How to Write Podcast Ads That Sell - Part II

Oxford Road’s Creative Director, Stew Redwine, has never stopped studying the art of advertising. He’s a student of the greats; Goodby & Silverstein, Rory Sutherland, Mark Pollard, Louis Grenier, and countless others, yet he just keeps going. He’s a curator of wisdom, a teacher, an expert in the field, and this week, he gives you a peek behind the curtain to see how it all works.

A few weeks back, we shared Stew’s interview on the Sounds Profitable Podcast, where he broke down the individual elements that make a great podcast read. This week, Stew rejoins the show to speak to how to make the copy you send to podcast hosts deliver maximum results.

According to Bill Bernbach, “Creativity will become the last unfair advantage we’re legally allowed to take over our competitors.” Many say the great art of advertising has been lost, with more attention paid to click-through than creative. At Oxford Road, we believe they’re both critical to performance, inseparable, and deserve time, attention, and effort to get right.

Join Stew as he breaks out the mechanics of getting the most out of your podcast creative by dissecting five actual podcast ads in real-time, pointing out not just the good and bad but the nuances provided by hosts that make all the difference. It’s part art, part science, and part entertainment, a balance that Stew has mastered. We invite you to dive in.

Listen to the Interview