How The World’s Largest Brands and Agencies are Taking on Brand Safety

This week, Dan sits down with two masters of media; Marla Kaplowitz and Rob Rakowitz. Marla is CEO of the 4A’s, the advertising and trade association that works with over 700 agencies (including Oxford Road). Rob is the Initiative Lead at GARM, a chapter within the World Federation of Advertisers. 

Between these two groups, they support over 90% of global marketing spend, including every brand you can think of, including; Airbnb, P&G, Pepsi Co, Ikea, Kelloggs, CAA, Unilever, General Mills, Mastercard, GM, Adidas, Mars, McDonald’s, Nike, Spotify, T-Mobile, Volkswagen, and hundreds more. Tasked with addressing the largest problems facing marketers, brand safety is a primary focus.

The discussion includes doing well by doing good through marketing, the importance of news, and the future of the industry. If you want a view from the top, this episode provides specific advice for brands and agencies and outlines the tools and resources to help companies live their values while protecting their brands. 

Listen to Episode HERE