Live from SXSW: AudioHouse Panel Discussion about Trust in Media from Barometer and Oxford Road

For everyone who could not make it to Austin this week for SXSW and our special event, AudioHouse, where we announced the launch of Barometer for Brand Safety and Suitability, this episode is for you. A narrow view of the AudioHouse event would be to focus on the features and benefits of a new AI-Driven SAAS Tool that helps marketers bump into less controversy in placing ads. On its face, that’s what Barometer does. However, if we take a 30,000-foot view of the situation, our trust in American Institutions from media to government has plummeted, and we’re all suffering from the consequences in real life.

This week’s episode is a recording of a live panel discussion about the state of trust in Media, where it’s gone, and our plan to repair our broken system.

“Maybe we could do better than just call people out for the things they were doing poorly. Maybe we could incentivize people to contribute more positively to this crisis.” – Tamara Zubatiy

“Media needs an objective third-party representation of its contents.” – Dan Granger

Eric Shurenberg, former CEO of Mansueto Ventures (owner of Inc. Magazine and Fast Company) explains why he stepped down after January 6th from his post to fight misinformation. Eric moderates our panel discussion on media, truth, and overturning the outrage industrial complex, alongside our very own Oxford Road founder and CEO Dan Granger, Barometer founder and CEO Tamara Zubatiy, and Bloomberg Senior Software Engineer Kevin Kells.

Bringing nutrition labels to Podcasts, Barometer has teamed up with Oxford Road on a mission to score every podcast marketers might consider sponsoring, using AI, and to provide consistent nutrition labels based on Brand Safety frameworks established by GARM, with support from the 4As and the IAB. Our thesis is that what is measured improves. By giving the marketplace unbiased, third-party information about the content itself and the associated risk levels for brands based on criteria such as violence, sexuality, and sensitive debated social issues, marketers can make better choices, while publishers and creators are incentivized to shift their focus from chasing attention, to earning trust.

Tune in to hear:

Listen to the Interview

• The difference between glamorizing, dramatizing, and informing in true crime podcasts
• How to train an AI you can actually trust
• How the FDA was established to bring quality standards and nutrition labels to food and beyond, and the parallels to our current environment
• What faith, hope, and charity have to do with the state of misinformation