Podcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s Next

Where’s Podcasting headed? Easy-just follow the cartographer’s map.

This week on “What’s a Podcast? – The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road) how and why podcasts should expand into other mediums.

At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now he navigates uncharted media waters with his show The Media Odyssey. He’s a perfect guide for this podcast voyage.

The team is talking: In Creators We Trust, Podcasting’s New Identity, Audience Connection, and more. Let’s dig in.

“[Podcasting] was the first form of the creator economy.” – Evan Shapiro (renowned Media Universe Cartographer)

Creators In Control: Podcasting dominates a huge new trend: the creator economy. As podcasters build stronger relationships directly with audiences, they have more impact on public opinion and the media itself. Need proof? Evan: “This fall, when Joe Rogan decided the election and Jake Paul broke Netflix… was the moment where the creator economy took control.” CAOs: podcasters are in the driver’s seat. Work with creators both you AND the audience trust. Together, you’ll drive off into the sunset.

Podcast’s Re-Defining Moment: With podcasting’s growth in video and listeners consuming different types of show content, should podcasting be renamed? Evan says yes. Evolution is in podcasting’s DNA: the name itself came from the iPod, a beloved artifact of our digital past. The medium has always needed redefining. For Evan, it’s not about extinction. It’s about evolution.

Choice and Connection: Video isn’t a competitor, it’s a colleague. Podcasts’ ability to translate to other mediums is huge for creators AND marketers. For Evan, podcasting is a modular storytelling art form where the audience chooses when to consume it and feels a personal relationship with the creator. The big deal is preserving audience choice and connection–which video and audio podcasts both deliver.

Want more of our media cartographer’s insights? Tune into the full episode below.