Oxford Road’s Vanity Edition; Marketing Brew Takes Notice of Oxford/Barometer Brand Safety Tool; Moo + Oink = Great Podcast Reads and Possible Awards

There is no Media Roundtable episode this week, but we have gone full chest-beating self-congratulation mode and dominated every inch of our own content. Pardon our momentary narcissism, but it was kind of a slow news week, outside of some spots where we were mentioned.

We start this week by sharing some of the best-performing podcasts you’ve probably missed.

Next, on our swollen-headed smug cycle, we move into the “In Case You Missed It” section, which in accordance with our theme, is all about Oxford Road and what we’re doing in the industry from external sources of validation.

Finally, we wrap with an aircheck from one of our clients that will have you saying, “oink, oink, I’m just so happy I got Moinked.”

The Classifieds

It’s Dangerous to Go Alone! Take this Classified

We are continuing our spotlight on top agency performers this week with a show highlighting video games. There are many video game content options on YouTube and Twitch, but podcasts with proven performance are a rare find. Sold through Rooster Teeth Productions and hosted by two creators of the former Youtube channel Super Best Friends Play, listeners are treated to a shred-tastic intro song and three plus hours of content every week. This simulcast podcast performs exceptionally well for B2B and B2C clients, especially those looking to reach a younger, male-skewing audience. Please be this agency’s player two and click below for more information.

Get The Deal

Better Than Your Nightly Melatonin

You wouldn’t guess that Sleep would be such a notable agency performing genre, but many successful performance marketers found success in testing these opportunities. This particular offering is available through Headgum and is voiced by various narrators who soothe even the fussiest of sleepers into a gentle state of rest. Each episode includes a recitation of an unconnected story in a different setting, often relating to nature or travel, over relaxing music. Clients who perform well on this particular show vary by business category but are almost always those looking to reach affluent millennial audiences. Don’t lose sleep over the decision; simply click the link below.

Get The Deal

In Case You Missed It

An Honor Just to be Nominated

It’s officially award season, and Oxford Road is drycleaning the old tux. The advertising industry is just as self-indulgent as the entertainment industry, and we have our share of award events to prove it. One such contest is MediaPost’s OMMA Awards which showcases excellence in online advertising and excellence in media & marketing. Oxford Road made it as one of 3 finalists in the Podcasts/Digital Audio category for our work with meat subscription company, Moink. While we would love to add the coveted OMMA trophy to our collection, it’s an honor to be a part of the elite nominees this year, including Clifford The Big Red Dog’s “I Like Big Mutts” and Steve-O’s “Hot Sauce for Your Butthole” campaigns. We’ll keep you posted on how it all plays out after October’s live event, but at the end of the day, we don’t care about awards; we just want the ads to work.

Bring on Brand Safety

Marketing Brew released an article about how the podcast industry is converging to deliver brand-safety and suitability tools that are trying to add more transparency surrounding episode content and topics for wary advertisers. While the article talks about the industry moving towards the same goal of showing major advertisers that podcasting is a safe, suitable, and legitimate medium, our work with Barometer is highlighted in-depth with actual screenshots showcasing the dashboard and points out how our clients are currently using it in the planning and buying process. Companies like Comscore,Sounder, and Magellan are highlighted as well, some of which are still in the development phase for these tools. If you’ve been sitting on the podcast sidelines because you’re concerned a host is going to go off the rails on an ad, Barometer has already helped Oxford Road clients, as well as other brands, avoid this type of controversy and the potential negative impact it can have on your brand., Implementing any of these tools into your buying process is a great step forward, but if you’d like a free demo of the one we believe to be the best, click HERE.

Less Division. More Inclusivity

Oxford Road Founder and CEO Dan Granger was invited as a guest on last week’s New Media Show podcast with hosts Todd Cochrane and Rob Greenlee. The three podcast veterans discussed cancel culture, the mission of Media Roundtable, and the recent events at Podcast Movement ‘22. If you’re a podcast nerd like us, you’d be remiss not to check out this episode.

Listen Here

This Week in Great Podcast Reads

A Pre-Seasoned Labor Day Read

You can’t have a proper Labor Day barbeque without the right meat. You won’t have the right meat unless you know where to get it. That’s where the legal ladies from #SistersInLaw come in to give you some counsel, with their ad read for Moink. What is Moink? Only the tastiest, ethically sourced beef, lamb, pastured pork and chicken, and wild-caught Alaskan salmon, you’ll sink your teeth into—and the only way to do a final summer barbeque right. Not only can these women serve you up the latest in politics, law, and culture, but they can also serve you up some nice pre-seasoned steak tips from Moink while they’re at it. Where else are you going to get advice like this?

Listen Here

If you’ve read this far, thank you!

The Influencer is a production from the team at Oxford Road.
If you like our sometimes sassy, mostly informed POVs on the wonderful world of audio advertising, you should see what we do for our clients.

Interested in seeing how we could help your business?
Contact us at influencer@oxfordroad.com!