertising

(Drumroll please) On this Media Roundtable: Industry Edition, we’re bringing you a special episode called “Sound Success.” Haven’t given much thought about how your brand should sound? All that’s about to change.

Oxford Road’s Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine. We’re on a mission to prove why audio is so valuable, powerful, and frankly fun that it deserves a place of honor in all of your campaigns.

Here’s why:

• Listen to the Data – Some eye/ear-opening results on why you should include music, sonic branding, and multiple voices.
• Pavlov Would be Proud – Ring Doorbell’s sound is so memorable, dogs react to their TV ads.
• Off-Target – The spicy take on why creative matters five times more than targeting.
• Sounds like Jargon – Get the definitive difference between Sonic Branding, Audio Logos, and a DNA Brand Anthem–and why it matters.

Listen up, and you’ll never hear your ads the same way again.

Listen Here