Podcast Movement 2025 and Beyond: Bryan Barletta Tells Our Team What Comes Next

This week on the Media Roundtable, we’re taking you inside Podcast Movement 2025. While the major players of the industry gathered in Dallas, breaking news hit the scene: Sounds Profitable has merged with Podcast Movement.

On this episode, host Dan Granger (CEO, Oxford Road) recaps the event with team members Courtney O’Connor (Director, Podcast Media, Oxford Road), Julia Palermo (Audio Media Buyer & Planner, Oxford Road), and James Ingrassia (EVP, Strategy & Insights, Oxford Road)—plus a special guest appearance from Bryan Barletta (Founder of Sounds Profitable) and newly named President of Podcast Movement. Together, they unpack what the merger means for creators, advertisers, and the future of industry events–and everything else they took away from this year’s Podcast Movement.

Bryan shares how he plans to evolve the conferences, balance creator and advertiser needs, and bring new focus to content and measurement. Then, the team reflects on hot topics and perennial trends from the week: rising podcast consumption, video’s surge, programmatic momentum, and frequency as the new buzzword.

These topics are not going away–so get the scoop from our boots on the ground. This week’s episode is brought to you by our friends at Podscribe.

“The [podcasting] space changes every two years. It feels like a brand new industry.” – Bryan Barletta, founder of Sounds Profitable and President of Podcast Movement

The Big Merge: Sounds Profitable and Podcast Movement are now one. Bryan Barletta takes the reins as President, bringing a new vision for how the industry gathers. Confirmed: brands will have free access to next year’s event as the flagship event moves to New York in 2026, promising fresh energy, more accessibility, and a tighter focus on advertisers’ needs and struggles.

Video is Here… Forever: Simulcast isn’t new—but it absolutely dominated the hallway chatter this year. From pixels to QR codes, how we measure and monetize video impressions is the hot question everyone’s trying to answer (we’re doing our part!)

It’s About Relationships: Our panel was unanimous: the real ROI of Podcast Movement isn’t what happens on stage, it’s what happens after. Yes, the sessions bring value, but the real breakthroughs come from bumping into a partner in the hallway, hashing out a sticky issue over coffee, or striking a deal at the lobby bar at midnight. When the entire industry converges on one city, chance encounters turn into game-changing conversations—the kind no email, Slack thread, or Zoom call could ever replicate.

For more of the conversation regarding all things Podcast Movement-Dallas, join our exclusive panel at one of the links below.