The State of Podcasting 2026

Granger’s talk, titled “Where Audio and Creator Media Collide,” helps clear up much of that confusion by pointing out several major shifts in the last year, many of them hugely beneficial to the industry: The migration of trust away from institutions and toward creators; YouTube’s increased power as a source of both video and audio; and a series of deals, both big and small, that have helped increase ad spending on podcasting, audio, and creators increase by more than 15 percent.

 

And while Granger notes that measurement in podcasting is broken, he also offers a solution: The AMP Accords, a new industry proposal that suggests new standards that could greatly improve how podcasts are defined, and how exposure and attribution are measured. It’s a landmark effort, one that could unlock as much as $1 billion in spending, and help brands and sellers finally agree on what they’re buying and selling.

 

No matter your role in the industry, “The State of Podcasting: Where Audio and Creator Media Collide” is a crucial analysis of where podcasting goes next. Download the report today to see what’s actually driving the market, and to learn what to do about it before your competitors do.