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Thought Leadership Joe Rogan Isn’t a Podcast: Steve Pratt Puts Podcasting’s Definition to the Test

“Joe Rogan Isn’t a Podcast.”🔥

This week on the Media Roundtable, Dan Granger (CEO, Oxford Road) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve’s article on Joe Rogan’s podcast status.

Why? Because a podcast is still the best place for an open exchange of ideas–even ideas about what is and isn’t a podcast. Plus, the cement’s still wet on our new podcast definition, so it’s time for a gut check.

Dan and Steve also cover Picking a Platform, Earning Attention, and more. This week’s episode is sponsored by The Daily Wire.

“Consumers hold all the power. They can bypass anything they don’t want. So the opportunity for most marketers that isn’t being taken advantage of is: make something that people want.” – Steve Pratt (Founder, The Creativity Business)

Is Joe Rogan a Podcast  – Or is he a multi-platform media star? While Steve argues his podcasting facade is but one facet of an intricately produced visual empire, Dan counters that visuals are nice to haves, not necessities. Social clips generate views and are amazing for discoverability, but the core engine of the show works without visuals. Rogan’s built a connection with audiences that works audio-only. CAOs, if you’d trust the host to sell you something with your eyes closed, we call that a podcast.

Pick A Platform? No Need  – The question isn’t IF you should be on a platform, it’s “is my audience there?” Meet audiences where they’re at and when. Audio-only, YouTube & Social perform best in different cycles of the day, and like Joe Rogan has shown, the different platforms support each other. CAOs, for maximum results, meet your audience across platforms and dayparts.

Follow the Audience, Don’t Lead Them – Good marketers and creators think alike: audience first, always. Make content that helps your customer outside of your product. Why are they buying it? Can your expertise help them with something they care about? Casper mattress created a memorable podcast series about how to get better sleep. We know their CAO was dreaming big, and it’s good advice for everyone. How can you be so helpful that you don’t just grab attention, you earn it?

The Full Episode: Joe Rogan isn’t a Podcast: Steve Pratt Puts Podcasting’s Definition to the Test

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