Ad Infinitum: S2E7 - Audio Affects with Kraig Kitchin

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 – “Audio Affects.”

Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig’s a highly regarded Talent Manager for many well known on-air personalities and longtime Senior Strategic Advisor for Oxford Road. (Check out his epic episode on the Media Roundtable) As if that weren’t enough, he’s also Co-Chair and 2024 Inductee to the Radio Hall of Fame and Co-Founder of Premiere Networks.

Join Stew and Kraig, as they wax poetic on the science and emotion of audio and break down ads from Lowe’s, Progressive, Babbel, and Home Depot.

“You don’t need pictures in front of you to see what you’re feeling.”

 Kraig Kitchin, Audio Legend

• Theater of the Mind – Audio processing in the brain is deeply connected to emotions. It’s our fastest sense (Olympic starting gun, anyone?) All this is to say that if you’re not trying to create a true theater of the mind experience in your audio ads, you’re leaving feelings on the table. CAOs, take these emotionally affecting audio tools and use them to your advantage to tell your story.
• Getting Distinct – Let’s give it up again for sonic distinctiveness. (Special shout out to Lucinda of Moink‘s “I’m just so happy I got Moinked.”) Great brands take up intentional auditory space and sound unique, like no one else around them. CAOs, this is well worth your time. When it comes to audio logos, heed Dolly Parton’s words; “Find out who you are and do it on purpose.” Speaking of which…
• Sounds like a Winner – The first ever Ad Infinitum contest! Hear our sizzle reel of audio logos and email Stew on how many logos you can identify. Guess right and you could win your very own signed, laminated Audiolytics™ handout, a one-of-a-kind item of incalculable value!

Ready to unlock all the audio-feels? Click the link below to catch the full episode.

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