Media Roundtable: 2022 In The Rearview Mirror

It’s that time of year when we take account of the past and start to think about the future.

This week on the Media Roundtable, we’re doing just that in a special, two-part episode.

We kick things off with a look back at what 2022 brought us from a media perspective with host Oxford Road’s very own Jennifer Laine, along with Oxford Road Founder & CEO Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder and Partner at Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist).

In part one of this conversation, our industry experts touch on a number of topics, including:

• A Podcast By Any Other Name – 2022 was the year of Audio with “Podcast” leading the way. However, with Podcasts now showing up on YouTube, Audio Streaming Platforms, and even Radio, what does the term mean anymore? Our panel discusses the need to define the term Podcast and proposes renaming the term all together.
• Rise of Subscription-Based Podcasts? – With Apple, Spotify, Patreon, and more now offering listeners a premium service for a price is ad-supported content threatened? The panel has a mixed take on the topic, but the general consensus is no.
• Data, Data, Data – The second half of this week’s episode is about data in the Podcast industry. The panel discusses the massive growth of available data but questions the transparency, validation, and bias in the areas of performance tracking and impression counting. The consensus is that the Podcast industry needs a truly independent third party to tackle these issues and then pray Spotify doesn’t acquire them. 

Next week we’ll release the second half of this conversation, where we look to the year ahead, make predictions, and someone gets thrown under the bus.. Stay tuned!

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