Gillie and Wallo Redefine The Podcast Game

Legendary Philadelphia hardcore rapper Gillie Da King is regarded as the “King of Philly” by fans who adore him and his writing skills.

His cousin, Wallo267, after serving a 20-year prison sentence, transformed his life to become a TED speaker, social media influencer, activist, and marketer.

Gillie and Wallo co-host the hit podcast Million Dollaz Worth of Game from Barstool Sports, and today they take a seat at the Media Roundtable…

“We just regular human beings who understand that human beings make mistakes and everybody’s not perfect.”

– Gillie Da King

Gillie and Wallo have an ability to be genuine and nonjudgemental, creating a show where guests like Ice Cube, Snoop Dogg, Mike Tyson, Alicia Keys, and Swizz Beatz can open up and speak honestly, producing must-listen episodes.

This authenticity also allows Gillie and Wallo to disentangle complex cultural issues like balancing cultural appreciation and appropriation with white audiences, social sensitivity, and forgiveness.

Million Dollaz Worth of Game is a gold mine for brands looking for an authentic endorsement. Their ad-reads are unskippable–in Gillie’s words, “it’s not an ad when it’s with us”– case in point, this New Amsterdam Vodka read.

If you’re looking for unfiltered, powerfully unique voices who know exactly what it takes to connect with their audience, this is definitely a podcast you should consider sponsoring.

Tune in to hear:

• Gillie and Wallo’s unique take on endorsing advertisers
• Their top five life-changing guests of all time
• That time Snoop got vulnerable
• Wallo’s TED talk on why he forgave his brother’s killer

Click below to hear the entire conversation (NSFW).

Listen to the Interview