Forbes On Everything Podcast With Oxford Road; Podcast’s Next Big Star… Lucille Ball; Elon’s Space Ads Not As Intrusive as Imagined.

Whether you’re a podcast advertising veteran or just considering the channel for the first time, this week’s showcase is worth a listen. But in the words of Lavar Burton’s Reading Rainbow, “you don’t have to take my word for it.” Here’s what Forbes had to say about the episode.

“If you work in the podcast space, you’re often asked two questions: How do I make money from podcasts, and how can I get my product featured on the right podcast? This week’s guest has all the right answers. Joe chats with Dan Granger, the Founder & CEO of Oxford Road, an ad agency that helps tech companies acquire thousands of customers each week using Influencer Endorsements on Podcasts, YouTube, Radio, and more.”

Dan and Joe cover the gamut–from why Oxford Road was started in the first place, to the ever-changing landscape of the channel Pre-Serial vs. Post Serial, to the increasing concerns around brand safety that became the impetus to launch The Media Roundtable. This may be the best 50 minutes you spend today (25 if you listen at 2x speed).

Listen to the Interview

The Classifieds

Millennial Preachers to the Stars

You often hear us talk about top-performing podcast genres, which include self-improvement, spirituality, and pop-culture/celebrity themes. We also talk about how podcasts with video components perform incredibly well. Cadence 13 is launching a show next month that checks ALL of those boxes. In Good Faith features Judah and Chelsea Smith, nicknamed ‘the millennial preachers to the stars.’ Known for their associations with Justin Bieber, Russell Wilson, Kourtney Kardashian, and more, this audio and video podcast features the Smiths discussing their life’s work around community, compassion, and inclusivity. We encourage you to take a leap of faith and trust us on this one, it’s worthy of a test.

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We’ve Got Some ‘Splaining to Do

Move over Joe Rogan & Howard Stern, the latest celebrity interview radio and podcast host is none other than Lucille Ball. Unbeknownst to the world, Lucy recorded 240 shows for CBS Radio in the ’60s where she interviewed Hollywood’s elite, including Bing Crosby, Frank Sinatra, Carol Burnett, and Bob Hope, to name just a few. Unheard for more than 50 years, the interviews originally aired on the CBS radio network between 1964 and 1965. They have remained archived in the family’s private collection for decades but will run as on SiriusXM’s Channel 104 and then be released as podcasts. SXM, unfortunately not be utilizing deep fake audio like filmmakers did for the Anthony Bordain doc, so while Lucy cannot do endorsements, this is a fantastic opportunity to align your brand with incredibly rare and nostalgic content.

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In Case You Missed It

Is YouTube The Secret to Podcast Growth?

The Podcast Posse assembled in Nashville for last week’s 2021 Podcast Movement, and Edison Research’s Senior Vice President, Tom Webster kicked off the event by offering podcasters three ways to grow their audience. Surprisingly, neither Spotify nor Apple are part of the equation. Webster shared that 18% of people surveyed said YouTube was the platform they most often use to listen to podcasts, which is nearly as much as Apple (21%) or Spotify (24%). Moreover, when asked where they would go first to try to find a podcast they have heard about, half said YouTube, followed by Google at 30%. Just 6% said they would hunt for a recommended show within podcast apps like Spotify or Apple. For podcasters, it seems YouTube and (with their recent podcast integrations) Facebook are the secrets to uncovering new audiences, but for marketers, this data presents additional opportunities. We already see podcasts with a video component smash the competition from a performance perspective, why not supplement your podcast campaign with targeted ads on YouTube or Facebook itself?

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Goodbye Zuckerberg, Hello Bezos!

Apple’s privacy changes have affected nearly every aspect of digital marketing since the launch of the 14.5 updates, and we’re starting to see the shift from marketers reinvesting ad dollars to previously untapped sources. A recent article from Yahoo News shared that because Facebook’s advertising is now seemingly less effective, some brands are seeking alternatives, and with an estimated 153 million U.S. Prime subscribers, Amazon is an obvious choice. Amazon’s share of the U.S. digital advertising market last year surpassed 10% for the first time, according to estimates from eMarketer, and that’s just the beginning. But before you start dumping ad dollars into the Seattle-based giant, The Influencer implores you to look at other potential alternatives, notably offline.

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Elon’s Space Ads Not Quite What We Imagined

Last month, we shared an article that showcased Elon Musk’s desire to make space the next frontier in OOH advertising. As originally posted, SpaceX is partnering with Canadian engineering firm Geometric Energy Corporation (GEC) to bring digital billboards into space using mini-satellites (CubeSats). But before you get fired up about your star-gazing turning into the back page of a newspaper, the companies are sharing more information about their plans to bring advertising to the stars, and it’s not nearly as intrusive as originally imagined. Rather than being visible from the earth, the space-ads are to be photographed using a high-tech selfie stick and live-streamed on YouTube or Twitch. Not nearly as cool, but thankfully not ruining your view into the heavens… for now. For marketers considering the opportunity, we suggest considering only if remnant comes available.

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