This past week marks the official beginning of the end of 2022, and while you were BBQing and trying not to blow off an appendage during Monday’s festivities, The Influencer was hard at work, curating the most important things you need to know.

The Media Roundtable takes a bit of a turn this week with guest host Stew Redwine (Oxford Road VP, Creative Services) taking the mic to discuss the art of sound with fellow audiophile Dallas Taylor</a>; a man who knows more about sound than anyone you’ve ever met in your life.

Dallas is the Creative Director of Defacto Sound, the sonic source for the world’s most thoughtful brands. He’s the host and creator of the award-winning podcast, Twenty Thousand Hertz (the title of which refers to the highest frequency that can be perceived within the normal human hearing range), telling fascinating stories behind the world’s most famous sounds.

“I really gravitated towards magic because there’s this really beautiful eloquent thing that happens right in front of you that you just can understand.” – Dallas Taylor

Together they cover everything from the hidden craft behind the sound design and mixing to listening to other planets and solving communication breakdowns to playing “The Sonic Branding Game” (try and beat Dallas!).

Tune in to hear:

  • How to make EV cars sound powerful without an engine “vroom.”
  • The story behind the Netflix “ta-dum.”
  • How to make copy points that “sound” right for a podcast host.

Buckle up and enjoy this conversation between two creatives discussing the craftiness and magic that goes into the sounds of marketing and entertainment we hear every day. You’ll never listen to sound the same way again. Click below to hear it all.

Listen to the Interview

Watch the Interview

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