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Thought Leadership Harder Than Sending a Rocket to Pluto, Former NASA Space Engineer and current CEO of Ground News Addresses Challenge of Media Bias

The topic of media bias hits close to home for Kaur. Having been born in India, she describes a world where misinformation leads to mob violence and lynchings,EVEN TODAY. Living abroad before coming to the US, she describes the toll that state-sponsored media and unchecked bias can take on a nation. For Kaur, January 6th should be a wake-up call to stop using the news to spread a narrative.

Kaur shares how she used her engineering mind to solve the problem of identifying media bias and evaluating news stories from a more diverse, global perspective. Between sending rockets to space and fighting media bias, she finds the latter to be much, much harder.

Ground News’comparison platform showcases how media outlets across the political spectrum and around the world are presenting stories, and then classifies those sources according to third-party evaluations of political bias. According to Kaur,“If you were to just rely on a single news source or single set of news sources in that settled spectrum, then you’ll miss out on the big picture.”While many may think media slant occurs predominantly from one political position, Kaur believes both sides are equally guilty of injecting bias into the stories they tell.

“Storytelling is SO important in good journalism. It’s not just about putting in the facts. It’s about having an opinion based on their training, based on research, and what they understand of the issue. A fair opinion is not just purely there to enrage you or make you angry or click it. That’s not helping anybody.” 

We couldn’t agree more. As consumers, we need to be aware of when this is happening, and as marketers, we need to support good journalism. 

That’s what we’re committed to doing with this podcast and with theMedia Roundtable, mobilizing Marketers to support truth and civility in journalism. With the help of leaders like Harleen Kaur and her work withGround Newsand Ad Fontes’ work withPodcast Bias Chart, we hope to help marketers find a balance between their brand values and business objectives. Contact our team to find out more.

P.S. Opportunities for sponsorship of Ground News may be forthcoming.

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