The Second Civil War, Or The First Civility War? Seekr Sets Out to Prevent The Former By Launching The “Civility Score”

This week on the Media Roundtable: Special Edition, we’re spending the entire episode discussing our new partnership with Seekr to launch the first-ever Civility Score for podcasts. How does it work, who’s behind it, and why will it change how you advertise on podcasts forever? Stay tuned

Hosting once again is Oxford Road’s own Jennifer Laine, who’s joined by fellow civility advocates Dan Granger (Founder & CEO of Oxford Road) and special guest, Pat Condo (Founder & CEO of Seekr).

Pat has built a career out of search and navigation. From working on launching the Space Shuttle program to building secret government-backed search engines for the deep and dark web, Pat has always been at the forefront of leveraging technology for the greater good. With Seekr, Pat has teamed up with Oxford Road to create the first-ever “Civility Score” to help advertisers grow their audio footprint while minimizing safety concerns.

Lowering the Temperature – The Civility Score uses AI to quantify personal attacks in podcasts so advertisers can direct ad dollars toward podcasts that encourage civil discourse instead of polarization.

Getting In Front Of Brand Safety – Having a long-time host go off the rails can be a challenge for a brand. Seekr allows advertisers to get ahead of brand safety so they have a more clear and objective picture of what kind of content they’re sponsoring.

Always Current ✨- Life comes at you pretty fast. Seekr’s Civility Score shows risk trends–so if a show shifts focus from civil discourse to more polarizing content with personal attacks, you’ll see the trend and be able to take action if needed.

Seriously, if you’re in the podcast advertising space, you won’t want to miss this groundbreaking chat. Click below to hear it all.

To learn more about Seekr’s Civility Score or participate in the beta program, go to Seekr.com/audio-score.

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The Classifieds

Civil Raz Calls For The End of Razzing

Civility is the trending topic in this week’s Influencer, and luckily we have two very civil classifieds to present to you. Recently acquired by Wondery and always hosted by icon Guy Raz, How I Built This is the ultimate entrepreneurial spring of knowledge. Every week a company’s founder and probable CEO walks listeners through the trials and tribulations they faced in order to bring an idea to fruition, their story often featuring a unique arc. Featured brands have included companies in beauty, fashion, technology, food, and even robotics. Any B2B based client would do well on this option, especially those that have seen high performance on NPR and PRX podcasts or boast a highly educated demo. If you want to build a bridge with this distinguished podcast, please click the link below.

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This is a Civil Classified

Earnest conversations around podcasts’ evolution are often framed around pre or post-Serial. Before that, we had This American Life, a foundational piece of public radio that became a template for generations of podcast hosts and producers alike. Premiering in 1995 and still produced by WBEZ Chicago, the radio stalwart has spent nearly 30 years producing engaging pieces of journalism, often touching upon the lives of people, places, institutions, and communities neglected by traditional media. Even now, Ira Glass has remained an easily recognizable figure in popular media, producing some of the best-limited podcast series out there. In an age of uncivil rhetoric and bombastic claims, the TAL team creates worthwhile and even-keeled content that works extremely well for a collection of Oxford clients. To live an American life, click the link below for more information.

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