The CEOs Guide to Stakeholder Capitalism; A Podcast for Metalheads; Addressing Diversity and Inclusion in Your Ads

If you’re like most marketers, you’re feeling the full weight of the shift from shareholder capitalism to stakeholder capitalism in today’s ever-shifting political climate and need tools to help navigate the sometimes treacherous waters. Last week, Oxford Road Founder and CEO Dan Granger sat down with Coruzant Technologies as a guest on their podcast, The Digital Executive, to discuss what Oxford Road is doing to protect our clients from potential backlash.

In addition to the episode HERE, Dan also wrote an article that outlines the pitfalls that come along with today’s climate and offers advice to CEOs finding themselves caught in the middle. If “the middle” is where you find yourself, dear marketer, THIS is required reading.

The Classifieds

A Podcast That Will Kill Em’ All

Nothing else matters, especially now that we have a new podcast from Metallica to look forward to in August. Art19 will be home to a podcast that promises to be a living, breathing, sonic blender of a show. With just eight episodes, the limited series celebrates the September re-release of The Black Album (Enter Sandman, Nothing Else Matters) and the incredible band that made it. This is more than a “making of” look at the album; it’s the story of James, Lars, and Kirk (what happened to Jason) — not just how the album got made, but why, featuring never-before-heard demo recordings, candid conversations with the band, and more. If you’re a brand looking to reach old metalheads, this is a sure-fire ticket to their souls.

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How Do You Say It In English? Cucumber?

The Baldwin’s are back and with their new podcast, What’s One More, Hilaria and Alec explore the unique, stressful, joyous, and never dull life that they lead as parents of six young children. This lighthearted, fun, and playful conversation will highlight the hectic and topsy-turvy life that the Baldwins lead through games, quizzes, and celebrity guests. Together with friends, specialists, authors, and doctors, they’ll discuss relationships, marriage, parenting, and more to help us listen and learn about each other. Alec’s other podcast, Here’s The Thing has a massive following and comes with a price tag to match, but this new show is giving advertisers an opportunity to tap into the Baldwin energy at a more approachable level.

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In Case You Missed It

Worldwide Inclusion Through Advertising

Diversity and Inclusion are on the forefront of most marketer’s minds these days. With just 41% of U.S. consumers feeling represented in the ads they see in media, and 71% of consumers expect brands to promote diversity and inclusion in their advertising, it demands your attention and a recent article in AdAge provides practical advice on how to tackle it correctly. The article outlines four main points including:

• Rethinking how you define your audience
• How the conversation around diversity needs to start long before the production table
• How to leverage industry tools
• And suggested tapping into the moral and business case.

The article cites multiple case studies on clients who have implemented these changes and saw a massive increase in sales and goodwill. If you’d like more help, reach out to schedule a creative brainstorming session with our team by clicking HERE.

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Despite Reduced Tracking Capabilities, Google’s Earnings Soar

Privacy concerns have shaken the digital advertising world since updates were rolled out on Google and Apple last month. While anecdotal information from the clients we work with suggests advertisers are reducing their digital campaigns en masse and reinvesting onto traditional media channels, Google just reported their highest quarterly earnings ever. The company sites that, with vaccinations allowing countries to reopen, retail has bounced back massively with travel and leisure companies showing a sizable uptick in spend as well. Time will tell if the momentum will continue as Q3 comes into full swing.

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Brands that Cracked the Advertising Code

RadioWorld.com released their list of brands that, in their words, “have cracked the code” with audio advertising in the first part of this year. While the list is a who’s who of the audio landscape, and Oxford Road is proud to have two advertisers make the list (NetSuite & CuriosityStream), the article attributes much of the success to the creative. In addition to a memorable creative strategy, the article points to a recent study that found that consumers were more consistently able to identify a brand when the name of that brand was tied to an audio melody. Need a creative overhaul on your audio campaign? Let’s talk.

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