The Media Roundtable’s Dramatic Conclusion; Finally, An Honest Podcast; The Audio Wars Heat Up; Erskine Heads Down Oxford Road

What do T-Pain, Bill O’Reilly, NYT’s Ben Smith, and leaders from GARM, IAB, and 4As all have in common? They are all featured in our season finale ofThe Media Roundtable Podcast.

We know you’ve been busy, so this should be a fun way to catch up as Dan guides you through curated clips. With American’s trust inmedia erodingand news consumption becomingmore partisanby the minute, this podcast is a must-listen for media and marketers looking to balance brand values with business objectives.

Please don’t just listen… GET INVOLVED withThe Media Roundtableand help us mobilize marketers to advance truth and civility in media. We’ll return in a couple of short months with a brand new season. Remember, feedback is the breakfast of champions, and we would LOVE to hear your thoughts on ways we can improve. Email us!Influencer@oxfordroad.com.

Listen to the episode HERE

The Classifieds

Honestly, This Show Makes Sense For A Lot of Advertisers

Hard-hitting, honest conversations with notable personalities are always top performers for our clients, which is why we were excited to see a new podcast from Bari Weiss was recently launched. You may know her as a former journalist from both the New York Times and Wall Street Journal, and now she’s back with, Honestly with Bari Weiss. Each week, Bari showcases the most interesting conversations in American life with the most fascinating people in the country. Mark Cuban and a CIA analyst were some of her first few guests, so you never know who Bari may interview next. As a self-described left-leaning centrist, Bari’s new show may be what we all need right now.

Get The Deal

Finally, Angelenos Have a Voice

The folks at Audacy (formerly Entercom & RADIO.COM) are doubling down on streaming audio with the launch of over 350 new and exclusive streaming stations curated from your favorite radio stations, artists, and influencers. At launch, some of these stations will include stations built by some of the biggest music stars, including; Coldplay, Tiësto, Sofia Carson, and Jake Owen. Here at Oxford Road, we always recommend running a pixel to truly analyze streaming campaigns, and our friends at Audacy are experts at activating successful streaming campaigns for our clients.

Get The Deal

In Case You Missed It

What The Zuck? (Part 2)

From the very public feud with Apple regarding privacy changes to their antitrust hearings to their recent focus on audio, Facebook has been the hot topic in media news. This week is no different. Aside from their well-documented challenges, the Social Media Network’s market value surpassed $1 TRILLION for the first time Monday after the antitrust complaint from the Federal Trade Commission was dismissed. This makes Facebook one of the few companies in the world to hit this milestone, and for marketers who thought they were hard to work with before, just wait to see what Mark has cookin’ next (probably with Sweet Bay Rays).

Read More

Bezos Not Out of The Audio Land Grab

Amazon surprised the audio world with their acquisition of Wondery for a reported $300M late last year, but things have been relatively quiet since. This week, Seattle’s favorite bookstore made the announcement of the acquisition of podcast hosting platform Art19, plus a move to take over the Smartless podcast (Jason Bateman, Will Arnett & Sean Hayes). With these moves, the great audio wars of the 2020’s continue; Spotify at the lead, with everyone else nipping at their heels. Once the dust starts to settle, The Influencer will tell you what it all means for advertisers in the space–for now, all we can say is hold on tight.

Read More

OXFORd In The News

Madonna, Oprah, Plato, & Erskine 

For those not in the know, for nearly 30 years, Erskine has hosted a program on local stations around the country, major radio networks, and “ the net”. Last week, Oxford Road’s Founder and CEO, Dan Granger joined Erskine Radio to chat with the mononymous host about the founding of Oxford Road, the state of podcasts as a whole, and the things we’re doing now with The Media Roundtable. While Erskine’s take on the state of the nation may be out of left field (or right in this case), the conversation holds true to our goal to speak with everyone on both sides of the aisle to bring this nation back together. Check it out.

Read More