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Thought Leadership The Impact of Brands on Misinformation and Bias in the News Ecosystem

This week, The Influencer is going to shock the world by touching some topics you’ve never heard us cover: Brand Safety, Suitability, and Polarization. I know, I know, but if you haven’t heard our spiel, this is a great way to get a taste or to go deeper on the topic.

Brands are running scared from the news ecosystem because they don’t know who to trust, and as dollars run out with it, the fourth estate is weakened. This week, Industry veteran Eric John of IAB Media Center moderates this discussion for IAB. There with Oxford Road’s Dan Granger and Ad Fontes Media Founder and CEO Vanessa Otero. Through their Media Bias Chart, brands now have a much-needed packaging label on news.

Topics covered in this interview include:

Watch the Interview

  • The problem of polarization and how it impacts brands pursuit of safety and suitability
  • The need for News Ratings
  • Overcoming the misconception, “They are biased, we’re not.”
  • When silence is better than “virtue signaling” and why
  • How content bias ratings work
  • Why does the 4th Estate Matter?
  • How your ad dollars fit into stakeholder efforts like DEI and ESG

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