Ad Infinitum Episode 2: "Audio Nudges" with Phill Agnew

As we celebrate 10 years of Oxford Road making the ads work, we’re bringing you another episode of Ad Infinitum, our show that’s all about understanding how audio ads work (and how they could work harder).

This week, host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes the brilliant Phil Agnew (Host of Nudge, the consumer psychology podcast with “an MBA’s worth of insight in every show”).

We’re talking powerful psychological nudges in top-spending audio ads. Kohl’s, State Farm, Granger, and AutoZone: who’s moving the needle and who’s blowing their budget? And, of course, we’re adding more power tools to our Chief Audio Officer’s toolbelt. Tune in to hear:

• Coming Soon, Leaving Soon After – What movie theaters can learn from Scarcity
• Getting in the Zone – How to make AutoZone’s oil even better with The Labor Illusion 
• The Media Mix is the Message – Why Costly Signaling makes some ads hit different
• Good Trash People – What a man in a trash bag can teach us about the Mere Exposure Effect and AI voices

Whether you’re buying ads, creating ads, or just hearing them, you deserve to understand the hidden psychological forces that are shaping your actions every day. To listen to the whole episode (and continue your audio ad masterclass), click below.

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