How to Get and Hold Attention

By: Roy Williams Piece

We, here at The Influencer have long been fans of Roy H. Williams – known by many as The Wizard of Ads. In a recent Monday Morning Memo, Roy (The Wizard) wrote about how to effectively get and hold attention in your advertising. Thanks to Roy for allowing us to share an excerpt with you. Enjoy…

When something unexpected happens and it makes no sense, it is confusing.

To get a click online is to get attention.

HERE is the post in entirety with all its Wizardness including visuals and if you like what you hear, The Influencer suggests subscribing to the Monday Morning Memo here just as we do by clicking HERE.

Roy H. Williams is the author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy of business books. His Monday Morning Memos have been read by people worldwide since 1994 and he has never missed a Monday! He and his wife, Princess Pennie, are the founders of Wizard Academy, a 21-acre 501c3 school for entrepreneurs that overlooks the city of Austin, Texas from atop a plateau that rises 900 feet above the city. The school is administered by a 9-person independent board of directors.

Categories

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How to Get and Hold Attention

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