Bad Bitch Empire Strikes Back; Podcast Gets Campy; A Marketer’s Guide to The Cost Of Living Crunch; Don Jr. - Newsman

Lisa Carmen Wang knows about resilience. A four-time US National Champion in gymnastics, she failed to qualify for the 2008 Olympics by .25 tenths of a point then swept the gold medals at her final National Championship, all while she was still a teenager.

Despite achieving personal and professional success, the never-ending pursuit of success left her feeling hollow. It wasn’t until she stepped into her full power that she realized…

“A woman steps into her full power NOT when she is finally given permission to do so, but when she realizes she never needed it in the first place.”  -Lisa Carmen Wang

Wang is now a serial entrepreneur, podcaster, angel & crypto investor, and the founder of the Bad Bitch Empire, which helps women unapologetically build self-worth and wealth by leveraging the power of Web3. Her new podcast of the same name is out now and demands a listen.

Tune in to hear:

• Wang’s heroine’s journey exercise that can help you through any failure
• What metacognition is and why you can turn it into your superpower
• How men and women respond differently to being told they’re not worthy

Click below to listen and get inspired.

Listen to the interview

The Classifieds

Headline: Youtubers Pitch Their Tent in the Audio Space

Picture it: You get your friends together, plop down on your couch with some snacks, and announce to them all, “You’re going to love this, it’s absolutely terrible.” YouTube video essayists Amanda the Jedi, KennieJD, and Mista GG are well aware of this particular thrill, as their videos often showcase them ripping apart some of the most deplorable, lazy, and offensive camp films of recent infamy. Between the three creators’ channels, they have covered everything from Twilight and Passionflix to weird scams and TikTok trends. Combined they boast 3 million loyal followers who stay subscribed for their detailed breakdowns, informed opinions, and off-kilter observations. This is a video podcast that also simulcasts audio, and is a great option for those trying to reach an internet-informed millennial audience who loves movies. Get s’more details below by clicking the link.

Get The Deal

Family Tree’s Twisted Roots Revealed

At the intersection of medical science and news reporting, Sony’s newest limited series tells the complicated and tangled story of one woman’s quest to muddle through the fertility industry and understand her biological origins. Host T.J. Raphael tells her good friend Amber’s story in real-time, as she goes through the process of finding out she is donor-conceived, eventually tracking down her sperm donor, and finally coming to the realization that there are currently hundreds of others asking these exact same questions. This limited twelve-episode season not only tells this remarkable tale, but details the arrogance, negligence, and untouchability of the baby-making business. Already on the top of the podcast charts, this show is heavily recommended for those who work well within the true crime, science, or limited news genres. You won’t be going out on a limb if you look below for more info.

Get The Deal

In Case You Missed It

The Cost of Living Crunch

The pandemic started to affect the supply chain early on and we’re still seeing its growing impact two years later. Now the war in Ukraine has ratcheted things even further. As a result, consumers are seeing unprecedented pressure on their pocketbooks at the gas pump, at the grocery store, and nearly everywhere else. In a recent article, Senior Editor – Brands at WARC, Anna Hamill provides marketers helpful advice on how brands can respond to a cost-of-living crunch, with a focus on each of the 4 Ps of marketing (Place, Price, Product, and Promotion). Many marketers will find themselves better informed and better prepared to navigate the volatility and complexity of our current circumstances.

Read More

The Consolidation Conundrum

Media conglomerates have been eating up podcast networks faster than Kobayashi at a Hot Dog eating contest for years. Podnews, citing a study done by Edison Research, revealed that in fact, marketers can now reach 50% of podcast listeners with just four networks, whereas last year, you would have needed seven. Podnews went on to say that based on their analysis, the networks needed to hit that 50% mark would be SXM Media, Spotify, iHeartRadio, and NPR. Sure putting all of this content which was once represented by dozens of individual networks under one umbrella makes it easier to buy, but at what cost? A recent article on The Verge tells the unfortunate tale of Earwolf and what happened after they were purchased by Stitcher in 2020. In short, the loss of full creative control ends with popular shows drastically departing from what made them great, to begin with, or going away altogether. So dear podcast advertiser, we urge that as you go after the big fish, keep supporting the little guys that continue to make the platform a little less corporate, and a little more like the pirate radio world that we all fell in love with at the beginning.

Read More

The Hugest News App In The History of News

Move over Apple and Google, there’s now a news app to trump them all, MxM. No this is not the melt in your mouth but not in your hand type of news, it stands for “Minute by Minute” and the announcement of its launch yesterday was made by Don Jr. who will be running the app alongside former staffers from his father’s administration. The aim of this app is to provide “mainstream news without the mainstream bias,” which they believe is a gap that has been made by the Drudge Report’s loss of influence over the years. While the creators say they aim to position themselves more broadly as an alternative to what’s currently available in the marketplace, they acknowledge that early adoption will likely come from right-of-center readers. The Influencer is fairly certain it will stay that way.

Read More

This Week in Great Podcast Reads

Big Words from Small Business Owners

It’s not always about having the right words. It takes the right personality to read those words to make them dynamic, and truly connect with listeners. Just take The Small Business Show’s recent ad read for Bambee. The host demonstrates that placing a little emphasis on the problem can turn a common issue, like not having an HR manager, into something more ominous that no small business owner would dare gamble with. Both of the show’s hosts know the pitfalls and successes of running a small business because they’ve experienced them firsthand. And for that, we’re grateful because they wouldn’t have that fire that comes through so well in their reads otherwise.

Listen Here

Contact us for a Consultation