OXFORD ROAD PRESENTS: MEDIA’S NEW DEAL, EPISODE 4

By: Oxford Road

When radio mogul Norm Pattiz set his gaze upon the fledgling podcast industry in 2013, his entrance marked a massive shift toward developing infrastructure and the evolution of podcast into a legitimate business opportunity. Seven years later, Pattiz announced the sale of PodcastOne to LiveXLive. This signals a new wave of disruption, as network valuations come crashing down to Earth and the old guard gives way to well-capitalized conglomerates and public companies. In Episode #4 of Oxford Road Presents: Media’s New Deal, Dan speaks with Norm Pattiz himself, Chairman and CEO of PodcastOne and founder of Westwood One. Mr. Pattiz goes in-depth with Oxford Road, detailing his reasons for PodcastOne’s recent merger with LiveXLive while weaving in tales from a stunning career of transforming the audio business. Norm will remain at the helm of PodcastOne in the new organization and shares a behind the scenes look at the impact the merger will have on his business and the industry as a whole.

Highlights:

• 6:27 – How losing his job at a fledgling Los Angeles TV station spawned the creation of one of the largest media companies in the world
• 12:24 – How Norm took his knowledge and transitioned from a radio mogul to a podcast pioneer
• 21:15 – How the podcast industry has shifted since he entered the business
• 27:07 – Norm and Dan go deep into the details on PodcastOne’s recent merger with LiveXLive, how he came to the decision, and what it means for the industry
• 52:56 – Norm answers 10 Habit Hack Questions on how he’s managing his time during the crisis