Live from SXSW Part III: Balancing Brand Values and Business Objectives

In a world where, according to Edelman’s Trust Barometer, corporations are more trusted than the government and media, what do you do with that trust? At SXSW, we assembled a powerhouse panel to answer that question.

“Brands have been trying hard to be influential and now… you’ve got the influence. The responsibility is now on a brand to take a stand.”

-Jory Des Jardins

This week, Oxford Road’s Founder and CEO, Dan Granger joins media veterans, Jory Des Jardins (CMO, Countable) and Natasha Simko Morgan, Ph.D. (Head of Enterprise Marketing, Indeed) to discuss the increasing challenge of aligning brand values with media spend.

Tune in to hear:

• How to actually measure brand purpose
• What you need to give up to  align with your brand values
• Apple’s calculated security move

Brand-advertising alignment can be a frantic mess, or it can be a thoughtful step in your brand evolution. Click below to understand the difference.

Listen to the Interview