The Rise of Faith-Based Podcasts with the Hosts of Girls Gone Bible

What’s one podcast genre that’s successful for advertisers but is often overlooked?

Find out in a creator spotlight episode of Media Roundtable: Special Edition.

Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili & Arielle Reitsma.

They’re talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let’s dig in.

“There’s no dollar amount that’s worth doing anything that goes against our core mission.” – Angela Halili (Co-Host, Girls Gone Bible)

By Popular Demand – Video had a large part in creating these podcast stars. After a messy first episode, Arielle and Angela decided not to scrap the whole recording. Instead, they released some of the best clips, which promptly blew up with 20M views. The unfiltered rawness on display connected with their audience and fueled a subsequent meteoric rise. Clips can reveal what audiences want. Podcasts are where creators deliver.

Only Promote What You Love – You know when hosts phone in the ads? Not on GGB. Arielle and Angela are so protective of their audience that they pick brands they love enough to promote them. This should be a must for your campaigns: work with engaged hosts. They’re the creators who maintain the highest audience trust.

Marketing with Faith – Recent ORBIT insights showed that the Faith genre is a strong performer, but lags in investment. Brands are growing more comfortable supporting faith-based shows, but some hesitations prevent further investment. That means there’s a fantastic opportunity for smart brands to invest before the market catches on.

Want more insights into an overlooked, overperforming part of the industry? Tune in to the full episode by clicking any of the links below.