Media Roundtable: Industry Edition - November 16

This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling media nutrition labels, Twitter’s problems, and more.

Returning to host is Oxford Road’s founder and CEO Dan Granger, along with fellow Oxford Road experts Spencer Semonson, Stew Redwine, and Neal Lucey.

The show launches with the team discussing a recent article about Brand Safety featuring Dan Granger that requires a lot more unpacking than we can do this week – check back next week for a proper breakdown.

After that, the team discusses the following:

• Maybe Wait and See – How brand-unsafe is advertising on Twitter right now?
• Welcome to the Party – Nearly 2,000 new brands spent on podcasts in Q3–what’d they learn?
• The Perfect Ad Length ⏳- Longer than you think… with a catch.
• Going Global – The one check before advertising globally.

Short on time? A recap of each topic is shared below, but for industry insights, you won’t get anywhere else, hear the full episode by clicking the link below.

Twitter Part 2

2,000 New Brands on Podcast

Podcast Advertising Universally Boosted Brand Metrics

Global Podcast Forecast