Marketing with Manners: Nick Leighton and Leah Bonnema from Were You Raised by Wolves Join The Media Roundtable

What can manners teach you about marketing? Based on this week’s episode, quite a lot. Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema are the creators of the hit podcast Were You Raised By Wolves? a show about etiquette and manners in everyday life, and they join The Media Roundtable to connect what mamma taught you to a sound business strategy. 

The Media Roundtable exists to encourage civility in our national discourse–Leah and Nick have found a way to further that same mission in personal interactions through honesty and setting polite, yet firm boundaries. Coincidentally, their ability to set those same boundaries as a brand is what makes them so valuable to advertisers. For one, they only partner with companies they believe are a fantastic fit for their audience, and (even more important) they actually believe in.

As a result, Leah and Nick have tapped into hidden universal experiences to create a truly sticky podcast with a deeply engaged fanbase.

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