ICYMI: Best of The Media Roundtable (Part 1); LA Finally Gets A Voice; Facebook Joins The Audio Revolution; Big Brands Are Stealing Your Inventory

The Media Roundtable Podcast has been hard at work dismantling the Outrage Industrial Complex since early February. But the sun is shining, the vax is overtaking the mask, and while the work is far from done, it’s time for a break.

For those of you who have been interested but haven’t gotten around to keeping up each week, we present to you ourCliff’s Notesguide to the first half of this season, featuring highlights from provocative interviews with industry leaders. You’ll hear premium samples from some of our top guests, including David French, Carl Cameron, Eric Deggans, and more.

If you’re a Marketer, Content Creator, or anyone else who shares our concern that media is profiting off the exploitation of our divisions, this is a great way to skim the surface of the work we’ve been doing without having to find 10 hours to binge. Part II in this “Best Of” series will run next week.

Listen to the episode HERE

The Classifieds

A Food Podcast That’s Not About Food… At All

Just in time to wrap up Pride Month, our friends at SXM Media have a great opportunity to align with the LGBTQIA+ community with the Food 4 Thot podcast. Hosted by 4 best friends, Dennis, Fran, Joseph, Tommy, on this round-table podcast, the team discusses (and sometimes disagrees about) everything at the intersection of queerness and brownness—from Beyoncé to Borges politics to 90s R&B—combining the best of literary intellect with absolute trash. No, Food 4 Thot has nothing to do with food, but the content is wildly entertaining, and for advertisers looking to diversify their portfolio, it should be on the top of your list.

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Finally, Angelenos Have a Voice

Southern California Public Radio’s podcast development and production studio, LAist Studios (Yeah No, I’m Not OK, California Love), are at it again with the launch of Wild: A Show About Growing Up…Kind Of. The first season of this new podcast shares what it was like to grow up again during the pandemic. As the outside world thaws out from an extended moment of pause, this 10-episode season looks back at how the little moments from a year at home shaped the lives of people across Los Angeles in big ways. Entertaining docuseries like this are often gold for performance marketers, so deciding to test this show should be easier than figuring out whether you should take the 101 to the 405 or just go take Beverly Glen all the way.

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In Case You Missed It

What The Zuck? Facebook Enters Podcast

In April, Facebook announced its plans to enter into the audio space with a Clubhouse Live audio competitor as well as new support for podcasts. Yesterday, the social media giant officially rolled out these products with the launch of Live Audio Rooms. In addition to the Clubhouse killer, the new feature allows podcasters to share their feeds directly on Facebook and users to share up to 60-secs of content from their favorite podcasts to their followers. With an estimated 190M U.S. Facebook users on the platform, the move will undoubtedly bring more listeners into the Podcast space, making the medium something even your mom will be listening to.

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The Who’s Who Of Podcast Advertising

The monthly podcast numbers are in, and Magellan has released their list of top advertisers in the space for May. While BetterHelp came in as the biggest spender yet again, Magellan’s podcast advertising database shared the top movers and shakers over the past month; in case you haven’t noticed, big brands continue to enter at a massive rate. As predicted, Madison Ave. has taken notice of DTC’s best-kept marketing secret and we can expect Q4 to be a cluster cuss. If you haven’t secured your Q4 podcast placements yet, it’s time to get moving.

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April Restriction Lifts Bring May Ratings 

With pandemic restrictions lifting, people are getting back to work and therefore, tuning back into radio. Influencer friend Pierre Bouvard recently shared his analysis of last month’s listenership numbers from Nielsen. For the data junkies out there, Pierre’s take is chock-full of graphs and data to dive into, all of which suggest radio may be the best deal around for marketers right now. While it seems more and more people are returning back to their “normal” lives, according to the article, many agencies are underestimating the number of Americans who are commuting to work, thus creating a buyer’s market for the century-old advertising medium.

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